Vietnamese like to get connected but how connected are the university students in Vietnam? How long do they use Facebook and how much do they shop online? Here is the report of Q&Me by asking 800 university students in Vietnam?

1. Your sub-title here
Digital Life of Vietnamese University Students

2. Executive Summary
• Smart phone ownership = 65%, Notebook = 73%
• Popular activity on smartphone - Messaging = 75%, Web =
74%, Email = 49%
• Facebook is dominant messaging. Yahoo! and Twitter high
ratio of “installed but not used”
• Internet usage per day = 5.1 hours, Facebook = 2.6 hours
• Average Facebook friends = 526 friends
• 58% of university students shop online
• Fashion, Book, IT products are top 3 of popularity in online
shopping
• Lazada, Vatgia, Hotdeal are the top 3 of popularity

3. Method of going to schools
< 5 min,
12%
6 - 10
min, 27%
11 - 20
min, 29%
21 - 30
min, 16%
31 - 40
min, 9%
41 - 60
min, 5%
> 1 hrs,
4%
How long does it take from
home to school
by
motorbik
e, 33%
by walk,
29%
by bus,
18%
by
bicycle,
14%
by
electronic
bicycle,
4%
others,
1% by car, 1%
How do you go to school?

4. How do you spend your weekly hours?
0% 20% 40% 60% 80% 100%
School class
Homework, Class review
Report
Study (e.g language)
Part-time jobs
Club activites
Go out with friends
- 5hrs 6-10 hrs 11-15 hrs 16-20 hrs 21-25 hrs 26-30 hrs > 31 hrs
17.4 hr
12.7 hr
8.9 hr
9.7 hr
10.6hr
8.8hr
10.8hr
Average

5. How much do you receive per month?
0% 20% 40% 60% 80% 100%
Money from part-time job
Money from parents
Money from the government
0 1-1M 1-2M 2-3M 3-5M 5-7M 7-10M >10M
1.3 M VND
1.8 M VND
0.5 M VND
Average

6. What device do you have?
73%
65%
44%
42%
20%
17%
16%
12%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Notebook
Smart phone
Motorbike
Bicycle
TV
Tablet
Digital Camera
Electronic bicycle
Smart phone ownership = 65%, Notebook = 73%

7. What kind of activities do you do on smart phones?
78%
75%
75%
74%
69%
68%
64%
49%
35%
23%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Listening to music
Messaging
Alarm
Web browsing
Take a photo
Game
Watch a video
Email
Check the blog
Online shopping
Once / week Several times / week Daily Several time / day Every hours
Messaging = 75%, Web = 74%, Email = 49%

8. What smart phones do you have?
27%
19%
15%
10%
8%
7% 7%
5%
3% 3%
0%
5%
10%
15%
20%
25%
30%
* Answers from those who have smart phones only

9. What kind of messaging services do you use?
90%
66%
45%
37%
30%
27%
21%
17% 16%
12% 10% 9% 8% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
I use it I installed but not used
Facebook dominant. Yahoo! and Twitter high ratio of
“installed but not used”

10. How long do you user internet / Facebook?
2% 1%
5%
11%
13%
17%
16%
17% 18%
11%
19%
23%
16%
12%
7%
3%
6% 5%
0%
5%
10%
15%
20%
25%
< 30
minutes
30 - 1
hour
1 - 2
hours
2 - 3
hours
3 - 4
hours
4 - 5
hours
5 - 6
hours
6 - 8
hours
> 8 hours
Internet Facebook
Internet = 5.1 hours, Facebook = 2.6 hours

11. What kind of activities do you do on Facebook
77%
74%
64%
62%
59%
58%
53%
50%
45%
45%
42%
41%
30%
0% 20% 40% 60% 80% 100%
Comments to others’ posts
Check friend's status
Share the posts
Post recent activities
Post life event
Tag the posts
Looks for connection of careers
Follow corporate pages
Play game
Follow celebrities
Look for friends of same interests
Check-in
Buy things
Frequently Sometimes 列2

12. How many Facebook friends do you have?
3%
7%
35%
22%
13%
5%
8%
6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Less than 50 51-100 101-300 301-500 501-800 801-1000 1001 - 1500 More than
1500
Average Facebook friends = 526 friends

13. What is your source of information?
0%
10%
20%
30%
40%
50%
60%
70%
80%
News Fashion entertainment
Facebook / Website most common info source

14. Popular Site
* By Free words response / Mix of website and facebook page
EntertainmentFashion
No.1
No.2
No.3
No.4
No.5
News

15. Do you do online shopping?
Yes, 58%
No, 42%
58% of university students shop online

16. What do you buy online?
49%
25% 25%
20%
13%
9% 8% 7%
4%
0%
10%
20%
30%
40%
50%
60%
Fashion, Book, IT products are top 3 of popularity
* Answers only from those who shop only

17. Which retail do you user to shop online?
27%
22%
20% 20%
17% 17%
15% 14%
13%
11%
8%
14%
0%
5%
10%
15%
20%
25%
30%
Lazada, Vatgia, Hotdeal are the top 3 of popularity
* Answers only from those who shop only

18. Survey information
• Digital life of Vietnamese university student
• Conducted on February, 2015
• 800 male / female university students in Vietnam

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