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ia & Social Business - Competitive Edge Series Dublin Chamber

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A presentation made by Ian Cleary at the Dublin Chamber competitive edge series. It covers an overview of Social Media/Social business and it will and is impacting businesses.

Technology
1 of 61
Social Media Ian Cleary
 
 
Businesses Finding it Difficult.. Marketing
What is Social Media… It’s technology that facilitates conversation It’s content that gets attention It’s people that engage
Websites are a bit lost…
Search is changing…
Google Places…
Google Places…
Google is going social…
What is Social Business? Transforming how your business operates using Social Media
Social Business…
Changing how we do business Marketing Social Learning Hiring Social Business Networking Marketing Customer Service Branding
Social Media Marketing…
Marketing changes... ,[object Object],[object Object],[object Object]
Remember it’s a funnel... Marketing
Facebook…
Facebook Social Graph
Your social graph will follow you..
Example Business Page…
What does this look like?
Tip 1 – Create a shop
Tip 2 – Create a welcome page
Tip 3 – Interactive Applications
Tip 4 – Engaging Content
Tip 5 – Social Sharing via website
Your Website..
Tip 1 – Clear calls to action
Tip 2 – Implement a blog…
Example – Kerwin Rae in Dublin
Check the searches – Google Keyword Tool Low Competition Searches will increase due to event
Create the article
Next day on Google.ie….
Why……
eBay…. What is the number 1 reason for people buying on eBay?
Tip 3 – Implement ratings and reviews Marketing Ratings, Reviews and Testimonials
Tip 4 – Integrate with Social Media
Tip 5 – Use Video Marketing
Tip 6 – Use Analytics.. Marketing
LinkedIn
LinkedIn User Profile
1. Complete your profile ,[object Object],[object Object],[object Object],[object Object]
2. Do what you are supposed to do…
3. Lead Generation
Using LinkedIn for Leads
Using LinkedIn for Leads
Using LinkedIn for Leads
Using LinkedIn for Leads
4. Use Status Updates..
5. Network with groups
6. Ask and you will receive.. Tell people what you want them to do … I would really appreciate it if you put the following as you status update in LinkedIn: “ SmartStart – A programme for entrepreneurs now taking application – www.smartstart.ie”
Twitter…
5 Stages of Twitter acceptance ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Don’t half do it…
2. Use Hootsuite..
3. Send valuable information
4. Relationships not followers
Don’t do this…
Summary
Social Media Ian Cleary

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Editor's Notes

  1. What is social media
  2. When you think of social media you don’t think of this…
  3. It’s probably more like this 0 to 650 million users in a few years, major changes daily… maximum recorded speed of 71 miles per hour. Social is also moving at lightning pace.
  4. And you’ll probably feel like this….
  5. Is Social media a fad?
  6. Not only is it not a fad but it’s bigger than you thought…
  7. What is social media