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SOCIAL NETWORK SITE USAGE IN THAILAND

The study surveyed 1,800 Thai social media users over 5 days in July 2017 to understand social network usage in Thailand. It found that Facebook, YouTube and Instagram were the top 3 social networks used. Most respondents accessed social media via smartphones and spent an average of 2.34 hours per day on social networks. The top topics of interest were cooking, fashion and movies. The majority saw advertisements on social media and many purchased products they discovered through brand pages.

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STUDY ABOUT SOCIAL NETWORK SITE USAGE IN THAILAND BY DI-MARKETING (www.di-onlinesurvey.com) Jul, 2017
1 SURVEY DESIGN  This survey was conducted to study about Social Network Site Usage in Thailand  Methodology: Online survey  Fieldwork time: 5 days (03/07/2017 – 07/07/2017)  Sample size: N = 1800  Geography: Nationwide
2 RESPONDENTS SELECTION Respondents of this survey had to be qualified below criteria  Age : All age  Gender : Female and Male  Usage : Social Network Site
3 KEY FINDINGS 1) Social Network Usage • Facebook, Youtube and Instagram are top 3 used social network sites in Thailand • Facebook is the most often used social network site (78%) 2) Usage Behaviors • 97% use smartphone to access social network site • On average, Internet users spend 2.34 hours per day on social network site • 58% will access social network site whenever there is free time • Cooking (59%), Fashion (55%) and Movie (54%) are top 3 most cared topics on social network • Listen to music, Follow favorite brands and Communicate with friends/ relatives are activities that Thai users often do on social network 3) Perception of advertisement on Social Network • 95% often see advertisement on social network • 59% feel normal about clip/ advertised image on social network (2.85 points out of 5) • 93% often look for information on the fan page of the brand on social network before buying a product • 74% used to buy goods via social network • Clothes, Cosmetic and Footwear are top 3 things bought most often through social network 4) Doing business on Social Network • 31% are doing business on social network site • Among those who are doing business on social network, 92% consider it as a part-time job 5) Perception of showing personal opinion on Social Network • 52% just view and leave when seeing an argument on social network • 17% will participate in a charity/ social activities when there is a call to action on social network • Travelling picture, News/ hot trend and Personal feeling are top 3 most shared things on social network
4 VIETNAM – INDONESIA – THAILAND SOCIAL NETWORK COMPARISON KEY FINDINGS VIETNAM INDONESIA THAILAND Top 3 usage social network site (SNS) • Facebook (99%) • Youtube (82%) • Zalo (74%) • Facebook (88%) • Instagram (76%) • Youtube (61%) • Facebook (99%) • Youtube (72%) • Instagram (64%) Use the most SNS Facebook (90%) Facebook (68%) Facebook (78%) Device use the most to access SNS 85% use smartphone to access social network site 88% use smartphone to access social network site 97% use smartphone to access social network site Average time spending on SNS 2 hours per day 1.82 hours per day 2.34 hours per day Top 3 Interested Topics • Movie (69%) • Music (65%) • Celebrity (46%) • Local news (47%) • Movies (45%) • Life skills guide (44%) • Cooking (59%) • Fashion (55%) • Movie (54%) Top shared Topics • Personal feeling • Travelling picture • Personal/ family picture • Share news/ hot trend • Favorite quotes • Personal/ family pictures • Travelling picture • News/ hot trend • Personal feeling Ratio of doing business on SNS 20% are doing business on social network 46% are doing business on social network site 31% are doing business on social network site
5 N = 1800 DEMOGRAPHIC INFORMATION GenderAge OccupationLiving Place 21% 16% 19% 40% 3% Over 35 31-35 26-30 18-25 Under 18 41% 59% Male Female 49% 1% 2% 2% 6% 40% Others Ubon Rajathanee Khon Kaen Nakhon Ratchasima Chiang Mai Bangkok 14% 2% 5% 7% 7% 8% 23% 34% Others Factory Worker Engineer/Doctor/Teacher Self-employed Job seeker/Retired Housewife Student Office Worker
6 1) Social Network Usage 2) Usage Behaviors 3) Perception of advertisement on Social Network 4) Doing business on Social Network 5) Perception of showing personal opinion on Social Network CONTENT
7 23% 1% 1% 1% 3% 3% 6% 7% 12% 29% 64% 72% 99% 0% 50% 100% Other Zalo Reddit Flickr Weibo Tumblr LinkedIn Pinterest G + Twitter Instagram Youtube Facebook Total 23% 1% 1% 1% 3% 3% 6% 8% 13% 37% 75% 78% 97% 0% 50% 100% Under 25 22% 0% 1% 0% 3% 3% 5% 9% 13% 30% 64% 72% 99% 0% 50% 100% 26-30 26% 1% 0% 2% 3% 4% 7% 6% 14% 23% 58% 71% 100% 0% 50% 100% 31-35 24% 0% 1% 1% 1% 2% 5% 3% 8% 19% 49% 63% 99% 0% 50% 100% Over 35 FACEBOOK, YOUTUBE AND INSTAGRAM ARE TOP 3 USED SOCIAL NETWORK SITES IN THAILAND Which of the following social network site are you using? (Comparison by Age Group) N = 1800 N = 778 N = 349 N = 293 Twitter is more popular in under 30 group than the older group N = 380
8 Which of the following social network site are you using? (Comparison by Location) N = 1800 N = 724 N = 1067 23% 1% 1% 1% 3% 3% 6% 7% 12% 29% 64% 72% 99% 0% 20% 40% 60% 80% 100% Other Zalo Reddit Flickr Weibo Tumblr LinkedIn Pinterest G + Twitter Instagram Youtube Facebook Total 19% 1% 1% 2% 4% 5% 5% 10% 13% 34% 68% 74% 99% 0% 20% 40% 60% 80% 100% Bangkok 26% 1% 1% 1% 2% 2% 6% 5% 12% 26% 62% 71% 98% 0% 20% 40% 60% 80% 100% Others FACEBOOK, YOUTUBE AND INSTAGRAM ARE TOP 3 USED SOCIAL NETWORK SITES IN THAILAND Twitter is more popular in Bangkok than other cities
9 FACEBOOK IS THE MOST OFTEN USED SOCIAL NETWORK SITE (78%) Which social network do you use most often? (Comparison by Age Group) 3% 0% 0% 0% 0% 0% 0% 0% 0% 1% 3% 4% 11% 78% 0% 50% 100% Other Flickr Reddit Zalo Zingme G + Tumblr Weibo Pinterest LinkedIn Twitter Instagram Youtube Facebook Total 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 5% 7% 13% 74% 0% 50% 100% Under 25 3% 0% 0% 0% 0% 0% 0% 0% 0% 0% 2% 3% 10% 81% 0% 50% 100% 26-30 3% 0% 0% 0% 0% 0% 0% 0% 0% 1% 2% 2% 13% 78% 0% 50% 100% 31-35 5% 0% 0% 0% 0% 0% 0% 0% 0% 1% 1% 2% 8% 82% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
10 Which social network do you use most often? (Comparison by Gender Location) 3% 0% 0% 0% 0% 0% 0% 0% 0% 1% 3% 4% 11% 78% 0% 20% 40% 60% 80% 100% Other Flickr Reddit Zalo Zingme G + Tumblr Weibo Pinterest LinkedIn Twitter Instagram Youtube Facebook Total 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 4% 4% 10% 79% 0% 20% 40% 60% 80% 100% Bangkok 4% 0% 0% 0% 0% 0% 0% 0% 0% 1% 2% 5% 12% 76% 0% 20% 40% 60% 80% 100% Others N = 1800 N = 724 N = 1067 FACEBOOK IS THE MOST OFTEN USED SOCIAL NETWORK SITE (78%)
11 1) Social Network Usage 2) Usage Behaviors 3) Perception of advertisement on Social Network 4) Doing business on Social Network 5) Perception of showing personal opinion on Social Network CONTENT
12 97% USE SMARTPHONE TO ACCESS SOCIAL NETWORK SITE Which device do you use for accessing the social network? (Comparison by Age Group) 3% 15% 16% 27% 97% 0% 50% 100% Other Tablet Laptop / Notebook PC Smartphone Total 4% 13% 16% 22% 98% 0% 50% 100% Under 25 1% 15% 19% 28% 98% 0% 50% 100% 26-30 2% 18% 15% 31% 97% 0% 50% 100% 31-35 3% 17% 12% 32% 93% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
13 Which device do you use for accessing the social network? (Comparison by Location) 3% 15% 16% 27% 97% 0% 20% 40% 60% 80% 100% Other Tablet Laptop / Notebook PC Smartphone Total 2% 18% 20% 31% 97% 0% 20% 40% 60% 80% 100% Bangkok 4% 13% 12% 25% 96% 0% 20% 40% 60% 80% 100% Others N = 1800 N = 724 N = 1067 97% USE SMARTPHONE TO ACCESS SOCIAL NETWORK SITE
14 56% 58% 54% 14% 16% 13% 14% 13% 15% 13% 10% 14% 4% 4% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others About 30 minutes From 30 minutes - 1 hour From 1 - 2 hours From 2 - 3 hours Over 3 hours 56% 57% 57% 55% 52% 14% 12% 15% 12% 19% 14% 16% 11% 17% 12% 13% 13% 11% 12% 14% 4% 3% 4% 4% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 About 30 minutes From 30 minutes - 1 hour From 1 - 2 hours From 2 - 3 hours Over 3 hours ON AVERAGE, INTERNET USERS SPEND 2.34 HOURS PER DAY ON SOCIAL NETWORK SITE How long do you usually spend on social network? (Comparison by Age Group & Location Group) Bangkok people spend more time on Social Network Site than other city people N = 1800 N = 778 N = 349 N = 293 N = 380 N = 1800 N = 724 N = 1076 Weighted Average Time Weighted Average Time 2.34 hr 2.35 hr 2.39 hr 2.32 hr 2.32 hr 2.34 hr 2.41 hr 2.30 hr
15 2% 2% 2% 7% 8% 6% 8% 6% 8% 25% 25% 25% 58% 57% 58% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Whenever there is free time During rest time at home In the evening, after work / study Between break time, lunch break During school hours, working hours2% 2% 4% 2% 2% 7% 6% 8% 7% 9% 8% 7% 9% 8% 7% 25% 26% 28% 22% 25% 58% 60% 52% 61% 57% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Whenever there is free time During rest time at home In the evening, after work / study Between break time, lunch break During school hours, working hours 58% WILL ACCESS SOCIAL NETWORK SITE WHENEVER THERE IS FREE TIME When do you usually use social network? (Comparison by Age Group & Location Group) N = 1800 N = 349 N = 380N = 778 N = 293 N = 1800 N = 724 N = 1076
16 COOKING (59%), FASHION (55%) AND MOVIE (54%) ARE TOP 3 MOST CARED TOPICS ON SOCIAL NETWORK What field do you usually care on social network? (Comparison by Age Group) The older they are, the more they are interested in local/ country news While under 25 care more about Education than other older groups 15% 15% 16% 17% 25% 29% 31% 32% 32% 35% 37% 46% 53% 54% 55% 59% 0% 50% 100% Other International news Famous brands / Popular companies Celebrity Education Employment / Career Orientation Music Lovely animals Life skills guide Comics / Novels Game Local/ Country news Beauty (Skin Care, Hair Care, ...) Movie Fashion Cooking Total 13% 15% 16% 20% 32% 29% 35% 32% 29% 41% 34% 39% 58% 58% 58% 59% 0% 50% 100% Under 25 16% 15% 18% 21% 23% 31% 34% 33% 34% 39% 38% 48% 54% 52% 62% 61% 0% 50% 100% 26-30 16% 15% 15% 14% 20% 28% 28% 33% 36% 33% 43% 49% 49% 52% 54% 59% 0% 50% 100% 31-35 18% 16% 15% 9% 18% 29% 25% 30% 34% 21% 36% 54% 45% 50% 42% 56% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
17 What field do you usually care on social network? (Comparison by Location Group) Bangkok people care more about Lovely animals than other city people 15% 15% 16% 17% 25% 29% 31% 32% 32% 35% 37% 46% 53% 54% 55% 59% 0% 50% 100% Other International news Famous brands / Popular companies Celebrity Education Employment / Career Orientation Music Lovely animals Life skills guide Comics / Novels Game Local/ Country news Beauty (Skin Care, Hair Care, ...) Movie Fashion Cooking Total 14% 18% 18% 19% 22% 28% 32% 38% 34% 36% 39% 46% 53% 58% 53% 62% 0% 50% 100% Bangkok 16% 13% 15% 15% 27% 30% 31% 28% 31% 34% 35% 45% 53% 52% 56% 57% 0% 50% 100% Others N = 1800 N = 724 N = 1067 COOKING (59%), FASHION (55%) AND MOVIE (54%) ARE TOP 3 MOST CARED TOPICS ON SOCIAL NETWORK
18 LISTEN TO MUSIC, FOLLOW FAVORITE BRANDS AND COMMUNICATE WITH FRIENDS/ RELATIVES ARE TOP ACTIVITIES ON SOCIAL NETWORK SITES What do you often do on social network? (Comparison by Age Group) Over 30 group follow hot stories online more often than the younger group 11% 12% 16% 24% 36% 41% 43% 45% 46% 48% 56% 60% 72% 0% 50% 100% Other Comment on hot topic Selling cosmetics / clothing/ etc. Follow celebrity posts / activities Buying cosmetics / clothes/ etc. Update the social news Follow hot stories online Gaming Share your status / activity with your family / friends / relatives Update friends / relatives information Communicate with friends / relatives Follow the posts / activities of fan pages / favorite brands Listen to music / watch video / view pictures Total 11% 9% 17% 23% 40% 34% 37% 42% 48% 39% 58% 62% 77% 0% 50% 100% Under 25 10% 17% 17% 29% 37% 47% 43% 43% 49% 54% 51% 62% 70% 0% 50% 100% 26-30 12% 14% 14% 27% 34% 48% 51% 48% 42% 59% 58% 59% 68% 0% 50% 100% 31-35 11% 14% 12% 19% 30% 42% 50% 51% 41% 54% 54% 58% 66% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
19 What do you often do on social network? (Comparison by Location Group) Bangkok people follow hot stories online and update social news more often than other cities 0 11% 12% 16% 24% 36% 41% 43% 45% 46% 48% 56% 60% 72% 0% 50% 100% Other Comment on hot topic Selling cosmetics / clothing/ etc. Follow celebrity posts / activities Buying cosmetics / clothes/ etc. Update the social news Follow hot stories online Gaming Share your status / activity with your family / friends / relatives Update friends / relatives information Communicate with friends / relatives Follow the posts / activities of fan pages / favorite brands Listen to music / watch video / view pictures Total 0 9% 16% 16% 28% 37% 45% 50% 47% 47% 54% 56% 61% 73% 0% 50% 100% Bangkok 0 13% 10% 15% 21% 36% 38% 38% 44% 45% 45% 55% 60% 71% 0% 50% 100% Others N = 1800 N = 724 N = 1067 LISTEN TO MUSIC, FOLLOW FAVORITE BRANDS AND COMMUNICATE WITH FRIENDS/ RELATIVES ARE TOPS ACTIVITIES ON SOCIAL NETWORK SITES
20 27% 25% 29% 72% 74% 71% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Read news only Read both news and comment Read comment only 27% 22% 28% 28% 35% 72% 77% 71% 72% 64% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Read news only Read both news and comment Read comment only 72% JUST READ THE CONTENT OF THE NEWS ONLY ON SOCIAL NETWORK SITE When do you usually do when you read news on the social network site? (Comparison by Age Group & Location Group) N = 1800 N = 380N = 778 N = 293N = 349 N = 1800 N = 724 N = 1076 Over 35 group read both news and comment more often than other younger groups
21 77% 78% 77% 23% 22% 23% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Yes No 77% 80% 70% 79% 75% 23% 20% 30% 21% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Yes No 77% DON’T WRITE COMMENT ON THE NEWS THEY READ ON SOCIAL NETWORK SITE Do you often write comment on the news you read? (Comparison by Age Group & Location Group) 26-30 group often write comment on the news more than other groups N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
22 4% 4% 5% 6% 6% 7% 25% 24% 26% 46% 46% 46% 18% 20% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Very often Regularly Sometimes Rarely Never 4% 3% 2% 4% 10% 6% 5% 5% 8% 8% 25% 25% 21% 26% 29% 46% 46% 50% 49% 42% 18% 21% 21% 13% 11% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Very often Regularly Sometimes Rarely Never 89% OFTEN USE SOCIAL NETWORK WHEN HANGING OUT WITH FRIENDS When hanging out with friends, do you often use your social network account? (Comparison by Age Group & Location Group) Over 35 less log in their social network account when hanging out with friends than other younger groups N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
23 1) Social Network Usage 2) Usage Behaviors 3) Perception of advertisement on Social Network 4) Doing business on Social Network 5) Perception of showing personal opinion on Social Network CONTENT
24 4% 4% 5% 1% 5% 31% 31% 30% 31% 31% 64% 63% 64% 67% 63% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Very often Regularly Sometimes Rarely Never 95% OFTEN SEE ADVERTISEMENT ON SOCIAL NETWORK Do you often see ads on social networks or not? (Comparison by Age Group & Location Group) N = 1800 N = 380N = 293N = 349N = 778 4% 4% 4% 31% 29% 32% 64% 66% 63% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Very often Regularly Sometimes Rarely Never N = 1800 N = 724 N = 1076
25 9% 11% 8% 15% 16% 15% 59% 57% 60% 14% 14% 14% 2% 2% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Very like Like Normal Dislike Very dislike9% 10% 9% 9% 9% 15% 17% 16% 12% 14% 59% 57% 59% 63% 59% 14% 14% 13% 14% 15% 2% 3% 2% 2% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Very like Like Normal Dislike Very dislike 59% FEEL NORMAL ABOUT CLIP/ ADVERTISED IMAGE ON SOCIAL NETWORK (2.85 POINTS OUT OF 5) How do you feel about clip / advertised image on social networks? (Comparison by Age Group & Location Group) Weighted Average Score Weighted Average Score 2.85 2.83 2.84 2.89 2.87 2.85 2.80 2.89 N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
26 7% 7% 8% 93% 93% 92% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Yes No 7% 7% 6% 9% 8% 93% 93% 94% 91% 92% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Yes No 93% OFTEN LOOK FOR INFORMATION ON THE FAN PAGE OF THE BRAND ON SOCIAL NETWORK BEFORE BUYING A PRODUCT When you want to buy a products, do you often look for information on the fan page of that brand on social network? (Comparison by Age Group & Location Group) N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
27 3% 2% 3% 5% 5% 5% 22% 20% 23% 35% 38% 32% 36% 35% 36% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Review about the products on other website/fanpage Comment of the feeling about that products on the fanpage Products' information on the fanpage Consultation from the admin of the fanpage Other 3% 2% 3% 2% 4% 5% 6% 6% 5% 3% 22% 20% 21% 21% 26% 35% 30% 37% 39% 39% 36% 41% 34% 34% 28% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Review about the products on other website/fanpage Comment of the feeling about that products on the fanpage Products' information on the fanpage Consultation from the admin of the fanpage Other USAGE REVIEW AND FEELING COMMENT OF PRODUCT ON FAN PAGE ARE THE KEY FACTORS CONSIDERED MOST If you choose "Yes", which of the following factors will you consider the most? (Comparison by Age Group & Location Group) N = 1666* N = 722 N = 328 N = 266 N = 350 N = 1666* N = 676 N = 990 *Who chose “Yes” in Q:” When you want to buy a products, do you often look for information on the fan page of that brand on social network?”
28 6% 5% 6% 20% 20% 21% 46% 43% 48% 11% 15% 8% 17% 17% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Very often Regularly Sometimes Rarely Never 6% 6% 5% 5% 8% 20% 21% 19% 20% 22% 46% 47% 42% 46% 47% 11% 10% 16% 11% 7% 17% 17% 18% 17% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Very often Regularly Sometimes Rarely Never 74% USED TO BUY GOODS VIA SOCIAL NETWORK How often do you buy goods through a social network (fan page)? (Comparison by Age Group & Location Group) N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
29 CLOTHES, COSMETIC AND FOOTWEAR ARE TOP 3 THINGS BOUGHT MOST OFTEN THROUGH SOCIAL NETWORK If yes, what items do you usually buy through social networks? (Comparison by Age Group) N = 1329* N = 575 N = 268 N = 220 N = 266 *Who chose “Very often/ Regularly/ Sometimes” in Q:” Do you often buy goods through a social network (fan page) or not?” Under 25 group buy Stationary more than the other older groups While 31-35 group buy more Food/ Drink more than other age groups 20% 1% 3% 10% 11% 13% 14% 16% 26% 39% 40% 47% 71% 0% 50% 100% Other I do not buy goods on social networks Refrigeration (refrigerator, air conditioner) Household electrical appliances Phone / Computer / Music player Food / Drink (Regional specialties) Stationery (Notebook / Pen, etc.) Jewelry / Accessories Drugs / Functional foods Backpack / Bag Footwear Cosmetic Clothes Total 18% 1% 2% 7% 9% 11% 18% 17% 26% 39% 41% 50% 74% 0% 50% 100% Under 25 17% 1% 5% 12% 10% 12% 11% 14% 27% 41% 43% 50% 71% 0% 50% 100% 26-30 20% 1% 5% 13% 12% 20% 11% 14% 27% 40% 40% 41% 73% 0% 50% 100% 31-35 28% 0% 2% 13% 15% 14% 8% 16% 26% 36% 33% 42% 62% 0% 50% 100% Over 35
30 If yes, what items do you usually buy through social networks? (Comparison by Location Group) N = 1329* N = 543 N = 786 *Who chose “Very often/ Regularly/ Sometimes” in Q:” Do you often buy goods through a social network (fan page) or not?” 20% 1% 3% 10% 11% 13% 14% 16% 26% 39% 40% 47% 71% 0% 50% 100% Other I do not buy goods on social networks Refrigeration (refrigerator, air conditioner) Household electrical appliances Phone / Computer / Music player Food / Drink (Regional specialties) Stationery (Notebook / Pen, etc.) Jewelry / Accessories Drugs / Functional foods Backpack / Bag Footwear Cosmetic Clothes Total 21% 1% 5% 12% 12% 17% 16% 16% 27% 39% 38% 46% 70% 0% 50% 100% Bangkok 20% 1% 2% 9% 10% 11% 12% 15% 26% 39% 41% 48% 72% 0% 50% 100% Others CLOTHES, COSMETIC AND FOOTWEAR ARE TOP 3 THINGS BOUGHT MOST OFTEN THROUGH SOCIAL NETWORK
31 1) Social Network Usage 2) Usage Behaviors 3) Perception of advertisement on Social Network 4) Doing business on Social Network 5) Perception of showing personal opinion on Social Network CONTENT
32 70% 66% 72% 31% 34% 28% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Yes No 70% 68% 64% 73% 75% 31% 32% 36% 27% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Yes No 31% ARE DOING BUSINESS ON SOCIAL NETWORK SITE Are you selling / doing business on social networks? (Comparison by Age Group & Location Group) 26-30 group are doing business on social network more than other groups While Bangkok people do business on social network more than other city people N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
33 8% 10% 7% 92% 90% 93% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others This is my part-time job to earn extra income This is my full time job / main income 8% 7% 7% 10% 13% 92% 93% 93% 90% 87% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 This is my part- time job to earn extra income This is my full time job / main income AMONG THOSE WHO ARE DOING BUSINESS ON SOCIAL NETWORK, 92% CONSIDER IT AS A PART-TIME JOB If yes, which statement below best describes the characteristics of your current business? (Comparison by Age Group & Location Group) N = 549* N = 251 N = 125 N = 79 N = 94 N = 549* N = 244 N = 305 *Who chose “Yes” in Q:” Are you selling / making business on social networks?”
34 1) Social Network Usage 2) Usage Behaviors 3) Perception of advertisement on Social Network 4) Doing business on Social Network 5) Perception of showing personal opinion on Social Network CONTENT
35 52% JUST VIEW AND LEAVE WHEN SEEING AN ARGUMENT ON SOCIAL NETWORK SITE When seeing an argument on social network, what do you often do? (Comparison by Age Group) 2% 7% 8% 12% 19% 52% 0% 50% 100% Participate in by supporting the majority Not participate in, but will protest again idea which is different from mine Participate in by giving my own idea I don't care Not participate in, just view for fun Just view and leave Total 1% 6% 7% 13% 18% 54% 0% 50% 100% Under 25 3% 7% 8% 11% 21% 51% 0% 50% 100% 26-30 2% 7% 9% 11% 21% 49% 0% 50% 100% 31-35 2% 7% 9% 10% 21% 52% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
36 When seeing an argument on social network, what do you often do? (Comparison by Location Group) 2% 7% 8% 12% 19% 52% 0% 50% 100% Participate in by supporting the majority Not participate in, but will protest again idea which is different from mine Participate in by giving my own idea I don't care Not participate in, just view for fun Just view and leave Total 2% 8% 7% 9% 23% 51% 0% 50% 100% Bangkok 2% 6% 9% 14% 17% 53% 0% 50% 100% Others N = 1800 N = 724 N = 1067 52% JUST VIEW AND LEAVE WHEN SEEING AN ARGUMENT ON SOCIAL NETWORK SITE
37 2% 2% 3% 7% 7% 8% 74% 75% 73% 10% 10% 10% 7% 7% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Definitely participate Will participate May or may not participate Will not participate Definitely will not participate2% 3% 1% 2% 3% 7% 8% 7% 9% 7% 74% 73% 71% 76% 76% 10% 10% 13% 8% 9% 7% 7% 8% 6% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Definitely participate Will participate May or may not participate Will not participate Definitely will not participate 17% WILL PARTICIPATE IN A CHARITY/ SOCIAL ACTIVITIES WHEN THERE IS A CALL TO ACTION ON SOCIAL NETWORK When there is a call to action on social network for participating in an event/charity/social activities, etc. will you take part in? (Comparison by Age Group & Location Group) N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
38 40% ARE CURIOUS AND WANT TO KNOW MORE ABOUT HUMANITY STORIES ON SOCIAL NETWORK SITE What do you feel about humanity story on social network? (Comparison by Age Group) 1% 2% 5% 13% 14% 26% 40% 0% 50% 100% They don't deserve my sympathy Untrustworthy Sympathetic I don't care Sympathetic and want to help Normal, just read for fun Curious and want to know more Total 1% 2% 6% 15% 15% 25% 36% 0% 50% 100% Under 25 1% 1% 4% 12% 13% 27% 41% 0% 50% 100% 26-30 0% 1% 5% 10% 10% 29% 45% 0% 50% 100% 31-35 1% 3% 4% 13% 13% 26% 42% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
39 What do you feel about humanity story on social network? (Comparison by Location) 0 1% 2% 5% 13% 14% 26% 40% 0% 20% 40% 60% 80% 100% They don't deserve my sympathy Untrustworthy Sympathetic I don't care Sympathetic and want to help Normal, just read for fun Curious and want to know more Total 0 1% 2% 4% 12% 12% 31% 39% 0% 20% 40% 60% 80% 100% Bangkok 0 0% 2% 6% 14% 14% 24% 41% 0% 20% 40% 60% 80% 100% Others N = 1800 N = 724 N = 1067 40% ARE CURIOUS AND WANT TO KNOW MORE ABOUT HUMANITY STORIES ON SOCIAL NETWORK SITE Bangkok people feel more normal about humanity story on social network and just read for fun than other city people
40 5% 4% 6% 13% 13% 13% 71% 71% 71% 8% 9% 8% 3% 3% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Totally support Support Normal Not support Absolutely not support5% 4% 5% 4% 7% 13% 13% 12% 14% 13% 71% 72% 68% 74% 68% 8% 8% 12% 5% 8% 3% 3% 3% 3% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Totally support Support Normal Not support Absolutely not support 71% STAY NORMAL WITH THE IDEA OF FINDING BOYFRIEND/GIRLFRIEND ON SOCIAL NETWORK Do you support the idea of finding boyfriend/girlfriend through social network? (Comparison by Age Group & Location Group) N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
41 48% 50% 47% 52% 50% 53% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Yes No 48% 41% 41% 56% 64% 52% 59% 59% 44% 36% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Yes No 52% WANT TO PUBLIC THEIR IN-LOVED RELATIONSHIP STATUS ON SOCIAL NETWORK SITE In your opinion, whether we should public our in-loved relationship status on social network or not? (Comparison by Age Group & Location Group) Over 30 group don’t want to public their in-loved relationship on social network N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
42 What do you usually share on social network? (Comparison by Age Group) TRAVELLING PICTURE, NEWS/ HOT TREND AND PERSONAL FEELING ARE TOP 3 MOST SHARED THINGS ON SOCIAL NETWORK 26-30 group usually share personal/ family picture more than other age groups While under 30 group share photo/ information of a favorite brand more than the older group 14% 13% 14% 35% 36% 37% 42% 44% 45% 56% 0% 50% 100% Other My daily work I rarely / never share my personal information / feelings on social networks Share photos / information of a favorite brand Share my favorite slogan/ quotes Share personal / family pictures Share good books / songs / movies / stories Personal feelings Share news / activities / hot trends on social networks Share travelling picture Total 13% 12% 13% 39% 38% 36% 46% 50% 47% 53% 0% 50% 100% Under 25 15% 15% 15% 36% 36% 45% 45% 50% 47% 60% 0% 50% 100% 26-30 15% 17% 12% 29% 38% 34% 41% 44% 41% 63% 0% 50% 100% 31-35 15% 8% 17% 29% 31% 31% 34% 26% 41% 54% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
43 What do you usually share on social network? (Comparison by Location Group) 14% 13% 14% 35% 36% 37% 42% 44% 45% 56% 0% 50% 100% Other My daily work I rarely / never share my personal information / feelings on social… Share photos / information of a favorite brand Share my favorite slogan/ quotes Share personal / family pictures Share good books / songs / movies / stories Personal feelings Share news / activities / hot trends on social networks Share travelling picture Total 12% 13% 12% 38% 36% 37% 45% 42% 47% 59% 0% 50% 100% Bangkok 15% 12% 16% 32% 36% 37% 41% 46% 43% 54% 0% 50% 100% Others N = 1800 N = 724 N = 1067 TRAVELLING PICTURE, NEWS/ HOT TREND AND PERSONAL FEELING ARE TOP 3 MOST SHARED THINGS ON SOCIAL NETWORK
44 SUPPERVISOR, TEACHER AND DAD/ MOM ARE TOP 3 PEOPLE THAT SHOULD NOT ADD FRIEND ON SOCIAL NETWORK SITE In your opinion, who shouldn't add friend on social network? (Comparison by Age Group) 48% 4% 6% 11% 16% 22% 40% 0% 50% 100% Other Lover Brother/sister Colleague Dad/mom Teacher My suppervisor Total 51% 3% 7% 10% 21% 28% 32% 0% 50% 100% Under 25 42% 3% 6% 14% 14% 21% 47% 0% 50% 100% 26-30 49% 3% 5% 11% 13% 18% 47% 0% 50% 100% 31-35 48% 7% 6% 10% 12% 15% 43% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
45 According to you, who shouldn't add friend on social networks ? (Comparison by Location Group) SUPPERVISOR, TEACHER AND DAD/ MOM ARE TOP 3 PEOPLE THAT SHOULD NOT ADD FRIEND ON SOCIAL NETWORK N = 1800 N = 724 N = 1067 48% 4% 6% 11% 16% 22% 40% 0% 20% 40% 60% 80% 100% Other Lover Brother/sister Colleague Dad/mom Teacher My suppervisor Total 40% 5% 8% 14% 20% 24% 48% 0% 20% 40% 60% 80% 100% Bangkok 54% 3% 5% 9% 14% 21% 34% 0% 20% 40% 60% 80% 100% Others
46 FEEL FREE TO DROP US ANY QUESTION • Japan & Taiwan o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (Country Manager) o Email: dang.h@di-mktg.com o Contact number: +84 902-73-9944 • Thailand o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok 10110, Thailand o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager) o Email: sariya.a@di-mktg.com o Contact number: +66 876 724 832
47 • Indonesia o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia o Contact person: Mr. Hendry Pratama (Country Manager) o Email: hendry.p@di-mktg.com o Contact number: +65 822 1345 2555 | +62 21 3005 3541 • India o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654 FEEL FREE TO DROP US ANY QUESTION
48

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SOCIAL NETWORK SITE USAGE IN THAILAND

  • 1.
    STUDY ABOUT SOCIALNETWORK SITE USAGE IN THAILAND BY DI-MARKETING (www.di-onlinesurvey.com) Jul, 2017
  • 2.
    1 SURVEY DESIGN  Thissurvey was conducted to study about Social Network Site Usage in Thailand  Methodology: Online survey  Fieldwork time: 5 days (03/07/2017 – 07/07/2017)  Sample size: N = 1800  Geography: Nationwide
  • 3.
    2 RESPONDENTS SELECTION Respondents ofthis survey had to be qualified below criteria  Age : All age  Gender : Female and Male  Usage : Social Network Site
  • 4.
    3 KEY FINDINGS 1) SocialNetwork Usage • Facebook, Youtube and Instagram are top 3 used social network sites in Thailand • Facebook is the most often used social network site (78%) 2) Usage Behaviors • 97% use smartphone to access social network site • On average, Internet users spend 2.34 hours per day on social network site • 58% will access social network site whenever there is free time • Cooking (59%), Fashion (55%) and Movie (54%) are top 3 most cared topics on social network • Listen to music, Follow favorite brands and Communicate with friends/ relatives are activities that Thai users often do on social network 3) Perception of advertisement on Social Network • 95% often see advertisement on social network • 59% feel normal about clip/ advertised image on social network (2.85 points out of 5) • 93% often look for information on the fan page of the brand on social network before buying a product • 74% used to buy goods via social network • Clothes, Cosmetic and Footwear are top 3 things bought most often through social network 4) Doing business on Social Network • 31% are doing business on social network site • Among those who are doing business on social network, 92% consider it as a part-time job 5) Perception of showing personal opinion on Social Network • 52% just view and leave when seeing an argument on social network • 17% will participate in a charity/ social activities when there is a call to action on social network • Travelling picture, News/ hot trend and Personal feeling are top 3 most shared things on social network
  • 5.
    4 VIETNAM – INDONESIA– THAILAND SOCIAL NETWORK COMPARISON KEY FINDINGS VIETNAM INDONESIA THAILAND Top 3 usage social network site (SNS) • Facebook (99%) • Youtube (82%) • Zalo (74%) • Facebook (88%) • Instagram (76%) • Youtube (61%) • Facebook (99%) • Youtube (72%) • Instagram (64%) Use the most SNS Facebook (90%) Facebook (68%) Facebook (78%) Device use the most to access SNS 85% use smartphone to access social network site 88% use smartphone to access social network site 97% use smartphone to access social network site Average time spending on SNS 2 hours per day 1.82 hours per day 2.34 hours per day Top 3 Interested Topics • Movie (69%) • Music (65%) • Celebrity (46%) • Local news (47%) • Movies (45%) • Life skills guide (44%) • Cooking (59%) • Fashion (55%) • Movie (54%) Top shared Topics • Personal feeling • Travelling picture • Personal/ family picture • Share news/ hot trend • Favorite quotes • Personal/ family pictures • Travelling picture • News/ hot trend • Personal feeling Ratio of doing business on SNS 20% are doing business on social network 46% are doing business on social network site 31% are doing business on social network site
  • 6.
    5 N = 1800 DEMOGRAPHICINFORMATION GenderAge OccupationLiving Place 21% 16% 19% 40% 3% Over 35 31-35 26-30 18-25 Under 18 41% 59% Male Female 49% 1% 2% 2% 6% 40% Others Ubon Rajathanee Khon Kaen Nakhon Ratchasima Chiang Mai Bangkok 14% 2% 5% 7% 7% 8% 23% 34% Others Factory Worker Engineer/Doctor/Teacher Self-employed Job seeker/Retired Housewife Student Office Worker
  • 7.
    6 1) Social NetworkUsage 2) Usage Behaviors 3) Perception of advertisement on Social Network 4) Doing business on Social Network 5) Perception of showing personal opinion on Social Network CONTENT
  • 8.
    7 23% 1% 1% 1% 3% 3% 6% 7% 12% 29% 64% 72% 99% 0% 50% 100% Other Zalo Reddit Flickr Weibo Tumblr LinkedIn Pinterest G+ Twitter Instagram Youtube Facebook Total 23% 1% 1% 1% 3% 3% 6% 8% 13% 37% 75% 78% 97% 0% 50% 100% Under 25 22% 0% 1% 0% 3% 3% 5% 9% 13% 30% 64% 72% 99% 0% 50% 100% 26-30 26% 1% 0% 2% 3% 4% 7% 6% 14% 23% 58% 71% 100% 0% 50% 100% 31-35 24% 0% 1% 1% 1% 2% 5% 3% 8% 19% 49% 63% 99% 0% 50% 100% Over 35 FACEBOOK, YOUTUBE AND INSTAGRAM ARE TOP 3 USED SOCIAL NETWORK SITES IN THAILAND Which of the following social network site are you using? (Comparison by Age Group) N = 1800 N = 778 N = 349 N = 293 Twitter is more popular in under 30 group than the older group N = 380
  • 9.
    8 Which of thefollowing social network site are you using? (Comparison by Location) N = 1800 N = 724 N = 1067 23% 1% 1% 1% 3% 3% 6% 7% 12% 29% 64% 72% 99% 0% 20% 40% 60% 80% 100% Other Zalo Reddit Flickr Weibo Tumblr LinkedIn Pinterest G + Twitter Instagram Youtube Facebook Total 19% 1% 1% 2% 4% 5% 5% 10% 13% 34% 68% 74% 99% 0% 20% 40% 60% 80% 100% Bangkok 26% 1% 1% 1% 2% 2% 6% 5% 12% 26% 62% 71% 98% 0% 20% 40% 60% 80% 100% Others FACEBOOK, YOUTUBE AND INSTAGRAM ARE TOP 3 USED SOCIAL NETWORK SITES IN THAILAND Twitter is more popular in Bangkok than other cities
  • 10.
    9 FACEBOOK IS THEMOST OFTEN USED SOCIAL NETWORK SITE (78%) Which social network do you use most often? (Comparison by Age Group) 3% 0% 0% 0% 0% 0% 0% 0% 0% 1% 3% 4% 11% 78% 0% 50% 100% Other Flickr Reddit Zalo Zingme G + Tumblr Weibo Pinterest LinkedIn Twitter Instagram Youtube Facebook Total 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 5% 7% 13% 74% 0% 50% 100% Under 25 3% 0% 0% 0% 0% 0% 0% 0% 0% 0% 2% 3% 10% 81% 0% 50% 100% 26-30 3% 0% 0% 0% 0% 0% 0% 0% 0% 1% 2% 2% 13% 78% 0% 50% 100% 31-35 5% 0% 0% 0% 0% 0% 0% 0% 0% 1% 1% 2% 8% 82% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
  • 11.
    10 Which social networkdo you use most often? (Comparison by Gender Location) 3% 0% 0% 0% 0% 0% 0% 0% 0% 1% 3% 4% 11% 78% 0% 20% 40% 60% 80% 100% Other Flickr Reddit Zalo Zingme G + Tumblr Weibo Pinterest LinkedIn Twitter Instagram Youtube Facebook Total 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 4% 4% 10% 79% 0% 20% 40% 60% 80% 100% Bangkok 4% 0% 0% 0% 0% 0% 0% 0% 0% 1% 2% 5% 12% 76% 0% 20% 40% 60% 80% 100% Others N = 1800 N = 724 N = 1067 FACEBOOK IS THE MOST OFTEN USED SOCIAL NETWORK SITE (78%)
  • 12.
    11 1) Social NetworkUsage 2) Usage Behaviors 3) Perception of advertisement on Social Network 4) Doing business on Social Network 5) Perception of showing personal opinion on Social Network CONTENT
  • 13.
    12 97% USE SMARTPHONETO ACCESS SOCIAL NETWORK SITE Which device do you use for accessing the social network? (Comparison by Age Group) 3% 15% 16% 27% 97% 0% 50% 100% Other Tablet Laptop / Notebook PC Smartphone Total 4% 13% 16% 22% 98% 0% 50% 100% Under 25 1% 15% 19% 28% 98% 0% 50% 100% 26-30 2% 18% 15% 31% 97% 0% 50% 100% 31-35 3% 17% 12% 32% 93% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
  • 14.
    13 Which device doyou use for accessing the social network? (Comparison by Location) 3% 15% 16% 27% 97% 0% 20% 40% 60% 80% 100% Other Tablet Laptop / Notebook PC Smartphone Total 2% 18% 20% 31% 97% 0% 20% 40% 60% 80% 100% Bangkok 4% 13% 12% 25% 96% 0% 20% 40% 60% 80% 100% Others N = 1800 N = 724 N = 1067 97% USE SMARTPHONE TO ACCESS SOCIAL NETWORK SITE
  • 15.
    14 56% 58% 54% 14% 16% 13% 14% 13% 15% 13%10% 14% 4% 4% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others About 30 minutes From 30 minutes - 1 hour From 1 - 2 hours From 2 - 3 hours Over 3 hours 56% 57% 57% 55% 52% 14% 12% 15% 12% 19% 14% 16% 11% 17% 12% 13% 13% 11% 12% 14% 4% 3% 4% 4% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 About 30 minutes From 30 minutes - 1 hour From 1 - 2 hours From 2 - 3 hours Over 3 hours ON AVERAGE, INTERNET USERS SPEND 2.34 HOURS PER DAY ON SOCIAL NETWORK SITE How long do you usually spend on social network? (Comparison by Age Group & Location Group) Bangkok people spend more time on Social Network Site than other city people N = 1800 N = 778 N = 349 N = 293 N = 380 N = 1800 N = 724 N = 1076 Weighted Average Time Weighted Average Time 2.34 hr 2.35 hr 2.39 hr 2.32 hr 2.32 hr 2.34 hr 2.41 hr 2.30 hr
  • 16.
    15 2% 2% 2% 7%8% 6% 8% 6% 8% 25% 25% 25% 58% 57% 58% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Whenever there is free time During rest time at home In the evening, after work / study Between break time, lunch break During school hours, working hours2% 2% 4% 2% 2% 7% 6% 8% 7% 9% 8% 7% 9% 8% 7% 25% 26% 28% 22% 25% 58% 60% 52% 61% 57% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Whenever there is free time During rest time at home In the evening, after work / study Between break time, lunch break During school hours, working hours 58% WILL ACCESS SOCIAL NETWORK SITE WHENEVER THERE IS FREE TIME When do you usually use social network? (Comparison by Age Group & Location Group) N = 1800 N = 349 N = 380N = 778 N = 293 N = 1800 N = 724 N = 1076
  • 17.
    16 COOKING (59%), FASHION(55%) AND MOVIE (54%) ARE TOP 3 MOST CARED TOPICS ON SOCIAL NETWORK What field do you usually care on social network? (Comparison by Age Group) The older they are, the more they are interested in local/ country news While under 25 care more about Education than other older groups 15% 15% 16% 17% 25% 29% 31% 32% 32% 35% 37% 46% 53% 54% 55% 59% 0% 50% 100% Other International news Famous brands / Popular companies Celebrity Education Employment / Career Orientation Music Lovely animals Life skills guide Comics / Novels Game Local/ Country news Beauty (Skin Care, Hair Care, ...) Movie Fashion Cooking Total 13% 15% 16% 20% 32% 29% 35% 32% 29% 41% 34% 39% 58% 58% 58% 59% 0% 50% 100% Under 25 16% 15% 18% 21% 23% 31% 34% 33% 34% 39% 38% 48% 54% 52% 62% 61% 0% 50% 100% 26-30 16% 15% 15% 14% 20% 28% 28% 33% 36% 33% 43% 49% 49% 52% 54% 59% 0% 50% 100% 31-35 18% 16% 15% 9% 18% 29% 25% 30% 34% 21% 36% 54% 45% 50% 42% 56% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
  • 18.
    17 What field doyou usually care on social network? (Comparison by Location Group) Bangkok people care more about Lovely animals than other city people 15% 15% 16% 17% 25% 29% 31% 32% 32% 35% 37% 46% 53% 54% 55% 59% 0% 50% 100% Other International news Famous brands / Popular companies Celebrity Education Employment / Career Orientation Music Lovely animals Life skills guide Comics / Novels Game Local/ Country news Beauty (Skin Care, Hair Care, ...) Movie Fashion Cooking Total 14% 18% 18% 19% 22% 28% 32% 38% 34% 36% 39% 46% 53% 58% 53% 62% 0% 50% 100% Bangkok 16% 13% 15% 15% 27% 30% 31% 28% 31% 34% 35% 45% 53% 52% 56% 57% 0% 50% 100% Others N = 1800 N = 724 N = 1067 COOKING (59%), FASHION (55%) AND MOVIE (54%) ARE TOP 3 MOST CARED TOPICS ON SOCIAL NETWORK
  • 19.
    18 LISTEN TO MUSIC,FOLLOW FAVORITE BRANDS AND COMMUNICATE WITH FRIENDS/ RELATIVES ARE TOP ACTIVITIES ON SOCIAL NETWORK SITES What do you often do on social network? (Comparison by Age Group) Over 30 group follow hot stories online more often than the younger group 11% 12% 16% 24% 36% 41% 43% 45% 46% 48% 56% 60% 72% 0% 50% 100% Other Comment on hot topic Selling cosmetics / clothing/ etc. Follow celebrity posts / activities Buying cosmetics / clothes/ etc. Update the social news Follow hot stories online Gaming Share your status / activity with your family / friends / relatives Update friends / relatives information Communicate with friends / relatives Follow the posts / activities of fan pages / favorite brands Listen to music / watch video / view pictures Total 11% 9% 17% 23% 40% 34% 37% 42% 48% 39% 58% 62% 77% 0% 50% 100% Under 25 10% 17% 17% 29% 37% 47% 43% 43% 49% 54% 51% 62% 70% 0% 50% 100% 26-30 12% 14% 14% 27% 34% 48% 51% 48% 42% 59% 58% 59% 68% 0% 50% 100% 31-35 11% 14% 12% 19% 30% 42% 50% 51% 41% 54% 54% 58% 66% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
  • 20.
    19 What do youoften do on social network? (Comparison by Location Group) Bangkok people follow hot stories online and update social news more often than other cities 0 11% 12% 16% 24% 36% 41% 43% 45% 46% 48% 56% 60% 72% 0% 50% 100% Other Comment on hot topic Selling cosmetics / clothing/ etc. Follow celebrity posts / activities Buying cosmetics / clothes/ etc. Update the social news Follow hot stories online Gaming Share your status / activity with your family / friends / relatives Update friends / relatives information Communicate with friends / relatives Follow the posts / activities of fan pages / favorite brands Listen to music / watch video / view pictures Total 0 9% 16% 16% 28% 37% 45% 50% 47% 47% 54% 56% 61% 73% 0% 50% 100% Bangkok 0 13% 10% 15% 21% 36% 38% 38% 44% 45% 45% 55% 60% 71% 0% 50% 100% Others N = 1800 N = 724 N = 1067 LISTEN TO MUSIC, FOLLOW FAVORITE BRANDS AND COMMUNICATE WITH FRIENDS/ RELATIVES ARE TOPS ACTIVITIES ON SOCIAL NETWORK SITES
  • 21.
    20 27% 25% 29% 72%74% 71% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Read news only Read both news and comment Read comment only 27% 22% 28% 28% 35% 72% 77% 71% 72% 64% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Read news only Read both news and comment Read comment only 72% JUST READ THE CONTENT OF THE NEWS ONLY ON SOCIAL NETWORK SITE When do you usually do when you read news on the social network site? (Comparison by Age Group & Location Group) N = 1800 N = 380N = 778 N = 293N = 349 N = 1800 N = 724 N = 1076 Over 35 group read both news and comment more often than other younger groups
  • 22.
    21 77% 78% 77% 23%22% 23% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Yes No 77% 80% 70% 79% 75% 23% 20% 30% 21% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Yes No 77% DON’T WRITE COMMENT ON THE NEWS THEY READ ON SOCIAL NETWORK SITE Do you often write comment on the news you read? (Comparison by Age Group & Location Group) 26-30 group often write comment on the news more than other groups N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
  • 23.
    22 4% 4% 5% 6%6% 7% 25% 24% 26% 46% 46% 46% 18% 20% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Very often Regularly Sometimes Rarely Never 4% 3% 2% 4% 10% 6% 5% 5% 8% 8% 25% 25% 21% 26% 29% 46% 46% 50% 49% 42% 18% 21% 21% 13% 11% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Very often Regularly Sometimes Rarely Never 89% OFTEN USE SOCIAL NETWORK WHEN HANGING OUT WITH FRIENDS When hanging out with friends, do you often use your social network account? (Comparison by Age Group & Location Group) Over 35 less log in their social network account when hanging out with friends than other younger groups N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
  • 24.
    23 1) Social NetworkUsage 2) Usage Behaviors 3) Perception of advertisement on Social Network 4) Doing business on Social Network 5) Perception of showing personal opinion on Social Network CONTENT
  • 25.
    24 4% 4% 5% 1% 5% 31%31% 30% 31% 31% 64% 63% 64% 67% 63% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Very often Regularly Sometimes Rarely Never 95% OFTEN SEE ADVERTISEMENT ON SOCIAL NETWORK Do you often see ads on social networks or not? (Comparison by Age Group & Location Group) N = 1800 N = 380N = 293N = 349N = 778 4% 4% 4% 31% 29% 32% 64% 66% 63% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Very often Regularly Sometimes Rarely Never N = 1800 N = 724 N = 1076
  • 26.
    25 9% 11% 8% 15% 16% 15% 59%57% 60% 14% 14% 14% 2% 2% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Very like Like Normal Dislike Very dislike9% 10% 9% 9% 9% 15% 17% 16% 12% 14% 59% 57% 59% 63% 59% 14% 14% 13% 14% 15% 2% 3% 2% 2% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Very like Like Normal Dislike Very dislike 59% FEEL NORMAL ABOUT CLIP/ ADVERTISED IMAGE ON SOCIAL NETWORK (2.85 POINTS OUT OF 5) How do you feel about clip / advertised image on social networks? (Comparison by Age Group & Location Group) Weighted Average Score Weighted Average Score 2.85 2.83 2.84 2.89 2.87 2.85 2.80 2.89 N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
  • 27.
    26 7% 7% 8% 93%93% 92% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Yes No 7% 7% 6% 9% 8% 93% 93% 94% 91% 92% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Yes No 93% OFTEN LOOK FOR INFORMATION ON THE FAN PAGE OF THE BRAND ON SOCIAL NETWORK BEFORE BUYING A PRODUCT When you want to buy a products, do you often look for information on the fan page of that brand on social network? (Comparison by Age Group & Location Group) N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
  • 28.
    27 3% 2% 3% 5%5% 5% 22% 20% 23% 35% 38% 32% 36% 35% 36% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Review about the products on other website/fanpage Comment of the feeling about that products on the fanpage Products' information on the fanpage Consultation from the admin of the fanpage Other 3% 2% 3% 2% 4% 5% 6% 6% 5% 3% 22% 20% 21% 21% 26% 35% 30% 37% 39% 39% 36% 41% 34% 34% 28% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Review about the products on other website/fanpage Comment of the feeling about that products on the fanpage Products' information on the fanpage Consultation from the admin of the fanpage Other USAGE REVIEW AND FEELING COMMENT OF PRODUCT ON FAN PAGE ARE THE KEY FACTORS CONSIDERED MOST If you choose "Yes", which of the following factors will you consider the most? (Comparison by Age Group & Location Group) N = 1666* N = 722 N = 328 N = 266 N = 350 N = 1666* N = 676 N = 990 *Who chose “Yes” in Q:” When you want to buy a products, do you often look for information on the fan page of that brand on social network?”
  • 29.
    28 6% 5% 6% 20%20% 21% 46% 43% 48% 11% 15% 8% 17% 17% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Very often Regularly Sometimes Rarely Never 6% 6% 5% 5% 8% 20% 21% 19% 20% 22% 46% 47% 42% 46% 47% 11% 10% 16% 11% 7% 17% 17% 18% 17% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Very often Regularly Sometimes Rarely Never 74% USED TO BUY GOODS VIA SOCIAL NETWORK How often do you buy goods through a social network (fan page)? (Comparison by Age Group & Location Group) N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
  • 30.
    29 CLOTHES, COSMETIC ANDFOOTWEAR ARE TOP 3 THINGS BOUGHT MOST OFTEN THROUGH SOCIAL NETWORK If yes, what items do you usually buy through social networks? (Comparison by Age Group) N = 1329* N = 575 N = 268 N = 220 N = 266 *Who chose “Very often/ Regularly/ Sometimes” in Q:” Do you often buy goods through a social network (fan page) or not?” Under 25 group buy Stationary more than the other older groups While 31-35 group buy more Food/ Drink more than other age groups 20% 1% 3% 10% 11% 13% 14% 16% 26% 39% 40% 47% 71% 0% 50% 100% Other I do not buy goods on social networks Refrigeration (refrigerator, air conditioner) Household electrical appliances Phone / Computer / Music player Food / Drink (Regional specialties) Stationery (Notebook / Pen, etc.) Jewelry / Accessories Drugs / Functional foods Backpack / Bag Footwear Cosmetic Clothes Total 18% 1% 2% 7% 9% 11% 18% 17% 26% 39% 41% 50% 74% 0% 50% 100% Under 25 17% 1% 5% 12% 10% 12% 11% 14% 27% 41% 43% 50% 71% 0% 50% 100% 26-30 20% 1% 5% 13% 12% 20% 11% 14% 27% 40% 40% 41% 73% 0% 50% 100% 31-35 28% 0% 2% 13% 15% 14% 8% 16% 26% 36% 33% 42% 62% 0% 50% 100% Over 35
  • 31.
    30 If yes, whatitems do you usually buy through social networks? (Comparison by Location Group) N = 1329* N = 543 N = 786 *Who chose “Very often/ Regularly/ Sometimes” in Q:” Do you often buy goods through a social network (fan page) or not?” 20% 1% 3% 10% 11% 13% 14% 16% 26% 39% 40% 47% 71% 0% 50% 100% Other I do not buy goods on social networks Refrigeration (refrigerator, air conditioner) Household electrical appliances Phone / Computer / Music player Food / Drink (Regional specialties) Stationery (Notebook / Pen, etc.) Jewelry / Accessories Drugs / Functional foods Backpack / Bag Footwear Cosmetic Clothes Total 21% 1% 5% 12% 12% 17% 16% 16% 27% 39% 38% 46% 70% 0% 50% 100% Bangkok 20% 1% 2% 9% 10% 11% 12% 15% 26% 39% 41% 48% 72% 0% 50% 100% Others CLOTHES, COSMETIC AND FOOTWEAR ARE TOP 3 THINGS BOUGHT MOST OFTEN THROUGH SOCIAL NETWORK
  • 32.
    31 1) Social NetworkUsage 2) Usage Behaviors 3) Perception of advertisement on Social Network 4) Doing business on Social Network 5) Perception of showing personal opinion on Social Network CONTENT
  • 33.
    32 70% 66% 72% 31% 34% 28% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% TotalBangkok Others Yes No 70% 68% 64% 73% 75% 31% 32% 36% 27% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Yes No 31% ARE DOING BUSINESS ON SOCIAL NETWORK SITE Are you selling / doing business on social networks? (Comparison by Age Group & Location Group) 26-30 group are doing business on social network more than other groups While Bangkok people do business on social network more than other city people N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
  • 34.
    33 8% 10% 7% 92%90% 93% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others This is my part-time job to earn extra income This is my full time job / main income 8% 7% 7% 10% 13% 92% 93% 93% 90% 87% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 This is my part- time job to earn extra income This is my full time job / main income AMONG THOSE WHO ARE DOING BUSINESS ON SOCIAL NETWORK, 92% CONSIDER IT AS A PART-TIME JOB If yes, which statement below best describes the characteristics of your current business? (Comparison by Age Group & Location Group) N = 549* N = 251 N = 125 N = 79 N = 94 N = 549* N = 244 N = 305 *Who chose “Yes” in Q:” Are you selling / making business on social networks?”
  • 35.
    34 1) Social NetworkUsage 2) Usage Behaviors 3) Perception of advertisement on Social Network 4) Doing business on Social Network 5) Perception of showing personal opinion on Social Network CONTENT
  • 36.
    35 52% JUST VIEWAND LEAVE WHEN SEEING AN ARGUMENT ON SOCIAL NETWORK SITE When seeing an argument on social network, what do you often do? (Comparison by Age Group) 2% 7% 8% 12% 19% 52% 0% 50% 100% Participate in by supporting the majority Not participate in, but will protest again idea which is different from mine Participate in by giving my own idea I don't care Not participate in, just view for fun Just view and leave Total 1% 6% 7% 13% 18% 54% 0% 50% 100% Under 25 3% 7% 8% 11% 21% 51% 0% 50% 100% 26-30 2% 7% 9% 11% 21% 49% 0% 50% 100% 31-35 2% 7% 9% 10% 21% 52% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
  • 37.
    36 When seeing anargument on social network, what do you often do? (Comparison by Location Group) 2% 7% 8% 12% 19% 52% 0% 50% 100% Participate in by supporting the majority Not participate in, but will protest again idea which is different from mine Participate in by giving my own idea I don't care Not participate in, just view for fun Just view and leave Total 2% 8% 7% 9% 23% 51% 0% 50% 100% Bangkok 2% 6% 9% 14% 17% 53% 0% 50% 100% Others N = 1800 N = 724 N = 1067 52% JUST VIEW AND LEAVE WHEN SEEING AN ARGUMENT ON SOCIAL NETWORK SITE
  • 38.
    37 2% 2% 3% 7%7% 8% 74% 75% 73% 10% 10% 10% 7% 7% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Definitely participate Will participate May or may not participate Will not participate Definitely will not participate2% 3% 1% 2% 3% 7% 8% 7% 9% 7% 74% 73% 71% 76% 76% 10% 10% 13% 8% 9% 7% 7% 8% 6% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Definitely participate Will participate May or may not participate Will not participate Definitely will not participate 17% WILL PARTICIPATE IN A CHARITY/ SOCIAL ACTIVITIES WHEN THERE IS A CALL TO ACTION ON SOCIAL NETWORK When there is a call to action on social network for participating in an event/charity/social activities, etc. will you take part in? (Comparison by Age Group & Location Group) N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
  • 39.
    38 40% ARE CURIOUSAND WANT TO KNOW MORE ABOUT HUMANITY STORIES ON SOCIAL NETWORK SITE What do you feel about humanity story on social network? (Comparison by Age Group) 1% 2% 5% 13% 14% 26% 40% 0% 50% 100% They don't deserve my sympathy Untrustworthy Sympathetic I don't care Sympathetic and want to help Normal, just read for fun Curious and want to know more Total 1% 2% 6% 15% 15% 25% 36% 0% 50% 100% Under 25 1% 1% 4% 12% 13% 27% 41% 0% 50% 100% 26-30 0% 1% 5% 10% 10% 29% 45% 0% 50% 100% 31-35 1% 3% 4% 13% 13% 26% 42% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
  • 40.
    39 What do youfeel about humanity story on social network? (Comparison by Location) 0 1% 2% 5% 13% 14% 26% 40% 0% 20% 40% 60% 80% 100% They don't deserve my sympathy Untrustworthy Sympathetic I don't care Sympathetic and want to help Normal, just read for fun Curious and want to know more Total 0 1% 2% 4% 12% 12% 31% 39% 0% 20% 40% 60% 80% 100% Bangkok 0 0% 2% 6% 14% 14% 24% 41% 0% 20% 40% 60% 80% 100% Others N = 1800 N = 724 N = 1067 40% ARE CURIOUS AND WANT TO KNOW MORE ABOUT HUMANITY STORIES ON SOCIAL NETWORK SITE Bangkok people feel more normal about humanity story on social network and just read for fun than other city people
  • 41.
    40 5% 4% 6% 13%13% 13% 71% 71% 71% 8% 9% 8% 3% 3% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Totally support Support Normal Not support Absolutely not support5% 4% 5% 4% 7% 13% 13% 12% 14% 13% 71% 72% 68% 74% 68% 8% 8% 12% 5% 8% 3% 3% 3% 3% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Totally support Support Normal Not support Absolutely not support 71% STAY NORMAL WITH THE IDEA OF FINDING BOYFRIEND/GIRLFRIEND ON SOCIAL NETWORK Do you support the idea of finding boyfriend/girlfriend through social network? (Comparison by Age Group & Location Group) N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
  • 42.
    41 48% 50% 47% 52%50% 53% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Yes No 48% 41% 41% 56% 64% 52% 59% 59% 44% 36% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 25 26-30 31-35 Over 35 Yes No 52% WANT TO PUBLIC THEIR IN-LOVED RELATIONSHIP STATUS ON SOCIAL NETWORK SITE In your opinion, whether we should public our in-loved relationship status on social network or not? (Comparison by Age Group & Location Group) Over 30 group don’t want to public their in-loved relationship on social network N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076
  • 43.
    42 What do youusually share on social network? (Comparison by Age Group) TRAVELLING PICTURE, NEWS/ HOT TREND AND PERSONAL FEELING ARE TOP 3 MOST SHARED THINGS ON SOCIAL NETWORK 26-30 group usually share personal/ family picture more than other age groups While under 30 group share photo/ information of a favorite brand more than the older group 14% 13% 14% 35% 36% 37% 42% 44% 45% 56% 0% 50% 100% Other My daily work I rarely / never share my personal information / feelings on social networks Share photos / information of a favorite brand Share my favorite slogan/ quotes Share personal / family pictures Share good books / songs / movies / stories Personal feelings Share news / activities / hot trends on social networks Share travelling picture Total 13% 12% 13% 39% 38% 36% 46% 50% 47% 53% 0% 50% 100% Under 25 15% 15% 15% 36% 36% 45% 45% 50% 47% 60% 0% 50% 100% 26-30 15% 17% 12% 29% 38% 34% 41% 44% 41% 63% 0% 50% 100% 31-35 15% 8% 17% 29% 31% 31% 34% 26% 41% 54% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
  • 44.
    43 What do youusually share on social network? (Comparison by Location Group) 14% 13% 14% 35% 36% 37% 42% 44% 45% 56% 0% 50% 100% Other My daily work I rarely / never share my personal information / feelings on social… Share photos / information of a favorite brand Share my favorite slogan/ quotes Share personal / family pictures Share good books / songs / movies / stories Personal feelings Share news / activities / hot trends on social networks Share travelling picture Total 12% 13% 12% 38% 36% 37% 45% 42% 47% 59% 0% 50% 100% Bangkok 15% 12% 16% 32% 36% 37% 41% 46% 43% 54% 0% 50% 100% Others N = 1800 N = 724 N = 1067 TRAVELLING PICTURE, NEWS/ HOT TREND AND PERSONAL FEELING ARE TOP 3 MOST SHARED THINGS ON SOCIAL NETWORK
  • 45.
    44 SUPPERVISOR, TEACHER ANDDAD/ MOM ARE TOP 3 PEOPLE THAT SHOULD NOT ADD FRIEND ON SOCIAL NETWORK SITE In your opinion, who shouldn't add friend on social network? (Comparison by Age Group) 48% 4% 6% 11% 16% 22% 40% 0% 50% 100% Other Lover Brother/sister Colleague Dad/mom Teacher My suppervisor Total 51% 3% 7% 10% 21% 28% 32% 0% 50% 100% Under 25 42% 3% 6% 14% 14% 21% 47% 0% 50% 100% 26-30 49% 3% 5% 11% 13% 18% 47% 0% 50% 100% 31-35 48% 7% 6% 10% 12% 15% 43% 0% 50% 100% Over 35 N = 1800 N = 778 N = 349 N = 293 N = 380
  • 46.
    45 According to you,who shouldn't add friend on social networks ? (Comparison by Location Group) SUPPERVISOR, TEACHER AND DAD/ MOM ARE TOP 3 PEOPLE THAT SHOULD NOT ADD FRIEND ON SOCIAL NETWORK N = 1800 N = 724 N = 1067 48% 4% 6% 11% 16% 22% 40% 0% 20% 40% 60% 80% 100% Other Lover Brother/sister Colleague Dad/mom Teacher My suppervisor Total 40% 5% 8% 14% 20% 24% 48% 0% 20% 40% 60% 80% 100% Bangkok 54% 3% 5% 9% 14% 21% 34% 0% 20% 40% 60% 80% 100% Others
  • 47.
    46 FEEL FREE TODROP US ANY QUESTION • Japan & Taiwan o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (Country Manager) o Email: dang.h@di-mktg.com o Contact number: +84 902-73-9944 • Thailand o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok 10110, Thailand o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager) o Email: sariya.a@di-mktg.com o Contact number: +66 876 724 832
  • 48.
    47 • Indonesia o Address:Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia o Contact person: Mr. Hendry Pratama (Country Manager) o Email: hendry.p@di-mktg.com o Contact number: +65 822 1345 2555 | +62 21 3005 3541 • India o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654 FEEL FREE TO DROP US ANY QUESTION
  • 49.