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PERSONAL BRAND
EXPLORATION
Christian Rapoza
Project & Portfolio I: Week 1
02-2023
What makes me unique is I am the type of
person who would do anything and everything
to get the job done. The part that I feel makes
me unique is that I will never forget where I
came from while doing so. When I was a kid my
parents didn’t always have the most money but
they always preached hard work and never
forgetting your roots and I think in today’s
world, for a lot of people it is easy to get
distracted with everything going on and easy to
forget where you came from. One day I would
love to be on the biggest stage of my occupation
and share my stories with the world and will
stop at nothing to make it happen.
IDENTITY
PROFESSION
Potential Job Titles:
• Announcer
• Host
• Anchor
BRAND ARCHETYPE – My Brand
Archetype is the “Hero”, my work is
based on working with energy
determination and courage. I also
look to keep others motivated.
[Sportscaster] for [national tv]
Picture Relevant
to Your Industry
Goes Here
TARGET AUDIENCE
Taylor Monti
Outreach Plan:
• One thing I will do to prepare for initial contact with
Taylor is do some more research on her and find a
connection
• One method of communication I will use to make my
initial contact is within an Email sent to her.
• The manner I would take is a professional manner but I
would use vocabulary she would know based on her
generation.
[Talent Acquisition] at [ESPN]
Mindy Zajchowski
Outreach Plan:
• One task I will complete to make initial contact is
continuing to research her on Google and Linked in and
mention her Alma Mater who I call games for.
• The method I will use is Email or Linked in messaging.
• I will use a different the of manner with Mindy because
she is much more seasoned in the talent acquisition
aspect of NBC
[Talent connector] at [NBC]
Stephanie Peterson
Outreach Plan:
• One way I will prepare for initial contact with Stephanie
is do more research on her.
• I will use email as my mode of communication.
• While talking to Stephanie I will use a professional
manner while using vocabulary based on her
generation
[Talent Acquisition] at
[Barstool sports]
Picture
N/A
GOALS
Get a small level or entry level position as a sports
reporter or anchor
• I will continue to build my brand at school and get
continuous reps calling games for Rollins and getting
work in the studio by June 2024. I will be looking to
call over 50 games for Rollins total while also getting
above 50 Hours a month in the Studio.
Mid Term: (2026)
• My mid term goal is to get a job working for a big
market like ESPN or NBC, FOX
• I will continue to build my brand even more so
people can find me easily. While putting out more
content other than just reporting like play by play by
December of 2025. I will target people that look for
new content for sports everyday.
Long Term: (2030)
• My long-term goal is to build my brand while
working on a big market sports channel and become
a household name in sportscasting
‣ I will call each and every game that comes my
way and do as much work I can to try and
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Premier pro
SOFT
HARD
Adept
Expert
Behind the scenes knowledge Adept
Time management / expert /
Analytical software
SOFT
HARD
/ Adept /
Enterprise resource planning Novice
Networking Expert
Critical thinking Expert
Analytical skills
I help non sports fans understand what is
going on during the game by giving them
different explanations and analytical views.
PROMISE
CREDENTIALS
Work Experience:
• Server – Texas roadhouse
• Line cook- county seat
restaraunt/ Phyre at Harmony
Education:
• Lesley University Business management
(2020-2022)
• Dan Patrick School of sportscasting B.S Full Sail University (2024)
Volunteer work:
• Working in FS broadcasting
studio
• Play by play Rollins sports
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Giani Petersen
Industry Experience:
• Play by Play rollins sports
• On camera anchor
Education:
• Dan Patrick School of sportscasting, B.S 2022-2024
Experience:
• Played baseball at the high school level
• Rollins volunteer work play by play
Skills and Proficiencies:
• Video editing
• Sports Journalism
• Technical directing
Christian Rapoza
Overall Online Presence:
• Profile is decently detailed, lots of athletics come up
because of athletic background.
• Grade: 90 out of 100
Industry Experience:
• Calling Play by Play Rollins sports, in
studio hours
• On camera anchor
Education:
• Business management, Lesley University 2020-2022
• Dan Patrick School of sportscasting, Full Sail Univeristy
2022-2024
Experience:
• Played collegiate baseball at high level
• Helped with social media for baseball at Lesley
Skills and Proficiencies:
• Video editing- X endorsements
• Directing and producing content
• Broadcast writing
Overall Online Presence:
• Lots of old athletic websites come up from being a
athlete in the past. Very active on social media ,
Instagram, snapchat, twitter.
• Average 85 out of 100
COMPETITION
Lucas Vogel
Noteworthy Experience:
• Part-time broadcaster at risen esports.
• Camera Director (Kenosha kingfish baseball club.
Christian Rapoza
HEADSHOT HEADSHOT
Industry Experience:
• CitrusTV (Exec producer,
Sports director, Web and
Digital media director
Education:
• Syracuse university
Skills and Proficiencies:
• Camera Director
• Executive producer
• Web and digital media director
Overall Online Presence:
• Not much comes up from lucas’s search, some athletic
things makes it seem that he played sports but not
much else.
• Grade: poor 50 out of 100
Industry Experience:
• Calling Play by Play Rollins sports, in
studio hours
• On camera anchor
Education:
• Business management, Lesley University 2020-2022
• Dan Patrick School of sportscasting, Full Sail University
2022-2024
Leadership Experience:
• Played collegiate baseball at high level
• Helped with social media for baseball at Lesley
Skills and Proficiencies:
• Video editing- X endorsements
• Directing and producing content
• Broadcast writing
Overall Online Presence:
• Lots of old athletic websites come up from being a
athlete in the past. Very active on social media ,
Instagram, snapchat, twitter.
• Average 85 out of 100
BRAND POSITION
For [non sports fans ] who [are looking to gain
more knowledge about sports], I provide [A
INSIDE LOOK INTO HOW IT IS TO PLAY BASEBALL
AT A HIGH LEVEL WITH HIGH KNOWLEDGE ]
because [I played baseball at the high collegiate
level and for all of my life and aspire to help other
gain more knowledge .]
“ROPE”
NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ April 2023 | Full Sail university Hall of fame week
• Name of event or professional organization
‣ March 2023 | Wide world of indoor sports spring
training
• Name of event or professional organization
‣ March 2023 Full Sail university IL event
Digital Marketing
• Primary Content: the type of content I will be producing is
the type of content that will show what I can do. The type of
content that show my knowledge and shows that I am the
right fit for the job
• Primary Tools: Social networks I will use are all of the
essential social media platforms we have today. In today’s
world it is essential to post consistently so that you can get
your name and brand out to as many people needed too. I will
develop content from games I call and from different
standups that I do from class.
• Website: I will use my website to make my content be seen
more by people who view my website, while doing so it would
help build my brand by getting more people to follow it. I will
PROFESSIONAL
DEVELOPMENT
Mentor
• The type of mentor I will seek out is somebody who has
a job in the industry already and is ready to help others
get a job in the industry. March 2024.
Formal Education
• Bachelor of science in Sportscasting at Full Sail
University 2024 .
Technical Skills
• Editing and producing content - June 2024
• Gathering information and reporting it live- December
2023
• Documenting /recording information- June 2024
Soft Skills
• Work with computers - November 2023
• Performing or working directly with public , august 2023
• Operate control consoles for sounds and lights – august
2023
Christian Rapoza
You know [the media these days do not focus on the facts as much as they
used to ]? Well, what I do is [provide viewers with a detailed analysis of the
game, while giving out facts backed by evidence to support my claims ]. In
fact, [recently I was apart of a business closure and they were sending out
false information, I went to the news and informed the viewers of what was
true information regarding the closure, this information was verified to be
correct. I will continue to hold myself accountable to send out truthful
information ] ].
“
REFERENCES
Monti, T (2023). Taylor Monti LinkedIn Profile. Retrieved March
5, 2023, from https://www.linkedin.com/in/taylormonti/
Peterson, S (2023). Stephanie Peterson LinkedIn Profile.
Retreived March 4,2023, from
https://www.linkedin.com/in/stephanie-peterson-6b1b67b2/
Zajchowski, M (2023). Mindy Zajchowski LinkedIn Profile.
Retrreived March 4,2023. From
https://www.linkedin.com/in/mindy-zajchowski-8823823/
27-3011.00- Broadcast Announcers and Radio Disc Jockeys.
Retreived March 4,2023. From
https://www.onetonline.org/link/summary/27-3011.00
Vogel, L (2023). Lucas Vogel LinkedIn Profile. Retreived March
4,2023. From https://www.linkedin.com/in/lucas-vogel-
6a28b3178/
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager

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Personal Brand Exploration-ChristianRapoza

  • 2. What makes me unique is I am the type of person who would do anything and everything to get the job done. The part that I feel makes me unique is that I will never forget where I came from while doing so. When I was a kid my parents didn’t always have the most money but they always preached hard work and never forgetting your roots and I think in today’s world, for a lot of people it is easy to get distracted with everything going on and easy to forget where you came from. One day I would love to be on the biggest stage of my occupation and share my stories with the world and will stop at nothing to make it happen. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Announcer • Host • Anchor BRAND ARCHETYPE – My Brand Archetype is the “Hero”, my work is based on working with energy determination and courage. I also look to keep others motivated. [Sportscaster] for [national tv] Picture Relevant to Your Industry Goes Here
  • 4. TARGET AUDIENCE Taylor Monti Outreach Plan: • One thing I will do to prepare for initial contact with Taylor is do some more research on her and find a connection • One method of communication I will use to make my initial contact is within an Email sent to her. • The manner I would take is a professional manner but I would use vocabulary she would know based on her generation. [Talent Acquisition] at [ESPN] Mindy Zajchowski Outreach Plan: • One task I will complete to make initial contact is continuing to research her on Google and Linked in and mention her Alma Mater who I call games for. • The method I will use is Email or Linked in messaging. • I will use a different the of manner with Mindy because she is much more seasoned in the talent acquisition aspect of NBC [Talent connector] at [NBC] Stephanie Peterson Outreach Plan: • One way I will prepare for initial contact with Stephanie is do more research on her. • I will use email as my mode of communication. • While talking to Stephanie I will use a professional manner while using vocabulary based on her generation [Talent Acquisition] at [Barstool sports] Picture N/A
  • 5. GOALS Get a small level or entry level position as a sports reporter or anchor • I will continue to build my brand at school and get continuous reps calling games for Rollins and getting work in the studio by June 2024. I will be looking to call over 50 games for Rollins total while also getting above 50 Hours a month in the Studio. Mid Term: (2026) • My mid term goal is to get a job working for a big market like ESPN or NBC, FOX • I will continue to build my brand even more so people can find me easily. While putting out more content other than just reporting like play by play by December of 2025. I will target people that look for new content for sports everyday. Long Term: (2030) • My long-term goal is to build my brand while working on a big market sports channel and become a household name in sportscasting ‣ I will call each and every game that comes my way and do as much work I can to try and
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Premier pro SOFT HARD Adept Expert Behind the scenes knowledge Adept Time management / expert / Analytical software SOFT HARD / Adept / Enterprise resource planning Novice Networking Expert Critical thinking Expert Analytical skills
  • 7. I help non sports fans understand what is going on during the game by giving them different explanations and analytical views. PROMISE
  • 8. CREDENTIALS Work Experience: • Server – Texas roadhouse • Line cook- county seat restaraunt/ Phyre at Harmony Education: • Lesley University Business management (2020-2022) • Dan Patrick School of sportscasting B.S Full Sail University (2024) Volunteer work: • Working in FS broadcasting studio • Play by play Rollins sports Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Giani Petersen Industry Experience: • Play by Play rollins sports • On camera anchor Education: • Dan Patrick School of sportscasting, B.S 2022-2024 Experience: • Played baseball at the high school level • Rollins volunteer work play by play Skills and Proficiencies: • Video editing • Sports Journalism • Technical directing Christian Rapoza Overall Online Presence: • Profile is decently detailed, lots of athletics come up because of athletic background. • Grade: 90 out of 100 Industry Experience: • Calling Play by Play Rollins sports, in studio hours • On camera anchor Education: • Business management, Lesley University 2020-2022 • Dan Patrick School of sportscasting, Full Sail Univeristy 2022-2024 Experience: • Played collegiate baseball at high level • Helped with social media for baseball at Lesley Skills and Proficiencies: • Video editing- X endorsements • Directing and producing content • Broadcast writing Overall Online Presence: • Lots of old athletic websites come up from being a athlete in the past. Very active on social media , Instagram, snapchat, twitter. • Average 85 out of 100
  • 10. COMPETITION Lucas Vogel Noteworthy Experience: • Part-time broadcaster at risen esports. • Camera Director (Kenosha kingfish baseball club. Christian Rapoza HEADSHOT HEADSHOT Industry Experience: • CitrusTV (Exec producer, Sports director, Web and Digital media director Education: • Syracuse university Skills and Proficiencies: • Camera Director • Executive producer • Web and digital media director Overall Online Presence: • Not much comes up from lucas’s search, some athletic things makes it seem that he played sports but not much else. • Grade: poor 50 out of 100 Industry Experience: • Calling Play by Play Rollins sports, in studio hours • On camera anchor Education: • Business management, Lesley University 2020-2022 • Dan Patrick School of sportscasting, Full Sail University 2022-2024 Leadership Experience: • Played collegiate baseball at high level • Helped with social media for baseball at Lesley Skills and Proficiencies: • Video editing- X endorsements • Directing and producing content • Broadcast writing Overall Online Presence: • Lots of old athletic websites come up from being a athlete in the past. Very active on social media , Instagram, snapchat, twitter. • Average 85 out of 100
  • 11. BRAND POSITION For [non sports fans ] who [are looking to gain more knowledge about sports], I provide [A INSIDE LOOK INTO HOW IT IS TO PLAY BASEBALL AT A HIGH LEVEL WITH HIGH KNOWLEDGE ] because [I played baseball at the high collegiate level and for all of my life and aspire to help other gain more knowledge .] “ROPE”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Name of event or professional organization ‣ April 2023 | Full Sail university Hall of fame week • Name of event or professional organization ‣ March 2023 | Wide world of indoor sports spring training • Name of event or professional organization ‣ March 2023 Full Sail university IL event Digital Marketing • Primary Content: the type of content I will be producing is the type of content that will show what I can do. The type of content that show my knowledge and shows that I am the right fit for the job • Primary Tools: Social networks I will use are all of the essential social media platforms we have today. In today’s world it is essential to post consistently so that you can get your name and brand out to as many people needed too. I will develop content from games I call and from different standups that I do from class. • Website: I will use my website to make my content be seen more by people who view my website, while doing so it would help build my brand by getting more people to follow it. I will
  • 13. PROFESSIONAL DEVELOPMENT Mentor • The type of mentor I will seek out is somebody who has a job in the industry already and is ready to help others get a job in the industry. March 2024. Formal Education • Bachelor of science in Sportscasting at Full Sail University 2024 . Technical Skills • Editing and producing content - June 2024 • Gathering information and reporting it live- December 2023 • Documenting /recording information- June 2024 Soft Skills • Work with computers - November 2023 • Performing or working directly with public , august 2023 • Operate control consoles for sounds and lights – august 2023
  • 14. Christian Rapoza You know [the media these days do not focus on the facts as much as they used to ]? Well, what I do is [provide viewers with a detailed analysis of the game, while giving out facts backed by evidence to support my claims ]. In fact, [recently I was apart of a business closure and they were sending out false information, I went to the news and informed the viewers of what was true information regarding the closure, this information was verified to be correct. I will continue to hold myself accountable to send out truthful information ] ]. “
  • 15. REFERENCES Monti, T (2023). Taylor Monti LinkedIn Profile. Retrieved March 5, 2023, from https://www.linkedin.com/in/taylormonti/ Peterson, S (2023). Stephanie Peterson LinkedIn Profile. Retreived March 4,2023, from https://www.linkedin.com/in/stephanie-peterson-6b1b67b2/ Zajchowski, M (2023). Mindy Zajchowski LinkedIn Profile. Retrreived March 4,2023. From https://www.linkedin.com/in/mindy-zajchowski-8823823/ 27-3011.00- Broadcast Announcers and Radio Disc Jockeys. Retreived March 4,2023. From https://www.onetonline.org/link/summary/27-3011.00 Vogel, L (2023). Lucas Vogel LinkedIn Profile. Retreived March 4,2023. From https://www.linkedin.com/in/lucas-vogel- 6a28b3178/ Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager