Social Media for B2B

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Find out more about social media for business, watch videos showing various social networks, learn how social media is evolving and learn what you have to do to get your company on the social web.

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Social Media for B2B

  1. 1. Social Media for B2B<br />By Roger Kondrat<br />Social Media Strategist<br />
  2. 2. Who is Roger Kondrat?<br />Entrepreneur<br />Professional Speaker (Canada, UK, US)<br />Online Marketing Consultant<br />Blogger<br />Hockey & Rugby lover<br />
  3. 3. What are we going to talk about?<br />The Web today<br />What is social media?<br />Who is using social media?<br />Why social media is being used?<br />What are the results when social media is being used properly?<br />Social Media Tips and Timbits<br />
  4. 4. What is Social Media?<br />Social media revolution video<br />http://www.youtube.com/watch?v=sIFYPQjYhv8<br />
  5. 5. Social Media is….<br />It is the collaboration or sharing of information between two or more people online<br />
  6. 6. Social Media Control <br />Control is an illusion. If you don’t believe me just ask ‘poochy’<br />
  7. 7. Connect don’t shout<br />Broadcasting<br />Conversations & Relationships<br />
  8. 8. Conversations are taking place<br />Are you getting involved?<br />Or not?<br />
  9. 9. Social Media looks like….<br />
  10. 10. What can I use social media for?<br />Customer service<br />Product development<br />Sales<br />Marketing<br />Building relationships<br />Competitor analysis<br />PR<br />
  11. 11. Social Media may feel like….<br />
  12. 12. Wow..<br />
  13. 13. Clients<br />How do you find them now?<br />Golfing?<br />Calling?<br />Existing mailing/contact lists?<br />Does anyone get clients via the web?<br />Google?<br />Do you analyze web traffic to your website?<br />
  14. 14. Inbound Marketing!- You Outta Know Video <br />http://www.youtube.com/watch?v=4-lGe5MnBlY<br />
  15. 15. ‘Like all marketing efforts, the quality of your experiences will vary!’<br />
  16. 16.
  17. 17. Social Media around the World.<br />
  18. 18.
  19. 19. Who is NOT using Social Media?<br />
  20. 20. 44% of B2B not using Social Media<br />8% Construction<br />2.7% Law<br />2.4% Industrial Goods and Services<br /><ul><li>The largest sector by adoption is Retail at 13.4%</li></li></ul><li>Who is using Social Media?<br />
  21. 21. <ul><li>New Horizons
  22. 22. Dell
  23. 23. 12 Million Canadians – 76% growth this year
  24. 24. 85 Million Americans</li></li></ul><li>But my customers are not on Facebook!<br />2/3rds are out of University<br />Fastest growing demographic is over 35 years old<br />6 million NEW Facebook Fans every day<br />Facebook Pages improve the likelihood you will be found by Google<br />
  25. 25. ‘Engage the hidden buyers!’<br />
  26. 26. Technographics of your clients<br />*This is how people use technology<br />According to Forrester<br />91% of these technology decision-makers were Spectators<br />69% of those surveyed said they were using this technology for business purposes.<br />Only 5% are non-participants. <br />55% of these decision-makers were in social networks (Joiners) — despite being mature businesspeople and not college students <br />The level of participation for business purposes is also very high<br />
  27. 27. The new Paradigm<br />Client Self-Service<br />Knowledge sharing for a price<br />Client research<br />Learning<br />Relationship building<br />Community users remain customers 50% longer than non-community users<br />
  28. 28. What can happen when social media is used wisely?<br />
  29. 29. B2B Guru’s – Did you know?<br />Company is 10 years old<br />14 employees total<br />Wrote a book on ‘Simple’<br />Over 3 million people use their Project Management product Basecamp<br />250,000 unique visitors<br />87,000+ backlinks<br />
  30. 30. <ul><li>Calgary company
  31. 31. Started in 1987
  32. 32. Schools buy but Teachers use!</li></li></ul><li>Social Media Tips and Timbits…<br />
  33. 33. How To Tweet<br /><ul><li>Twitter in Plain English Video</li></ul>http://www.youtube.com/watch?v=ddO9idmax0o<br />
  34. 34. Social Media Strategy Checklist<br />What are your goals?<br />Why Social Media?<br />Which type of social media platform is best? <br />Twitter? Facebook?<br />How whey these platforms/tools help you to achieve success<br />Control?<br />Resources<br />How will you measure success?<br />
  35. 35. L.A.M.A.<br />Listen<br />Act<br />Measure<br />Adapt<br />
  36. 36. LAMA<br /><ul><li>Listen</li></ul>Act<br /><ul><li>Measure
  37. 37. Conversion rates
  38. 38. Traffic
  39. 39. Adapt
  40. 40. Research
  41. 41. Trends</li></li></ul><li>“Community users remain customers 50% longer than non-community users”<br />AT&T<br />
  42. 42. West17Media<br />Strategic Planning and Consulting<br />Reputation Management<br />Custom Training & Workshops<br />Crisis Management<br />Search Engine Optimization<br />Custom Analytics Implementation<br />Social Software Development<br />
  43. 43. Questions?<br />
  44. 44. Contact Details<br />http://www.west17media.com<br />http://twitter.com/west17media<br />http://www.facebook.com/west17media<br />

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