We went through a lot of information in this social media workshop - far too much for a half a day - as it is normally a full day or more. So here are the notes from it - not all of them but most - as a thank you from me for you tweeting out about #startupsocial
Slides for a presentation on using Social Media for business.
Overview of social networks
Picking the right one
Using social media
- what should I post
- using social media proactively
- social media for customer relations
How to measure social media impact
Social media and SEO
Linked is the new business lunch gone GLOBAL.
Nearly 300 million people from 200 countries available speaking 20 different languages are at this table.
It’s a great opportunity for professional development and business growth by bringing people with mutual interests together.
You can reach out on LinkedIn to people you don’t know to grow your network but you’ve got to do that in the right way.
That process begins long before you sit down to write. But when you do sit down to write, make sure you do it the right way.
Here's a 7-step process for writing the perfect InMail.
Slides for a presentation on using Social Media for business.
Overview of social networks
Picking the right one
Using social media
- what should I post
- using social media proactively
- social media for customer relations
How to measure social media impact
Social media and SEO
Linked is the new business lunch gone GLOBAL.
Nearly 300 million people from 200 countries available speaking 20 different languages are at this table.
It’s a great opportunity for professional development and business growth by bringing people with mutual interests together.
You can reach out on LinkedIn to people you don’t know to grow your network but you’ve got to do that in the right way.
That process begins long before you sit down to write. But when you do sit down to write, make sure you do it the right way.
Here's a 7-step process for writing the perfect InMail.
Developing your professional brand onlineTory Smith
Tory Smith of Bay Leaf Digital explains to a group of University of Arizona alumni how to professionally brand yourself using a blend of Twitter and LinkedIn.
Social Media for Advisors: Understand your Audience Understand your PlatformSmarsh
While social media can be a great business tool, it requires an understanding of your audience and their social media preferences. Pairing the right content with the right social network is the key to getting the return on investment that you are looking for.
Learn more in this webinar in our Social Media For Advisors series with Sheri Fitts, President of ShoeFitts Marketing.
Visit our website to discover more information on social media compliance for financial advisors: http://www.smarsh.com/social-media-compliance.
We were asked to speak at #SMByyc65 on Jun19th and speak about Pinterest.
We were honoured and put together a presentation that focused on the nuances of this social behemoth, the sociology, the interesting and where it's leading us now that it's carving its own path.
Here it for you to enjoy, ask your own questions and have your input!
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
2017 AFP International Session: Seeing 2020 - Predictions in Nonprofit Techno...Kimbia, Inc
How to Bring Your Nonprofit into Focus Over the Next 3 Years
The robots are all around us already. And, we don’t have to be afraid.
The speed at which online fundraising, communications, connectivity, mobile wallets, web technologies and artificial intelligence are developing is rapid and it is only going to evolve in a massive way over the course of the next three years.
In Kimbia’s newest ebook, nonprofit technology nerd, Taylor Shanklin, discusses her predictions in technology and how it will impact and improve the lives of nonprofit professionals. In this session, she will walk you through her technology predictions and provide you with tactical advice on what you can do today so that your nonprofit is seeing 20/20 by the year 2020. You will learn about technology shifts that will:
Help you more effectively communicate and engage your audience
Transform the way people donate to your organization. What you can do now to make sure that your organization has 20/20 laser-focused vision by the year 2020.
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
What's Going On Behind The Screen With College Students - OLC InnovatePaul Brown
Originally presented at the Online Learning Consortium's (OLC) Innovate conference in New Orleans in April of 2016. Provides an overview of research on college students developmental and educational experiences online.
Global Entrepreneurship Week - "Social Media Overview"Mitch Miles
You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
Why work with headhunter
What is a typical candidate/recruiter relationship
How to locate recruiter in your field
Who is the headhunter’s client
What motivates a recruiter to work for you
How to screen qualities of great recruiter
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
Everything you wanted to know about Pinterest.
Including:
How the idea came about, What’s the big deal?, Stats, facts and demographics, Getting started, What are people pinning?, It’s not just imagery
Some of the more unusual uses, What else can I do?, Which brands are using it?, How are they?
Pinning on the move, Extending the experience off platform, Key take-outs
A presentation I was asked to give at the EU Trainee Career Day on June 28, 2013, explaining the key role of social media in the job search process today. Social networking sites such as LinkedIn and Twitter allow the employer to discover who you are beyond your resume, cover letter, or interview - but they also offer job seekers an opportunity to learn more about specific companies they are interested in, to connect with other employees at those companies, and stay posted on the latest job openings.
Developing your professional brand onlineTory Smith
Tory Smith of Bay Leaf Digital explains to a group of University of Arizona alumni how to professionally brand yourself using a blend of Twitter and LinkedIn.
Social Media for Advisors: Understand your Audience Understand your PlatformSmarsh
While social media can be a great business tool, it requires an understanding of your audience and their social media preferences. Pairing the right content with the right social network is the key to getting the return on investment that you are looking for.
Learn more in this webinar in our Social Media For Advisors series with Sheri Fitts, President of ShoeFitts Marketing.
Visit our website to discover more information on social media compliance for financial advisors: http://www.smarsh.com/social-media-compliance.
We were asked to speak at #SMByyc65 on Jun19th and speak about Pinterest.
We were honoured and put together a presentation that focused on the nuances of this social behemoth, the sociology, the interesting and where it's leading us now that it's carving its own path.
Here it for you to enjoy, ask your own questions and have your input!
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
2017 AFP International Session: Seeing 2020 - Predictions in Nonprofit Techno...Kimbia, Inc
How to Bring Your Nonprofit into Focus Over the Next 3 Years
The robots are all around us already. And, we don’t have to be afraid.
The speed at which online fundraising, communications, connectivity, mobile wallets, web technologies and artificial intelligence are developing is rapid and it is only going to evolve in a massive way over the course of the next three years.
In Kimbia’s newest ebook, nonprofit technology nerd, Taylor Shanklin, discusses her predictions in technology and how it will impact and improve the lives of nonprofit professionals. In this session, she will walk you through her technology predictions and provide you with tactical advice on what you can do today so that your nonprofit is seeing 20/20 by the year 2020. You will learn about technology shifts that will:
Help you more effectively communicate and engage your audience
Transform the way people donate to your organization. What you can do now to make sure that your organization has 20/20 laser-focused vision by the year 2020.
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
What's Going On Behind The Screen With College Students - OLC InnovatePaul Brown
Originally presented at the Online Learning Consortium's (OLC) Innovate conference in New Orleans in April of 2016. Provides an overview of research on college students developmental and educational experiences online.
Global Entrepreneurship Week - "Social Media Overview"Mitch Miles
You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
Why work with headhunter
What is a typical candidate/recruiter relationship
How to locate recruiter in your field
Who is the headhunter’s client
What motivates a recruiter to work for you
How to screen qualities of great recruiter
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
Everything you wanted to know about Pinterest.
Including:
How the idea came about, What’s the big deal?, Stats, facts and demographics, Getting started, What are people pinning?, It’s not just imagery
Some of the more unusual uses, What else can I do?, Which brands are using it?, How are they?
Pinning on the move, Extending the experience off platform, Key take-outs
A presentation I was asked to give at the EU Trainee Career Day on June 28, 2013, explaining the key role of social media in the job search process today. Social networking sites such as LinkedIn and Twitter allow the employer to discover who you are beyond your resume, cover letter, or interview - but they also offer job seekers an opportunity to learn more about specific companies they are interested in, to connect with other employees at those companies, and stay posted on the latest job openings.
This project analyses the current scenario- fans arriving at the Nippert Stadium through various lanes. The current scenario has been modeled using Arena and a better case scenario has been developed using the same software.
Whether to go for summer tires or winter tires or all-season tires?? Really confusing! Follow our slide to see the features and feasibilities of the above three. Definitely it will help you choosing the most compatible tire for your vehicle. Also check out few critical tire maintenance problems.
Nottingham student venture weekend - the 2nd day notes not for printing as 14...Great Marketing Works
I did a workshop about marketing and MVP's at Nottingham Uni. These are the notes. Not to the whole workshop but bits I didn't have time to cover in depth and other bits that might interest people. And bits where I didn't think it was fair for them to have to write all the web addresses down. It would make sense to them but probably not much to those who didn't attend.
Can I Use Twitter to Help My Career - TweetCamp San AntonioJim Adcock
This is the updated version of the presentation I gave at TweetCamp San Antonio in 2009. While the interface has changed some, the basics of using Twitter as an intelligence gathering and connection-making tool to aid your career have remained the same.
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class One: Introduction to Online Marketing & Social Media:
In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started.
Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/
För mig som "early adopter" av sociala media känns social selling mer som ett sätt att vara än en uttänkt strategi. Att stötta och hjälpa mina kontakter är naturligt och jag tror själv att det är nyckeln till framgång!
Mark Hillary social media workshop in DhakaIT Decisions
Mark Hillary, CEO of IT Decisions in São Paulo, Brazil, travelled to Bangladesh in November 2011 as part of a BASIS mission funded by the UN International Trade Centre. In addition to speaking at the BASIS outsourcing conference and the eAsia event, Mark also delivered a workshop on ideas for using social media for smaller companies...
Social media marketing for the tourism industryMatt Granfield
An overview of social media marketing theories, practices and case studies for the tourism industry by respected Australian marketing writer Matt Granfield.
A presentation I gave to Colgate students who work in the summer for non-profits. It works better with me there, but what can you do? There is even a mistake in it. Or two.
Charla sobre social media y personal branding para alumnos de Bachillerato que acudieron al Campus Preuniversitario de la Universidad CEU Cardenal Herrera en junio de 2014
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
On Thursday 5 April, 2012, I was invited by the New Zealand Centre for Social Innovation (NZCSI) as a Social Media - Expert Witness to present to the Class of 2012 at Social Entrepreneurs School (SES) at Ko Awatea Centre, Auckland.
I had the honour of giving an introductory 90 minute session on Social Media in Business - Best Practice for Entrepreneurs. I titled it Social Media for SOLO-preneurs i.e. entrepreneurs (usually 1-2 person teams) armed with heaps of passion and a business plan to go with it.
I created this presentation mainly in the hope it inspires small businesses and professionals to get started, have a play and explore the vast possibilities (or switch up a marketing gear and take it up a notch or two) with social media.
Q - Who is a Social Entrepreneur?
A - "Social entrepreneurs act as the change agents for communities and society, developing ideas and new approaches, creating and implementing solutions to social problems that change society for the better."
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
Getting Started with Social Media
Presentation slides from the Business Glitter workshop held on 2nd July 2016 at Sunflower House, Folkestone
Learn the basics of social media for business.
The basis for my seminar on introduction to social media for small business. If you hire me for a four-hour session you'll get something tailored but based on this.
'You are what you wear - is there a future in wearable tech?' Mobile Monday ...Great Marketing Works
'You are what you wear - is there a future in wearable tech?' on October 13th sponsored by UK Fast and Apadmi as part of MoMoMcr. Talk and slides by @dansodergren aka @ukmarketinghelp about his take on wearables and where we are now. Panel discussion afterwards included @MartinSFP from The Next Web
@PiersRidyard from Nifty
@MadewithGlove CEO Michelle Hua
@ImranYounis a UX expert working on wearables
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
3. First things first.
• No matter who you are:
• Your physiology affects your psychology.
• Everyone get up.
• Swing your arms by your sides
• Frown
• Look down
• Drop your head
• Can you think positively?
4. First things first.
• Ok snap out of that one.
• 3,2,1 back in the room.
• Everyone get up and shake.
• Breath deeply
• Stand tall
• Look up
• Raise your chin
• Are you thinking positively?
• Then we will begin.
5. At Great Marketing Works:
We do training and talks in more than
17 different marketing subjects.
16. Also I run my own digital agency
• Quote from Doug Richard
– high tech ex Dragon.
• “Dan’s digital marketing
work is uncommonly
good.”
• “We use his company and
his training for our
expanding range of
products and services.”
• Ok this is how small the
writing will get so – if you
cannot see this…
26. Why?
•
•
•
•
•
•
•
•
•
•
•
Why did I tell you all that?
Because I love my daughter and my wife and life.
And....
These slides show some of the traits you MUST have in
modern online marketing.
1. Personality.
2. Honesty.
3. Being happy to show off a little more too.
4. Understanding technology and
Lo So Mo – and you can add – pho.
Today we are doing as much as we can about social (and a
little about photos too…)
And if we have time about digital marketing as well.
27. So WHO am I?
Dan Sodergren:
Motivational, marketing, man.
Working mainly in START UP
specialising in SOCIAL /MOBILE.
I do trainings with large companies.
And small organisations too.
28. What kind of person are you?
‘Know thyself’
Socrates – 409 BC
29. So that’s my story…
But what story are you going to tell
your potential customers?
37. If not planned!
•
•
•
•
•
•
•
If we don’t have structure
We have anarchy
And if we have anarchy
Where are we?
16th century France?
No modern day England
Online!
40. Where are we right now – the
numbers?
•
•
•
•
•
•
•
•
•
GLOBAL Total users:
Facebook - 1.15 Billion
Twitter - 500M
Google Plus - 500M
LinkedIn - 238M
Instagram - 130M
Pinterest - 70M
Who here is planning to only sell to the UK?
If so what you care more about is the UK.
44. So where are you demographics?
What do they use?
Where to they consume their media?
Can you ask them? Some else has
44
45. Stats from October – A Kantar survey
of 1003 adults in the UK.
•
•
•
•
•
•
•
•
•
•
56% had a Facebook account.
Over a third (35 per cent) had an account with YouTube.
Over a quarter 26% had a Twitter account.
Almost 19% were on Google+.
Only 18% were on Linkedin.
And 13% on Instagram.
Followed by Flickr (8%) and Pinterest (6%)
Men were on sites like LinkedIn, YouTube and Twitter
More women held Facebook and Pinterest accounts.
18-24 year olds possessing the heaviest social media account
owners, and almost all (91%) owning a Facebook account.
• The least engaged in social media was the over 65 year old category,
with 18 per cent claiming to own a Facebook account.
46. Why should we care?
Apart from the obvious reasons.
What does social media give us?
As start up business owners?
#startupsocial
46
48. The First C: Content
• Social media tools allow everyone to become a
creator, as publishing and distribution of
multimedia content is free and easy.
• User generated content is at the core of the
business model of almost all social media
platforms. And citizen journalism.
• However, just because everyone can become a
creator doesn’t mean that everyone does.
• The 1:9:90 rule says that 90% of all users are
consumers, 9% of all users are curators and only
1% of the users are creators.
#startupsocial
Copyright Great Marketing Works 2013
49. The Second C: Collaboration
• Social media facilitates the aggregation of
small individual actions into meaningful
collective results.
• Collaboration can happen on 3 levels:
• conversation,
• co-creation
• and collective action.
• Each a stepping stone to the next level.
Copyright Great Marketing Works 2013 These notes have been made specially for you as a favour to GBO. Not for resale / redistribution ever!
2013.
50. So what do you want?
• Conversations are a mere stepping stone for cocreation.
• E.g. Wikis are a perfect example of co-creation.
• And then collective action goes one step further
and uses online engagement to initiate
meaningful action. Collective action can take the
form of signing online petitions, fundraising, telecalling, or organizing an offline protest or event.
#startupsocial
Copyright Great Marketing Works 2013
51. The Third C: Community
• Social media facilitates sustained collaboration
around a shared idea, over time and often across
space.
• But remember every web page is a latent
community, waiting to be activated.
• But people don’t build relationships with each
other in a vacuum. A vibrant community is built
around a social object that is meaningful for its
members. The social object can be a person, a
place, a thing or an idea.
#startupsocial
Copyright Great Marketing Works 2013
55. Let’s start
Copyright Great Marketing Works 2013. These notes have been made specially for you as a favour to GBO. Not for resale / redistribution ever!
56. The main ways of social marketing
• So to answer what social media tools should SME’s be using?
• You cannot answer this until you know your demographic and where they
are being social.
• However:
•
•
•
•
•
•
You have 4 mains points of call for all social media networking.
And we all know their names:
Blogger.
Twitter.
Facebook.
Linkedin.
• All of the above can be used socially,
• anti socially,
• and stupidly
60. But not when you use this…
And I will now give you some of the tricks of the trade.
61. As…The Web is complex…
SEO
YouTube
Facebook
Twitter
LinkedIn
YOUR
WEBSITE
LANDING PAGE
Teaser
Promotion
White papers
Information
Support
Sales
Data capture
Online ordering
Blogs
Links
Forums
Directories
email
email
email
Source: Sales Remedy
email
email
email
68. Blogs
• Used to be the easiest of all social media to
create.
• Which is why most brands have a blog.
• You can have them on your own site
• Or / And on someone else’s.
• Use Blogger.com / wordpress.com.
• You use them to help your SEO.
• And some people even read other people’s blogs!
• And a few bloggers have a lot of power .
69. Bloggers
•
•
•
•
How to handle them:
With kid gloves.
They do it for free, they think they are sincere.
They tend to be ego driven, male, and power
hungry.
• Who are the best? Only the people decide.
• Best bet is to investigate your industry – maybe
go to technorati to start off with.
• And once you have a relationship with them treat
the blogger like you would treat a reporter.
74. So what we did?
• Started everyone in the company blogging.
• Got them to do little research about the industry
• And find out about websites that cover such
stories.
• I.e. places that talk about Apprenticeships.
• Or about Manchester and jobs.
• Or about digital and business things in general.
• Or about anything you are interested in.
• For examples – a good one was Apprentice Eye.
75. We taught them all through videos.
•
•
•
•
•
•
•
•
•
•
•
About content creation.
About using keywords.
adwords.google.co.uk/o/KeywordTool
www.wordstream.com/keywords/
About keyword density.
http://tools.seobook.com/general/keyword-density/
The best amounts being around 4 – 7%.
About using sites like Technorati for content.
http://technorati.com/
And making sure we credited back to the original author.
And to make sure they added images and extra media
especially from Youtube when possible. Why…?
• Google owns YouTube and…
76. Google loves pictures…
• Why? Because people do.
• But also because putting relevant pictures is
something robots and spammers find it hard to do.
• Google also loves pictures with ALT tags as well. To
help people know what the picture is in case they
haven't downloaded it.
• And this is something we can change to our
advantage.
• If we want too…. This is optional
77. Done… but now what…
•
•
•
•
•
•
•
•
We got a lovely blog all set up.
With a great name – maybe with some keywords.
Maybe a link to video and some pictures.
With some great content that we have research
and accredited back to the main author.
We now need to get social on it all
It needs to get out there…
This is a lot more simple than you might think.
The code is free … and NOT an OPTION you HAVE
to DO THIS so your blog can “become” social.
79. This is relevant in blogging…
•
•
•
•
Even though blogging isn't really that social.
It’s good for you – your personal digital footprint.
And good for the company you own – for SEO.
But do people really chat about things and have
conversations on blogs?
• Some do…
• Most don’t
• But we still should get the blog out there into the
www…… as you could even…
#startupsocial
93. How will Linkedin do that?
AND… such people trust
what is on Linkedin.
93
94. Why?
• Linkedin is different to the other social media platforms.
• It has a very, very precise demographic.
• A demographic we at The Apprentice Academy should LOVE.
•
•
•
•
•
•
Benefits of LinkedIn
It is free and simple to set up
It contributes to front page ‘domination' in search results
You can distribute your content
You can create targeted business communities
You can LEAD the thought in your industry (potentially.)
•
•
•
•
Pitfalls of LinkedIn
You can't control what is said about you
LinkedIn Groups need to be active and well-managed
This is NOT Facebook – you have to really do it and do it well.
94
96. Linkedin aint no Facebook.
• Some people believe that LinkedIn due to its formation and look is just
Facebook for professionals.
• It’s advertising revenue model is very different to Facebook and this is why
the user experience is also different.
• This in turn means that certain demographics or psychographics of people
stay within the LinkedIn ecosystem as their user experience is protected.
Which creates it’s own culture.
• LinkedIn has a "gated-access approach" i.e. like in real life, people of
power and influence do not introduce each other to each other en masse
(like Facebook) or to get paid (like PPC) but rather through trusted
relationships and through introductions.
• The difference is similar to working in a different country, i.e.
• Just as working in Japan would be very different to working in America.
• These cultural differences ARE VERY, VERY IMPORTANT.
101. What about Our Headlines?
• Your headline is the next
most important section
of your LinkedIn profile
because it shows up in
several places
throughout LinkedIn.
• Starting with search
results and employee
listings on company
pages…
102. About you and your Linkedin page.
Play the game be nice and social.
103. Become the go to person.
• It’s the same as real networking.
• Brad Burton 4networking.
• “Would you give work to someone you didn’t know, didn’t
like and you thought didn’t like you? “
• Give others that same courtesy – they will do the same
checks you do.
• Even more so as online.
• So how can you become the “go to person”.
• You ALWAYS give first.
• And you can then wait for them to ask for even more…
#startupsocial
105. The 5 Biggest Mistakes You Can Make
• Not Having A Good Profile Picture
• People naturally remember faces more – so make yours stand out – but
not for the wrong reasons
• Getting Poor Quality Testimonials
• On any networking sites you need people praising your abilities – but
remember the people you choose must be people who matter.
• Talking Too Much About The Company / Product
• It is networking after all NOT selling
• Having Too Many ‘Applications’
• Up to you this one – but too many things going on = distractions.
• Not sharing high quality content.
110. Why Facebook?
• It’s a world in itself – with a billion people.
• A lot of them wearing glasses
111. A company Facebook page .
You might not have one yet… you will.
You need to maximize this opportunity.
#startupsocial
112. Maximising your Page:
1.
Give your page a human touch
• The most successful companies on Facebook are those that step out from
behind their logo and let the people behind the brand represent their
Facebook page.
• Communicate with your fans as though you were talking to your friends,
and let your personality come through in each post
2.
Create new, engaging content
• Always make sure that your content educates, entertains and empowers
your fans to keep them engaged and coming back for more
• The key to a successful content strategy is to consistently create new
content and mix up your media often
113. Maximising your Page
3.
Two-way dialogue
• Real success on Facebook happens when you mirror real-life social
situations. Communication is always a two-way process
• Do not post and move on to the next item on the agenda. Get involved in
the conversation. GET SOCIAL.
4.
Calls-to-action
• Post valuable content, such as interesting articles and videos related to
your niche, and accompany this content with simple calls-to-action.
• Consider offering discounts and specials or ask your fans to sign up for
your newsletter
114. The BIG ONE for the group…
5.
Facilitate word-of-mouth action – get them to do the marketing for you.
• Studies have shown that social media users tend to trust their friends and
peers more than they trust brands
• Word of mouth matters, especially on Facebook. To get your fans talking
about you, the key is to make it easy to spread the word
• One great way to do this is to create a contest or promotion that rewards
fans for spreading the word
• Think of your ideal audience before you create a special promotion or
campaign. What would get them excited to spread the word?
122. A classic we all might know… is …
#startupsocial
123. Twitter: what it can do
• Twitter is not the right channel for direct sales, but it will help grow your customer
base, keep customers and build your brands.
• Twitter will help your start up.
• Develop a more personal, engaged and sustained relationship with your customers.
• Track what people are saying about you and your industry.
• .
• Gives your sales people a potential cold-contact tool.
• You can provide amazing customer service in a really easy way as you can do this
with a hashtag #
• You can even pinpoint customer locations to within a 20-mile radius – which is
always nice.
124. 7 biggest mistakes for Twitter.
Surveys say the main reason for following is a compelling bio (67%)
and good tweets (30%).
Basic do not do’s:
1.
2.
3.
4.
5.
6.
7.
NO PHOTO! (Geez) - Pictures – should stand out – from
experience should be of you.
Uninteresting tweets – we will about how to get them interesting
later on.
Generic bio - WIIFM. What benefit do I get if I follow you? What
kind of tweets are you promising them?
Boring background – jazz it up a little – use a professional or a free
one – just use one.
317 name - Make sure your name – means something
Snobbery – follow those who follow you!
Unbalanced ratio – Twitter is ANTI – SPAMMING.
124
125. Twitter
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•
•
•
•
•
•
•
Best practice.
Tweet before you start i.e. no one will follow you until you do.
Tell people why they should follow you.
Don’t ever make it just about you. As this is not Facebook.
i.e. Don’t mistake followers for fans. That’s facebook.
Make sure you are human and humane.
Entertain and be emotive.
Automate what you can of twitter with some clever tools – but
always be human.
• On this subject – thrown in some humanity and vulnerability
and some personality – people are people and they buy from
people.
• A great way to look at this is…
Copyright Great Marketing Works 2013
125
129. Where are you going to get content?
• Start to write tweets even before you follow people and definitely before
people start to follow you.
• Go to http://digg.com/ and find out what’s current – on the home page
• Got o http://www.cracked.com – funny links and great pages – people
love to digg and tweet them
• Go to brainy quotes – www.brainyquotes.com and get quotes of the day.
• Inspiration quotes are very hot as this shows part of your personality.
• Bring in emotion – bring in personal stuff. People buy from you and then
what you sell.
• About every 7 tweets and blogs with links – do one personal one. And yes
you can optimise the times and lengths of tweets too.
130. One of the holy grails is the RT.
• But some types of Tweets get ReTweeted more often than others:
– Calls to action (as in: “please ReTweet”), while they might sound cheesy, work very well
to get ReTweets
– Timely content such as latest news gets ReTweeted a lot
– Self-reference (Tweeting about Twitter) works
– Lists are very popular
– People also like to ReTweet blog posts
• Much like success is said to breed success ReTweets will breed ReTweets
146. So with social media we have to think
• About timing.
• When is the best time to tweet and not
tweet?
• When will you fit it all in?
• There are best times for each brand.
• And you can do some more detailed analysis
into when it is best to tweet for your brand.
• This is to follow – but in the mean time…
150. THIS IS the
future of social marketing.
• Everything today is dependent on your
demographic i.e. your customers.
• We don’t channel them to things and ideas.
• The power to find brands is in their hands.
• Now the future is even brighter as we move
from words, to pictures, to videos, to ????.
• The idea is speed, the platform is mobile, the
point is connection and connectivity.
153. Instagram
• Instagram’s success and growth: 100 million users
in just 26 months (It took Facebook over 3 years
to reach the 100 million user mark).
• They also boast 45 million photos per day, 8,500
likes per second and 1,000 comments per second.
• Instagram is clearly the face of the new visual,
mobile web.
• It has some amazing stories already.
• And it has it’s own mini app ecosystem.
154. Instagram case study.
• Nikki Sharp – The Stay Sharp
Stay Strong
• Diet and detox juice book.
• Did lots of selfies and pics of
food.
• Went from 1000 to 160,000
fans
• Book sales now around
£100,000 a year.
• In Jan – earned £400, in
March £4000, and £20,000+
a month today.
155. Wouldn’t it be great if you could pin all
your pictures to a board… ;)
163. What could you do with Vine?
• Think before you Vine. – Before you begin filming, define the
video’s purpose. You only have six seconds to get your point across
– figure out what users should understand.
• Simplicity is key. – Since the video is only six seconds long, keep it
simple. This application is not ideal for communicating complex
ideas.
• Social Media is public. – The videos you create on Vine are visible
to everyone. Keeping this in mind, make sure that the content is
relatable to all viewers.
• Give a sneak peek! – Are you releasing something new? If so, use
Vine to give a sneak peek. Vine will provide visual content to
increase the anticipation of its arrival.
• Have fun with it. – Vine allows your company to introduce itself to
viewers in a personable way. Give a tour of the office, show your
employees at work, or maybe even show your employees having
fun.