3M Making Marketing Memorable
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Marketing is useful only if it is remembered. Session certificates make this possible and probable.
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3M Making Marketing Memorable
- 1. www.josephdeungria.com Making Marketing Memorable With Session Certificates Vcoach Bong De Ungria Ateneo Graduate School of Business
- 2. www.josephdeungria.com Z (Outcome): Remember marketing beyond the classroom Y (Why?): Marketing knowledge is useful only if we can remember. X (What and How): Combine photo + theme + color + emotion + hand-out Make each session memorable, 1 session at a time ZYX: Making Markma Sessions Memorable
- 3. www.josephdeungria.com These are typical class photos…
- 4. www.josephdeungria.com Better with theme and color
- 5. www.josephdeungria.com A better planned group photo
- 6. www.josephdeungria.com … can translate to “memorable” Session Certificates
- 10. www.josephdeungria.com 1. Prior to the class session, announce to the class colors of T-shirts/ upper garments to wear. (Pls. choose easy to find such as blue, white, etc. Nothing fancy that will require a purchase) 2. During the class session, take a group picture. It is recommended that the arrangement be in-sync with the topics being discussed. 3. After the session, make a session certificate that also includes the key points/ hashtags of what was discussed in class. Upload the session certificate on the FB page within 48 hours after the class. Guidelines for Group-In-Charge
- 11. www.josephdeungria.com Other variations of Session Certificates Do consider in your own professional and personal Applications…
- 16. www.josephdeungria.com Why are PhotoBooths and Wedding Videos Memorable? Emotion + Picture + Personal Involvement +Memory (On-line or Photo)
- 17. www.josephdeungria.com Making Marketing Memorable With Session Certificates Vcoach Bong De Ungria Ateneo Graduate School of Business