The document discusses the concept of a "Free for All" component in a student's 20-year personal marketing plan. A Free for All can be a book, philosophy, song, method, or technique that provides wisdom and guidance. Students must translate and personalize the Free for All to their own lives and goals. Three examples of students' Free for All selections and personalizations are provided: 1) A marketing plan based on a book, 2) Inspiration from "The Greatest Salesman in the World", and 3) Sports strategies translated from a passion for tennis. Key criteria for an effective Free for All include providing inspiration to better oneself and guidance over the long-term.

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Grand Slam Guide
Free For ALL used in the
HYPERMarketing Plan for vCOACH Bong
Bong De Ungria

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Professor’s Note
“Free for All” represents “way of thinking” which serve as an
integral part and guide for a student’s 20 year personal marketing
plan.
Typical “Free for All” references are books, famous people’s
philosophies, songs, methods or techniques, paradigms. The
student needs to translate the “wisdom” for the free for all to a
personal level. Hence, you will see the “I” and how the wisdom
applies to the student.
For student assignments, the minimum is to have at least 1 “Free
for All”.
Here are 3 of Vcoach Bong’s Free For All samples…

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Marketing Plan for Life
Free For All Example #1
Note how the general guide of the book
is translated to what I should do. The
“personalization” or “translation” of
the “Free for All” is the most essential
part of this student exercise.

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My Marketing Plan for Life
vCoach Bong based on book of Robert Michael Fried
1. Define Business-
– Who Am I? I am vcoach Bong
2. Assess Market- Capitalize on Strength
– My marketing, technical & communication talents
3. ID PTM- Discovering Real Me
– Excel in 7 roles as Christian, husband, father,
brother, son, COO, vcoach
4. Launch Strategy- Find Niche & Risk
– Vision-driven coach for people who want to achieve
– (risk: not everybody will want to be coached)

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My Marketing Plan for Life
contamination marketer Bong De Ungria
5. Weather PLC- Innovate Continuously
– Continuously learn
6. Balance Mix- Build My Brand
– Hy-per Contaminate markets.
7. Expand Reach- Create My Legacy
– Digital vcoach on-line
8. Campaign Ad- Reawaken Creativity
– Keep pace with technology. I’ve got mail

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My Marketing Plan for Life
hypermarketer Remigio Joseph De Ungria
9. Plan Distribution- Share Time & Energy
– Navigate with hypermaps & daily plans
10.Achieve Sales- Reach Goals
– Specify daily, monthly, annual, 20 yr targets
11.Analyze P & L- Keep Score
– Review actual vs. targets
12.Seek Opportunities- Make Dreams Real
– Every day in every way, get better & better

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Greatest Salesman
in the World
Free For All Example #2
Here, the 10 scrolls in the book are
already personalized since it
starts each action with “I will…”

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Ten scrolls: I to V
I will…
1. Form good habits & become their
slave (Today I begin a new life…)
2. Greet this day with love in my heart.
3. Persist until I succeed
4. I am nature’s greatest miracle
5. Live this day as if it is my last.

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Ten scrolls: VI to X
I will…
6. Be master of my emotions
7. Laugh at the world (for this too
shall pass)
8. Multiply my value a hundredfold
9. Act now
10.Pray for guidance

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Sports or hobby based
inspiration
Free For All Example #3
I play tennis with a passion. A tennis
coach can give me lots of advise. To be
a free for all, I just translate this sports
advise to how I can use it in real life.

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My Top 10
Winning Tennis Strategies
Technical Skills
From 30 years of living the game

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1. Begin with Service. Serve 4Ps
(Purpose, Power, Percentage, Placement)
• Begin the point with service
• First serve- Purpose & Power
• Second serve- Percentage &
Placement
• If double fault, then next point
• Return serve- visualize response
choices

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2. Keep Eyes on the ball
• Focus on ball from opponent’s
racket to just before I hit it
• 1 second freeze on point of
contact; don’t look up or follow
ballpath immediately
• Anticipate

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3. Take ball early
• Create angles: increase court
possibilities
• Prepare swing
• Start big steps, small adjustment
steps
• Be there before the ball
• Mindset: early is 10x better than late

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4. Attack with Forehand: run-
around, inside out
• Maximize strength (forehand)
• Make weaker side reliable instead of
liability (backhand)
• Use leverage to create power and
angles
• Use foot speed and anticipation

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5. Follow through & use
topspin
• Improves accuracy and reliability
• Increases margin of error (late hit,
bad bounce, net cord)

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6. Attack net after a short ball
• Take control
• Step forward
• Be Alert: at net, shorter response
time, be extra vigilant

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7. Compete vs. 3 opponents
• Accept those beyond my control
– My Opponent
– Environment
• (umpire, weather, wind, court, net)
• Lead those within my full control
– Me and my attitude

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8. Recover to dynamic
starting, ready position
• After hitting shot
• After error
• After point
• Always move feet

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9. Creatively Visualize
• Score
• Choose stroke response to opponent
• Adjust strategy to opponent’s level
of play and my current condition

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10. Score!
• Adjust tactics on current score and
my play level relative to opponent
• Can’t and don’t win all points
• Avoid Errors: anything in excess
– Too long, Too short, Too wide
– Too late, Too early

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Final Note
How do you know if you have the right “Free for All” component for
your 20 year personal marketing plan.
If you can say yes to all the following questions, then you have the
right free for all:
1. Does it inspire you to be better?
2. Does it give you a guide on how to live your life?
3. Are you OK to seeing this free for all everyday?
4. Will you never get tired of seeing this free for all.
5. Will you update this free for all when its time to do so?