Digital marketing for the Ateneo MBA Student v68

www.josephdeungria.com
Digital Marketing
for the MBA Student
Questions and Actions 2016
Vcoach Bong De Ungria
Certified Digital Marketer (CDM)
CEO, Hyper Asia Pacific

Commercial!
This is already happening
And changing Medical Practice
Far beyond many of us can
IMAGINE...

1. Questions? and Exclamations!
2. My digital journey
3. What is Happening
4. 5 Actions You can Take
5. Finally....
Outline

• Text your answer (number) and nickname
to this cell... 0917-8571089
• Sample answer: 100 Bong
• The highest valid number wins!
Who wants to win our last
contest?

Give yourself 10 points each for every:
1. Facebook account
2. Blog
3. Facebook page
4. Facebook group
5. Twitter account
6. Instagram account
7. Active email address
8. Active cellphone number
9. Pinterest board
10.Linkedin profile
1. Questions? (and Prize)

And the winner is...
Please come in front and explain
your points

Anyare?
Sayang!
Malas!
Palpak!
Haay Naku!
Questions or exclamations
by the non-winners

This is an example of the
FUTURE of digital
marketing...

There are small prizes like a
P 150 Starbucks coupon

And there are big prizes
like having being your
boss tomorrow!

There will be a few winners!
But there Would be a lot more
who would say these next
5 phrases...

Anyare?
Sayang!
Malas!
Palpak!
Haay Naku!
The bystanders who will watch
those with successful medical
practices shall probably say...

In 2011, over 11 months, I completed 11 marketing
modules on:
Mobile
Email
Websites
Blogs
Search Engines
Social Networks
Virtual Communities
as part of an Integrated Marketing Communications
Strategy
What does Certified Digital
Marketer mean?

18 years marketing before
CDM (2010 to 2011)
5 years digital marketing after
My CDM sandwich

1. Facebook account -3
2. Blogs- 42
3. Facebook page - 22
4. Facebook group- 24
5. Twitter account- 1
6. Instagram account- 1
7. Active email address- 3
8. Active cellphone number- 2
9. Pinterest board- 1
10.Linkedin profile- 1
1. I have only 1,000 points

Have used blogs to sell 2 cars
when I left the US in 2009

Used targetted SMS program
to selectively communicate
to 3,000 people over a 2 year
period
Inviting them to events
Birthday raffles
Seasonal greetings

MVP:
Happy 42nd birthday, Architect Juan
Santos! As one of our Most Valued
Partners, we invite you to reply YES
if you want to join our birthday raffle
only for celebrants for the month of
March. You are 1 of 30 architects
with birthdays this month.
Here’s how personalized the
SMS was...

Set up 2 Facebook pages that
has now 40,000 likes

That announced sales
promotions...

That engaged customers with
emotional conversations...

That was relevant and
participative....
(like this Back to School contest)

First, a disclaimer!
We have a generation gap
and
what I think is very different
from how you may see the
world...

I am Gen X and you are Gen Y

1. Accept. Adapt.

2. Select

3. Master

4. Project.
Protect.

5. Help Holistically.

ASMPH for the Win!
Anyare?
Sayang!
Malas!
Palpak!
Haay Naku!
Accept. Adapt.
Select.
Master!
Project. Protect.
Help Holistically.

My wish for you-
Dont be Sergs!

Those who made their 20 year hypermarketing plans
with passion & purpose
Those who do the 10 marketing things in the next 30
days
Those who are ready to unleash their superheroes
within
Shall achieve their Z sooner!
And enjoy the journey!
My marketing crystal ball
predicts that...

The change will continue
exponentially...
Source: IPG Credentials Presentation

Where ownership,
hardwork and
years of experience is no longer
required for market leadership
Source: IPG Credentials Presentation

Given these trends and shifts,
the world’s greatest you
Needs to be the Superhero you
really are!

You can view an on-line copy
of this presentation...

And just like Steve Jobs...
One Last Thing...

Digital marketing for the Ateneo MBA Student v68

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