Learnings from an 8 Week Transformation Digital Marketing Class at the Ateneo Graduate School of Business

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Take Aways
From an
8 Week
Digital Marketing
Transformation
Vcoach Bong De Ungria

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1. FB is just one of the ways.
2. Degree FB is useful – depends on many
factors- product, market, target audience
3. Learn – apply theory, then just do it
4. OWN your materials (watermark, logo)
5. Avoid false conclusions (1 success or
failure doesn’t mean anything
6. Paid advertising works, don’t forget free
(friends, groups, advocate)
7. GYM concept
Learnings from the Facebook
Marketing Plan presentations

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1. Suppose you go to a gym for 8 weeks
aiming to lose weight or gain fitness.
2. The gym instructor or the professional
trainer can talk all day and show you
everything you need to know to achieve
your objective.
3. Your success in achieving your objective
depends primarily on what you did and
NOT on what was said or shown.
4. All things being equal, you achieve
greater success if you apply theory,
follow instructions, do it yourself, learn
from others and do it all over again.
What is the gym concept?

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After 8 weeks,
Your degree of fitness
depends on:
YOU
And what you did the past 8
weeks

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What
Why
When
Who
Where
How
Outline
#TakeAways
#MARKETINGDigitally
#WWW #We
#NOWNa
#Everybrand #Everyone
#SMACIT #DisruptsRules
#ZYX #DIY #WWE

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Is more apt than Digital Marketing
MARKETING comes first
Digital is an adjective/adverb
Digital is one of many ways to
market
What?
#MARKETINGDigitally

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WE not them
WorldWide WE make up the digital
market-space (ever expanding)
WWW bridges time and space
Without digital presence, you
don’t exist…
Why?
#We #WWW

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Digital footprints are everywhere…
From day you were born,
to the day you die!
Take charge!
Digital Marketing is learned
not listened to…
Who?
#Everybrand #Everyone

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Digital is happening now,
Reshaping the customer’s journey
And every “brand”, everyone
should respond…
Or perish…
When?
#NowNA

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Social
Mobile
Analytics
Cloud
Internet of
Things…
Disrupts Every Rule!
Where?
#SMACIT #DisruptsRules
http://www.josephdeungria.com/2017/06/smacit-social-media-analytics-cloud.html

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Remember and apply ZYX
Choose:
DIY- Do It Yourself
Or
WWE- Work With Experts
How?
#ZYX #DIY #WWE

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What
Why
When
Who
Where
How
Outline
#TakeAways
#MARKETINGDigitally
#WWW #We
#NOWNa
#Everybrand #Everyone
#SMACIT #DisruptsRules
#ZYX #DIY #WWE

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Its Not ABOUT
PS.
#TakeAways
YOU or YOUR brand
Latest Technology
Latest APP

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Digital is ABOUT
PS.
#TakeAways
Creating Advocates
Engaging Customers
WOWing
NOW

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In just 8 weeks, you became a
CREATOR!

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Take Aways
On Digital Marketing
Vcoach Bong De Ungria