Personal branding


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a presentation I did to help people understand personal branding and how to establish it.

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Personal branding

  1. 1. Personal Branding Steps to Success
  2. 2. Your Name Here 80 million names are Googled Daily, 77% of employers do a Google pre-screen on applicants, and 35% of these employers eliminate candidates based on negative content.
  3. 3. According to a 2012 Jobvite report, Recruiters leveraging social media to reach candidates is at an all-time high. In fact 92% of recruiters use or plan to begin using social networks for recruiting. • 43% of recruiters who use social recruiting saw an increase in candidate quality • 73% have successfully hired a candidate through social • 31% of recruiters using social have seen a sustained increase in employee referrals
  4. 4. Brand You Step 1: Define the brand
  5. 5. Ask yourself... ✤ What makes me different? ✤ What would my customers and clients say is my greatest strength? ✤ What do I believe is my most noteworthy trait? ✤ What do I do to add value? ✤ What do I want to be known for?
  6. 6. Key Takeaways ✤ Forget the job title and focus on the value traits ✤ Be authentic - You don’t have to be perfect, you just have to be real ✤ Inject some personality. ✤ Buy into your own brand - if you don’t believe in you, why should anyone else?
  7. 7. Reputation Step 2: Start with where you are now
  8. 8. Where are you now? ✤ Google Yourself ✤ See yourself as others do ✤ Set up Google Alerts
  9. 9. Key Questions ✤ What are people saying about you? ✤ What are you saying about yourself? ✤ What are your branding strengths right now? ✤ What needs to be improved?
  10. 10. Remember Me Step 3: Be Memorable to increase brand awareness.
  11. 11. Being Memorable The key to any personal branding campaign is word of mouth marketing...but are you memorable? ✤ Leading with Value ✤ Concise targeting & mission in your message ✤ Consistent Branding ✤ Encompassing your brand in all you do
  12. 12. Photos Matter Be honest: Do you look the same in your professional and social media photos? If not, you have a branding problem. A professional headshot should meet the following requirements: Focus on subject’s face with limited distractions 1. Subject should be smiling 2. Subject is wearing clothing that reflects their personal brand. 3. No sunglasses, no hat, no t-shirts with slogans or intricate patterns 4. Females no plunging necklines or large, dangling earrings 5.
  13. 13. Consistent Branding
  14. 14. Encompassing your brand in all you do ✤ Online constancy ✤ ✤ ✤ Consistent photos and images Consistent wording & descriptions Offline Consistency ✤ Business cards that wow ✤ Marketing that connects ✤ 30 second commercials ✤ In all your communications Does it all tie together and consistently convey your personal brand?
  15. 15. Use Social Media to Help Boost Your Personal Brand
  16. 16. Homework ✤ Google Yourself ✤ See what others see ✤ Start forming your personal brand ✤ Update your social media profiles for both accuracy and privacy