Creating the Professional You via Linked In

Creating a professional YOU
using Linked in

A Marketing Assignment

Prof. Bong De Ungria, AGSB
July 28, 2011

http:// ph.linkedin.com/in/josephdeungria.com

Outline:

Creating YOU, the 24/7 Pro

6 Advantages
Why Linked In?
10 Suggestions


6 Advantages of a Linked In
Account

1. Use world’s best professional networking platform
2. Appear in Google Searches for free, 24/7
3. Create a professional image intentionally created by
you, not accidentally by others
4. Get a job, find opportunities
5. Re-establish links with professionals you have
worked with or may collaborate with in the future
6. Monitor changes and opportunities in your network
of connections


Why Linked In?
http://www.hypermarketing2.com/2010/12/why-linked-in-vcoach-
bong-de-ungria.html


1. Humanize with a recent, solo,
smiling, colored, professional picture


2. Advertise with your 15 second
elevator speech


3a. Gain credibility with the equity of
your school and companies


3b. Boost credibility with minimum 3
recommendations and 20 connections


4. Create 3 Web Links to Your Work,
Education and Passion


5. Customize Your Public Profile
(Include your name as part of url)


5a. How to customize url?


6. Summarize with Measurable, High
Impact, Publicly Shareable Details


7. Present Work= Present Tense;
Past Work= Past Tense


8. Establish contact methods (only
those which you can share publicly)


9a. Promote You.
How to Link to your blog


9a. Sample promotion:
profile badge @ your blog


10a. Go to Linked In Help Center for
FAQs (frequently asked questions)


10b. Get answers to your questions
(don’t rely on vcoach or classmates!)


Summary:

Creating YOU, the 24/7 Pro

6 Advantages
Why Linked In?
10 Suggestions


Creating the Professional You via Linked In

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