Your Name Here
80 million names are Googled Daily, 77% of
employers do a Google pre-screen on applicants,
and 35% of these employers eliminate
candidates based on negative content.
According to a 2012 Jobvite report, Recruiters leveraging social
media to reach candidates is at an all-time high. In fact 92% of
recruiters use or plan to begin using social networks for recruiting.
• 43% of recruiters who use social
recruiting saw an increase in
• 73% have successfully hired a
candidate through social
• 31% of recruiters using social have
seen a sustained increase in
What makes me different?
What would my customers and clients say is my greatest strength?
What do I believe is my most noteworthy trait?
What do I do to add value?
What do I want to be known for?
Forget the job title and focus on the value traits
Be authentic - You don’t have to be perfect, you just have to be real
Inject some personality.
Buy into your own brand - if you don’t believe in you, why should
Step 2: Start with where you are now
Where are you now?
See yourself as others do
Set up Google Alerts
What are people saying about you?
What are you saying about yourself?
What are your branding strengths right now?
What needs to be improved?
Step 3: Be Memorable to increase brand
The key to any personal branding campaign is word of mouth
marketing...but are you memorable?
Leading with Value
Concise targeting & mission in your message
Encompassing your brand in all you do
Be honest: Do you look the same in your
professional and social media photos? If not, you
have a branding problem.
A professional headshot should meet the
Focus on subject’s face with limited
Subject should be smiling
Subject is wearing clothing that reflects their
No sunglasses, no hat, no t-shirts with slogans
or intricate patterns
Females no plunging necklines or large,
Encompassing your brand in all you
Consistent photos and images
Consistent wording & descriptions
Business cards that wow
Marketing that connects
30 second commercials
In all your communications
Does it all tie together and consistently convey your personal brand?
Use Social Media to Help Boost
Your Personal Brand
See what others see
Start forming your personal brand
Update your social media profiles for both accuracy and privacy