This document discusses management by objectives and leadership strategies. It outlines an approach called ZYX, which involves breaking barriers, having clear goals or an "end in mind," remembering past successes, and multiplying growth through strategies like templating processes, attracting and retaining customers and suppliers, batching orders, partnering, integrating systems, thinking enterprise-wide, copying best practices, exchanging ideas, and simplifying processes. The key is to predict the future by creating a clear vision and plan to get there.

1. Management by Objectives
#MBO
Prof. Bong De Ungria
BSChE, BSME, MBA, CDM, Diploma in MarkCom

2. Outline
Management by Objectives
1. ZYX
2. Course Objectives
3. Session Z
4. Y Marketing
5. X to get there

3. ZYX LEADERSHIP
#ZYXLeaders
ZYX > ABC

4. ZYX Leadership
1. ZYX as a Jesuit strategy
2. ZYX for Personal Leadership
3. Unleashing the leader in me

5. Need 21 PEOPLE to participate!
1. COUNT OFF 1 to 21
2. Remember your number
3. Read the line that
corresponds to your
number
4. Read LOUD and PROUD.

6. Please read your 1 line
(but don’t read your number)
LOUDLY
CLEARLY
PASSIONATELY

7. 1. Today was the absolute worst day ever
2. And don’t try to convince me that
3. There’s something good in every day
4. Because, when you take a closer look,
5. The world is a pretty evil place
6. Even if
7. Some goodness does shine through
once in a while
8. Satisfaction and happiness don’t last.

8. 9. And its not true that
10.Its all in the mind and heart
11.Because
12.True happiness can be obtained
13.Only if one’s surroundings are good
14.Its not true that good exists
15.I’m sure that you can agree that

9. 16.The reality
17.Creates
18.My attitude
19.Its all beyond my control
20.And you’ll never in a million years hear me
say that
21.Today was a good day!!!
NOW: Read from bottom to top

10. 9. And its not true that
10.Its all in the mind and heart
11.Because
12.True happiness can be obtained
13.Only if one’s surroundings are good
14.Its not true that good exists
15.I’m sure that you can agree that

11. 1. Today was the absolute worst day ever
2. And don’t try to convince me that
3. There’s something good in every day
4. Because, when you take a closer look,
5. The world is a pretty evil place
6. Even if
7. Some goodness does shine through
once in a while
8. Satisfaction and happiness don’t last.

12. ANYARE?
What Happened?

13. FOLLOWERS read from top to bottom: ABC
LEADERS do ZYX
Start with the end in mind (bottom)
And then do the reverse- finding how the end
can be delivered.

14. ZYX Leadership
1. ZYX as a Citistores breaking barriers
strategy
2. ZYX for Personal Leadership
3. Unleashing the leader in me

15. I am a LEADER
I lead my LIFE
Starting today,
I will plan, think, act
ZYX

16. I am a LEADER
I lead my LIFE
Starting today,
I will plan, think, act
ZYX

17. ZYX LEADERSHIP
#ZYXLeaders
ZYX > ABC

18. Quick Survey
1. Who has a crystal ball at home?
2. If you had a crystal ball that can accurately
tell the future for only 1 question, what
would you ask it?
3. How many of you use waze? (radio traffic,
MMDA app, google maps)
4. What does Waze do for you?

19. For me, WAZE provides
(1-lowest value, 4-highest value)
1. Gives options
2. Despite limitations, offers best possible
result, most of the time (google maps-
based on preference)
3. Recalculates based on latest events,
decisions (no hand)
4. Keeps you focused on the Z (destination)

20. The best way to PREDICT your FUTURE
Is to CREATE it!
-Abraham Lincoln
Creating OUR Future @ AGSBMarkMa
#CreatingZ

21. Outline
# CreatingZ
1. Breaking the Barrier that is ABC
2. The End in Mind: Z
3. Remembering Y
4. What to to do to Multiply X

22. Outline
# ZYX
1. Breaking the Barrier that is ABC
2. The End in Mind: Z
3. Remembering Y
4. What to to do to Multiply X

23. ABC
Elementary pa ba tayo?
Balik-balik ba jeep natin?
May sapat na oras ba para magsimula ulit
Sa ABC araw-araw?

24. Outline
# ZYX
1. Breaking the Barrier that is ABC
2. The End in Mind: Z
3. Remembering Y
4. What to to do to Multiply X

26. Why Z?

27. Why Z?
Baguio, Tagaytay, Tuguegarao

28. Why Z?
The road is not straight and easy

29. Why Z?
Challenges are a GIVEN!

30. Why Z?
Believe that the destination is worth it

31. In 2 years or by 2017
Vision: What’s our end in mind?
Uno: Store in Every City
Centro: Anchor store in under-served markets

32. What’s Our End in Mind -2017
Vision/ Mission
Uno: Store in Every City
Centro: Anchor store in under-served markets

33. What’s Our End in Mind -2017
Vision/ Mission
(What business are we in?)
Uno: Store in Every City
Helping People SAVE so they live EASIER
Centro: Anchor store in under-served markets

34. What’s Our End in Mind -2017
Vision/ Mission
(What business are we in?)
Uno: Store in Every City
Helping People SAVE so they live easier
Centro: Anchor store in under-served markets
Delighting Customers by serving
ASPIRATIONS within REACH

35. What’s Our End in Mind -2017
Vision/ Mission / Objectives
Uno: Store in Every City
Helping People SAVE so they live easier
Centro: Anchor store in under-served markets
Delighting Customers by serving
ASPIRATIONS within REACH

36. What’s Our End in Mind -2017
Vision/ Mission / Objectives
Uno: Store in Every City
Helping People SAVE so they live easier
100 Uno Stores
Centro: Anchor store in under-served markets
Delighting Customers by serving
ASPIRATIONS within REACH

37. What’s Our End in Mind -2017
Vision/ Mission / Objectives
Uno: Store in Every City
Helping People SAVE so they live easier
100 Uno Stores
Centro: Anchor store in under-served markets
Delighting Customers by serving
ASPIRATIONS within REACH
40 Centro Stores

38. What’s Our End in Mind -2017
Vision/ Mission / Objectives
Uno: Store in Every City
Helping People SAVE so they live easier
100 Uno Stores
Centro: Anchor store in under-served markets
Delighting Customers by serving
ASPIRATIONS within REACH
40 Centro Stores
Integrated MO/XO in new site by 2015

39. Outline
# ZYX
1. Breaking the Barrier that is ABC
2. The End in Mind: Z
3. Remembering Y
4. What to to do to Multiply X

40. Let’s Remember Y
UNO: Help Save - Red Cross
Centro: - GMA or ABS (Show-
business)
But why Y Y are we expanding?
Because that is the only way to sustain
our
growth and to live long!

41. What is common among the
following?
1. Crispa Redmanizers (T-shirt)
2. Ma-mon Luk (siopao)
3. Alemars (bookstore)
4. Isetann (department store)
5. Peter Pan (boy)
They all stopped growing!
Once good- but are no more.

42. Outline
# ZYX
1. Breaking the Barrier that is ABC
2. The End in Mind: Z
3. Remembering Y
4. What to to do to Multiply X

43. X
What to do
How to multiply?

44. #ZYX
9 Ways to Multiply: TAB PIECES
1. Template
2. Attract & Keep
3. Batch
4. Partner
5. Integrate
6. Enterprise
7. Copy
8. Exchange
9. Simplify

45. #9 Ways to Multiply X
1 Template
DCM: Bidding & In-House Costing
Marketing: Pre and Post- Opening
Accounting: Payment of Non-Term Suppliers
with Multiple Payments
Purchasing: ASL

46. #9 Ways to Multiply X
2 Attract & Keep
Marketing: Supplier & Applicant Friendly website
HR: Applicants lining up, liking the company even
before first interview;
Satisfied employees who stay long
DCM & Purchasing: Suppliers lining up

47. #9 Ways to Multiply X
3 Batch
Purchasing: Batch order for next 5 new stores.
Batch order for 38 existing stores
Finance: Traceable batching of payments

48. #9 Ways to Multiply X
4 Partner not Transactional
DCM: Preferred contractors
Purchasing: Best suppliers
Finance: support the partnership (same as
concessionaires)

49. #9 Ways to Multiply X
5 Integrate
Integrated MO/ XO in 1 site
Integrate 38 warehouses into 1 or more?
Some support & shared functions into BU?

50. #9 Ways to Multiply X
6 Enterprise: Go where we’ve
never gone before
ALL : Think 140 Stores not 37
DCM: New building for 2020 not just for 2017
HR: In choosing HRIS and payroll system
IT: In choosing POS and data system
Purchasing: in ERP
Accounting: in accounting system

51. #9 Ways to Multiply X
7 Copy & Consult
Copy best practices from other retailers &
other industries (benchmark)
Consult with the best
Marketing: Ad agency
DCM: Preferred contractors
Finance: External auditors

52. #9 Ways to Multiply X
8 Exchange
Be Open
To Exchange
The Good
With the Best
To Let Go of What Worked for 36
To What will Work for 140

53. #9 Ways to Multiply X
9 Simplify
Simplify processes thru technology and trust
Did you know that we have some documents
that circle 6 times and has more than 10
signatures?

54. #ZYX
9 Ways to Multiply: TAB PIECES
1. Template
2. Attract & Keep
3. Batch
4. Partner
5. Integrate
6. Enterprise
7. Copy
8. Exchange
9. Simplify

55. Summary
# ZYX:
1. Breaking the Barrier that is ABC
2. The End in Mind: Z
3. Remembering Y
4. 9 Ways to Multiply X (TAB PIECES)

56. # ZYX
The best way to PREDICT your FUTURE
Is to CREATE it!
-Abraham Lincoln
Creating OUR Future @ Citistores