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Primus Report Part 2 Applications of 21st century marketing by bong de ungria

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Ateneo Graduate School of Business
Ateneo Graduate School of Business

The document outlines applications of 21st century marketing principles across local, work, personal, and social/ethics contexts. It discusses using hashtags to market Philippine presidents (#DU30) and generations differences in teaching millennials (#BestClassIn20Years). On a personal level, it addresses using a hashtag to improve one's tennis serve (#VCoachImprovesServe). Finally, it examines the idea that the customer is not always right from an ethical perspective (#CustomerNotAlwaysRight).

Education
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www.josephdeungria.com 1 #Survival&Growth #EverythingEveryone Part2: Applications Prof. Bong De Ungria Ateneo Graduate School of Business Marketing for the 21st Century
www.josephdeungria.com Outline of Applications 21st century marketing applied 1. Local: #DU30 2. Work: #BestClassIn20Years 3. Personal: #VCoachImprovesServe 4. Social/Ethics: #CustomerNotAlwaysRight
www.josephdeungria.com 1. Goods 2. Services 3. Experiences 4. Events 5. Persons 6. Places 7. Properties 8. Organizations 9. Information 10.Ideas 21st Century Marketing Concept 2a: #Everythingismarketed!
www.josephdeungria.com Local: Similarities/ Differences?
www.josephdeungria.com Local: #DU30 #Pnoy #MasaWins #PresidentsarePoliticalBrands # BestTagLineWins
www.josephdeungria.com Outline of Applications 21st century marketing applied 1. Local: #DU30 2. Work: #BestClassIn20Years 3. Personal: #VCoachImprovesServe 4. Social/Ethics: #CustomerNotAlwaysRight
www.josephdeungria.com 1997 – 2017 2,500 + MBA Students Increasing challenges… Generation Gap Work: #BestClassin20Years
www.josephdeungria.com I am Gen X and you are Gen Y
www.josephdeungria.com Outline of Applications 21st century marketing applied 1. Local: #DU30 2. Work: #BestClassIn20Years 3. Personal: #VCoachImprovesServe 4. Social/Ethics: #CustomerNotAlwaysRight
www.josephdeungria.com KISS in Grading Bowling Feedback Communicating to my Millenial Adults PersonalBrand: #VCoachImprovesServe
www.josephdeungria.com Outline of Applications 21st century marketing applied 1. Local: #DU30 2. Work: #BestClassIn20Years 3. Personal: #VCoachImprovesServe 4. Social/Ethics: #CustomerNotAlwaysRight
www.josephdeungria.com Social/Ethics:
www.josephdeungria.com Social/Ethics #MarketingDiscipline #ChooseBlackfortheCustomer
www.josephdeungria.com Social/Ethics 100 Years Later: #CustomerisNotAlwaysRight
www.josephdeungria.com Social/Ethics McDonald’s: Stubborn or Stu??? #CustomerisNotAlwaysRight
www.josephdeungria.com Outline of Applications 21st century marketing applied 1. Local: #DU30 2. Work: #BestClassIn20Years 3. Personal: #VCoachImprovesServe 4. Social/Ethics: #CustomerNotAlwaysRight

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