2. My name is Neal Leslie. I am a very passionate
sports fan. My whole life I have wanted to turn my
passion into a career. This is why I find myself at
Full Sail to become a sports broadcaster.
IDENTITY
Caption
3. PROFESSION
Broadcaster:
• Sideline Reporter
• Segment Host
• Producer
BRAND ARCHETYPE - As
someone who is passionate about
sports I do a lot of research. I am
very stats and fact driven.
Sports Broadcaster for TNT
4. • DEMOGRAPHICS: Black people
and young people. Social Media
fans.
• PSYCHOGRAPHICS: People
who enjoy debates.
• IDEAL AUDIENCE MEMBERS:
Young people, Black people,
Sports fans.
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Specific goal you want to achieve in short term.
‣ Get a job in the sports industry.
Mid Term: (2025)
• Specific goal you want to achieve in mid term.
‣ Work my way into a permanent position as a
sportscaster for a company.
Long Term: (2035)
• Specific goal you want to achieve in long term.
‣ Be a member of one the premier sports networks
as a main analyst or sportscaster.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Talking 90%
Research 60%
Word 80%
Reading 100%
SOFT
HARD
Teleprompter reading
88%
Sheet reading 5%
Video Editing 25%
Video recording 70%
SOFT
HARD
7. I help people do better by teaching them
what they don’t know.
PROMISE
8. CREDENTIALS
Work Experience:
Sports anchor on radio show
Sports videographer for BallerTV
Education:
Sports Broadcasting, B.S., Full Sail University (Exp. 2022)
Awards:
Employee of the month BallerTV
9. COMPETITION
•
• Rachel Baribeau
•
Industry Experience:
• Radio host 7 yrs
Education:
• Auburn grad
Leadership Experience:
• Changing the narritve founder
Neal Leslie
Overall Online Presence:
• 500+ connections
• Grade: Poor, Average, or Superior?, 95 out of 100
HEADSHOT
Industry Experience:
• 3 Years as sports anchor at WXDU radio
station
• 1 year videographer for BallerTV
• 2 years editing sports clips
Education:
• 2nd year at Full Sail University
Leadership Experience:
• Project leader for numerous video shoots.
• Lead baseball team to 4 championships.
Skills and Proficiencies:
• Research - 6 endorsements
• Video Editing - 3 endorsements
• Reading - 8 endorsements
Overall Online Presence:
• 3 connections.
• Grade: Poor, 8 out of 100
Caption
10. COMPETITION
Jenny Canvar
Noteworthy Experience:
• Host for AT&T Rocky Show
HEADSHOT HEADSHOT
Industry Experience:
• 9 yrs plus
Education:
• CSU graduate
Overall Online Presence:
• 500 plus connections
• Grade: Superior?, 96 out of 100
COMPETITION
Neal Leslie
Industry Experience:
• 3 Years as sports anchor at WXDU radio
station
• 1 year videographer for BallerTV
• 2 years editing sports clips
Education:
• 2nd year at Full Sail University
Leadership Experience:
• Project leader for numerous video shoots.
• Lead baseball team to 4 championships.
Skills and Proficiencies:
• Research - 6 endorsements
• Video Editing - 3 endorsements
• Reading - 8 endorsements
Overall Online Presence:
• 3 connections.
• Grade: Poor, 8 out of 100
Caption
11. BRAND POSITION
For [Young black sports fans] who [mute the
games], I provide [FUN AND EXCITING
COMMENTARY] because [NOBODY SHOULD
EVER MUTE THE GAME WHEN THE
COMMENTARY IS JUST AS EXCITING.]
12. NETWORKING &
MARKETING
Digital Marketing
• Primary Content: Fun sports videos and outgoing comedy
clips.
• Primary Tools: Twitter and Instagram
• Website: To help Network Caption
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has already broken in the industry
and a mentor who is also black.
Formal Education
• Sports Broadcasting degree 2022
14. Neal Leslie
You know how everyone has been making the same sports content? Well, what I do is
unique. In fact, you should check out my YouTube and podcast.
Caption
15. REFERENCES
DJ Samps - 919 281 7704
Taneeka Hanna 919 724 8909
Sarah Lewis 765 810 9972
