Sychingping 20-Year Marketing Plan

KENNETH CAN!
Kenneth O. Sychingping
Ateneo Graduate School of Business
The 20 Year Marketing Plan of Kenneth
Sychingping because he can!
kennethsychingpingcan.blogspot.com

Outline:
KENNETH….
1. IS/WANTS (Vision/Mission)
2. SHOULD (Roles)
3. CAN! (Brand Launch)
4. BASES (Guides to Goal)
5. EVOLVES (20 Year Comparison)
6. ACHIEVES! (Milestones)

Vision/Mission:
What I AM and AIM
My purpose in life is to continuously learn
and grow. My quest for knowledge is
unquenchable. The purpose of the wisdom
is to be a GREAT human being: helping
others and leave my mark in history. No
matter how hard the goal, I CAN!

Roles:
Product Features
1. Loving Boyfriend/Husband
2. Great Family Man
3. Persistent Writer
4. Successful Entrepreneur
5. Multi-faceted Scholar

Roles 1 of 5:
Sweet and Providing
Partner

Roles 2 of 5:
A True Son, Brother and
Father

Roles 3 of 5:
Novelist and Poet

Roles 4 of 5:
Midas’ Touch

Roles 5 of 5:
The Sage of All Trades

Brand Launch:
Can-Do Attitude for a Can-
Do Life
My Brand
communicates the
sense of Achieving
Anything. The
Logo not only
forms my initials.
It also shows a
yellow lightning
(me) breaking
down a blue wall
(can do and
achieve anything).

Free for All:
Guides not Clones
The following people, real or fictional, are my
guides in achieving my goals and fulfilling
my roles. I do not merely want to be them.
Rather, they serve as my guides in being
me.

20 Year Comparison:
Time Shift- From CAN to
WILL!
NOW
- 26 years old
- Boyfriend
- Son
- FB Posts
- Employee
- MBA Student
20 Years after
- 46 years old
- Husband
- Father
- Novels/Poems
- Businessman
- Multiple Doctorates

Milestones:
Motivation is my Time
Machine
With a Can-Do Attitude, all the above goals
can be achieved. It is a matter of
motivation and push. Drive to be better is
what separates my current self to my
future self. My Short term goals are:
- Save money for future family
- Be more mature
- Practice Writing
- Delve into business ventures
- Look into possible PHD’s after MBA

Sychingping 20-Year Marketing Plan

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