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Vietnam social media characteristics.pdf

The document discusses the current usage patterns and popularity of various social media platforms, highlighting TikTok's rise among youth while Facebook remains dominant. It identifies key reasons for social media use, such as connecting with friends and entertainment, and notes peak usage times. Additionally, it provides statistics on user engagement for platforms like YouTube, Zalo, Instagram, and their demographics.

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2(3/+*$,0()%*+,-#.%* Although Facebook is still dominant social media, it has lost some share as TikTok has gained its popularity particularly among youth Q. Please choose the services that you are in use / Please choose the services that you USE THE MOST / Please choose the services that you are in use / Please choose the service that you LIKE THE BEST !"# !$# %"# &!# &"# ''# $$# &# !(# %(# %"# "'# &%# ')# $'# *# ! " # $ % & & ' ( " ) & * & + , + % $ , - ' , & ' . / 0 1 " 2 3 " 4 , 5 - 1 1 $ 3 6 7 " 1 0 8 9 9 : / " 9 # 7 " 1 !"#$%& !"!# !"!! "*# $!# $$# '# $# $# +# +# "$# '+# $$# (# '# +# +# +# ! " # $ % & & ' ( " ) & * & + , + % $ , - ' , & ' . / 0 1 " 2 3 " 4 , 5 - 1 1 $ 3 6 7 " 1 0 8 9 9 : / " 9 # 7 " 1 !"#$%&#'(&#)*%' !"!# !"!! *%# $*# $%# *# &# $# +# +# &"# $*# ''# $&# )# +# +# +# ! " # $ % & & ' ( " ) & * & + , + % $ , - ' , & ' . / 0 1 " 2 3 " 4 , 5 - 1 1 $ 3 6 7 " 1 0 8 9 9 : / " 9 # 7 " 1 +,-*./'& !"!# !"!!
4#*0(5,6(,/0#,0()%*+,-#.%* “Friends connection” “entertainment” and “News update” are the top 3 reasons for using social media ;<=67"1=>&=?&+=+0$=0&#-")=4$>-"=@&3A 84% 79% 72% 44% 41% Connection with friends For entertainment News update For shopping For study
783#0,(9,5#&0,6(,9(++(&, “Vietnam News” is the most updated information, follow by “World News” and “News about celebrities, entertainment world”. ;<=67"1=/$50=>&=?&+=&@1$/=3$">=B=+9>"1$=&/=0&#-")= /$15&3'0A 81% 70% 69% 50% 3% Vietnam News World News News about celebrities, entertainment Sports news Others (specify)
Peak hours are 18:00-22:00 ;<=67"1=1-4$=&@=>"?=>&=?&+=+0$=0&#-")=4$>-"=CD:,= D!,EFA '()%*+,-#.%*:0,/0*1#,6%-# 2% 1% 2% 7% 12% 10% 6% 3% 4% 18% 30% 6% 0:01 - 2:00 2:01 - 4:00 4:01 - 6:00 6:01 - 8:00 8:01 - 10:00 10:01 - 12:00 12:01 - 14:00 14:01 - 16:00 16:01 - 18:00 18:01 - 20:00 20:01 - 22:00 22:01 - 24:00
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>*)#;((?,3$(9%+#,@,9$#=/#5)8 97% use Facebook with all the profile. 94% are daily users, increased 1% compared with last year. ;<=G)$"0$=#7&&0$=17$=0$3H-#$0=17"1=?&+="3$=-/=+0$=B=I&5= &@1$/=>&=?&+=+0$=17$0$=0$3H-#$0A JKL JML JJL JNL JKL JML ,&1") C")$ !$4")$ ONPQR QMPST SOPUU !"#$%&'(&)*+,-.% 2% 4% 19% 75% 1% 6% 19% 75% Less than the above Several times / week Once / day Several times / day Usage frequency 2022 2021
A(/7/;#,3$(9%+#,@,9$#=/#5)8 ;<=G)$"0$=#7&&0$=17$=0$3H-#$0=17"1=?&+="3$=-/=+0$=B=I&5= &@1$/=>&=?&+=+0$=17$0$=0$3H-#$0A NML NRL NKL NML NML NRL ,&1") C")$ !$4")$ ONPQR QMPST SOPUU !"#$%&'(&)*+,-.% 86% use YouTube with higher popularity among the youth. 81% are daily users, similar number of daily users compared with the previous year. 2% 17% 27% 54% 2% 17% 26% 55% Less than the above Several times / week Once / day Several times / day Usage frequency 2022 2021
B*+( 3$(9%+#,@,9$#=/#5)8 ;<=G)$"0$=#7&&0$=17$=0$3H-#$0=17"1=?&+="3$=-/=+0$=B=I&5= &@1$/=>&=?&+=+0$=17$0$=0$3H-#$0A NKL NSL JSL KJL JOL JSL ,&1") C")$ !$4")$ ONPQR QMPST SOPUU !"#$%&'(&)*+,-.% 87% use Zalo with higher popularity among female and aged from 26 to 44. 88% are daily users, the number of several times / day users increased 4% compared with the last year. 4% 14% 26% 56% 3% 9% 28% 60% Less than the above Several times / week Once / day Several times / day Usage frequency 2022 2021
C506*1$*-,3$(9%+#,@,9$#=/#5)8 ;<=G)$"0$=#7&&0$=17$=0$3H-#$0=17"1=?&+="3$=-/=+0$=B=I&5= &@1$/=>&=?&+=+0$=17$0$=0$3H-#$0A UNL UQL RML ROL ROL USL ,&1") C")$ !$4")$ ONPQR QMPST SOPUU !"#$%&'(&)*+,-.% 48% use Instagram with higher popularity among female and youth. 54% are daily users, increased 3% compared with last year. 18% 32% 26% 25% 15% 31% 22% 32% Less than the above Several times / week Once / day Several times / day Usage frequency 2022 2021
7%?7(? 3$(9%+#,@,9$#=/#5)8 ;<=G)$"0$=#7&&0$=17$=0$3H-#$0=17"1=?&+="3$=-/=+0$=B=I&5= &@1$/=>&=?&+=+0$=17$0$=0$3H-#$0A MQL MSL MOL MKL MOL RNL ,&1") C")$ !$4")$ ONPQR QMPST SOPUU !"#$%&'(&)*+,-.% 62% use TikTok with higher popularity among youth. 74% are daily users, increased 8% compared with the previous year. 8% 27% 29% 37% 5% 21% 24% 50% Less than the above Several times / week Once / day Several times / day Usage frequency 2022 2021
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