With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
10 Action Items to Become Successful in MarketingRandy Everett
Training deck presented to UCSD Undergraduate Marketing Association in 2013. The goal was to provide advice for students considering a marketing career. The format included an introduction, explanation of a marketing agency's role, examples from Anderson Direct Marketing at http://www.andersondm.com and my personal top 10 recommended action items to become successful in Marketing. The trivia questions were opportunities to win gift cards during the presentation and keep it interactive.
Everything you need to know in order to use and abuse Facebook for your business's advantage's.
Four Major Take-aways: Why use Facebook to promote your business?
What’s the right Page for me?
How do we manage our Page?
How do you get customers from FB?
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
10 Action Items to Become Successful in MarketingRandy Everett
Training deck presented to UCSD Undergraduate Marketing Association in 2013. The goal was to provide advice for students considering a marketing career. The format included an introduction, explanation of a marketing agency's role, examples from Anderson Direct Marketing at http://www.andersondm.com and my personal top 10 recommended action items to become successful in Marketing. The trivia questions were opportunities to win gift cards during the presentation and keep it interactive.
Everything you need to know in order to use and abuse Facebook for your business's advantage's.
Four Major Take-aways: Why use Facebook to promote your business?
What’s the right Page for me?
How do we manage our Page?
How do you get customers from FB?
Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Virtual A...Natalie Alaimo
Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients & Sales From Facebook.
This presentation was delivered live at the annual Virtual Assistance Conference in Brisbane Qld March 2014.
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
Content Strategy | How to Grow 10x With Your Content Myk Pono | iForumMyk Pono
Watch presentation: https://youtu.be/NUbCKzALU1M
Thank you for watching this video—Please Share it. I like to read comments so please leave a comment and…
► Subscribe to My Channel: http://bit.ly/2NeqPRH
CONNECT:
► Website: http://www.mykpono.com/
► Facebook: https://www.facebook.com/myk.pono
► Instagram: https://www.instagram.com/mykolahj/
► Newsletter: https://www.getrevue.co/profile/myxys
► Linkedin: http://bit.ly/2vXX5y3
► Medium: https://twitter.com/myxys
► Twitter: https://twitter.com/myxys
► Quora: https://www.quora.com/profile/Myk-Pono
► Youtube channel: http://bit.ly/2NeqPRH
--
ABOUT:
Myk Pono is a marketing and product growth strategist, advisor, consultant, and writer. He consulted many companies on marketing and product growth focusing on creating ideal customer profile, brand story, strategic messaging, customer acquisition strategy, and content strategy and distribution.
He co-authored Mastering Product Experience in SaaS with Product-Led Go-To-Market Strategy. His essays on marketing were read by over 400,000 people.
READ MORE:
►Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile | http://bit.ly/2WcL7wu
►Strategic Communication: How to Develop Strategic Messaging and Positioning | http://bit.ly/2rGD5OS
►How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy | http://bit.ly/2KjvoVC
►How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns | http://bit.ly/2Hptf9a
►How to Design Marketing Campaigns: The Importance of Market Segmentation | http://bit.ly/2LrGkBb
►Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS | http://bit.ly/2jWjUwn
►Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis | http://bit.ly/2MQffZy
►Understanding Customer Experience in SaaS | http://bit.ly/2RvXrcx
Product Leaders Club #10 (25/10/19) by David Webb
As product leaders why do we often put our personal needs for self-development last? This presentation introduces the concept of "product managing yourself" and applying your product management skills inwards to invest in your own self-development.
Why is it that we don't treat ourselves as products? What is your personal vision and strategy? If you don't have a personal vision or strategy how do you know if you're on the right path to achieving your career ambitions...?
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
Fine Tune Your Best Of Strategy to Maximize Revenue & EngagementUpland Second Street
Learn the ins-and-outs of optimizing your ballot for success, maximizing your ad sales strategies, and prospecting businesses from nomination to winners phase. Hear top trends among our most successful Best Of campaigns to level up your strategy, get your whole company and community excited, and drive significant revenue.
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
10 facebook business page tips and tricksR K Gupta
Hello Friends, I am going to share with you 15 most important tips for your Facebook Business Page. - Ravi Kumar
15 Facebook Business Page Tips and Tricks
There are many tips new like Clickable #(Hash Tag), Trending topics, Facebook Graph Search, Events and Notes.
Check this video and optimize your Facebook Business or Brand Page for Facebook Graph Searches.
www.gsesoftsolutions.com
A Tech Blog
Twitter: @GSESoftSolution
My Facebook Page@gsesoftsolutions
Presentation at Arkansas State University Small Business and Technology Development Center in Spring 2014. This seminar covers basic Facebook privacy and security, setting up a business page, and social media etiquette tips.
Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Virtual A...Natalie Alaimo
Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients & Sales From Facebook.
This presentation was delivered live at the annual Virtual Assistance Conference in Brisbane Qld March 2014.
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
Content Strategy | How to Grow 10x With Your Content Myk Pono | iForumMyk Pono
Watch presentation: https://youtu.be/NUbCKzALU1M
Thank you for watching this video—Please Share it. I like to read comments so please leave a comment and…
► Subscribe to My Channel: http://bit.ly/2NeqPRH
CONNECT:
► Website: http://www.mykpono.com/
► Facebook: https://www.facebook.com/myk.pono
► Instagram: https://www.instagram.com/mykolahj/
► Newsletter: https://www.getrevue.co/profile/myxys
► Linkedin: http://bit.ly/2vXX5y3
► Medium: https://twitter.com/myxys
► Twitter: https://twitter.com/myxys
► Quora: https://www.quora.com/profile/Myk-Pono
► Youtube channel: http://bit.ly/2NeqPRH
--
ABOUT:
Myk Pono is a marketing and product growth strategist, advisor, consultant, and writer. He consulted many companies on marketing and product growth focusing on creating ideal customer profile, brand story, strategic messaging, customer acquisition strategy, and content strategy and distribution.
He co-authored Mastering Product Experience in SaaS with Product-Led Go-To-Market Strategy. His essays on marketing were read by over 400,000 people.
READ MORE:
►Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile | http://bit.ly/2WcL7wu
►Strategic Communication: How to Develop Strategic Messaging and Positioning | http://bit.ly/2rGD5OS
►How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy | http://bit.ly/2KjvoVC
►How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns | http://bit.ly/2Hptf9a
►How to Design Marketing Campaigns: The Importance of Market Segmentation | http://bit.ly/2LrGkBb
►Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS | http://bit.ly/2jWjUwn
►Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis | http://bit.ly/2MQffZy
►Understanding Customer Experience in SaaS | http://bit.ly/2RvXrcx
Product Leaders Club #10 (25/10/19) by David Webb
As product leaders why do we often put our personal needs for self-development last? This presentation introduces the concept of "product managing yourself" and applying your product management skills inwards to invest in your own self-development.
Why is it that we don't treat ourselves as products? What is your personal vision and strategy? If you don't have a personal vision or strategy how do you know if you're on the right path to achieving your career ambitions...?
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
Fine Tune Your Best Of Strategy to Maximize Revenue & EngagementUpland Second Street
Learn the ins-and-outs of optimizing your ballot for success, maximizing your ad sales strategies, and prospecting businesses from nomination to winners phase. Hear top trends among our most successful Best Of campaigns to level up your strategy, get your whole company and community excited, and drive significant revenue.
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
10 facebook business page tips and tricksR K Gupta
Hello Friends, I am going to share with you 15 most important tips for your Facebook Business Page. - Ravi Kumar
15 Facebook Business Page Tips and Tricks
There are many tips new like Clickable #(Hash Tag), Trending topics, Facebook Graph Search, Events and Notes.
Check this video and optimize your Facebook Business or Brand Page for Facebook Graph Searches.
www.gsesoftsolutions.com
A Tech Blog
Twitter: @GSESoftSolution
My Facebook Page@gsesoftsolutions
Presentation at Arkansas State University Small Business and Technology Development Center in Spring 2014. This seminar covers basic Facebook privacy and security, setting up a business page, and social media etiquette tips.
Best ways for freshers to improve their basic skillsJaslynn joan
These days, most freshers seem to lack basic skills for certain profiles and as a result, have to endure lots of hurdles on the job front. Let us explore some key skills that most individuals lack, and how they can overcome these challenges.
Source<> http://www.edubilla.com/blog/best-ways-for-freshers-to-improve-their-basic-skills/
Skilldom revolutionizes the way learning is provided. Skilldom endorses unique contextual methodology as opposed to a convetional approach to learning. Our solutions are innovative and highly interactive with rich graphics and game based learning.
11 Powerful Entrepreneurial Stories To Learn From!SurveyCrest
"The future belongs to those who believe in the beauty of their dreams." ~ Eleanor Roosevelt
Distinction in a person comes with his ability to take severe blows and staying put in the ring. He may lose a match but never his game. Sure they face let downs and frustration, but they don’t get down on themselves. They fix their problems and mistakes, and move on. And that is what attracts glory to him, and that is the lesson we all need to learn in life from these people.
Putting social media to work for your small business ardent scope marketingCatherine Marsden MS, PMP
Are you unsure about how to build your brand online? Use this slide presentation to level the playing field with your larger competitors and find out how to map a social media strategy and integrate social media with your existing marketing strategies.
Digital marketing course in detail from Extensive Ideasomkar nath nandi
Complete Digital Marketing Training : http://whatisdigitalmarketing.in/course/
SEO Course Module : http://seotrainingkolkata.info/seo-course.html
SMO Course Module : http://seotrainingkolkata.info/smo-course.html
SEO Result Of our Company and Clients : http://extensiveideas.com/seo-results/
Digital Marketing Students : https://extensiveideas.com/students/
Our Clients : http://extensiveideas.com/client/
Trainer : https://whatisdigitalmarketing.in/trainer-omkar-nath-nandi/
Digital marketing more often than not circles around the use of digital platforms such as websites, blogs, social media platforms as well as other sources of mobile marketing to reach out to your target audiences and convert them into potential customers.
Course Outline for a Digital Marketing ClassGideon Owolabi
1) introduction<
means you will learn up-to-date techniques with a certain level of authority from experts that know what they are talking about - All sessions are 90% practical and 10% theory.
2:Why Attend?
3; What Today, companies need in Digital marketing professionals.
4; Introduction to Digital Marketing & Social Media
5) Digital Marketing Vs. Traditional Marketing
Learn Digital Marketing today and start earning. Develop your skill by grow partner, join today by copy & paste this link in your browser: growpartner.in/success-guide/Mani11
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Are you searching for your dream home? Finding the perfect house involves more than just browsing listings; it’s about discovering a space that fits your lifestyle and needs. Whether you’re looking for a cozy suburban home, a chic urban apartment, or a spacious rural property, the right real estate can transform your life. Consider the location, amenities, and potential for future growth. Think about the community, nearby schools, and the convenience of shopping and transportation. A good real estate agent can guide you through the process, from identifying suitable properties to negotiating the best deal. Your dream home is out there, waiting to be found – let’s embark on this journey together!
Having a presence on social media is a must, but finding time to maintain it can be tricky. And unless you have a dedicated specialist, odds are social media doesn't generate many leads for you. But it doesn't have to stay that way.
In this 30-minute webinar, we use real-life examples from the promotional products and sign industries to illustrate how industry experts have successfully generated leads from social media.
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
Similar to Getting to the real world after your MBA (20)
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Getting to the real world after your MBA
1. Getting to the real world after
your MBA for fresher's
Shiv Shankar M S
Co-founder & CMO
Waybeo
2. Part 1. Understanding Sales & Marketing
Opportunities
Part 2. How to land up in your first job?
All rights reserved | Bounzd.com | Call Tracking with Click to call
3. Part 1.
Understanding the Opportunities
around you
All rights reserved | Bounzd.com | Call Tracking with Click to call
4. Sales or Marketing?
What is the
difference?
Which ladder should you choose for your career?
All rights reserved | Bounzd.com | Call Tracking with Click to call
5. The customer conversion funnel
Product
•Identifyin
g needs,
designing
solutions
and
positionin
g
Prospect
•Listing out
the target
customers
Awareness
•Educating
customers
about the
brand and
product
Interest
•Exploratory
phase by
them to
analyse the
offer with
their needs
Desire
•After basic
research,
they feel
confident
that, this
solution
suits them.
Action
•They buy
the product
and pay
you the
money.
Retention
•Providing
support
and retain
as a loyal
customer.
Marketing Sales Support
All rights reserved | Bounzd.com | Call Tracking with Click to call
6. Product Prospect
Awarene
ss
Interest Desire Action
Retentio
n
Marketing
• Sales Managers
• Regional SM
• Partner Channel
Manager
• Retail marketing
Associate
• Sales Architect / VP /
Head
Support
Sales Career
Sales
+ves
• Easy to get the job & huge growth.
• Needs real passion to be a sales man.
• Can build huge networks and great
contacts.
• Easily switch between Industries.
-ves
• Needs to travel
• Need to be mentally and physically
powerful
All rights reserved | Bounzd.com | Call Tracking with Click to call
7. Product Prospect
Awarene
ss
Interest Desire Action
Retentio
n
Marketing
Digital
Marketing
Support
Marketing Career – Client Side
Sales
Market Research
Content Creation
& Design
Product
Analysts
Product/ Brand
Management
Marketing
Communications
Advertising
-ves
• Difficult to get the first entry.
• Switching industries are also
difficult.
+ves
• Can build huge networks
and great contacts.
• Needs very strong analytical
skills.
• Has Glamour and comfort
associated.
All rights reserved | Bounzd.com | Call Tracking with Click to call
8. Product Prospect
Awarene
ss
Interest Desire Action
Retentio
n
Marketing
Support
Marketing Career – Gen Y
Sales
Permission
MarketingContent Creation
& Design
Inbound
Marketing
Social Media
Marketing
SEM / SEO
Affiliate Marketing
Web Analytics
Marketing
Technologists
All rights reserved | Bounzd.com | Call Tracking with Click to call
9. Product Prospect
Awarene
ss
Interest Desire Action
Retentio
n
Marketing
Support
Career in Customer Support
Sales
• Customer Support
Manager
• Customer experience
design
-ves
• Difficult to get the first entry.
• Very few opportunities.
+ves
• Highly comfortable and
satisfactory job.
All rights reserved | Bounzd.com | Call Tracking with Click to call
10. Part 2.
How to develop the brand “you”
and get your Job?
All rights reserved | Bounzd.com | Call Tracking with Click to call
12. Ideal Job sales funnel
Your Profile/Resume
Viewed by
Job Opportunities
Shortlist
Interviews
Job
Offers
Select Your Job
200
20
10
5
2
13. Ideal Job getting process
Product (You)
Design
Prospect the
target
audience.
Build the
brand “You”
Do Inbound
marketing
Get inbound
calls for
interviews
Do outbound
marketing
Generate
Leads
(Interviews)
Convert to Job
offers
Select the best
job
All rights reserved | Bounzd.com | Call Tracking with Click to call
14. Step 1 :
Try to Answer these questions or position yourself.
•What are your unique traits/experiences?
•What are your strengths?
•What are keywords/ideas you want to be identified with?
•What are your accomplishments?
•What are you proud of?
•Where can you develop an “expertise”
Designing the Product ‘You’
All rights reserved | Bounzd.com | Call Tracking with Click to call
15. “The product maybe good, but if you
are pitching to the wrong person, it
doesn’t matter.”
Step 2 : Prospect the target audience.
Generate a list of
200 companies,
their key persons
and social
profiles.
Add more on the
go.
Shortlist 2-3 most suitable
type of job roles based on
• Job Type
• Industry
• Your skills and interests
• Location
• Company size
All rights reserved | Bounzd.com | Call Tracking with Click to call
16. Step 2 : Tools for Targetting
• Use HR portals & Listing websites to get list of
companies.
• Use LinkedIn to find people working there.
• Setup Alerts: Google & Yahoo
• Be the best in LinkedIn:
• Conduct blog/microblog searches in alltop.com,
twitter.com and technorati.com
• Get active in Social Media share related content
to your brand. (Useful for others)
• Follow people in targeted list. (Twitter is the best)
• Get active in Q&A portals like Quora.com and
reddit
All rights reserved | Bounzd.com | Call Tracking with Click to call
18. Step 3: Build the brand “You”
1. Start a Blog
2. Have a 100% complete LinkedIn Profile
3. Add maximum relevant connections in LinkedIn.
4. Promote your blog and try to get 1000 monthly readers
5. Twitter is easiest media to interact with anyone. Get active their.
6. Identify the Keywords related to your Job search.
7. Setup Google alerts for news related to your Keywords. Follow
these keywords in Twitter and interact.
8. Use Visual CV and other multimedia resume.
9. Content is the King now.
10. Learn about careers and new concepts and strategies (videos,
networks, blogs)
11. Use Google reader to follow best blogs in your domain. If for
example marketing: Seth Godin, SEO: Neil Patel and Inbound
marketing: Hubspot). Use tools like Feedly in your phone.
Goal:
Get a Klout
score above
50
Get your blog
500visitors
per day.
Become an
expert or
influencer
in your
domain
All rights reserved | Bounzd.com | Call Tracking with Click to call
19. Step 4: Do Inbound Marketing
“Don’t ever go after Jobs. Let the
jobs search for you.”
Inbound marketing is the process of building and
sharing meaningful content and information for your
target audience. They become your followers and
eventually your starts to get respect for your brands
from them.
Keywords to Learn more:
Inbound marketing, Permission marketing,
Content marketing
All rights reserved | Bounzd.com | Call Tracking with Click to call
20. Step 5: Do outbound marketing
1. Prepare an outstanding resume with your
social profile details.
2. Avoid the usual “My Objective” lies and
jargons.
3. Please build a genuine and great Cover letter.
4. Customize cover letter and mail content as
per the culture of the organization.
5. Erase your digital dirt.
6. Apply through their websites.
7. Apply through LinkedIn Networks & Job
boards.
8. Apply through Email.
Remember:
It is a sales
funnel. Expect
10% success.
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21. Step 5:
Leads to Sales(Job)
Conversion
Remember:
Again it is a sales funnel. Expect
20% success.
2 Job offers from 10 Interviews
is the ideal scenario..
Select the most
Suitable One for
you.
It is all about your Attitude.
Be honest.
22. About Shiv
Co-founded Waybeo along with his college friends during engineering
Graduation.
Heads the Global Marketing at Waybeo as the CMO.
Waybeo’s flagship product www.Bounzd.com, a real time Click to call
and complete call tracking solutions on Cloud for Businesses, finds its
success under Shiv.
Being a detail oriented person he loves sharing information in
actionable details. He is an avid reader and passionate speaker.
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23. Shiv Shankar M S
Contact Me at:
shiv@waybeo.com
Twitter: @shiv_waybeo
Thank you.
Click to Call me Free
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