Thailand Social Media Trend and How to make it right
Speak at the iStart event, Thailand
PART 1
Trend and facts of social media in Thailand
PART 2
Theory and Strategy on how it make it right.
Credits: some slides curated from
http://www.slideshare.net/zocialinc?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
Beyond spray and pray social media marketingDanny Denhard
Ever wondered why your social media channels struggle or considered why other companies do better than you? It's because they understand algorithms, they mix up their content sharing strategy and don't just push to their website. In this deck it highlights what you should be doing on social media, a huge number of stats to help you unpick different social platforms and inspire you to create a better social media and dark social media strategy. Presentation is from the meltwater #OutsideInsight event September 2017
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
Slide deck from the April 7th webinar on Social Media for Small Businesses. We covered the fundamentals of social media and briefly over-viewed some of the different platforms available.
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
Beyond spray and pray social media marketingDanny Denhard
Ever wondered why your social media channels struggle or considered why other companies do better than you? It's because they understand algorithms, they mix up their content sharing strategy and don't just push to their website. In this deck it highlights what you should be doing on social media, a huge number of stats to help you unpick different social platforms and inspire you to create a better social media and dark social media strategy. Presentation is from the meltwater #OutsideInsight event September 2017
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
Slide deck from the April 7th webinar on Social Media for Small Businesses. We covered the fundamentals of social media and briefly over-viewed some of the different platforms available.
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...4Good.org
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal Pinterest profile and a Company profile; examples of nonprofits are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts on Pinterest with your other social media platforms.
A presentation prepared for British Universities & Colleges Sport (BUCS) for the 2014 Conference. Presented by Sarah Edwards Creative Director at Make it Digital
This presentation covers the do's and don'ts on Pinterest and contains successful Pinterest cases of international brands. We've also included our research on Dutch brands on Pinterest.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
The Sinners & Saints of Social (retail version)Tara Hunt
I'll be giving a shorter version of this presentation at the Raymark Retailers luncheon in New York next week, but I wanted to post it earlier. It's the culmination of much of my recent work and research. Let me know if you have more examples (or better ones) and if I missed anything.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
Social Media and Your Personal Brand - Margaret DonnellyMargaret Donnelly
Presentation at the New Hampshire High Tech Council #TechWomen Power Breakfast. LinkedIn. Twitter. Facebook. Pinterest. Meerkat. Periscope. Instagram. Vine. The list goes on. While businesses are focused on using social media to develop their brands and engage their customers, individuals are using social media for both professional and personal purposes. But in today’s connected world, your professional and personal identities are intertwined, and employers are searching for—and finding—personal profiles as part of their candidate reviews. With this in mind, how should you approach your social media participation? How do you develop—or limit—your social presence to enhance your personal brand? How do you use social media to further your professional goals?
web designers constantly battle to acquire the top spot in web design industry. Though we cannot speak in numbers, recent blog listing posts is clear evidence of the huge difference in the head count of males and females in this industry.
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
These are the slides from a presentation on Social Media by Betsy Kent of Be Visible Associates & Elizabeth Beskin of Fifth Avenue Digital (www.fifthavenuedigital.com). The Oak Room, Plaza Hotel
Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...4Good.org
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal Pinterest profile and a Company profile; examples of nonprofits are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts on Pinterest with your other social media platforms.
A presentation prepared for British Universities & Colleges Sport (BUCS) for the 2014 Conference. Presented by Sarah Edwards Creative Director at Make it Digital
This presentation covers the do's and don'ts on Pinterest and contains successful Pinterest cases of international brands. We've also included our research on Dutch brands on Pinterest.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
The Sinners & Saints of Social (retail version)Tara Hunt
I'll be giving a shorter version of this presentation at the Raymark Retailers luncheon in New York next week, but I wanted to post it earlier. It's the culmination of much of my recent work and research. Let me know if you have more examples (or better ones) and if I missed anything.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
Social Media and Your Personal Brand - Margaret DonnellyMargaret Donnelly
Presentation at the New Hampshire High Tech Council #TechWomen Power Breakfast. LinkedIn. Twitter. Facebook. Pinterest. Meerkat. Periscope. Instagram. Vine. The list goes on. While businesses are focused on using social media to develop their brands and engage their customers, individuals are using social media for both professional and personal purposes. But in today’s connected world, your professional and personal identities are intertwined, and employers are searching for—and finding—personal profiles as part of their candidate reviews. With this in mind, how should you approach your social media participation? How do you develop—or limit—your social presence to enhance your personal brand? How do you use social media to further your professional goals?
web designers constantly battle to acquire the top spot in web design industry. Though we cannot speak in numbers, recent blog listing posts is clear evidence of the huge difference in the head count of males and females in this industry.
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
These are the slides from a presentation on Social Media by Betsy Kent of Be Visible Associates & Elizabeth Beskin of Fifth Avenue Digital (www.fifthavenuedigital.com). The Oak Room, Plaza Hotel
Presentation for the course MA561 Seminar in AIS at the University of the Thai Chamber of Commerce, Bangkok, Thailand.
On the topic regarding "E-Commerce"
The new trend in social media mining is delivering actionable business intelligence.
New third generation platforms go way beyond measuring sentiment to help businesses understand brand health and identify revenue opportunities and competitive threats.
My SoFi menawarkan cara baru dalam pemasaran produk anda yang terintegrasi dengan social media dengan memanfaatkan akses Free WiFi di tempat usaha anda.
My SoFi meningkatkan penjualan anda dengan cara menyimpan database pelanggan dan memungkinkan interaksi secara mudah dan cepat dengan pelanggan anda.
"Thai E-Commerce: Learnings and Trends"
by Tiwa York, Managing Director E-Commerce, Sanook
Presented at Thailand Satellite 2013
More information: e27.co/echelon
To shop or not to shop, that is the question.
So to all shopaholics, shop smart!
***
Play Saturday: WOW Me.
It was a unique opportunity for 24Slides team members to shine and showcase two of their greatest skills: presenting awesome slide designs (Works of Wonder) and sharing inspiring Words of Wisdom—making it a WOW moment for all the participants and the audience.
Running a Restaurant in the Digital World - A Chef's Perspective is the title of a presentation by Chef Mark Garcia at the Unipro Mindshare Sales and Marketing Workshop in San Antonio Texas in September of 2011. Chef Mark Garcia teaches and trains chefs and restaurateurs how to better market themselves and their brands to make significant business breakthroughs. http://www.chefmarkgarcia.com/
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
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Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
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3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
In this ebook you'll learn how enhance your global presence and increase your customer base. Get direct information about the industry trends through competitor’s pages. Build a core network of loyal followers or supporters. learn the best way to pitch your products in a more direct and humane way. discover how conduct market surveys and research without investing a great deal of effort. additionally you'll learn how build your reputation among your customers. Guarantee better service to your clients and reach out to a much larger audience and connect with them. Adopt a more proactive and interactive branding process. Get more comprehensive feedback about your service.s
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
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Thailand Social Media Trend - iStart event
1. thailand social media trend
& how to make it right
Curated and Speak by Charkrid Th. Founder for Figabyte, Socialhappen
@iStart Bangkok event 19 Nov 2013
6. Something
AboutMe
Charkrid is an avid entrepreneur and a founder of a
few tech startups, one sold. He is passionate about
web, mobile, social media, and startup. He dreams
of building Silicon Valley in his country to bring
opportunity to people, and promote the society of
wisdom.
is interested in..
building useful stuff for people
Build startup
Charkrid has a strong background in fund raising
from both Thailand, and Singapore. His experience
is diverse from managing tech team, to social media
consulting, to building a lean startup, which derive
from his multitasking and distracted lifestyle.
social media for business
web, mobile, and new technology
startup mentor
Let me know if I can help you make value
9. things we build
AZENQos
Broadcaster
figabyte
dealhappen
www.azenqos.com
www.isltlab.com
www.figabyte.com
www.dealhappen.com
Azenqos is providing GSM and
WCDMA mobile network testing
using only a smartphone and web
application.
Broadcaster fill the gap between
expensive physical broadcasting
equipment and traditional green
screen by providing a solution that
can produce 3D, live virtual
program with accurate location
synchronization. The result is a
CNN's quality virtual program at a
strikingly lower cost.
Figabyte is a social media agency
and award-winning tech company.
We help brands build
conversation and achieve their
business objectives on social
media.
A daily deal website focusing on
beauty and wellness for women.
2007
charkrid
2009
2008
facebook.com/charkrid
charkrid@gmail.com
+6687.005.2020
@boatnoy
2010
38. 2 M in thailand
Verdict: Thais don’t like to read much and Bangkok remains a small player
in the global Twitter-sphere. We’re not even in the Top 20, in fact.
Interestingly, we stole the Facebook crown from the current top Twitter
town, Jakarta, so there’s hope yet.
!
39. The world top twitter by country?
http://tech2.in.com/news/social-networking/saudi-arabia-has-most-active-twitter-users-india-21st-in-the-world/920636
53. Some
Uses of social media
Brand building
awareness
public relation
customer service
customer building
loyalty building
contact points
Make Sales
If your product sucks,
social media can’t help.
!
But if your brand and marketing
have problems, social media
can fix.
55. Join Beliefs
Social Media
Hierarchy Theory
Join the Movement
A part of Life
Do what really means to your
customers, or solve their problems
Become Influencer Manage tons of engagements,
questions, and drama
(and Friends)
Build great content
10+ Themes that can unlock virality
Unlock Viral Emotion
5 Proven content marketing themes
Frameworks (STEPPS, SUCCESS)
BRAND PLATFORM
copyright
69. IT is
Social Media Marketing focus on
generating organic ‘Earn Media’ that
let people spread the content
themselves. Unlike the traditional
media that do a direct paid media.
70. learn from
the community pages
of the social media capital city
72. <3 Heart of social content..
= snackable content
visual + words
& video
& Numbers
> content that
Unlock
the emotional
+
> multiply
the viral effects
Tech
mechanics
90. some more viral unlocks
1. ขำขำ
2. character : น้องเนย, jay rabbit
3. drama : จ่า
4. words
5. story
6. infographic
7. helping others
8. sex
91. 5 keys takeaway
1. Focus on how to create earn media > Own media
2. know how to Unlock the emotional/viral
mechanic not rewards mechanics
3. post in visual, even text do it in visual style
4. when think of campaign, focusing on brand
building not vanity metrics
5. don’t forget basic of content marketing is to
engage people to click (conversion)