Check out the powerpoint slides fromSensei Nick Dougherty's Back to School Marketing Webinar. In this webinar he compared out-dated traditional marketing methods with cutting edge, free-of-charge marketing methods of this decade. Learn how to market your school to the fullest extent on a shoe-string budget. If you feel you have fallen behind the curve as far as coordinating your social media marketing efforts with your back to school push, this information you must see!

1. Stay Ahead of the Curve - Back to School Marketing 2010

2. About Founded in 1998 by Master Farid Dordar | Served over 5000 MA Schools | Employs 60+ people Headquarters in Vancouver, BC Office located in New Jersey Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC blog.championsway.com community.championway.com

3. The Traditional Marketing Methods are not as effective as they once were……

4. The Old way to buy

6. Biggest waste of money on advertising that you can spend. I am upset that I even have to pay for a listing…. Yellow Pages

7. Save your money. Most viewers will never even make it to the commercial. Commercials

8. It is Changing as well, where do people talk? On Facebook, Twitter, etc….. But Word of Mouth Still your most important form of marketing

9. Too expensive, you really don’t know who looks at it, and it is in most cases only looked at by competitors Print

10. The Average amount you sill spend on this…….. Yellow Pages: 200 Print: 300 Tv/Radio/Pr-200 Other Industry Gimmicks-Secret Payment Programs, Student Generators, etc---200 per month 900 per month Where does it go?

15. I have no Idea how to get started?

21. Social Media is a Science, not a quick way to get students……

22. C=4m +3v + 2(1-f)-2a C= Profitability of a conversion M= Motivation V= Clarity of the value proposition I= Incentive to take action F=Friction elements of proposal A=Anxiety

38. The Cycle

39. You have two options…….

48. Web Social

56. Outline to “Kick Drugs Out of School” Seminar

57. Social Media Content Week 3

64. New Facebook Feature

65. Each week we work on keywords to dominate the search

66. Create word of Mouse

67. Create word of Mouse

68. Create word of Mouse

69. Your business is only as valuable as your data base and your Social Reach

70. Campaigns are connected

71. Now your leads are all in one place

72. And you can track what’s working

73. Setup Lead Nurturing and let it happen Naturally

74. Start Today

75. Questions