The I Love Marketing Model is a visual interactive technique to help students remember key marketing concepts. Developed by Prof Bong De Ungria of the Ateneo Graduate School of Business.
Watch the video and learn more here...
The most influential fashion designer of the late 1940s and 1950s, CHRISTIAN DIOR (1905 to 1957) dominated fashion after World war II with the hourglass silhouette of his voluptuous New Look. He also defined a new business model in the post-war fashion industry by establishing Dior as a global brand across a wide range of products.
Презентация для научной конференции (Химфарм академия)Andrey Markin
Еще один пример того, какие я делаю презентации. По словам презентатора (получила 1 место, кстати) данная презентация была самой лучшей не только по ее мнению, но и по мнению жюри.
The most influential fashion designer of the late 1940s and 1950s, CHRISTIAN DIOR (1905 to 1957) dominated fashion after World war II with the hourglass silhouette of his voluptuous New Look. He also defined a new business model in the post-war fashion industry by establishing Dior as a global brand across a wide range of products.
Презентация для научной конференции (Химфарм академия)Andrey Markin
Еще один пример того, какие я делаю презентации. По словам презентатора (получила 1 место, кстати) данная презентация была самой лучшей не только по ее мнению, но и по мнению жюри.
Modern Multi-Level Marketing Industry deploys various MLM Strategies and derives numerous compensations plans that can suit to the present economic policies. Each Plan has its own pro’s & con’s, Strength & weakness. Before getting into actual network marketing environment, it is essential to acquaint the current and varying trends in Multi-Level Marketing
VA Training Module 3 tackles the getting started part of ones business. It teaches people how to create the business NOW and earn from home.
You can find the videos in our Youtube channel,
https://www.youtube.com/results?search_query=rochefel+rivera and our blogs at http://www.professionalvas.com/blogs. We also have a Facebook group that teaches new and aspiring Virtual Assistants or anyone who wants to earn from home but don't know where to start.
JOIN us at https://www.facebook.com/groups/professionalvas/ and let's have fun while learning the online business opportunities!
Alliance in Motion (AIM) Global Marketing Plan PresentationAIMGlobal_Joan R
Alliance in Motion Global Marketing Plan Presentation, will show you the business opportunity, the dynamic compensation and marketing plan and how powerful AIM Global.
This will make you realize that there is something BIG in strore for all, and all we need is to be READY, WELL-INFORMED, OPEN-MINDED and have the COURAGE to venture in the business that will surely give you the value of your money.
For more information:
Jocelyn San Esteban – 0942-5608513
Joan Ramos – 0922-7740860 / 0927-4353221
or email us at: healthproductsetc2015@gmail.com
THE KEY FACTORS BEHIND THE SUCCESS OF MC DONALDS IN INDIAVARUN KESAVAN
McDonalds in India. It was as early as 1989 even before the New Industrial Policy of 1991 was introduced the International Team of McDonalds visited India to identify opportunities for entry into a highly traditional and conservative market. As the company was in the process of researching and devising entry strategies the Government of India announced the New Industrial policy of 1991. This paved way for the company and there was a need to fasten its efforts to develop its entry plan into India. During 1991 to 1992 the company had setup a specialised team to understand the regulatory issues pertain to FDI in India. The FDI for this fast food restaurant chain was possible through a Joint venture with two companies in1994. The market for the West was targeted through a Joint venture with Hard castle Restaurants and the market for the North was targeted through a Joint venture with Connaught Plaza Restaurants. As the company was in the process of establishing, it already started training its employees and also setting up the supply chain the most important part of a food chain. With strenuous efforts the company was able to open shop in 1996 with its first store in Delhi and second store in Mumbai both during August1996.With a very humble start the company currently operates more than 300 restaurants in India. The strong foundation laid by Ray Kroc continues even today with the company in its vision and strong commitment in evolving into a value driven brand and recognises the brand affordability as an important proposition for its sustainability in a market like India where majority of the customers belong to the middle class giving them the blend of pure Indian taste at an affordable price.
The company is in the path of Continuous Innovation to strengthen its business model in India and to keep evolving according to the customer needs.
Same Differences? Today, many things have changed that has required a different Marketing response vs. what was proven to be successful just a few years ago. And yet,there are still things which remain the same (like customers, competition and company). Find out more here..
Marketing in the 21st Century is more challenging vs. 5 years ago due to increased competition and more demanding customers armed with more information and many choices.
An Enlightened B2B Vision – The Five Pillars Of Omnichannel NirvanaEliot Sykes
In this thought-piece Eliot, explores the origins of omnichannel and how B2B marketers can learn from B2C brands that already employ a successful omnichannel approach. Compelling facts and figures, along with key insights into today's B2B buyer behaviours and demands combine to demonstrate just how important omnichannel really is – culminating with the five pillars that you can apply to deliver your own successful B2B omnichannel vision.
How is Digital Marketing for B2B? What are the considerations to take into account to drive sales in this market? Do we have to treat different the target market than B2C?
In this presentation we will cover the 4 most important stages to drive sales on B2B with Digital Marketing, focusing on the latest trends and technologies.
Outline 21st century strategies, sales and beyondAshraf Osman
“Time is a great teacher. Unfortunately, it kills all its pupils”. Amazingly this quote dates back to 19th century but still holds true till today. In the world of sales, time is the enemy. You cannot ask for a quota relief because you “need time” until your strategy comes to fruition.
The subject of this course is about building and maintaining successful sales strategies that stand the test of time. Strategies that are in line / in sync / aligned with the organization’s aspiration.
Modern Multi-Level Marketing Industry deploys various MLM Strategies and derives numerous compensations plans that can suit to the present economic policies. Each Plan has its own pro’s & con’s, Strength & weakness. Before getting into actual network marketing environment, it is essential to acquaint the current and varying trends in Multi-Level Marketing
VA Training Module 3 tackles the getting started part of ones business. It teaches people how to create the business NOW and earn from home.
You can find the videos in our Youtube channel,
https://www.youtube.com/results?search_query=rochefel+rivera and our blogs at http://www.professionalvas.com/blogs. We also have a Facebook group that teaches new and aspiring Virtual Assistants or anyone who wants to earn from home but don't know where to start.
JOIN us at https://www.facebook.com/groups/professionalvas/ and let's have fun while learning the online business opportunities!
Alliance in Motion (AIM) Global Marketing Plan PresentationAIMGlobal_Joan R
Alliance in Motion Global Marketing Plan Presentation, will show you the business opportunity, the dynamic compensation and marketing plan and how powerful AIM Global.
This will make you realize that there is something BIG in strore for all, and all we need is to be READY, WELL-INFORMED, OPEN-MINDED and have the COURAGE to venture in the business that will surely give you the value of your money.
For more information:
Jocelyn San Esteban – 0942-5608513
Joan Ramos – 0922-7740860 / 0927-4353221
or email us at: healthproductsetc2015@gmail.com
THE KEY FACTORS BEHIND THE SUCCESS OF MC DONALDS IN INDIAVARUN KESAVAN
McDonalds in India. It was as early as 1989 even before the New Industrial Policy of 1991 was introduced the International Team of McDonalds visited India to identify opportunities for entry into a highly traditional and conservative market. As the company was in the process of researching and devising entry strategies the Government of India announced the New Industrial policy of 1991. This paved way for the company and there was a need to fasten its efforts to develop its entry plan into India. During 1991 to 1992 the company had setup a specialised team to understand the regulatory issues pertain to FDI in India. The FDI for this fast food restaurant chain was possible through a Joint venture with two companies in1994. The market for the West was targeted through a Joint venture with Hard castle Restaurants and the market for the North was targeted through a Joint venture with Connaught Plaza Restaurants. As the company was in the process of establishing, it already started training its employees and also setting up the supply chain the most important part of a food chain. With strenuous efforts the company was able to open shop in 1996 with its first store in Delhi and second store in Mumbai both during August1996.With a very humble start the company currently operates more than 300 restaurants in India. The strong foundation laid by Ray Kroc continues even today with the company in its vision and strong commitment in evolving into a value driven brand and recognises the brand affordability as an important proposition for its sustainability in a market like India where majority of the customers belong to the middle class giving them the blend of pure Indian taste at an affordable price.
The company is in the path of Continuous Innovation to strengthen its business model in India and to keep evolving according to the customer needs.
Same Differences? Today, many things have changed that has required a different Marketing response vs. what was proven to be successful just a few years ago. And yet,there are still things which remain the same (like customers, competition and company). Find out more here..
Marketing in the 21st Century is more challenging vs. 5 years ago due to increased competition and more demanding customers armed with more information and many choices.
An Enlightened B2B Vision – The Five Pillars Of Omnichannel NirvanaEliot Sykes
In this thought-piece Eliot, explores the origins of omnichannel and how B2B marketers can learn from B2C brands that already employ a successful omnichannel approach. Compelling facts and figures, along with key insights into today's B2B buyer behaviours and demands combine to demonstrate just how important omnichannel really is – culminating with the five pillars that you can apply to deliver your own successful B2B omnichannel vision.
How is Digital Marketing for B2B? What are the considerations to take into account to drive sales in this market? Do we have to treat different the target market than B2C?
In this presentation we will cover the 4 most important stages to drive sales on B2B with Digital Marketing, focusing on the latest trends and technologies.
Outline 21st century strategies, sales and beyondAshraf Osman
“Time is a great teacher. Unfortunately, it kills all its pupils”. Amazingly this quote dates back to 19th century but still holds true till today. In the world of sales, time is the enemy. You cannot ask for a quota relief because you “need time” until your strategy comes to fruition.
The subject of this course is about building and maintaining successful sales strategies that stand the test of time. Strategies that are in line / in sync / aligned with the organization’s aspiration.
At dmaDetroit's Jan. 29, 2015 program, Dr. Joe Bavonese discussed his tools for successfully growing and retaining a customer base covering engaging your customers, developing direct response strategies and more.
Information for small business owners and brands looking for digital marketing trends in 2016. This presentation includes information about USA and Thailand statistics.
Digital Marketing Summit in Dhaka, Bangladesh keynote presentation delivered by keynote speaker Michael Leander.
The talk is about digital marketing and covers a number of relevant tips and insights on digital marketing.
ABF Conference on Media Relations
July 2009
*Yesterday’s and today’s Public Relations
*What role does PR play in promoting your brand
*Determining the best PR strategies for greater brand impact
*Best practices for integrating PR with traditional marketing
*Case studies
Strategic Investor Relations and Public DisclosureKenny Ong
LexisNexis Capital Raising for Corporations Conference
August 2009
Establishing Sustainable Growth through Successful Funding Strategies and Addressing the Shareholders’ Crisis of Confidence through Strategic Communications
• Assess the importance of communications for
Investor Relations and Public Disclosures
• Differentiating communication initiatives in maximizing their value
• Defining the communications, investor
relations, and statements and why they play
an integral role in a corporations financial
activity
• What is the information that companies are
required to make public?
• Frequency of disclosure and maintaining
confi dentiality
This is the downloadable version of Scroll 1 of the best-selling book, Greatest Salesman in the World by Og Mandino. You can download this and save on your phone or on your computer to make developing the first habit easier.
Z means start with the outcome
Y are your reasons why
X are the how, what, when and who
https://bongdeungria.com/zyx-vs-abc-vs-mbo-marketing/
More info at
Marketing 4.0 is a paradigm to understand and guide the connected customer's journey.
Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility.
Watch the marketing evolution here...
https://youtu.be/hNWw-Co-ZAI
Not all marketing classes are equal.
Why choose Hypermarketing Class under VCoach Bong De Ungria?
To earn a High Performance Highly Personal Hyperlinked Excellent Experience!
https://bongdeungria.com/why-hypermarketing-class-in-23-seconds/
Pictures paint a thousand words.
Videos are worth a thousand pictures.
This video requirement shall replace the typical “Introduce Yourself” part at the beginning of classes. All students shall now be required to create a 1 minute version of their professional background, upload it for youtube, embed the youtube video in wordpress (or equivalent) and post the url link as your assignment submission.
https://bongdeungria.com/who-you-a-digital-intro/
https://bongdeungria.com/marketing-plans-101-simplified-templates-that-work/
Solve Problems of your Customers!
This marketing plan template emphasizes that customers are more than willing to pay the price for products that solve their problems, and takes away their current pain.
But not all customers have the same problem! Unique selling propositions work best for a defined profile of your Primary Target Market.
Marketing works only if the concepts are remembered beyond the classroom. How do you remember? With Visual Session Certificates that combine emotion, ideas, and the world's most important picture- that of the participant. By doing this, learning and retention extend far beyond the classroom.
https://bongdeungria.com/making-marketing-memorable-using-visual-session-certificates/
COSLA = Concept Synthesis and Local Application
Template enables students to create professional, powerful business presentations based on how to tell a good business story as inspired by Steve Jobs.
https://bongdeungria.wordpress.com/2017/10/03/01-defining-marketing-for-the-21st-century/
Sample of a 20 Year Personal Marketing Plan that is recommended for Students taking the Marketing Management class of VCoach Bong de Ungria of the Ateneo Graduate School of Business
3 Models for Case Analysis and Business Presentation used in Prof Bong De Ungria''s Marketing Management Class at the Ateneo Graduate School of Business
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
1. Vcoach Serves @ www.BongDeUngria.com
I LOVE
MARKETING
MODEL
(A Visual, Interactive Technique
To Master Marketing 101)
Prof. Remigio Joseph A. De Ungria Jr., MBA, CDM
Ateneo Graduate School of Business
21st Century
Edition
2. Vcoach Serves @ www.BongDeUngria.com
This “I Love Marketing Model” was
created to help students understand key
marketing concepts and how
these relate to one another.
The use of images and stories enhance
the learning experience and amplify concept
recall and marketing mastery.
The model has been updated to 21st
century strategic marketing realities.
-Prof. Bong De Ungria, Certified Digital Marketer (CDM)
Professor’s Note
3. Vcoach Serves @ www.BongDeUngria.com
The basic marketing concepts here can be found in widely read-
textbooks written by Philip Kotler, Josiah Go and many other
famous authors.
My unique contribution was to be a maven and connector (terms
used by Malcom Gladwell, in best-selling book: The Tipping Point)
was to trim the fat, highlight the beef, make it sticky (easy to
remember) through images and spread it like an epidemic (through
the web). In Kotler’s marketing textbook, this is selective attention,
distortion, and retention. While a traditional marketing guru might
find the explanations oversimplified and limiting, that is not the
point of the model; if you love and remember marketing after this
presentation, then guess what? You’ve just been infected.
Maven’s Caution on this Model
- Vcoach Bong De Ungria, Contamination Marketer
4. Vcoach Serves @ www.BongDeUngria.com
What will this love story tell?
1. Why Models?
2. Why Images?
3. Marketing 101 concepts
4. All concepts in 1 visual framework
5. 21st Century Realities
6. Picture & Win!
5. Vcoach Serves @ www.BongDeUngria.com
What will this love story tell?
1. Why Models?
2. Why Images?
3. Marketing 101 concepts
4. All concepts in 1 visual framework
5. 21st Century Realities
6. Picture & Win!
7. Vcoach Serves @ www.BongDeUngria.com
2. Only images work!
Marketing (& everything) is a battle
for share of mind
Mind remembers only pictures.
– Car
– Bedroom
– My Life’s highlights
8. Vcoach Serves @ www.BongDeUngria.com
What will this love story tell?
1. Why Models?
2. Why Images?
3. Marketing 101 concepts
4. All concepts in 1 visual framework
5. 21st Century Realities
6. Picture & Win!
11. Vcoach Serves @ www.BongDeUngria.com
What is Marketing?
System of profitably
12. Vcoach Serves @ www.BongDeUngria.com
What is Marketing?
System of profitably
creating,
13. Vcoach Serves @ www.BongDeUngria.com
What is Marketing?
System of profitably
communicating and
creating,
14. Vcoach Serves @ www.BongDeUngria.com
What is Marketing?
System of profitably
communicating and
creating,
delivering value to
15. Vcoach Serves @ www.BongDeUngria.com
What is Marketing?
System of profitably
Satisfy customer
communicating and
creating,
delivering value to
16. Vcoach Serves @ www.BongDeUngria.com
What is Marketing?
System of profitably
Satisfy customer
needs, wants and demands
communicating and
creating,
delivering value to
17. Vcoach Serves @ www.BongDeUngria.com
What is Marketing?
System of profitably
Satisfy customer
needs, wants and demands
Better than competition
communicating and
creating,
delivering value to
18. Vcoach Serves @ www.BongDeUngria.com
Food example
To understand Needs, Wants & Demands.
Need Basic necessity
Feel deprived if this is
absent
Food
Want Given choices, this is
what you prefer
Chicken,
Burger, Steak
dinner
Demand A want that is supported
by a decision and
capacity to buy
Only burger
is within my
budget!
19. Vcoach Serves @ www.BongDeUngria.com
Maslow’s Hierarchy of Needs=
a basic, constant reference
Self-
Actualization
Esteem Needs
(Recognition,
Status)
Social Needs (sense of
belonging, love)
Safety Needs (security,
protection)
Physiological needs (food, water,
shelter)
Reference: Marketing Management, 11th ed, Philip Kotler
20. Vcoach Serves @ www.BongDeUngria.com
Basic needs have not changed.
No NEED added or deleted
21. Vcoach Serves @ www.BongDeUngria.com
For a millennial, what’s more
basic than food and water?
22. Vcoach Serves @ www.BongDeUngria.com
After 2 hours, what’s more
basic than Wifi?
24. Vcoach Serves @ www.BongDeUngria.com
But huge changes in the many
choices to answer same needs.
Wants= choices
preferred answer to a need
25. Vcoach Serves @ www.BongDeUngria.com
Marketing discipline:
Focus on satisfying demands!
N Needs= basic requirements;
feel deprived without it
Wants= choices
preferred answer to a need
Demands=
wants + purchase capability
26. Vcoach Serves @ www.BongDeUngria.com
N Needs= basic requirements;
feel deprived without it
Wants= choices
preferred answer to a need
Demands=
wants + purchase
capability
AB, 1% of
populaton
C
14%
DE ,
85%
Recognize difference in demand
between SEC (socioeconomic classes)
27. Vcoach Serves @ www.BongDeUngria.com
N Needs= basic requirements;
feel deprived without it
Wants= choices
preferred answer to a need
Demands=
wants + purchase
capability
AB, 1% of
populaton
C
14%
DE ,
85%
Class AB can “figuratively” buy Maslow,
Class DE must focus on basic needs
28. Vcoach Serves @ www.BongDeUngria.com
Other factors*:
1. Location/ neighborhood
2. Durability (concrete, wood)
3. Maintenance (paint, garden)
4. Ownership (own/rent?)
5. Educational Attainment
6. Occupation
7. Facilities (cars, appliances)
8. Household help
Income is only 1 major
consideration in Philippine SEC*
*Criteria for SEC Socio Economic Classification of Homes,
TNS, Revised January 2007
29. Vcoach Serves @ www.BongDeUngria.com
Other factors*:
1. Location/ neighborhood
2. Durability (concrete, wood)
3. Maintenance (paint, garden)
4. Ownership (own/rent?)
5. Educational Attainment
6. Occupation
7. Facilities (cars, appliances)
8. Household help
How do I transform SEC to
actionable “demand”?
*Criteria for Socio Economic Classification of Homes, TNS, Revised January 2007TIP: To remember income cut-off,
think Philippine Peso bills
30. Vcoach Serves @ www.BongDeUngria.com
Cross-reference SEC with
population data…
31. Vcoach Serves @ www.BongDeUngria.com
Best “guesstimate” of splits
within SEC classes
33. Vcoach Serves @ www.BongDeUngria.com
1. AB market is small but attractive
2. Some products- cheaper to market to just “A to
AAA” market
3. Middle Class is source of critical mass for most
products
4. Middle Class needs to grow (DE to C)
Bottomline realities in
Philippine market
34. Vcoach Serves @ www.BongDeUngria.com
1. Can technology or marketing create
a need?
2. Do customers buy based on need or
want?
Pop quiz
35. Vcoach Serves @ www.BongDeUngria.com
1. Can technology or marketing create
a need?
2. Do customers buy based on need or
want?
Pop quiz
No. The need will always be there.
Often, technology allows the need
to be addressed in a different way.
Customers buy based on want. How many shoes do you
need? How many shoes do you actually have? If
people buy based on need alone, we would have a
small world economy.
36. Vcoach Serves @ www.BongDeUngria.com
Always consider 3 Strategic Cs
Customers
– The customer is not always right!
37. Vcoach Serves @ www.BongDeUngria.com
Always consider 3 Strategic Cs
Customers
– The customer is not always right!
Company
– You are in business for the long term
38. Vcoach Serves @ www.BongDeUngria.com
Always consider 3 Strategic Cs
Customers
– The customer is not always right!
Company
– You are in business for the long term
Competition
– Benchmark performance
39. Vcoach Serves @ www.BongDeUngria.com
3 STRATEGIC C’S correspond to
3 Key Result Areas
CUSTOMERS
COMPANY
COMPETITION
40. Vcoach Serves @ www.BongDeUngria.com
3 STRATEGIC C’S correspond to
3 Key Result Areas
CUSTOMERS
COMPANY
COMPETITION
41. Vcoach Serves @ www.BongDeUngria.com
3 STRATEGIC C’S correspond to
3 Key Result Areas
CUSTOMERS
ProfitsCOMPANY
COMPETITION
42. Vcoach Serves @ www.BongDeUngria.com
3 STRATEGIC C’S correspond to
3 Key Result Areas
CUSTOMERS
Profits
Market Share
COMPANY
COMPETITION
43. Vcoach Serves @ www.BongDeUngria.com
When is there a market opportunity?
When a GAP exists for
customers needs, wants & demands
Between what the company can supply
And what competition offers
GAP
44. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market
opportunities
1. Determine total market Size
– Big to matter, small to handle
45. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market
opportunities
1. Determine total market Size
– Big to matter, small to handle
2. Divide into market Segments
– Similar Needs, Wants, Demands
46. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market
opportunities
1. Determine total market Size
– Big to matter, small to handle
2. Divide into market Segments
– Similar Needs, Wants, Demands
3. Choose primary Target market
– Focus limited resources
47. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market
opportunities
1. Determine total market Size
– Big to matter, small to handle
2. Divide into market Segments
– Similar Needs, Wants, Demands
3. Choose primary Target market
– Focus limited resources
4. Position
– Use 4 Ps to hit Primary Target Market
48. Vcoach Serves @ www.BongDeUngria.com
1. Determine total market Size
– Big to matter, small to handle
2. Divide into market Segments
– Similar Needs, Wants, Demands
3. Choose primary Target market
– Focus limited resources
4. Position
– Use 4 Ps to hit Primary Target Market
Steps 2 to 4: STP
Segment. Target. Position
49. Vcoach Serves @ www.BongDeUngria.com
1. Determine total market Size
– Big to matter, small to handle
2. Divide into market Segments
– Similar Needs, Wants, Demands
3. Choose primary Target market
– Focus limited resources
4. Position
– Use 4 Ps to hit Primary Target Market
Steps 2 to 4: STP
Segment. Target. Position
SToP before you do anything!
50. Vcoach Serves @ www.BongDeUngria.com
1. Determine total market Size
– Big to matter, small to handle
2. Divide into market Segments
– Similar Needs, Wants, Demands
3. Choose primary Target market
– Focus limited resources
4. Position
– Use 4 Ps to hit Primary Target Market
Steps 2 to 4: STP
Segment. Target. Position
Ready. Aim. Fire!
51. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market opportunities
1a. Is the market size small enough to handle?
52. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market opportunities
1b. Is the market big enough to matter?
53. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market opportunities
2a. Divide the market into Segments
(similar needs, wants & demands)
54. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market opportunities
2b. Choose the segment you will target
Next: SMART’s segmentation
56. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market opportunities
2c. Segment you choose is your
Primary Target Market (PTM)
57. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market opportunities
2d. Target your PTM with your positioning
(communicate benefits)
58. Vcoach Serves @ www.BongDeUngria.com
Product
Promo
Price
Place
4 Steps in addressing market opportunities
2e. To hit your PTM,
adjust your marketing mix (4Ps)
59. Vcoach Serves @ www.BongDeUngria.com
Product
Promo
Price
Place
4 Steps in addressing market opportunities
2f. Some PTMs require a mix
which emphasize product and promo
60. Vcoach Serves @ www.BongDeUngria.com
Product
Promo
Price
Place
4 Steps in addressing market opportunities
2g. Many PTMs require a heavy Price mix
61. Vcoach Serves @ www.BongDeUngria.com
Product
Promo
Price
Place
4 Steps in addressing market opportunities
2h. Your PTM require mix adjustments
from time to time
62. Vcoach Serves @ www.BongDeUngria.com
Product
Promo
Price
Place
4 Steps in addressing market opportunities
2h. Aim well as your competitors
are targetting the same PTMs.
63. Vcoach Serves @ www.BongDeUngria.com
Remember: different 4 P mix
to target different PTM
Product
Price
Promo
Place
64. Vcoach Serves @ www.BongDeUngria.com
Emphasizing low price is
only 1 approach!
Product
Price
Promo
Place
64
65. Vcoach Serves @ www.BongDeUngria.com
Emphasizing excellent product is
another common strategy
Product
Price
Promo
Place
65
66. Vcoach Serves @ www.BongDeUngria.com
Some products are promo-
driven…
Product
Price
Promo Place
68. Vcoach Serves @ www.BongDeUngria.com
Integrated Marketing Communications
has 2 General Types
Mass Personal
69. Vcoach Serves @ www.BongDeUngria.com
Mass communication
simultaneously speaks to many
1. Sales Promotion
2. Advertising
3. Public Relations
4. Events and
Experiences
Mass Personal
70. Vcoach Serves @ www.BongDeUngria.com
Personal communication feels
like 1 on 1, customized
1. Sales Promotion
2. Advertising
3. Public Relations
4. Events and
Experiences
1. Direct Marketing
2. Interactive
Marketing
3. Personal Selling
4. Word of Mouth
Mass Personal
71. Vcoach Serves @ www.BongDeUngria.com
Sales Promo: Buy Now!
Not Tomorrow; Close out competition
1. Sales Promotion
2. Advertising
3. Public Relations
4. Events and
Experiences
1. Buy Now
4 Mass Communication Modes
72. Vcoach Serves @ www.BongDeUngria.com
Advertising: Why Buy?
Inform, Persuade with Reasons
1. Sales Promotion
2. Advertising
3. Public Relations
4. Events and
Experiences
1. Buy Now!
2. Why Buy?
4 Mass Communication Modes
73. Vcoach Serves @ www.BongDeUngria.com
PR: The Ali- buy
Activities not directly relate to a sale
1. Sales Promotion
2. Advertising
3. Public Relations
4. Events and
Experiences
1. Buy Now!
2. Why Buy?
3. The Alibi
4 Mass Communication Modes
74. Vcoach Serves @ www.BongDeUngria.com
Events and Experiences are
stored as memories & feelings
1. Sales Promotion
2. Advertising
3. Public Relations
4. Events and
Experiences
4 Mass Communication Modes
1. Buy Now!
2. Why Buy?
3. The Alibi
4. Buy memories!
75. Vcoach Serves @ www.BongDeUngria.com
Direct Marketing=
Traditional Direct Response
1. Buy/Respond to a
call, mail, catalog
1. Direct Marketing
2. Interactive
Marketing
3. Personal Selling
4. Word of Mouth
4 Personal Communication Modes
76. Vcoach Serves @ www.BongDeUngria.com
Interactive Marketing=
Technology enabled Direct Response
1. Buy/Respond to a call,
mail, catalog
2. Buy/Respond to SMS,
email, website
1. Direct Marketing
2. Interactive
Marketing
3. Personal Selling
4. Word of Mouth
4 Personal Communication Modes
77. Vcoach Serves @ www.BongDeUngria.com
Personal Selling=
1 on 1: Buy from a salesperson
1. Buy/Respond to a call,
mail, catalog
2. Buy/Respond to SMS,
email, website
3. 1 on 1 buy
1. Direct Marketing
2. Interactive
Marketing
3. Personal Selling
4. Word of Mouth
4 Personal Communication Modes
78. Vcoach Serves @ www.BongDeUngria.com
Word of Mouth=
It must be good if I or my friends say it
1. Buy/Respond to a call,
mail, catalog
2. Buy/Respond to SMS,
email, website
3. 1 on 1 buy
4. My friends bought!
1. Direct Marketing
2. Interactive
Marketing
3. Personal Selling
4. Word of Mouth
4 Personal Communication Modes
79. Vcoach Serves @ www.BongDeUngria.com
When you communicate:
emphasize benefits!
Features
– Specs
Advantages
– What the specs do
Benefits
Customer:
– What’s in it for me?
– Wny should I care?
80. Vcoach Serves @ www.BongDeUngria.com
The most important is benefit.
Features Powerpoint
Presentation
Advantage Easier to understand
Benefit More learning for all
81. Vcoach Serves @ www.BongDeUngria.com
Here’s why landlines are dying.
Features New cellphones are wireless,
small, affordable, long battery
life and lightweight
Advantage 75 million Filipinos always carry
it around.
Benefit Easier to keep in touch with the
right person anytime all the
time.
82. Vcoach Serves @ www.BongDeUngria.com
Consider company when
analyzing opportunities
83. Vcoach Serves @ www.BongDeUngria.com
Consider 5 factors about the
company when analyzing
opportunities
1,2 Alignment with Vision and Mission
5 factors
1 Vision
2 Mission
84. Vcoach Serves @ www.BongDeUngria.com
Consider 5 factors about the
company when analyzing
opportunities
1,2 Alignment with Vision and Mission
5 factors
1 Vision
2 Mission
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Vision is taking a step back from
the trees-
FRH=15
FCW=2
Zoom=15
Trees
86. Vcoach Serves @ www.BongDeUngria.com
Vision is taking a step back from
the trees- to see the forest.
FRH=15
FCW=2
Zoom=15
Trees
Forest
87. Vcoach Serves @ www.BongDeUngria.com
Vision is taking a step back from
the trees- to see the forest.
The only difference here is perspective !
FRH=15
FCW=2
Zoom=15
Trees
Forest
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Vision - What you Dream to Be
Mission- What your Current Business
Is
Vision vs. Mission
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Ateneo Graduate School of
Business: Vision
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Ateneo Graduate School of
Business: Mission
91. Vcoach Serves @ www.BongDeUngria.com
Consider 5 factors about the
company when analyzing
opportunities
3 Consistency with Company Goals,
and Objectives
5 factors
1 Vision
2 Mission
3 Goals and
Objectives
92. Vcoach Serves @ www.BongDeUngria.com
Consider 5 factors about the
company when analyzing
opportunities
3 Harmony with Business Portfolio
(Range of Products & Resources)
5 factors
1 Vision
2 Mission
3 Goals and
Objectives
4 Business
Portfolio
93. Vcoach Serves @ www.BongDeUngria.com
Consider 5 factors about the
company when analyzing
opportunities
4 Company’s strategies and tactics to
take advantage of the opportunity
5 factors
1 Vision
2 Mission
3 Goals and
Objectives
4 Business
Portfolio
5 Strategies
and Tactics
94. Vcoach Serves @ www.BongDeUngria.com
Stop, Look, Listen at Competition
when analyzing opportunities
Porter’s 5 Forces Model
( Industry Threats)
Power of Power of Barriers to Substitution Competitive
Suppliers Customers Entry Reaction
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Needs, Wants and Demands
Especially if they can be better met by
the Company
Company must be able to
communicate and deliver benefits
better
For customer, what do we
consider for evaluating
opportunities?
96. Vcoach Serves @ www.BongDeUngria.com
Also consider the environment
Internal
– Strengths
– Weaknesses
External
– Opportunities
– Threats
97. Vcoach Serves @ www.BongDeUngria.com
In the end, there are only
3 Generic Winning Strategies
Focus (Niche)
Overall Cost Leadership
Differentiation
98. Vcoach Serves @ www.BongDeUngria.com
In the end, there are only
3 Generic Winning Strategies
1. OVERALL COST LEADERSHIP
Be LOWEST Cost Producer:
Sell at lowest price
Sell at same price but get more profit
But, only 1 company can be LOWEST Cost!
(not an option for most)
99. Vcoach Serves @ www.BongDeUngria.com
In the end, there are only
3 Generic Winning Strategies
`2. DIFFERENTIATE
Be different
Have added value
In things that are important and relevant
to the customer
100. Vcoach Serves @ www.BongDeUngria.com
In the end, there are only
3 Generic Winning Strategies
3.FOCUS
Be the absolute BEST
In a very narrow segment (niche)
101. Vcoach Serves @ www.BongDeUngria.com
What will this love story tell?
1. Why Models?
2. Why Images?
3. Marketing 101 concepts
4. All concepts in 1 visual framework
5. 21st Century Realities
6. Picture & Win!
102. Vcoach Serves @ www.BongDeUngria.com
4. Model
Concept Summary
All Together Now!
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Heart is a 3 cornered shape
For 3 Strategic Cs
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CUSTOMER
First side is Customer
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COMPANY
CUSTOMER
2nd side is Company who creates,
communicates & delivers value
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COMPANY
CUSTOMER
COMPETITION
3rd side is Competition
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COMPANY
CUSTOMER
NEEDS,
WANTS,
DEMANDS
COMPETITION
For customers, we meet demands
108. Vcoach Serves @ www.BongDeUngria.com
COMPANY
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
True test of customer satisfaction
is repeat sales…
109. Vcoach Serves @ www.BongDeUngria.com
COMPANY
PROFITS
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Key Result Area for Company is
Consistent Profits
110. Vcoach Serves @ www.BongDeUngria.com
COMPANY
MARKET
SHARE
PROFITS
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
KRA to know if doing well vs.
competition is market share
111. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Market opportunity If a gap exists between
what customer demands, competition provides and
company can deliver better than competition.
112. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
SIZE
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
For market opportunities,
Size the market
113. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
SEGMENT
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
For market opportunities,
Segment the market
114. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
TARGET
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
For market opportunities,
Select Primary Target Market
115. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
TARGET
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
For market opportunities,
Select Primary Target Market
116. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
For market opportunities,
Position Using 4Ps
117. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Use 8 Modes of Communicating:
Advertising, Sales Promo, PR, Events & Experiences,
Direct Mkt, Interactive, Personal Selling, Word of Mouth
118. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
For opportunities, consider 5 Company
factors: vision, mission, goals, portfolio,
strategies &tactics
Vision
5 COMPANY
CONSIDERATIONS
when evaluating
opportunities
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IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Vision
5 COMPANY
CONSIDERATIONS
when evaluating
opportunities
Consider 5 Competition
factors: entry, suppliers,
customer, substitution, reaction
Entry
Barriers
WATCH OUT FOR
INDUSTRY FORCES:
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IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Vision
5 COMPANY
CONSIDERATIONS
when evaluating
opportunities
Entry
Barriers
WATCH OUT FOR
INDUSTRY FORCES:
STRENGTHS and
WEAKNESSES
SWOT: Strength &
Weakness are within
company control
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IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Vision
5 COMPANY
CONSIDERATIONS
when evaluating
opportunities
Entry
Barriers
WATCH OUT FOR
INDUSTRY FORCES:
SWOT:
Opportunities &
Threats are beyond
company control
OPPORTUNITIES
and THREATSSTRENGTHS and
WEAKNESSES
122. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Vision
5 COMPANY
CONSIDERATIONS
when evaluating
opportunities
Entry
Barriers
WATCH OUT FOR
INDUSTRY FORCES:
OPPORTUNITIES
and THREATSSTRENGTHS and
WEAKNESSES
MARKET
SHARE
4 GENERIC WINNING
STRATEGIES LIKE:
Entry
Barriers
Niche
Bottomline,
there are only
3 winning strategies:
low cost,
differentiate & focus
123. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Vision
5 COMPANY
CONSIDERATIONS
when evaluating
opportunities
Entry
Barriers
WATCH OUT FOR
INDUSTRY FORCES:
OPPORTUNITIES
and THREATSSTRENGTHS and
WEAKNESSES
MARKET
SHARE
3 GENERIC WINNING
STRATEGIES LIKE:
Entry
Barriers
NicheI LOVE MARKETING MODEL
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I LOVE
MARKETING
MODEL
(A Visual, Interactive Technique
To Master Marketing 101)
Prof. Remigio Joseph A. De Ungria Jr., MBA, CDM
Ateneo Graduate School of Business
21st Century
Edition
125. Vcoach Serves @ www.BongDeUngria.com
What will this love story tell?
1. Why Models?
2. Why Images?
3. Marketing 101 concepts
4. All concepts in 1 visual framework
5. 21st Century Realities
6. Picture & Win!
126. Vcoach Serves @ www.BongDeUngria.com126
21st Century Realities
for the
I Love MARKETING
(Same Difference?!)
Prof. Bong De Ungria
Ateneo Graduate School of Business
127. Vcoach Serves @ www.BongDeUngria.com
Outline:
21st century marketing is…
The Same in 5 aspects:
1. Important to business success
2. Understands and meets needs
3. Meeting needs profitably
4. Manages Demand
5. Used for 10 entities
128. Vcoach Serves @ www.BongDeUngria.com
Outline:
21st century Marketing…
But Different in…
6. Major changes in the 3 Strategic Cs
7. SToP with Brands
8. Is Holistic
9. Involves everybody (who?)
10. Involves 7 Tasks
129. Vcoach Serves @ www.BongDeUngria.com
For 21st Century Marketing,
5 Things Remained the Same
130. Vcoach Serves @ www.BongDeUngria.com
21st Century Same Concept 1:
Marketing is important for
business success
• Delivers top-line growth (revenue)
• Customer retention/ loyalty
communicating and
creating,
delivering value to
131. Vcoach Serves @ www.BongDeUngria.com
Needs are still basic,
universal human
requirements.
Respond to 5 Types
of needs:
1. Stated
2. Unstated
3. Real
4. Delight
5. Secret
Basic needs have not changed.
No NEED added or deleted.
21st Century Same Concept 2:
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21st Century Same Concept 3 and 4:
Marketing meets demand
(ergo, meets needs too!)
133. Vcoach Serves @ www.BongDeUngria.com
1. Goods
2. Services
3. Experiences & Events
4. Persons
5. Places
6. Properties
7. Organizations
8. Information & Ideas
21st Century Same Concept 5:
Everything is marketed !
134. Vcoach Serves @ www.BongDeUngria.com
In 21st Century Marketing
Many Things Changed
135. Vcoach Serves @ www.BongDeUngria.com
1. Globalization
2. Technology
3. Deregulation
4. Privatization
5. More Competition
6. Industry Convergence
7. Consumer resistance
8. Retail Transformation
21st Century Marketing Difference 1:
Competition increased due to
136. Vcoach Serves @ www.BongDeUngria.com
1. Globalization
2. Technology
3. Deregulation
4. Privatization
5. More Competition
6. Industry Convergence
7. Consumer resistance
8. Retail Transformation
The Following changed
or disappeared:
Economic Boundaries
Brick and Mortar
Business Rules
Monopolies & Dinosaurs
Way of Doing Business
21st Century Marketing Difference 1:
Competitive Rules changed!
137. Vcoach Serves @ www.BongDeUngria.com
1. Buying Power
2. Choices
3. Information
4. Voice
EASIER
5. Ordering
6. Comparison
Customer is a more
powerful KING
INCREASED
21st Century Marketing Difference 2:
Customers are more powerful
138. Vcoach Serves @ www.BongDeUngria.com
1. Internet
1. Sales Channel
2. Research
3. On and Off-line buzz
4. Blogs
5. Purchasing savings
2. Niche magazines
3. Mobile
21st Century Marketing Difference 3:
Companies have more
capabilities too!
139. Vcoach Serves @ www.BongDeUngria.com
Must cover:
1. Customers (develop long term relationships)
2. Company (internal customers, employees, 4Ps)
3. Competition (performance)
21st Century Marketing Difference 4:
Marketing has to be HOLISTIC
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1. Develop Strategic Plans
21st Century Marketing Difference 5:
Marketing Must Fulfill 7 Tasks
145. Vcoach Serves @ www.BongDeUngria.com
1. Develop Strategic Plans
2. Capture Market Insights
3. Connect with Customers
4. Build Strong Brands
5. Shape Market Offerings
6. Communicate & Deliver Value
21st Century Marketing Difference 5:
Marketing Must Fulfill 7 Tasks
146. Vcoach Serves @ www.BongDeUngria.com
1. Develop Strategic Plans
2. Capture Market Insights
3. Connect with Customers
4. Build Strong Brands
5. Shape Market Offerings
6. Communicate & Deliver Value
7. Capture Long Term Growth
21st Century Marketing Difference 5:
Marketing Must Fulfill 7 Tasks
147. Vcoach Serves @ www.BongDeUngria.com
I Love MARKETING +
21st Century Visual Images
148. Vcoach Serves @ www.BongDeUngria.com
Outline:
21st century marketing is…
1. Important to business success (why?)
2. Meeting demands profitably (what?)
3. Used for everything (for what?)
4. Involves everybody (who?)
5. Is Constantly Changing
149. Vcoach Serves @ www.BongDeUngria.com
Outline:
21st century Marketing…
6. Understands and meets needs
7. Manages Demand
8. SToP with Brands
9. Is Holistic
10.Involves 7 Tasks
150. Vcoach Serves @ www.BongDeUngria.com
In 20th century marketing:
20 was good and can win!
150www.josephdeungri
a.com
ACE + 9 = 20
151. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing:
Only “21” is acceptable
ACE + 9 = 20 ACE + 10 = 21!
152. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
Used for everything & involves
everybody
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
EVERYBODY
153. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
Is Changing
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
INVOLVES
EVERYBODY
CHANGING
154. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
Companies must become better
since competition & customers
have increased
NEEDS,
WANTS,
DEMANDS
Business
Success
CHANGING
EVERYBODY
155. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
Demanding Customers, Increased
Competition can bankrupt
Companies (heart attack!)
NEEDS,
WANTS,
DEMANDS
Business
Success
CHANGING
EVERYBODY
156. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
ST.P= Segments…
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
EVERYBODY
157. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
ST.P= Segments…Targets…
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
EVERYBODY
158. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
ST.P= Segments…Targets… Positions
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Promo
Price
Place
EVERYBODY
159. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
Positions with Brands
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
Positions with Br ANDS
EVERYBODY
160. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
Is Holistic
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
EVERYBODY
161. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
Involves 7 Tasks
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
162. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing…. 7 Tasks
1 Develop Plans
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
PLANeS
163. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing…. 7 Tasks
2 Captures Insights
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
DEVELOPS PLANeS
CAPTURES Insights
164. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing…. 7 Tasks
3 Connects with Customers
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
DEVELOPS PLANeS
CAPTURES Insights
CONNECTS WITH
CUSTOMERS
165. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing…. 7 Tasks
4 Builds Strong Brands
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
DEVELOPS PLANeS
CAPTURES Insights
CONNECTS WITH
CUSTOMERS
BUILDS BRANDS
166. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing…. 7 Tasks
5 Shapes Market Offerings
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
DEVELOPS PLANeS
CAPTURES Insights
CONNECTS WITH
CUSTOMERS
BUILDS BRANDS
SHiPs OFFERING
167. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing…. 7 Tasks
6 Communicates & Delivers Value
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
DEVELOPS PLANeS
CAPTURES Insights
CONNECTS WITH
CUSTOMERS
BUILDS BRANDS
SHiPs OFFERING
COMMUNICATES AND
DELIVERS VALUE
168. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing…. 7 Tasks
7 Creates Long Term Growth
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
DEVELOPS PLANeS
CAPTURES Insights
CONNECTS WITH
CUSTOMERS
BUILDS BRANDS
SHiPs OFFERING
COMMUNICATES AND
DELIVERS VALUE
LONG
TERM
GROWTH
169. Vcoach Serves @ www.BongDeUngria.com
What will this love story tell?
1. Why Models?
2. Why Images?
3. Marketing 101 concepts
4. All concepts in 1 visual framework
5. 21st Century Realities
6. Picture & Win!
170. Vcoach Serves @ www.BongDeUngria.com
6. Picture & Win!
Marketing:
1. Has a lingo/ language
2. Is effective using visual model
– 10 x better than common sense
– Can be remembered forever
3. Can make your brand (YOU)
better!
170
171. Vcoach Serves @ www.BongDeUngria.com
I LOVE
MARKETING
MODEL
(A Visual, Interactive Technique
To Master Marketing 101)
Prof. Remigio Joseph A. De Ungria Jr., MBA, CDM
Ateneo Graduate School of Business
21st Century
Edition