The objectives are non-negotiable. The end is must always be in mind.So we remember, let's translate the course and session objectives to hashtags:

1. Translating
Course and Session Objectives
#WeMust
Prof. Bong De Ungria
BSChE, BSME, MBA, CDM, Diploma in MarkCom

2. Consider the evolution and
translation of the Holy Bible
1. Old Testament
2. New Testament
3. 10 Commandments
4. Suggestions?
5. Love God above all things and love thy
neighbor as oneself.

4. #Marketingisamust
Marketing is a core competence I
must learn and apply.
Marketing is mandatory and has a
huge impact in my career, in my
company and society.
Marketing is for everyone and not just
those in the marketing department.
Appreciate the important role of Marketing as
a core function in an organization, medical
or otherwise, in both profit and non-profit,
government and private enterprises,
understanding its contribution and impact
to the economy and society

5. #Marketsnotme
My strategies shall be market-driven
and market-driving. My strategies
shall not be limited by what I am
good at. (Analogy: searching in lighted area)
Identify potential marketing opportunities,
including regional and global developments,
as basis for strategy formulation
(Discuss Uber vs Taxi, Facebook vs Twitter)

6. #Researchordie
My decisions shall consider research-
based understanding of my markets
and my customers.
Understand the importance of market
research in decision making and the process
of gathering primary and secondary data

7. #BullsEyenotBS
I cannot please and serve everybody.
But I must satisfy the needs, wants
and expectations of my target
customers. Beyond these, everything is
just BS (B u l l _ _ I t)
Understand market segmentation, the needs
and wants of the targeted customers , their
behavior and their decision making process

8. #Strategic4Ps3Cs
My strategies shall be fundamentally
correct and based on the 4Ps and 3Cs
of Marketing.
Formulate strategies as they apply to brand
equity (customer & company), products and
services, pricing, distribution (place),
promotion, and competition;

9. #Marketingorchestra
My marketing shall support the VMO
(vision, mission, objectives) of my
career and my organization.
Marketing is a key but aligned core
(HR, Finance, Operations)
Apply the concepts in planning, leading,
implementation and control (PLOC) of
marketing activities aligning these with the
other functions in the organization in
pursuit of its vision and mission;

10. #MyPlan
My marketing plan for my career and
my company ensures its success, come
what may.
Design a marketing plan

11. #Marketspiderman
Marketing provides me with great
power (Spiderman). I shall market
with great responsibility.
Understand ethical and social dimensions in
implementing and managing marketing
activities

12. By the end of this course, you shall
competently remember
#WeMust:
1. #MarketingisaMust
2. #Marketsnotme
3. #ResearchorDie
4. #BullsEyenotBS
5. #Strategic4Ps3Cs
6. #MarketingOrchestra
7. #MyPlan
8. #MarketSpiderman

13. #MarketorDie
Marketing is to the organization as
food, water and air is to an
individual.
Survival, growth, persistence,
sustainability of the enterprise is
possible only if marketing is done
correctly.
Understand Marketing, its scope, its
importance to development, how it
provides customer value, and its
contribution to the growth of an enterprise

14. #SameDifference
Today, marketing has the same basics
Y and Z. Only the X (how) has
changed.
Discuss the functions of marketing
management and marketing information
system in the new economy

15. #WinWars
There have been 2 world wars but
thousands of battles. Strategic
marketing wins wars and tactical
marketing wins selected battles.
Discuss the strategic planning process of a
firm and the role of marketing in this
process

16. #SWOT
Strenghts, weaknesses, opportunities
and threats are critical inputs in
marketing strategies and tactics.
Conduct an assessment of relevant factors in
the external and internal environment that
can provide the input in the formulation of
a firm’s strategies.