This document outlines the plan for an introductory marketing management class. It discusses (1) forming permanent working groups of 5 students each to work together throughout the course, (2) the importance of communication for establishing the class's baseline knowledge of marketing, and (3) applying basic marketing research concepts by having students research the demographics, connections, behaviors and psychographics of their classmates. The goal is to create an administrative system to help the class and apply marketing fundamentals.

1. Marketing Management
https://www.facebook.com/v66ASMPHMarkma/
Prof. Remigio Joseph A. De Ungria Jr.
BSChE, BSME, MBA, CDM, Diploma in MarkCom

2. HyperMarketing3 Management
Admin
#Hyper3Admin
Vcoach Bong De Ungria, VIT
Vision-Driven Coach
Igniter
Transformer

3. Outline
#Hyper3Admin
1. Groups
2. Communication
3. Customer Research
4. Introductions
5. Scoring

4. 1. Form Permanent Working Groups
Objective, Y: Create admin system to help class
Form groups of 5 people (max)
Aim for diversity & balance ( male/female,
young/old, function/dept, level)
Seat together (circular, cluster). Maintain gap and sit
apart from other groups. Occupy rows 3 to 5 only
Permanent seating position (till course end)

5. 1a. Group Activity #1:
Y: Establish baseline ie. where class is on
marketing knowledge
1. Elect/ volunteer 1 primus interpares (first among equals)
in the group. All primus will coordinate with Vcoach on
admin matters.
2. Decide on your group name (1 -2 words)
3. Take a group picture that symbolizes, illustrates your
“current” group definition of marketing.
4. Tag the picture with names of all group members and
post on Class Facebook page
(https://www.facebook.com/v66ASMPHMarkma/ as a comment
on the appropriate post.
5. Put a caption that states your group’s name and your
group’s definition of marketing

6. 2. Customer Research
Y: Applying Marketing’s basic
requirement (for real!)
A. Demographics (statistical)
B. Connections (way to reach, social media
behavior)
C. Behaviorial and Psychographic (Lifestyle,
Preferences)

7. Outline
#Hyper3Admin
1. Groups
2. Communication
3. Customer Research
4. Introductions
5. Scoring