This document contains analytics data from multiple online advertising platforms including Google Adwords, Bing, Facebook, and others. It provides metrics such as impressions, clicks, cost per click, conversion rate, and cost by month, country, device, and campaign theme over time. The total cost for the period was over $5 million and there were over 1.4 billion impressions and nearly 5 million clicks.
A look at signing up with Networks and Programs to start promoting affiliate links, as well as reviewing some of the new dynamic tools available to affiliates.
Understanding Profitability in the Affiliate SpaceAffiliate Summit
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: An in-depth look at metrics and profitability. Learn the importance of running detailed profit analysis reports.
What is *Pacing* in Marketing Performance Measurement? (And why you’d be fool...Joe Pych
This is the presentation given by Joe Pych, CEO of Bionic Advertising Systems at the Argyle Executive Forum - 2015 Leadership in Digital Marketing Forum held on December 3, 2015 at the Harvard Club in Boston, Massachusetts.
Abstract:
Running a marketing campaign is like running the Boston Marathon. If you ignore your pace, you’ll fail to achieve your performance goals.
Unlike marathon runners, most marketers don’t monitor their pace while their campaigns are running. Sure, they monitor performance metrics. But they don’t take the next step and calculate the pace of these metrics relative to goals. As a result, they’re oblivious to their true marketing performance until it’s too late. It’s not until they reach the “finish line” of the campaign when they discover they failed to achieve their marketing objectives.
But it doesn’t have to be this way. In this session, you’ll learn how to calculate and monitor your pacing in real-time and how to avoid blind spots in your marketing performance measurement.
Analytics and Adwords for Online Marketers DIC Excellence SeriesElias Dabbas
The document provides an overview of Google Analytics and Google Adwords for online marketers. It discusses key metrics for measuring website and campaign performance such as visits, click-through ratio, conversions, and cost-per-actions. It also covers setting up campaigns, writing effective ads, and targeting strategies for search and display ads.
YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing
This session will cover three aspects of YouTube ads:
1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube.
2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords.
3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.
This document contains analytics data from multiple online advertising platforms including Google Adwords, Bing, Facebook, and others. It provides metrics such as impressions, clicks, cost per click, conversion rate, and cost by month, country, device, and campaign theme over time. The total cost for the period was over $5 million and there were over 1.4 billion impressions and nearly 5 million clicks.
A look at signing up with Networks and Programs to start promoting affiliate links, as well as reviewing some of the new dynamic tools available to affiliates.
Understanding Profitability in the Affiliate SpaceAffiliate Summit
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: An in-depth look at metrics and profitability. Learn the importance of running detailed profit analysis reports.
What is *Pacing* in Marketing Performance Measurement? (And why you’d be fool...Joe Pych
This is the presentation given by Joe Pych, CEO of Bionic Advertising Systems at the Argyle Executive Forum - 2015 Leadership in Digital Marketing Forum held on December 3, 2015 at the Harvard Club in Boston, Massachusetts.
Abstract:
Running a marketing campaign is like running the Boston Marathon. If you ignore your pace, you’ll fail to achieve your performance goals.
Unlike marathon runners, most marketers don’t monitor their pace while their campaigns are running. Sure, they monitor performance metrics. But they don’t take the next step and calculate the pace of these metrics relative to goals. As a result, they’re oblivious to their true marketing performance until it’s too late. It’s not until they reach the “finish line” of the campaign when they discover they failed to achieve their marketing objectives.
But it doesn’t have to be this way. In this session, you’ll learn how to calculate and monitor your pacing in real-time and how to avoid blind spots in your marketing performance measurement.
Analytics and Adwords for Online Marketers DIC Excellence SeriesElias Dabbas
The document provides an overview of Google Analytics and Google Adwords for online marketers. It discusses key metrics for measuring website and campaign performance such as visits, click-through ratio, conversions, and cost-per-actions. It also covers setting up campaigns, writing effective ads, and targeting strategies for search and display ads.
YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing
This session will cover three aspects of YouTube ads:
1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube.
2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords.
3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.
The document provides benchmark data for the performance of different digital advertising formats, including standard banners, rich media banners, video ads, and mobile ads. It analyzes metrics like click-through rate, engagement rate, average engagement time, average video play time, and in-screen impressions for each format across various industries and countries. The data is based on over 210 billion impressions from campaigns run on the Adform platform in Europe and the US in the first and second quarters of 2014.
Monetize your digital channel to prioritize potential opportunitiesFLUZO
Presentation by Aurélie Pols at Superweek 2014 (Hungary). The objectives of the session are to provide a simple and practical approach to classic and reverse monetization and learn how to prioritize your opportunities within your company.
- What are the biggest obstacles companies face to be successful in Digital Analytics?
- Do you want to continue being a reporting monkey?
- How to monetize?
- What if my website doesn´t sell?
- What´s the value of a lead and a visit?
- Monetizing different types of sites behaviors
- Common roadblocks to monetizing behaviors
- and much more ;)
Reporting is the most important client communication after onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
When it comes to Adwords, there is an endless supply of data and it can be a little dauting to process and present all that data in excel sheets!
Preparing Google Adwords reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
Automation without compromising on client customization https://reportgarden.com/ offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google AdWords Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver.
Key sections to included in a Google AdWords Report include:
1. Adwords Performance Overview
2. Click Performance
3. Geographic Performance
4. Region Wise Performance
5. City Wise Performance
6. Network Performance
7. Impression Share Report
8. Conversion Performance
9. Campaign Performance
10. Ad Group Performance
11. Text Ad Performance
12. Display Ad Performance
13. Keyword Performance
14 Search Queries
15. Recommendations
Visit: https://reportgarden.com/adwords-reporting-tool/ for more information on Adwords Reports.
Google Data Studio_Digital Performance Overview_TemplateSilvia Alongi
- Website traffic decreased 12.3% in sessions and 8.8% in pageviews from the previous month. The bounce rate increased 3.6% while the exit rate rose 4.9%.
- Organic search saw the largest traffic volume but also declined the most at 5.1% in sessions and 5% in pageviews from the previous month. Affiliate traffic grew the most at 13.9% in sessions and 26.7% in pageviews.
- Mobile devices accounted for the majority (71%) of sessions and pageviews (74.3%) but also had a higher bounce rate (48.87%) than other devices.
The document provides templates for 4 sales reports that a CEO should receive from their VP of Sales on a weekly basis:
1) Total Sales vs Forecast vs Goal
2) Quota Attainment
3) Sales Formula
4) Lead Yield by Source
It includes examples and descriptions of each report, as well as editable templates to customize the reports.
This document contains financial projections and operating metrics for a two-year forecast of a live music venue called 2Live Venue. Key figures include:
- Year 1 net income of $512,164 and year 2 net income of $372,315, with total two-year net income of $884,479.
- Total capital raised of $500,000, with $400,000 contributed by the owner in exchange for 90% equity ownership and $100,000 from a private investor in exchange for 10% equity.
- Steady increases in quarterly net sales from $136,313 in Q1 of year 1 to $362,418 in Q4 of year 2, indicating revenue is
This document summarizes the results of an Emirates Airlines marketing campaign featuring videos of Pelé and Ronaldo that ran across 5 continents in 28 countries. Some key results include:
- The video received over 281 million views across digital platforms lasting 20 seconds or more.
- The campaign reached 145 million unique people engaged on average 5.6 times across video viewing lengths.
- It gained significant social media engagement, with the #AllTimeGreats hashtag receiving over 12,000 mentions, an 8000% increase, during the campaign period.
1) Net income for the period was $1,305,162 with projected sales growth over two years totaling $3,464,640.
2) Expenses were projected to be $1,505,335 over two years including capital expenses, salaries, marketing costs and other operational expenses.
3) The projections showed positive cash flow and net profits increasing each period, with a starting balance of $0 and ending balance after two years of $2,579,578.
Redmi 12 series - post campaign analysis deck.pptxDakshAggarwal18
The campaign achieved higher than planned reach, clicks, and CTR across most platforms. On YouTube, it delivered 2.6x reach at a frequency of 3 and 6x clicks with a CTR of 0.85%. On Sharechat's Impact platform, it achieved 1.2x reach at a frequency of 2 and 1.7x clicks at a CTR of 0.84%. On Sharechat's Sustenance platform, reach was increased 2.5x at a frequency of 2 with 12x clicks and a CTR of 2.49%. Overall, the campaign exceeded targets for impressions, clicks, and engagement.
ISBSM #3 - Intro to Paid Online MarketingAmit Klein
This document provides an introduction to paid online marketing. It discusses the importance of paid marketing and sets objectives for an iTunes marketing campaign in India. The agenda includes discussing marketing goals, pricing models, methods of online advertising like search, display, social, and email marketing. It also covers measurement, budget allocation, and provides examples analyzing the effectiveness of different ads, keywords, and sources. The goal is to help attendees identify the best methods to achieve their marketing goals and optimize their campaigns.
Case study - Slovak National Theatre II.Marián Albert
The digital marketing campaign for the Slovak National Theatre's open house day had the following goals: to brand the theatre using digital marketing, reach as many people as possible, and show different ads in different regions. The campaign used Facebook, Google Search, Google Display Network, and YouTube ads. It generated over 1.6 million total impressions and 130,499 total post engagements. YouTube video ads performed well with a 18.31% view rate and low cost per view. Facebook video ads also performed well with low costs per engagement. The campaign was successful in promoting the open house day through digital channels.
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIMarketo
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
The document compares the costs and profits of manufacturing a payment device called "Skinny" in Taiwan vs. India. Manufacturing in India results in lower costs per unit of $1,426,566.80 compared to $1,808,551.50 in Taiwan, leading to higher profits across various payment affiliations like Visa, Mastercard, and American Express when manufacturing in India. An analysis of different manufacturing locations like Taiwan, Mexico, and India shows Taiwan has the highest risk of counterfeits but lowest costs while India has the best overall score due to lower costs and better safety.
Financial Forecasting: Pro Forma Marketing Budget & Income Statement for a Li...Alexzandra Halbritter
This document contains sales projections for two years for ticket sales, beverages, and merchandise for events. It shows quarterly unit volumes, prices, costs, and net sales. Total projected sales grow over time, with merchandise sales making up around 30% of ticket buyers and beverages around 65%. The overall sales growth rate is estimated at around 8% per quarter based on the numbers shown.
This document discusses optimizing Air France's search engine marketing strategies. It finds that:
1. Returns on advertising differ significantly between search engines, from 3-10x.
2. Over 900 low-performing keywords were identified that generated no revenue but $75,765 in spending.
3. Increasing investment in Kayak, Yahoo, and MSN is recommended based on their high returns. Revisiting strategies for low-performing and high-performing keywords is also suggested.
This document provides a summary of digital marketing services that an agency, Example Agency, can provide to a client, Example Client. The agency has experience in digital marketing and employs over [agency.employee.number] staff. The proposal includes an analysis of the client's website and social media presence, as well as recommendations for services including social media marketing, SEO, PPC, and content creation. The proposal provides cost estimates and an expected timeline of 2-3 months for implementation.
ReportGarden’s social media proposal template will provide a comprehensive example to let your client know the workflow with case studies,deliverables etc and explain how your social media strategies like brand promotion, campaigns, engagement, lead generation, will increase the conversion rate while providing a definite timeline for your client.
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The document provides benchmark data for the performance of different digital advertising formats, including standard banners, rich media banners, video ads, and mobile ads. It analyzes metrics like click-through rate, engagement rate, average engagement time, average video play time, and in-screen impressions for each format across various industries and countries. The data is based on over 210 billion impressions from campaigns run on the Adform platform in Europe and the US in the first and second quarters of 2014.
Monetize your digital channel to prioritize potential opportunitiesFLUZO
Presentation by Aurélie Pols at Superweek 2014 (Hungary). The objectives of the session are to provide a simple and practical approach to classic and reverse monetization and learn how to prioritize your opportunities within your company.
- What are the biggest obstacles companies face to be successful in Digital Analytics?
- Do you want to continue being a reporting monkey?
- How to monetize?
- What if my website doesn´t sell?
- What´s the value of a lead and a visit?
- Monetizing different types of sites behaviors
- Common roadblocks to monetizing behaviors
- and much more ;)
Reporting is the most important client communication after onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
When it comes to Adwords, there is an endless supply of data and it can be a little dauting to process and present all that data in excel sheets!
Preparing Google Adwords reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
Automation without compromising on client customization https://reportgarden.com/ offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google AdWords Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver.
Key sections to included in a Google AdWords Report include:
1. Adwords Performance Overview
2. Click Performance
3. Geographic Performance
4. Region Wise Performance
5. City Wise Performance
6. Network Performance
7. Impression Share Report
8. Conversion Performance
9. Campaign Performance
10. Ad Group Performance
11. Text Ad Performance
12. Display Ad Performance
13. Keyword Performance
14 Search Queries
15. Recommendations
Visit: https://reportgarden.com/adwords-reporting-tool/ for more information on Adwords Reports.
Google Data Studio_Digital Performance Overview_TemplateSilvia Alongi
- Website traffic decreased 12.3% in sessions and 8.8% in pageviews from the previous month. The bounce rate increased 3.6% while the exit rate rose 4.9%.
- Organic search saw the largest traffic volume but also declined the most at 5.1% in sessions and 5% in pageviews from the previous month. Affiliate traffic grew the most at 13.9% in sessions and 26.7% in pageviews.
- Mobile devices accounted for the majority (71%) of sessions and pageviews (74.3%) but also had a higher bounce rate (48.87%) than other devices.
The document provides templates for 4 sales reports that a CEO should receive from their VP of Sales on a weekly basis:
1) Total Sales vs Forecast vs Goal
2) Quota Attainment
3) Sales Formula
4) Lead Yield by Source
It includes examples and descriptions of each report, as well as editable templates to customize the reports.
This document contains financial projections and operating metrics for a two-year forecast of a live music venue called 2Live Venue. Key figures include:
- Year 1 net income of $512,164 and year 2 net income of $372,315, with total two-year net income of $884,479.
- Total capital raised of $500,000, with $400,000 contributed by the owner in exchange for 90% equity ownership and $100,000 from a private investor in exchange for 10% equity.
- Steady increases in quarterly net sales from $136,313 in Q1 of year 1 to $362,418 in Q4 of year 2, indicating revenue is
This document summarizes the results of an Emirates Airlines marketing campaign featuring videos of Pelé and Ronaldo that ran across 5 continents in 28 countries. Some key results include:
- The video received over 281 million views across digital platforms lasting 20 seconds or more.
- The campaign reached 145 million unique people engaged on average 5.6 times across video viewing lengths.
- It gained significant social media engagement, with the #AllTimeGreats hashtag receiving over 12,000 mentions, an 8000% increase, during the campaign period.
1) Net income for the period was $1,305,162 with projected sales growth over two years totaling $3,464,640.
2) Expenses were projected to be $1,505,335 over two years including capital expenses, salaries, marketing costs and other operational expenses.
3) The projections showed positive cash flow and net profits increasing each period, with a starting balance of $0 and ending balance after two years of $2,579,578.
Redmi 12 series - post campaign analysis deck.pptxDakshAggarwal18
The campaign achieved higher than planned reach, clicks, and CTR across most platforms. On YouTube, it delivered 2.6x reach at a frequency of 3 and 6x clicks with a CTR of 0.85%. On Sharechat's Impact platform, it achieved 1.2x reach at a frequency of 2 and 1.7x clicks at a CTR of 0.84%. On Sharechat's Sustenance platform, reach was increased 2.5x at a frequency of 2 with 12x clicks and a CTR of 2.49%. Overall, the campaign exceeded targets for impressions, clicks, and engagement.
ISBSM #3 - Intro to Paid Online MarketingAmit Klein
This document provides an introduction to paid online marketing. It discusses the importance of paid marketing and sets objectives for an iTunes marketing campaign in India. The agenda includes discussing marketing goals, pricing models, methods of online advertising like search, display, social, and email marketing. It also covers measurement, budget allocation, and provides examples analyzing the effectiveness of different ads, keywords, and sources. The goal is to help attendees identify the best methods to achieve their marketing goals and optimize their campaigns.
Case study - Slovak National Theatre II.Marián Albert
The digital marketing campaign for the Slovak National Theatre's open house day had the following goals: to brand the theatre using digital marketing, reach as many people as possible, and show different ads in different regions. The campaign used Facebook, Google Search, Google Display Network, and YouTube ads. It generated over 1.6 million total impressions and 130,499 total post engagements. YouTube video ads performed well with a 18.31% view rate and low cost per view. Facebook video ads also performed well with low costs per engagement. The campaign was successful in promoting the open house day through digital channels.
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIMarketo
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
The document compares the costs and profits of manufacturing a payment device called "Skinny" in Taiwan vs. India. Manufacturing in India results in lower costs per unit of $1,426,566.80 compared to $1,808,551.50 in Taiwan, leading to higher profits across various payment affiliations like Visa, Mastercard, and American Express when manufacturing in India. An analysis of different manufacturing locations like Taiwan, Mexico, and India shows Taiwan has the highest risk of counterfeits but lowest costs while India has the best overall score due to lower costs and better safety.
Financial Forecasting: Pro Forma Marketing Budget & Income Statement for a Li...Alexzandra Halbritter
This document contains sales projections for two years for ticket sales, beverages, and merchandise for events. It shows quarterly unit volumes, prices, costs, and net sales. Total projected sales grow over time, with merchandise sales making up around 30% of ticket buyers and beverages around 65%. The overall sales growth rate is estimated at around 8% per quarter based on the numbers shown.
This document discusses optimizing Air France's search engine marketing strategies. It finds that:
1. Returns on advertising differ significantly between search engines, from 3-10x.
2. Over 900 low-performing keywords were identified that generated no revenue but $75,765 in spending.
3. Increasing investment in Kayak, Yahoo, and MSN is recommended based on their high returns. Revisiting strategies for low-performing and high-performing keywords is also suggested.
This document provides a summary of digital marketing services that an agency, Example Agency, can provide to a client, Example Client. The agency has experience in digital marketing and employs over [agency.employee.number] staff. The proposal includes an analysis of the client's website and social media presence, as well as recommendations for services including social media marketing, SEO, PPC, and content creation. The proposal provides cost estimates and an expected timeline of 2-3 months for implementation.
ReportGarden’s social media proposal template will provide a comprehensive example to let your client know the workflow with case studies,deliverables etc and explain how your social media strategies like brand promotion, campaigns, engagement, lead generation, will increase the conversion rate while providing a definite timeline for your client.
Need for the hour for digital marketing/ad agencies is a software that automates the process of creating SEO proposals for prospects. This is a sample SEO proposal generated from ReportGarden platform.
Ultimate guide to google analytics metricsReportGarden
Google Analytics is a powerful tools but without the right metric in place, this is not helpful. We identified 3 metrics that can help you measure your brand's success
Reporting is the most important client communication after onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
When it comes to Twitter, there is an endless supply of data and it can be a little daunting to process and present all that data in excel sheets!
Preparing Twitter Analytics Client reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimisation and not excel reporting!
Automation without compromising on client customisation https://reportgarden.com/ offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customise your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Twitter Analytics Client Report.
The ability to customise and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver.
Key sections to be included in a Twitter Analytics Client Report include:
1. Twitter Overview Report
2. Twitter Monthly Performance Report
3. Twitter Activity Report
4. Twitter Interaction Report
5. Twitter Follower Growth Report
6. Recommendations
Visit: https://reportgarden.com/twitter-analytics-reports/ for more information on Twitter Analytics Reports.
This document contains data on keyword ranking positions for a dental practice called PerioWest in Minneapolis, MN across Google, Bing, and Yahoo. It shows their average, baseline, and current positions for keywords over time as well as how their positions compare to competitors. Their positions remain strong overall with most keywords ranking in the top 3 positions on Google and Yahoo.
At the beginning of every month you need to justify your SEO strategy, your efforts and yourself. With the challenging landscape of SEO comes the challenging landscape of SEO reporting. It is a tough task to make all the data points and metrics indicate real progress, and more importantly meet your clients' expectations. In the case of SEO reports there is so much data available that it is easy to get lost in this data. SEOs and marketers often use excel for preparing SEO reports but this is tedious and time consuming.
When it comes to client reporting, especially SEO reports, it is crucial to present this complex data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be sent automatically to all your clients
This is a sample ReportGarden SEO Performance Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.
Key sections to included in a SEO Reports:
1. SEO Performance Overview
2. Wesite Traffic
3. Traffic Sources
4. Device Performance
5. Site Health
6. Laning Page Performance
7. Top Referrals
8. Top Referrals traffic
9. Keyword Performance
10. Recommendations
Facebook lets you choose the audience for your ads using filters like interests, demography and geography. When you are targeting people’s interests rather than their search phrases, you are dealing with huge data. Customizable reports help you focus on your key metrics to uncover your top performing posts. Identify the performance of your Facebook posts sooner, so you don’t waste time and money on underperforming posts. Discover what’s working and what’s not in your Facebook.
Preparing these FB Insights reports in excel is exhausting and time consuming. Social Media Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As a Social Media Manager your core value addition is increasing engagement with your brand and not excel reporting!
ReportGarden helps you transform this big data into valuable insights with a click of a button. Automation without compromising on client customization! Reportgarden offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Facebook Insights Report.
The ability to customize and build your own report allows marketers to gain truly valuable insights + this is a huge time saver.
Key sections to be included in a Facebook Insights Report include:
1. Facebook Insights Performance Overview
2. Page Views Performance
3. Page Post Impressions
4. Demographic Performance
6. Gender
7. Audience Lifestyle Analysis
8. Posts - Performance
9. Posts - Engagement
10. Recommendatiions
Reporting is the most important client communication after client-onboarding. It is an integral part of SMM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
Facebook lets you choose the audience for your ads using filters like interests, demography and geography. When you are targeting people’s interests rather than their search phrases, you are dealing with huge data. It is important to show how you leveraged these aspects in your client reports inorder to justify your ad spend.
Preparing these FB Ads reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
ReportGarden helps you transform this big data into valuable insights with a click of a button. Automation without compromising on client customization! Reportgarden offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Facebook Ads Report.
The ability to customize and build your own report allows marketers to gain truly valuable insights + this is a huge time saver.
Key sections to be included in a Facebook Ads Report include:
1. Facebook Ads Performance Overview
2. Engagement Performance
3. Gender Targeting
5. Ad Placement Performance
6. FB Campaign Performance
7. Fb Ads Performance
8. Remarketing Campaign Performance
9. Conversions Performance
10. Recommendations
Reporting is the most important client communication after client-onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
Bing Ads has its own USPs and is better that Google Adwords in some aspects. It is important to show how you leveraged these aspects in your client reports inorder to justify your ad spend. Preparing these reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
Automation without compromising on client customization! Reportgarden offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Bing Ads Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver.
Key sections to included in a Bing Ads Report include:
1. Bing Ads Performance Overview
2. Click Performance
3. Network Performance
4. Conversion Performance
5. Campaign Performance
6. Ad Group Performance
7. Ad Performance
8. Keyword Performance
9. Search Queries
10. Recommendatiions
Google Analytics is one of the most powerful tools for monitoring and analyzing traffic on your website. It gives you enormous data on who is visiting your site, what they are looking for, and how they are getting to your site. There is so much data available that it is easy to get lost in this data. Things get even more complex when it comes to client reporting. Marketers and Ad Agencies often use excel for preparing Google Analytics Reports but this is tedious and time consuming.
When it comes to client reporting, especially Google Analytics data, it is crucial to present this huge data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google Analytics Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.
Key sections to included in a Google Analytics Report:
1. Overall Website Performance
2. Vistor Sessions
3. Organic Sessions Data
4. Traffic Sources/Mediums
5. Top Refferal Sites
6. Browser Report
7. Device Report
8. Traffic Sources by City
9. Traffic Sources by Country
10. Top Landing Pages
11. Visitor Acquisition Efficiency Analysis Report
12. Mobile Performance Report
13. Content Efficiency Report
14. Page Flow
15. Recommendations
Long Tail Vs Short Tail Keywords in ROI Perspective [Infographic]ReportGarden
This is an analysis between Long tail and Short tail keywords with respect to 8 metrics like Impressions, CPC, CTR, Conversion Rate, Average Position, CPA, ROI on Content and Page Ranking. Check out the prospects of this infographic here: http://reportgarden.com/2015/07/09/short-vs-long-tail-keywords/
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.