Marketing works only if the concepts are remembered beyond the classroom. How do you remember? With Visual Session Certificates that combine emotion, ideas, and the world's most important picture- that of the participant. By doing this, learning and retention extend far beyond the classroom. https://bongdeungria.com/making-marketing-memorable-using-visual-session-certificates/

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Making Marketing Memorable
With Session Certificates

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Z (Outcome):
Remember marketing beyond the classroom
Y (Why?):
Marketing knowledge is useful only if we can remember.
X (What and How):
Combine photo + theme + color + emotion + hand-out
Make each session memorable, 1 session at a time
Making Marketing Memorable

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How Useless is This?
If kept at all, this is hidden in some file..

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These are typical class photos…

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Class photos can be wacky

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Improve with theme and color

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A better planned group photo

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… can translate to “memorable”
Session Certificates

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From Ordinary to…

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Benchmarks
Session Certificates for
OnLine Classes
Picture / Images +
Key IDEAS to remember

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Òn Line Class via Zom!

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Benchmarks:
Session Certificates for
Traditional Face to Face Classes
Picture / Images +
Key IDEAS to remember

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Great Photos
BUT Reduction in Text
Will Make These Certificates Better

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1. Prior to the class session, announce to the class
colors of T-shirts/ upper garments to wear. (Pls.
choose easy to find such as blue, white, etc. Nothing
fancy that will require a purchase)
2. During the class session, take a group picture. It is
recommended that the arrangement be in-sync with
the topics being discussed.
3. After the session, make a session certificate that
also includes the key points/ hashtags of what was
discussed in class. Upload the session certificate on
the FB page within 48 hours after the class.
Guidelines for Group-In-Charge
(may be different for each class. Pls. check with VCoach)

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Other variations
of Session Certificates
Do consider in your
own professional and personal
Applications…

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Using a theme related to marketing concepts:
Superfriends or Avengers?

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Thank You cards…

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Typical Seminar Certificates…
If kept at all, this is hidden in some file..

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Seminar Certificates…

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Customized seminar certificates
(group pic is same but individual certificate is personalized!)

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Making Marketing Memorable
With Session Certificates