Strategies are great. Knowing what the correct “marketing” term for these is even better.
But many a successful marketer, unconstrained by formal theory and structure, have created and sustained dominant brands with just this- focus on the end, knowing why it is important and then learning what to do along the way.
It has some parallels with “Management by Objective”. Streetsmart pundits call it ala-hoy or bara-bara bay. But not quite...
The best term I have found is ZYX... (good luck explaining this to others who did not attend the module...)
BRIEF-TAKING QUESTIONS
Inside this PDF are the 3 sets of questions freelancers should ask clients when taking a brief - covering the Basics, the Specifics and the Context.
BRIEF-TAKING QUESTIONS
Inside this PDF are the 3 sets of questions freelancers should ask clients when taking a brief - covering the Basics, the Specifics and the Context.
Marketing concepts and structures provide quick reference points as to default or initial options for marketing strategies. A brand’s market position (leader, challenger, follower, nicher, loser), product life cycle (intro, growth, maturity, decline) and market life cycle (emergence, growth, maturity, decline). The applicabililty of these concepts will vary on real-life marketing situations but these are useful guides. Why reinvent the wheel? Adapt the wheel to your brand’s specific needs.
Group exercises and a series of videos (downloaded from youtube) focusing on the 10 year tuna wars (and the collateral reactions in the corned beef segment) were also used to demonstrate and apply the concepts.
Communicating effectively is a mandatory requirement in today's business setting. The 21 techniques described here can instantly transform a neophyte reporter to a master presentor.
Creating a Tissue Paper version of Marketing Concepts is the Ultimate Test of Marketing Mastery- Only if you can Draw it at the Back of a Tissue Paper can you claim knowledge and understanding
The I Love Marketing Model is a Visual Interactive Knowledge and Mastery Framework that Helps Students Master Fundamental Marketing Concepts. This Show and Tell version 2.0 shows how the concepts are applied to a particular example, in this case, the Ateneo MBA program
Dowloadable Template for 20 Year Highly Personal High Performance Hyperlinked (Hyper3) Marketing Plan Used in Ateneo Graduate School of Business (AGSB) and the Ateneo School of Medicine marketing management classes coached by Prof. Bong De Ungria
Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change.
Your challenge is not to sell products but to profitably manage products with...Product of Things
These are the slides from Omer Enbar's workshop at Product of Things Conference in Tel Aviv on July 2018:
Who this workshop is for:
This workshop is for those who want to establish a profitable product management environment in their organization
After this workshop you will be able to:
- Know the trigger that will raise your customer’s willingness to pay
- Understand the challenges of each link in your product’s distribution chain
- Use different methods to help your company stay alive and your product profitable
What is covered:
- Design for cost: how to set COGS/BOM and target price for your product
- Know your margin, and deducing your target sales, team size and burn rate
- Make a simple product: how to not over design and make everything simple
- Optimizing online marketing
- Overcoming the distribution and retail challenge
In this workshop, Omer will share his experience as the CEO of Sensibo, presenting some of his insights and unique methods for building and managing profitable IoT products.
171124 get adopted your proposals public versionRyosuke Ishii
Get Adopted your proposal!
This slide deck tells you how to make an effective slide material.
The more innovative your project become, the more difficult get it approved.
Marketing concepts and structures provide quick reference points as to default or initial options for marketing strategies. A brand’s market position (leader, challenger, follower, nicher, loser), product life cycle (intro, growth, maturity, decline) and market life cycle (emergence, growth, maturity, decline). The applicabililty of these concepts will vary on real-life marketing situations but these are useful guides. Why reinvent the wheel? Adapt the wheel to your brand’s specific needs.
Group exercises and a series of videos (downloaded from youtube) focusing on the 10 year tuna wars (and the collateral reactions in the corned beef segment) were also used to demonstrate and apply the concepts.
Communicating effectively is a mandatory requirement in today's business setting. The 21 techniques described here can instantly transform a neophyte reporter to a master presentor.
Creating a Tissue Paper version of Marketing Concepts is the Ultimate Test of Marketing Mastery- Only if you can Draw it at the Back of a Tissue Paper can you claim knowledge and understanding
The I Love Marketing Model is a Visual Interactive Knowledge and Mastery Framework that Helps Students Master Fundamental Marketing Concepts. This Show and Tell version 2.0 shows how the concepts are applied to a particular example, in this case, the Ateneo MBA program
Dowloadable Template for 20 Year Highly Personal High Performance Hyperlinked (Hyper3) Marketing Plan Used in Ateneo Graduate School of Business (AGSB) and the Ateneo School of Medicine marketing management classes coached by Prof. Bong De Ungria
Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change.
Your challenge is not to sell products but to profitably manage products with...Product of Things
These are the slides from Omer Enbar's workshop at Product of Things Conference in Tel Aviv on July 2018:
Who this workshop is for:
This workshop is for those who want to establish a profitable product management environment in their organization
After this workshop you will be able to:
- Know the trigger that will raise your customer’s willingness to pay
- Understand the challenges of each link in your product’s distribution chain
- Use different methods to help your company stay alive and your product profitable
What is covered:
- Design for cost: how to set COGS/BOM and target price for your product
- Know your margin, and deducing your target sales, team size and burn rate
- Make a simple product: how to not over design and make everything simple
- Optimizing online marketing
- Overcoming the distribution and retail challenge
In this workshop, Omer will share his experience as the CEO of Sensibo, presenting some of his insights and unique methods for building and managing profitable IoT products.
171124 get adopted your proposals public versionRyosuke Ishii
Get Adopted your proposal!
This slide deck tells you how to make an effective slide material.
The more innovative your project become, the more difficult get it approved.
Sales Hacker Conference San Francisco - Jason Lemkin - The 10 Key Revenue Mis...Sales Hacker
The 10 Key Revenue Mistakes I Made Getting to $100 Million Arr by Jason Lemkin
Sales Hacker Conference San Francisco - November 6, 2014
Visit SalesHacker.com for more sales hacks, tips, and tactics.
The 8 Commandments of App Marketing (App Promotion Summit Berlin 2013)Diego Meller
So you have a great app? Congrats! Now you have to promote it. The presentation gives a number of guidelines/tips to maximise the effectiveness of your app marketing process. Everything from marketing attribution tips to creatives and how to buy.
Session delivered to MaGIC (Malaysian Global Innovation and Creativity Centre) Accelerator Program participants. This is Part One of Two of two of a workshop to help you conquer the audience with the right pitch: learn about pitch structure and how to apply storytelling and soap opera elements (open loops and cliffhangers) to keep the audience eyes on you.
This is the downloadable version of Scroll 1 of the best-selling book, Greatest Salesman in the World by Og Mandino. You can download this and save on your phone or on your computer to make developing the first habit easier.
Z means start with the outcome
Y are your reasons why
X are the how, what, when and who
https://bongdeungria.com/zyx-vs-abc-vs-mbo-marketing/
More info at
Marketing 4.0 is a paradigm to understand and guide the connected customer's journey.
Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility.
Watch the marketing evolution here...
https://youtu.be/hNWw-Co-ZAI
Not all marketing classes are equal.
Why choose Hypermarketing Class under VCoach Bong De Ungria?
To earn a High Performance Highly Personal Hyperlinked Excellent Experience!
https://bongdeungria.com/why-hypermarketing-class-in-23-seconds/
Pictures paint a thousand words.
Videos are worth a thousand pictures.
This video requirement shall replace the typical “Introduce Yourself” part at the beginning of classes. All students shall now be required to create a 1 minute version of their professional background, upload it for youtube, embed the youtube video in wordpress (or equivalent) and post the url link as your assignment submission.
https://bongdeungria.com/who-you-a-digital-intro/
https://bongdeungria.com/marketing-plans-101-simplified-templates-that-work/
Solve Problems of your Customers!
This marketing plan template emphasizes that customers are more than willing to pay the price for products that solve their problems, and takes away their current pain.
But not all customers have the same problem! Unique selling propositions work best for a defined profile of your Primary Target Market.
The I Love Marketing Model is a visual interactive technique to help students remember key marketing concepts. Developed by Prof Bong De Ungria of the Ateneo Graduate School of Business.
Watch the video and learn more here...
Marketing works only if the concepts are remembered beyond the classroom. How do you remember? With Visual Session Certificates that combine emotion, ideas, and the world's most important picture- that of the participant. By doing this, learning and retention extend far beyond the classroom.
https://bongdeungria.com/making-marketing-memorable-using-visual-session-certificates/
Same Differences? Today, many things have changed that has required a different Marketing response vs. what was proven to be successful just a few years ago. And yet,there are still things which remain the same (like customers, competition and company). Find out more here..
COSLA = Concept Synthesis and Local Application
Template enables students to create professional, powerful business presentations based on how to tell a good business story as inspired by Steve Jobs.
https://bongdeungria.wordpress.com/2017/10/03/01-defining-marketing-for-the-21st-century/
Sample of a 20 Year Personal Marketing Plan that is recommended for Students taking the Marketing Management class of VCoach Bong de Ungria of the Ateneo Graduate School of Business
3 Models for Case Analysis and Business Presentation used in Prof Bong De Ungria''s Marketing Management Class at the Ateneo Graduate School of Business
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How libraries can support authors with open access requirements for UKRI fund...
Unlimited Strategy: ZYX
1. CP Lights Camera Action
Directing Marketing Strategy
(Unlimited Strategy: ZYX)
Prof. Remigio Joseph A. De Ungria
Strategic & Marketing Management Department
Ateneo Graduate School of Business
2. CP Lights Camera Action
Intro
Strategies are great. Knowing what the correct
“marketing” term for these is even better.
But many a successful marketer, unconstrained
by formal theory and structure, have created
and sustained dominant brands with just this-
focus on the end, knowing why it is important
and then learning what to do along the way.
It has some parallels with “Management by
Objective”. Streetsmart pundits call it ala-hoy
or bara-bara bay. But not quite...
The best term I have found is ZYX...
Bong De Ungria. 2016
3. CP Lights Camera Action
The best way to PREDICT your FUTURE
Is to CREATE it!
-Abraham Lincoln
Creating CENTURY’s Future
Thru ZYX Strategy
4. CP Lights Camera Action
Outline
# ZYX
1.Breaking the Barrier that
is ABC
2.The End in Mind: Z
3.Remembering Y
4.What to do: X
5. CP Lights Camera Action
Outline
# ZYX
1.Breaking the Barrier that
is ABC
2.The End in Mind: Z
3.Remembering Y
4.What to do: X
6. CP Lights Camera Action
ABC
Elementary pa ba tayo?
Balik-balik ba jeep natin?
May sapat na oras ba para magsimula ulit
Sa ABC araw-araw?
7. CP Lights Camera Action
Need 21 PEOPLE to participate!
1. COUNT OFF 1 to 21
2. Remember your number
3. Read the line that
corresponds to your
number
4. Read LOUD and PROUD.
8. CP Lights Camera Action
Please read your 1 line
(but don’t read your
number)
LOUDLY
CLEARLY
PASSIONATELY
9. CP Lights Camera Action
1. Today was the absolute worst day ever
2. And don’t try to convince me that
3. There’s something good in every day
4. Because, when you take a closer look,
5. The world is a pretty evil place
6. Even if
7. Some goodness does shine through
once in a while
8. Satisfaction and happiness don’t last.
10. CP Lights Camera Action
9. And its not true that
10.Its all in the mind and heart
11.Because
12.True happiness can be obtained
13.Only if one’s surroundings are good
14.Its not true that good exists
15.I’m sure that you can agree that
11. CP Lights Camera Action
16.The reality
17.Creates
18.My attitude
19.Its all beyond my control
20.And you’ll never in a million years hear me
say that
21.Today was a good day!!!
NOW: Read from bottom to top
12. CP Lights Camera Action
9. And its not true that
10.Its all in the mind and heart
11.Because
12.True happiness can be obtained
13.Only if one’s surroundings are good
14.Its not true that good exists
15.I’m sure that you can agree that
13. CP Lights Camera Action
1. Today was the absolute worst day ever
2. And don’t try to convince me that
3. There’s something good in every day
4. Because, when you take a closer look,
5. The world is a pretty evil place
6. Even if
7. Some goodness does shine through
once in a while
8. Satisfaction and happiness don’t last.
15. CP Lights Camera Action
FOLLOWERS read from top to bottom: ABC
LEADERS do ZYX
Start with the end in mind (bottom)
And then do the reverse- finding how the end
can be delivered.
16. CP Lights Camera Action
To be the MARKET LEADER
Starting today,
My brand strategy is
ZYX
17. CP Lights Camera Action
To be the MARKET LEADER
Starting today,
My brand strategy is
ZYX
19. CP Lights Camera Action
Quick Survey
1. How many of you use waze?
2. What does Waze do for you? (GROUP
contest. First for the best answer)
20. CP Lights Camera Action
For me, WAZE provides
(1-lowest value, 4-highest value)
1. Gives options
2. Despite limitations, offers best possible
result, most of the time (google maps-
based on preference)
3. Recalculates based on latest events,
decisions (no hand)
4. Keeps you focused on the Z (destination)
21. CP Lights Camera Action
Outline
# ZYX
1.Breaking the Barrier that
is ABC
2.The End in Mind: Z
3.Remembering Y
4.What to do: X
32. CP Lights Camera Action
The Z makes sense only if you know Y
especially if the path becomes difficult
33. CP Lights Camera Action
Why is it important to achieve
the Vision and Mission
Because achieving Century’s
Mission and Vision
Is the Only Sustainable Way to
Remain in Business for the Long
Term
34. CP Lights Camera Action
1. Last Mile
2. Ultimate Value Maximizer
Why Learn Marketing
Strategy?
36. CP Lights Camera Action
The last mile - is usually marketing
related
37. CP Lights Camera Action
1. Feasibility Study
2. Get Financial Investment
3. Build Factory
4. Recruit and Train Personnel
5. Produce
6. Deliver to Point of Sale
7. Market and Sell the Product
For many companies, marketing
comes near the end
38. CP Lights Camera Action
1. Does not need the value you offer
2. Not aware that your product is available
3. Prefers another brand
4. Tries the product once and then goes
back to old product
5. Likes the product for a while but switches
due to inconsistent product
Marketing at the End Results
to Last Mile Failures:
Customer:
39. CP Lights Camera Action
1. Last Mile
2. Ultimate Value Maximizer
Why Marketing for You?
40. CP Lights Camera Action
Why is marketing the
ultimate value maximizer?
Plain white T shirt sold at Tiangge
41. CP Lights Camera Action
Why is marketing the ultimate value maximizer?
Operations, HR & Finance = +156%
T-shirt with cheaper materials, more efficient
plant and equity instead of debt
42. CP Lights Camera Action
Why is marketing the ultimate value maximizer?
Going direct can boost profit 244%
T-shirt sold on-line
43. CP Lights Camera Action
Why is marketing the ultimate value maximizer?
Brand? Only 7,733% profit increase
One check can do all the wonders
44. CP Lights Camera Action
Why is marketing the ultimate value maximizer?
Fake brands 444% > unbranded, 244%
P100 Nike shirt @ Tiangge?
45. CP Lights Camera Action
Why is marketing the ultimate value maximizer?
Brand fail can reduce profits, -78%
Double check?
46. CP Lights Camera Action
Outline
# ZYX
1.Breaking the Barrier that
is ABC
2.The End in Mind: Z
3.Remembering Y
4.What to do: X
47. CP Lights Camera Action
X
What to do
That answers the Y
And Delivers the Z
48. CP Lights Camera Action
Regardless of the wind, we must
still reach our destination
51. CP Lights Camera Action
Directing Marketing Strategy
(ZYX)
Prof. Remigio Joseph A. De Ungria
Strategic & Marketing Management Department
Ateneo Graduate School of Business