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Paid Ads

Performance Report
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PINTEREST ADS - PERFORMANCE OVERVIEW
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
The number of times your advertisements were
clicked by users
Pin Clicks

1,724

2,743 (-37.15%)
The number of times your advertisements were
clicked by users
Pin Clicks

1,724

2,743 (-37.15%)
The total number of completed actions generated
by your ad
Total Conversions

833

1,456 ( -42.79%)
The total number of completed actions generated
by your ad
Total Conversions

833

1,456 ( -42.79%)
The number of unique individuals who see your ad
on Pinterest
Reach

129K

149K ( -13.41%)
The number of unique individuals who see your ad
on Pinterest
Reach

129K

149K ( -13.41%)
The average duration upto which the ads were
viewed on promoted pins
Total Average play 

watch time

00:00:03

00:00:03 ( 6.09%)
The average duration upto which the ads were
viewed on promoted pins
Total Average play 

watch time

00:00:03

00:00:03 ( 6.09%)
The number of times your ad is shown to end users
Total Impressions

249K

280K ( -10.87%)
The number of times your ad is shown to end users
Total Impressions

249K

280K ( -10.87%)
The total number of times the videos in the
promoted pin were viewed on Pinterest
Total Video Views

41,602

93,448 ( -55.48%)
The total number of times the videos in the
promoted pin were viewed on Pinterest
Total Video Views

41,602

93,448 ( -55.48%)
The average amount spent on Pinterest to show
your ad 1000 times
CPM

$ 4.87

$ 6.32 ( -22.95%)
The average amount spent on Pinterest to show
your ad 1000 times
CPM

$ 4.87

$ 6.32 ( -22.95%)
The average cost spent on Pinterest platform for
each video viewed
Cost Per Video View

$ 0.03

$ 0.02 ( 53.14%)
The average cost spent on Pinterest platform for
each video viewed
Cost Per Video View

$ 0.03

$ 0.02 ( 53.14%)
The ratio of clicks to impressions for your ads
Total CTR

1

1 ( -29.48%)
The ratio of clicks to impressions for your ads
Total CTR

1

1 ( -29.48%)
The average cost you pay for each click on your ad
on Pinterest
Cost Per Click

$ 0.65

$ 0.60 ( 8.33%)
The average cost you pay for each click on your ad
on Pinterest
Cost Per Click

$ 0.65

$ 0.60 ( 8.33%)
The amount spent on running ads across Pinterest
platform
Spend

$ 1,116.08

$1,639.23 ( -31.91%)
The amount spent on running ads across Pinterest
platform
Spend

$ 1,116.08

$1,639.23 ( -31.91%)
The total number of engagements taken on
promoted pins on Pinterest
Total Engagements

2,359

3,626 ( -36.94%)
The total number of engagements taken on
promoted pins on Pinterest
Total Engagements

2,359

3,626 ( -36.94%)
PERFORMANCE - LAST 12 MONTHS
Dec 2022
Nov 2022
Oct 2022
Sep 2022
Aug 2022
Jul 2022
Total
Total Impressions
15,334
249,396
284,263
115,557
139,999
295,624
1,100,173
Spend
$ 0.00
$ 1,116.08
$ 1,670.56
$ 951.70
$ 1,001.01
$ 1,954.51
$ 6,693.85
PINTEREST ADS - AD/VIDEO PERFORMANCE
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
Total Impressions 124,771
Pin Clicks 73
Total CTR 0
Spend $ 472.05
Cost per click $ 6.47
CPM $ 3.79
Total Engagements 348
Total Video Views 0
Total Videos 25% complete 0
Total Videos 50% complete 0
Total Videos 75% complete 0
Total Videos 100% complete 0
Total Impressions 10,398
Pin Clicks 186
Total CTR 2
Spend $ 40.00
Cost per click $ 0.22
CPM $ 3.91
Total Engagements 274
Total Video Views 0
Total Videos 25% complete 0
Total Videos 50% complete 0
Total Videos 75% complete 0
Total Videos 100% complete 0
Total Impressions 34,527
Pin Clicks 458
Total CTR 1
Spend $ 227.65
Cost per click $ 0.50
CPM $ 7.17
Total Engagements 560
Total Video Views 19,829
Total Videos 25% complete 14,691
Total Videos 50% complete 5,704
Total Videos 75% complete 2,898
Total Videos 100% complete 1,734
Total Impressions 3,230
Pin Clicks 28
Total CTR 1
Spend $ 15.00
Cost per click $ 0.56
CPM $ 5.21
Total Engagements 32
Total Video Views 1,842
Total Videos 25% complete 1,298
Total Videos 50% complete 516
Total Videos 75% complete 227
Total Videos 100% complete 150
Total Impressions 31,596
Pin Clicks 451
Total CTR 1
Spend $ 188.42
Cost per click $ 0.42
CPM $ 6.24
Total Engagements 515
Total Video Views 16,089
Total Videos 25% complete 21,654
Total Videos 50% complete 11,655
Total Videos 75% complete 6,595
Total Videos 100% complete 4,328
Total Impressions 2,207
Pin Clicks 24
Total CTR 1
Spend $ 11.90
Cost per click $ 0.50
CPM $ 5.93
Total Engagements 26
Total Video Views 0
Total Videos 25% complete 0
Total Videos 50% complete 0
Total Videos 75% complete 0
Total Videos 100% complete 0
Total Impressions 23,058
Pin Clicks 174
Total CTR 1
Spend $ 141.84
Cost per click $ 0.82
CPM $6.18
Total Engagements 261
Total Video Views 142
Total Videos 25% complete 121
Total Videos 50% complete 60
Total Videos 75% complete 50
Total Videos 100% complete 38
Total Impressions 1,884
Pin Clicks 12
Total CTR 1
Spend $ 7.90
Cost per click $ 0.66
CPM $ 4.20
Total Engagements 16
Total Video Views 1,099
Total Videos 25% complete 625
Total Videos 50% complete 253
Total Videos 75% complete 132
Total Videos 100% complete 81
Total Impressions 12,570
Pin Clicks 258
Total CTR 2
Spend $ 0.00
Cost per click $ 0.00
CPM $ 0.00
Total Engagements 268
Total Video Views 1,975
Total Videos 25% complete 2,120
Total Videos 50% complete 1,440
Total Videos 75% complete 978
Total Videos 100% complete 751
Total Impressions 1,377
Pin Clicks 27
Total CTR 2
Spend $ 0.00
Cost per click $ 0.00
CPM $ 0.00
Total Engagements 26
Total Video Views 0
Total Videos 25% complete 0
Total Videos 50% complete 0
Total Videos 75% complete 0
Total Videos 100% complete 0
PINTEREST ADS - CAMPAIGN AND ADGROUP OVERVIEW
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
CAMPAIGN PERFORMANCE
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Campaign 5
Campaign 6
Campaign 7
Campaign 8
Campaign 9
Campaign 10
Total Impressions
124,771 +89.61%
51,864 -63.71%
23,058 +41.8%
14,706 -16.6%
12,570 +2.41%
10,398 -10.0%
9,329 -10.12%
1,377 -13.56%
698 0.0%
249 -26.55%
Pin Clicks
73 +58.7%
668 -59.42%
174 +11.54%
194 -13.0%
258 -4.44%
186 -0.53%
116 -2.52%
27 -65.38%
4 +33.33%
14 +180.0%
Total CTR
0-16.31%
1 +11.82%
1 -21.35%
1 +4.32%
2 -6.7%
2 +10.52%
1 +8.45%
2 -59.95%
1 +33.34%
6 +281.21%
Spend
$472.05 +57.35%
$383.20 -66.46%
$141.84 +55.22%
$38.99 +11.71%
$0.00 0.0%
$40.00 +13.56%
$40.00 +13.39%
$0.00 0.0%
$0.00 0.0%
$0.00 0.0%
Total Conversions
3 +50.0%
314 -67.46%
169 +116.67%
28 -24.32%
14 +16.67%
204 -27.92%
99 +25.32%
0 0.0%
0 0.0%
2 +100.0%
Total Video Views
0 0.0%
26,582 -65.02%
142 +26.79%
7,003 -20.19%
1,975 -6.13%
0 0.0%
5,637 -9.42%
0 0.0%
203 -3.79%
0 0.0%
ADGRUOP PERFORMANCE
AdGroup 1
AdGroup 2
AdGroup 3
AdGroup 4
AdGroup 5
AdGroup 6
AdGroup 7
AdGroup 8
AdGroup 9
AdGroup 10
Total Impressions
124,771 +89.61%
49,107 -62.56%
23,058 +41.8%
14,706 -16.6%
12,570 +2.41%
10,398 -10.0%
9,329 -10.12%
2,757 -76.56%
1,377 -13.56%
690 +2.22%
Pin Clicks
73 +58.7%
651 -58.77%
174 +11.54%
194 -13.0%
258 -4.44%
186 -0.53%
116 -2.52%
17 -74.63%
27 -65.38%
4 +100.0%
Total CTR
0-16.31%
1 +10.11%
1 -21.35%
1 +4.32%
2 -6.7%
2 +10.52%
1 +8.45%
1 +8.25%
2 -59.95%
1 +95.65%
Spend
$472.05 +57.35%
$371.13 -65.53%
$141.84 +55.22%
$38.99 +11.71%
$0.00 0.0%
$40.00 +13.56%
$40.00 +13.39%
$12.07 -81.68%
$0.00 0.0%
$0.00 0.0%
Total Conversions
3 +50.0%
313 -67.09%
169 +116.67%
28 -24.32%
14 +16.67%
204 -27.92%
99 +25.32%
1 -92.86%
0 0.0%
0 0.0%
Total Video Views
0 0.0%
25,483 -64.53%
142 +26.79%
7,003 -20.19%
1,975 -6.13%
0 0.0%
5,637 -9.42%
1,099 -73.49%
0 0.0%
202 -1.94%
Posts
TWITTER ADS - PERFORMANCE OVERVIEW
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
The number of times your advertisements were
clicked by users
Clicks

149

0 (100.00%)
The number of times your advertisements were
clicked by users
Clicks

149

0 (100.00%)
The total no of retweets on the promoted tweets
Retweets

1

0 (100.00%)
The total no of retweets on the promoted tweets
Retweets

1

0 (100.00%)
The number of times your ad is shown to end users
Impressions

21,296

0 (100.00%)
The number of times your ad is shown to end users
Impressions

21,296

0 (100.00%)
Total amount spent on promoting selected tweets
on Twitter platform
Spend

€ 100.00

€ 0.00 (100.00%)
Total amount spent on promoting selected tweets
on Twitter platform
Spend

€ 100.00

€ 0.00 (100.00%)
The average amount amount spent to get an
engagement on the platform
CPE

€ 0.52

€0.00 (100.00%)
The average amount amount spent to get an
engagement on the platform
CPE

€ 0.52

€0.00 (100.00%)
The amount spent to show an ad on the platform
1000 times
CPM

€ 4.70

€0.00 (100.00%)
The amount spent to show an ad on the platform
1000 times
CPM

€ 4.70

€0.00 (100.00%)
The total number of likes obtained on the promoted
tweets
Likes

4

0 (100.00%)
The total number of likes obtained on the promoted
tweets
Likes

4

0 (100.00%)
The total number of actions taken on the promoted
tweets
Engagements

194

0 (100.00%)
The total number of actions taken on the promoted
tweets
Engagements

194

0 (100.00%)
CAMPAIGN PERFORMANCE
Engagement Allgemein
Ticketverlosung 2021
FameLab 2023
Total
Impressions
21,296
0
0
21,296
Clicks
149
0
0
149
Engagements
194
0
0
194
Spend
€100.00
€0.00
€0.00
€100.00
KEYWORDS PERFORMANCE
Digital
digitalisierung
Karlsruhe
Cybersecurity
Total
Impressions
11,668
2,637
1,366
1,187
16,868
Clicks
89
21
8
12
130
Engagements
120
29
12
13
174
Spend
€ 56.91
€ 14.30
€ 6.25
€ 10.20
€ 87.66
LANGUAGE PERFORMANCE
German
English
Turkish
Spanish
Japanese
Persian
Total
Impressions
21,296
13,587
637
352
244
149
37,003
Clicks
149
95
6
3
0
1
258
Engagements
194
128
7
5
0
1
343
Spend
€100.00
€ 64.00
€ 4.07
€ 3.53
€ 0.00
€ 0.46
€ 175.67
INTEREST PERFORMANCE
Dogs
Tech news
Comedy (Hobbies, interests)
Science news
Space and astronomy
Music festivals and concerts
Total
Impressions
19,720
19,671
18,301
18,067
17,634
17,455
3,99,079
Clicks
138
143
132
135
131
128
3,004
Engagements
182
185
173
177
169
163
3,397
Spend
€ 95.55
€ 95.65
€ 89.26
€ 92.26
€ 87.61
€ 81.78
€ 2,001.77
Posts
LINKEDEIN ADS - PERFORMANCE OVERVIEW
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
The number of times your advertisements were
dicked by users
Clicks

741

425 (74.35%)
The number of times your advertisements were
dicked by users
Clicks

741

425 (74.35%)
The number of times promoted posts were shared
on Linkedin
Shares

2

1 (100.00%)
The number of times promoted posts were shared
on Linkedin
Shares

2

1 (100.00%)
The average cost incurred to get a click on the ads
CPC

€ 8.62

€ 6.82 ( 26.39%)
The average cost incurred to get a click on the ads
CPC

€ 8.62

€ 6.82 ( 26.39%)
The percentage of users who have engaged with
your promoted posts
Engagement Rate

1.09%

1.27% (-0.18%)
The percentage of users who have engaged with
your promoted posts
Engagement Rate

1.09%

1.27% (-0.18%)
The number of times your ad is shown to end users
Impressions

200K

101K (97.72%)
The number of times your ad is shown to end users
Impressions

200K

101K (97.72%)
Total number of times users interacted with your
promoted post on LinkedIn
Total Engagements

2,192

1,288 (70.19%)
Total number of times users interacted with your
promoted post on LinkedIn
Total Engagements

2,192

1,288 (70.19%)
The total number of times the videos in the
promoted pins were viewed on Pinterest
CPM

$ 4.87

$ 6.32 ( -22.95%)
The total number of times the videos in the
promoted pins were viewed on Pinterest
CPM

$ 4.87

$ 6.32 ( -22.95%)
The number of times users took an action after
clicking on your ad
Conversion Count

7

3 (133.33%)
The number of times users took an action after
clicking on your ad
Conversion Count

7

3 (133.33%)
The ratio of clicks to impressions of the ads that
were showed to users
CTR

0.37%

0.42% (-0.05%)
The ratio of clicks to impressions of the ads that
were showed to users
CTR

0.37%

0.42% (-0.05%)
The number of times promoted posts were liked on
LinkedIn
Likes

91

48 ( 89.58%)
The number of times promoted posts were liked on
LinkedIn
Likes

91

48 ( 89.58%)
The amount spent on running ads across Pinterest
platform
Cost

€ 6,385.83

€ 2,900.00 (120.20%)
The amount spent on running ads across Pinterest
platform
Cost

€ 6,385.83

€ 2,900.00 (120.20%)
The number of times user commented on
promoted posts on Linkedin
Comments

3

2 (50.00%)
The number of times user commented on
promoted posts on Linkedin
Comments

3

2 (50.00%)
PERFORMANCE - LAST 12 MONTHS
Jul 2023
Jun 2023
May 2023
Apr 2023
Mar 2023
Feb 2023
Jan 2023
Dec 2023
Nov 2023
Oct 2023
Sep 2023
Aug 2023
Total
Impressions
165,624
0
146.697
200,625
46,611
211,031
22,293
335,255
200,356
101,334
133,816
129,918
1,693,560
Clicks
734
0
609
811
157
724
102
1,323
741
425
435
527
6,588
CTR
0.44
0.0%
0.42%
0.4%
0.34%
0.34%
0.46%
0.39%
0.37%
0.42%
0.33%
0.41%
0.39%
Cost
€ 4,691.28
€0.00
€4.700.00
€ 5,638.07
€911.58
€ 4,627.91
€516.59
€ 8,803.87
€ 6,385.83
€ 2,900.00
€ 3,884.95
€ 3,221.91
€ 46,281.89
Conversion Count
1
0
6
3
0
2
3
3
7
3
2
0
38
LINKEDEIN ADS - CAMPAIGN AND ADGROUP OVERVIEW
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
CAMPAIGN PERFORMANCE
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Campaign 5
Campaign 6
Campaign 7
Campaign 8
Campaign 9
Campaign 10
Impressions
48,769 +100.0%
21,885 +100.0%
18,489 +100.0%
17,120 +100.0%
15,319 +100.0%
14,857 +100.0%
14,618 +100.0%
14,166 +100.0%
14,006 +100.0%
11,100 +100.0%
Clicks
152 +100.0%
65 +100.0%
68 +100.0%
73 +100.0%
39 +100.0%
68 +100.0%
60 +100.0%
74 +100.0%
51 +100.0%
55 +100.0%
CTR
0.31% +0.31%
0.3% +0.3%
0.37% +0.37%
0.43% +0.43%
0.25% +0.25%
0.46% +0.46%
0.41% +0.41%
0.52% +0.52%
0.36% +0.36%
0.5% +0.5%
Cost
€1,500.00 +100.0%
€722.95 +100.0%
€ 500.00 +100.0%
€ 600.00 +100.0%
€ 200.00 +100.0%
€ 500.00 +100.0%
€ 500.00 +100.0%
€ 500.00 +100.0%
€ 500.00 +100.0%
€500.00 +100.0%
Total Engagements
513 +100.0%
135 +100.0%
188 +100.0%
203 +100.0%
88 +100.0%
231 +100.0%
147 +100.0%
331 +100.0%
115 +100.0%
136 +100.0%
Engagements Rate
1.05% +1.05%
0.62% +0.62%
1.02% +1.02%
1.19% +1.19%
0.57% +0.57%
1.55% +1.55%
1.01% +1.01%
2.34% +2.34%
0.82% +0.82%
1.23% +1.23%
Conversion Count
0 0.0%
0 0.0%
0 0.0%
0 0.0%
0 0.0%
1 +100.0%
0 0.0%
0 0.0%
0 0.0%
0 0.0%
CAMPAIGN GROUP PERFORMANCE
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Campaign 5
Campaign 6
Campaign 7
Campaign 8
Campaign 9
Impressions
67,177 +31.43%
48,769 +100.0%
25,718 +31.9%
24,412 +19.88%
15,319 +100.0%
14,857 +43.41%
2,112 +100.0%
1,135 +100.0%
857 +100.0%
Clicks
263 +15.35%
152 +100.0%
115 +125.49%
88 -10.2%
39 +100.0%
68 +41.67%
8 +100.0%
3 +100.0%
5 +100.0%
CTR
0.39% -0.06%
0.31% +0.31%
0.45% +0.19%
0.36% -0.12%
0.25% +0.25%
0.46% +0.0%
0.38% +0.38%
0.26% +0.26%
0.58% +0.58%
Cost
€2,322.95 +45.18%
€1,500.00 +100.0%
€1,000.00 +150.0%
€ 800.00 +33.33%
€ 200.00 +100.0%
€ 500.00 +66.67%
€22.24 +100.0%
€23.65 +100.0%
€16.99 +100.0%
Total Engagements
784 +0.51%
513 +100.0%
283 +146.09%
251 +5.02%
88 +100.0%
232 +50.65%
17 +100.0%
12 +100.0%
12 +100.0%
Engagements Rate
1.17% -0.36%
1.05% +1.05%
1.1% +0.51%
1.03% -0.14%
0.57% +0.57%
1.56% +0.07%
0.8% +0.8%
1.06% +1.06%
1.4% +1.4%
Conversion Count
0 0.0%
0 0.0%
0 0.0%
6 +100.0%
0 0.0%
1 +100.0%
0 0.0%
0 0.0%
0 0.0%
Posts
LINKEDIN ADS - SPONSORED UPDATES PERFORMANCE
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
Impressions 37,585
Clicks 114
CTR 0.3%
Cost €1,197.90
Likes 17
Comments 0
Shares 0
Total Engagement 418
Engagement Rate 1.11
Conversion Count 0
Impressions 17,120
Clicks 73
CTR 0.43%
Cost € 600.00
Likes 7
Comments 1
Shares 0
Total Engagement 203
Engagement Rate 1.19%
Conversion Count 0
Impressions 12,035
Clicks 69
CTR 0.57
Cost € 433.17
Likes 9
Comments 0
Shares 0
Total Engagement 307
Engagement Rate 2.55
Conversion Count 0
Impressions 18,489
Clicks 68
CTR 0.37
Cost € 500.00
Likes 9
Comments 1
Shares 0
Total Engagement 188
Engagement Rate 1.02%
Conversion Count 0
Impressions 14,857
Clicks 68
CTR 0.46
Cost € 500.00
Likes 5
Comments 1
Shares 0
Total Engagement 231
Engagement Rate 1.55
Conversion Count 1
Posts
LINKEDIN ADS - DEMOGRAPHIC PERFORMANCE
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
1 1 to 50 Em
ployees 760 (28.74%)
51 to 200 Em
ployees 687 (25.98%)
201 to 500 Em
ployees 478 (1 8.08%)
501 to 1 000 Em
ployees 31 1 (1 1 .76%)
2 to 1 0 Em
ployees 1 90 (7.1 9%)
1 001 to 5000 Em
ployees 1 1 0 (4.1 6%)
Self Em
ployed 55 (2.08%)
1 0001 or m
ore Em
ployees 38 (1 .44%)
5001 to 1 0000 Em
ployees 1 5 (0.57%)
ENGAGEMENTS BY ORG SIZE
1 1 to 50 Em
ployees 760 (28.74%)
51 to 200 Em
ployees 687 (25.98%)
201 to 500 Em
ployees 478 (1 8.08%)
501 to 1 000 Em
ployees 31 1 (1 1 .76%)
2 to 1 0 Em
ployees 1 90 (7.1 9%)
1 001 to 5000 Em
ployees 1 1 0 (4.1 6%)
Self Em
ployed 55 (2.08%)
1 0001 or m
ore Em
ployees 38 (1 .44%)
5001 to 1 0000 Em
ployees 1 5 (0.57%)
ENGAGEMENTS BY ORG SIZE
Hospitals and Health Care 220 (1 8.79%)
Business Consulting and Services 1 60 (1 3.66%)
Medical Practices 1 35 (1 1 .53%)
Machinery Manufacturing 1 33 (1 1 .36%)
Construction 1 01 (8.63%)
IT Services and IT Consulting 97 (8.28%)
Food and Beverage Services 85 (7.26%)
Governm
ent Adm
inistration 84 (7.1 7%)
Retail 79 (6.75%)
Legal Services 77 (6.58%)
ENGAGEMENTS BY INDUSTRY
Hospitals and Health Care 220 (1 8.79%)
Business Consulting and Services 1 60 (1 3.66%)
Medical Practices 1 35 (1 1 .53%)
Machinery Manufacturing 1 33 (1 1 .36%)
Construction 1 01 (8.63%)
IT Services and IT Consulting 97 (8.28%)
Food and Beverage Services 85 (7.26%)
Governm
ent Adm
inistration 84 (7.1 7%)
Retail 79 (6.75%)
Legal Services 77 (6.58%)
ENGAGEMENTS BY INDUSTRY
Quality Assurance 750 (29.33%)
Business Developm
ent 41 7 (1 6.31 %)
Operations 321 (1 2.55%)
Sales 306 (1 1 .97%)
Inform
ation Technology 1 94 (7.59%)
Com
m
unity & Social Services 1 71 (6.69%)
Healthcare Services 1 1 4 (4.46%)
Legal 1 1 3 (4.42%)
Education 86 (3.36%)
Program& Product Managem
ent 85 (3.32%)
ENGAGEMENTS BY JOB TITLE
Quality Assurance 750 (29.33%)
Business Developm
ent 41 7 (1 6.31 %)
Operations 321 (1 2.55%)
Sales 306 (1 1 .97%)
Inform
ation Technology 1 94 (7.59%)
Com
m
unity & Social Services 1 71 (6.69%)
Healthcare Services 1 1 4 (4.46%)
Legal 1 1 3 (4.42%)
Education 86 (3.36%)
Program& Product Managem
ent 85 (3.32%)
ENGAGEMENTS BY JOB TITLE
Senior 758 (33.32%)
Entry-level 575 (25.27%)
Manager 307 (1 3.49%)
Owner 231 (1 0.1 5%)
Director 1 87 (8.22%)
Chief X Officer (CxO) 78 (3.43%)
Partner 73 (3.21 %)
Vice President (VP) 51 (2.24%)
Training 9 (0.40%)
Unpaid 6 (0.26%)
ENGAGEMENTS BY SENIORITY
Senior 758 (33.32%)
Entry-level 575 (25.27%)
Manager 307 (1 3.49%)
Owner 231 (1 0.1 5%)
Director 1 87 (8.22%)
Chief X Officer (CxO) 78 (3.43%)
Partner 73 (3.21 %)
Vice President (VP) 51 (2.24%)
Training 9 (0.40%)
Unpaid 6 (0.26%)
ENGAGEMENTS BY SENIORITY
PERFORMANCE BY REGION
Region 1
Region 2
Region 3
Region 4
Region 5
Region 6
Region 7
Region 8
Region 9
Region 10
Impressions
70,903
31,230
30,150
23,981
23,296
15,466
11,841
11,035
9,027
8,413
Clicks
251
111
105
78
75
59
50
39
24
30
Total Engagements
719
345
333
265
221
183
136
115
83
98
GLOSSARY
DIMENSIONS METRICS TERMINOLOGY
Campaigns: Structured sets of ad groups and ads
with a shared objective, budget, and targeting, used
to organize and manage online advertising efforts
Ad groups: Subdivisions within campaigns that
contain related keywords and ads, enabling
advertisers to organize and optimize their
advertising efforts effectively.
Video Ad: These ads are displayed on various
platforms, induding YouTube and other websites
within the Google Display Network, and typically
indude visual and audio elements to engage and
capture the attention of viewers. Video ads can
range from short pre-roll ads before a video to
longer standalone ads and are an effective way to
deliver compelling storytelling and messaging to a
targeted audience
Conversions: Desired actions taken by users after

interacting with an ad, eg, a purchase, submitting a
form, or signing up, indicating successful outcomes
for advertisers.
Clicks: The number of times users interacted with
an ad by dicking on it, indicating engagement and
potential interest in the advertised offering.
Impressions: The number of times an ad is
displayed to users on websites or search engine
results pages, providing potential visibility and
exposure.
CTR (Click-Through Rate): The percentage of
impressions that resulted in dicks, used to measure
ad effectiveness and user engagement.
Cost: The total amount spent on advertising,
representing the financial investment made by
advertisers to display their ads and attract potential
customers.
Cost/Conversion: The average cost incurred to
achieve a single conversion, providing insights into
the efficiency and profitability of advertising
campaigns.
Video View Rate: The video view rate is a metric
used in Google YouTube Ads that represents the
percentage of ad impressions that resulted in a
view. It measures the effectiveness of the ad in
capturing viewers' attention and encouraging them
to watch the video. A higher view rate generally
indicates a more engaging and compelling video
ad.
Search: A type of advertising that displays ads on

search engine results pages (SERPs) in response to
users' search queries, allowing advertisers to target
specific keywords and reach users actively searching
for relevant information or products.
Targeting: The process of selecting specific criteria,
such as demographics, interests, or behaviors, to
reach a particular audience segment with relevant
ads, maximizing the chances of generating desired
actions or conversions.
Headline: The primary line of text in an ad that

captures attention and provides a concise summary
of the offering, often displayed prominently to
attract users' interest.
Description: Additional text accompanying an ad
that expands upon the headline, providing more
details or benefits about the product, service, or
offer to further

persuade users to dick or engage.
CTA (Call-to-Action): A statement or instruction in
an ad that prompts users to take a specific action,
such as "Buy Now" or "Sign Up," aiming to drive
conversions and guide users towards desired
outcomes.
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Posts
SOCIAL ADS - PERFORMANCE OVERVIEW
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
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500
1 000
Cost
($)
DAILY SPEND BY CHANNEL
LinkedIn Ads
LinkedIn Ads Facebook Ads
Facebook Ads Twitter Ads
Twitter Ads Pinterest Ads
Pinterest Ads TikTok Ads
TikTok Ads
1
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1 000
Cost
($)
DAILY SPEND BY CHANNEL
LinkedIn Ads
LinkedIn Ads Facebook Ads
Facebook Ads Twitter Ads
Twitter Ads Pinterest Ads
Pinterest Ads TikTok Ads
TikTok Ads
1
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N
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250
500
750
Clicks
DAILY CLICKS BY CHANNEL
LinkedIn Ads
LinkedIn Ads Facebook Ads
Facebook Ads Twitter Ads
Twitter Ads Pinterest Ads
Pinterest Ads TikTok Ads
TikTok Ads
1
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9
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250
500
750
Clicks
DAILY CLICKS BY CHANNEL
LinkedIn Ads
LinkedIn Ads Facebook Ads
Facebook Ads Twitter Ads
Twitter Ads Pinterest Ads
Pinterest Ads TikTok Ads
TikTok Ads
1
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2
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N
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2
9
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N
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v
0
50k
1 00k
Impressions
DAILY IMPRESSIONS BY CHANNEL
LinkedIn Ads
LinkedIn Ads Facebook Ads
Facebook Ads Twitter Ads
Twitter Ads Pinterest Ads
Pinterest Ads TikTok Ads
TikTok Ads
1
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50k
1 00k
Impressions
DAILY IMPRESSIONS BY CHANNEL
LinkedIn Ads
LinkedIn Ads Facebook Ads
Facebook Ads Twitter Ads
Twitter Ads Pinterest Ads
Pinterest Ads TikTok Ads
TikTok Ads
1
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1 00
200
50
1 50
Conversions
DAILY CONVERSIONS BY CHANNEL
LinkedIn Ads
LinkedIn Ads Facebook Ads
Facebook Ads Pinterest Ads
Pinterest Ads TikTok Ads
TikTok Ads
1
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1 00
200
50
1 50
Conversions
DAILY CONVERSIONS BY CHANNEL
LinkedIn Ads
LinkedIn Ads Facebook Ads
Facebook Ads Pinterest Ads
Pinterest Ads TikTok Ads
TikTok Ads
PERFORMANCE BY CHANNEL
ACME Inc 2
ACME Inc
ACME Inc
ACME Inc
ACME Inc
Total
Clicks
2,315 -39.3%
1,724 -37.15%
1,419 -95.22%
741 +74.35%
149 +100.0%
6,348 -82.68%
Impressions
189,428 -8.8%
249,396 -10.87%
247,969 -93.78%
200,356 +97.72%
21,296 +100.0%
908,445 -80.14%
CTR
1.22% -0.61%
0.69% -0.29%
0.57% -0.17%
0.37% -0.05%
0.7% +0.7%
0.7% -0.1%
Cost
$3,864.14 +17.56%
$1,116.08 -31.91%
$2,500.00 -90.24%
$6,385.83 +120.2%
$100.00 +100.0%
$13,966.05 -58.23%
Conversions
38 -78.41%
833 -42.79%
88 -85.45%
7 +133.33%
N/A
966 -56.88%
FACEBOOK ADS - PERFORMANCE OVERVIEW
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
The number of times your advertisements were
clicked by users
Clicks

2,315

3,814 (-39.30%)
The number of times your advertisements were
clicked by users
Clicks

2,315

3,814 (-39.30%)
The total number of completed transactions
generated by your ad
Purchases (FB Pixel)

38

176 (-78.41%)
The total number of completed transactions
generated by your ad
Purchases (FB Pixel)

38

176 (-78.41%)
The number of unique individuals who see your ad
on Facebook
Reach

71,546

73,739 (-2.97%)
The number of unique individuals who see your ad
on Facebook
Reach

71,546

73,739 (-2.97%)
The ratio of revenue generated to the amount
spent on ads
ROAS

0.99

1.00 (-1.00%)
The ratio of revenue generated to the amount
spent on ads
ROAS

0.99

1.00 (-1.00%)
The number of times your ad is shown to end users
Impressions

189K

208K (-8.80%)
The number of times your ad is shown to end users
Impressions

189K

208K (-8.80%)
The total amount of money generated from sales
resulting from your ad
Revenue

$ 3,835.80

$3,282.20 (16.87%)
The total amount of money generated from sales
resulting from your ad
Revenue

$ 3,835.80

$3,282.20 (16.87%)
The average number of times each person sees
your ad on Facebook
Frequency

2.65

2.82 (-6.03%)
The average number of times each person sees
your ad on Facebook
Frequency

2.65

2.82 (-6.03%)
The total number of actions taken on your ad, such
as likes, comments, and shares.
Post Engagement

45,281

38,616 (17.26%)
The total number of actions taken on your ad, such
as likes, comments, and shares.
Post Engagement

45,281

38,616 (17.26%)
The ratio of dicks to impressions for your ads
CTR (%)

1.22%

1.84% (-0.62%)
The ratio of dicks to impressions for your ads
CTR (%)

1.22%

1.84% (-0.62%)
The average cost you pay for each click on your ad
on Facebook
CPC (AII)

$1.67

$0.86 (94.19%)
The average cost you pay for each click on your ad
on Facebook
CPC (AII)

$1.67

$0.86 (94.19%)
The amount spent Facebook platforms on running
ads across
Spend

$ 3,864.14

$3,286.83 (17.56%)
The amount spent Facebook platforms on running
ads across
Spend

$ 3,864.14

$3,286.83 (17.56%)
The average amount spent on Facebook to show
your ad 1000 times
Average CPM

$ 20.40

$15.83 (28.87%)
The average amount spent on Facebook to show
your ad 1000 times
Average CPM

$ 20.40

$15.83 (28.87%)
PERFORMANCE - LAST 12 MONTHS
Dec 2022 2,657 228,1 1 4 1 .1 6% $ 3,748.1 0 58 $ 5,557.40 1 .48
Nov 2022 2,31 5 1 89,428 1 .22% $ 3,864.1 4 38 $ 3,835.80 0.99
Oct 2022 3,990 21 5,420 1 .85% $ 3,391 .64 1 91 $ 3,450.40 1 .02
Sep 2022 3,1 27 1 50,1 31 2.08% $ 2,638.77 1 31 $ 2,036.80 0.77
Aug 2022 2,581 1 60,097 1 .61 % $ 3,047.08 58 $ 5,1 29.30 1 .68
Jul 2022 2,31 2 1 74,559 1 .32% $ 3,1 91 .71 38 $ 1 ,968.41 0.62
Jun 2022 4,329 1 97,259 2.1 9% $ 2,61 6.37 30 $ 2,576.1 0 0.98
May 2022 4,397 226,663 1 .94% $ 2,674.35 40 $ 2,81 1 .01 1 .05
Apr 2022 3,800 238,268 1 .59% $ 3,652.26 50 $ 3,886.03 1 .06
Mar 2022 3,892 356,800 1 .09% $ 5,536.96 85 $ 6,850.24 1 .24
Feb 2022 7,785 446,592 1 .74% $ 6,983.56 1 36 $ 8,746.21 1 .25
Jan 2022 9,492 479,661 1 .98% $ 6,796.03 1 43 $ 8,1 30.56 1 .20
Clicks Impressions CTR (%) Spend Purchase (FB Pixel) Revenue ROAS
50,677
Total 3,062,992 1.65 (%) $ 48,140,97 998 $ 54,978.28 114
FACEBOOK ADS - CAMPAIGN AND ADSET OVERVIEW
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
ADSET PERFORMANCE
Adsets 1 648 +1 00.0% 42,384 +1 00.0% 1 .53% +1 .53% $ 776.40 +1 00.0% 1 7 +1 00.0% $ 1 ,549.00 +1 00.0% 2.00 +1 00.0%
Adsets 2 1 65 -52.45% 1 1 ,861 -42.26% 1 .39% -0.3% $ 206.77 -31 .25% 2 -71 .43% $ 1 69.00 -68.88% 0.82 -54.7%
Adsets 1 1 29 +1 00.0% 8,51 8 +1 00.0% 1 .51 % +1 .51 % $ 1 46.26 +1 00.0% 1 +1 00.0% $ 58.00 +1 00.0% 0.40 +1 00.0%
Adsets 3 1 1 1 +1 00.0% 7,471 +1 00.0% 1 .49% +1 .49% $ 1 35.1 1 +1 00.0% 2 +1 00.0% $ 1 07.00 +1 00.0% 0.79 +1 00.0%
Adsets 4 93 +1 00.0% 7,280 +1 00.0% 1 .28% +1 .28% $ 1 04.76 +1 00.0% 0 +1 00.0% $ 0.00 0.0% 0.00 +1 00.0%
Adsets 5 81 -22.1 2% 4,927 -28.79% 1 .64% +0.1 4% $ 1 01 .94 -32.1 8% 0 -1 00.0% $ 0.00 -1 00.0% 0.00 -1 00.0%
Adsets 6 68 +1 00.0% 5,1 02 +1 00.0% 1 .33% +1 .33% $ 93.90 +1 00.0% 1 +1 00.0% $ 86.00 +1 00.0% 0.92 +1 00.0%
Adsets 7 68 -85.41 % 4,905 -76.4% 1 .39% -0.77% $ 85.68 -77.65% 1 -88.89% $ 1 22.00 -77.1 % 1 .42 +3.37%
Adsets 8 63 +1 00.0% 5,405 +1 00.0% 1 .1 7% +1 .1 7% $ 91 .1 2 +1 00.0% 2 +1 00.0% $ 21 9.00 +1 00.0% 2.40 +1 00.0%
Adsets 9 60 +1 00.0% 4,299 +1 00.0% 1 .4% +1 .4% $ 69.59 +1 00.0% 1 +1 00.0% $ 31 2.00 +1 00.0% 4.48 +1 00.0%
ROAS
Revenue
Purchase (FB Pixel)
Spend
CTR (%)
Clicks Impressions
CAMPAIGN PERFORMANCE
Campaign1 837 -1 5.2% 56,1 07 +1 4.86% 1 .49% -0.53% $ 1 ,01 5.46 +1 0.42% 1 9 +1 8.75% $ 1 ,757.00 +67.09% 1 .73 +51 .75%
Campaign2 681 -1 9.88% 49,1 46 +1 .86% 1 .39% -0.37% $ 833.38 +3.28% 9 -35.71 % $ 820.00 -26.46% 0.98 -28.99%
Campaign3 1 78 +1 00.0% 1 1 ,861 +1 00.0% 1 .5% +1 .5% $ 1 33.50 +1 00.0% 1 +1 00.0% $ 1 1 1 .00 +1 00.0% 0.83 +1 00.0%
Campaign4 1 50 -6.83% 7,750 -1 5.99% 1 .94% +0.1 9% $ 1 73.96 -1 1 .92% 0 -1 00.0% $ 0.00 -1 00.0% 0.00 -1 00.0%
Campaign5 1 25 +1 00.0% 1 5,450 +1 00.0% 0.81 % +0.81 % $ 774.34 +1 00.0% 4 +1 00.0% $ 633.00 +1 00.0% 0.82 +1 00.0%
Campaign6 1 01 +1 00.0% 1 2,640 +1 00.0% 0.8% +0.8% $ 250.71 +1 00.0% 4 +1 00.0% $ 456.80 +1 00.0% 1 .82 +1 00.0%
Campaign7 96 +1 00.0% 5,899 +1 00.0% 1 .63% +1 .63% $ 1 57.33 +1 00.0% 1 +1 00.0% $ 58.00 +1 00.0% 0.37 +1 00.0%
Campaign8 64 +1 00.0% 8,658 +1 00.0% 0.74% +0.74% $ 201 .93 +1 00.0% 0 +1 00.0% $ 0.00 0.0% 0.00 +1 00.0%
Campaign9 38 +1 00.0% 7,1 61 +1 00.0% 0.53% +0.53% $ 1 60.05 +1 00.0% 0 +1 00.0% $ 0.00 0.0% 0.00 +1 00.0%
Campaign1 0 22 +83.33% 1 2,764 +261 .48% 0.1 7% -0.1 7% $ 1 1 4.27 +85.56% 0 +1 00.0% $ 0.00 0.0% 0.00 +1 00.0%
ROAS
Revenue
Purchase (FB Pixel)
Spend
CTR (%)
Clicks Impressions
FACEBOOK ADS - AD/CREATIVE PERFORMANCE
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
Your Page Here
Sponsored
Your Message Here
Your Headline Here
Headline copy here Learn More
541 26 Comments 87 Shares
Like Comm
ent Share
Impressions 28,582
Clicks 436
Spend $ 480.29
Purchases (FB Pixel) 10
Your Page Here
Sponsored
Your Message Here
Your Headline Here
Headline copy here Learn More
541 26 Comments 87 Shares
Like Comm
ent Share
Impressions 10,738
Clicks 172
Spend $ 239.00
Purchases (FB Pixel) 6
Your Page Here
Sponsored
Your Message Here
Your Headline Here
Headline copy here Learn More
541 26 Comments 87 Shares
Like Comm
ent Share
Impressions 6,732
Clicks 102
Spend $ 106.88
Purchases (FB Pixel) 1
Your Page Here
Sponsored
Your Message Here
Your Headline Here
Headline copy here Learn More
541 26 Comments 87 Shares
Like Comm
ent Share
Impressions 5,946
Clicks 76
Spend $v80.53
Purchases (FB Pixel) 0
Your Page Here
Sponsored
Your Message Here
Your Headline Here
Headline copy here Learn More
541 26 Comments 87 Shares
Like Comm
ent Share
Impressions 5,405
Clicks 63
Spend $ 91.12
Purchases (FB Pixel) 2
Your Page Here
Sponsored
Your Message Here
Your Headline Here
Headline copy here Learn More
541 26 Comments 87 Shares
Like Comm
ent Share
Impressions 4,742
Clicks 73
Spend $60.60
Purchases (FB Pixel) 0
Your Page Here
Sponsored
Your Message Here
Your Headline Here
Headline copy here Learn More
541 26 Comments 87 Shares
Like Comm
ent Share
Impressions 4,527
Clicks 228
Spend $ 68.78
Purchases (FB Pixel) 1
Your Page Here
Sponsored
Your Message Here
Your Headline Here
Headline copy here Learn More
541 26 Comments 87 Shares
Like Comm
ent Share
Impressions 3,929
Clicks 22
Spend $ 61.64
Purchases (FB Pixel) 1
Your Page Here
Sponsored
Your Message Here
Your Headline Here
Headline copy here Learn More
541 26 Comments 87 Shares
Like Comm
ent Share
Impressions 3,812
Clicks 49
Spend $ 66.98
Purchases (FB Pixel) 2
Your Page Here
Sponsored
Your Message Here
Your Headline Here
Headline copy here Learn More
541 26 Comments 87 Shares
Like Comm
ent Share
Impressions 3,801
Clicks 30
Spend $ 97.12
Purchases (FB Pixel) 0
FACEBOOK ADS - DEMOGRAPHIC PERFORMANCE
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
Impressions Clicks
Clicks
Impressions
1 89,403
25
2,31 5
Region1
Region2
0 25k 50k 75k 1 00k 1 25k 1 50k 1 75k 200k 225k
0 300 600 900 1 200 1 500 1 800 21 00 2400 2700
Impressions Clicks
Clicks
Impressions
1 89,403
25
2,31 5
Region1
Region2
0 25k 50k 75k 1 00k 1 25k 1 50k 1 75k 200k 225k
0 300 600 900 1 200 1 500 1 800 21 00 2400 2700
PLATFORM PERFORMANCE
Instagram 1373 (59.31%)
Facebook 940(40.60%)
AudienceNetwork 2 (0.09%)
Messenger 0(0.00%)
PLATFORM PERFORMANCE
Instagram 1373 (59.31%)
Facebook 940(40.60%)
AudienceNetwork 2 (0.09%)
Messenger 0(0.00%)
AGE PERFORMANCE
25-34 1515 (65.44%)
35-44 749 (32.35%)
45-54 43 (1.86%)
18-24 4(0.17%)
55-64 3 (0.13%)
13-17 1 (0.04%)
65+ 0(0.00%)
AGE PERFORMANCE
25-34 1515 (65.44%)
35-44 749 (32.35%)
45-54 43 (1.86%)
18-24 4(0.17%)
55-64 3 (0.13%)
13-17 1 (0.04%)
65+ 0(0.00%)
GENDER PERFORMANCE
Female 2297 (99.22%)
Male 17 (0.73%)
Unknown 1 (0.04%)
GENDER PERFORMANCE
Female 2297 (99.22%)
Male 17 (0.73%)
Unknown 1 (0.04%)
PERFORMANCE BY REGION
Region 1
Region 1
Impressions
189,403
25
Clicks
2,315
0
Posts
TIK TOK ADS - PERFORMANCE OVERVIEW
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
The number of times your advertisements were
clicked by users
Clicks

1,419

29,665 (-95.22%)
The number of times your advertisements were
clicked by users
Clicks

1,419

29,665 (-95.22%)
The total number of completed actions generated
by your ad
Result

88

605 (-85.45%)
The total number of completed actions generated
by your ad
Result

88

605 (-85.45%)
The number of unique individuals who see your ad
on TikTok
Reach

122K

1.51M (-91.92%)
The number of unique individuals who see your ad
on TikTok
Reach

122K

1.51M (-91.92%)
The total number of engagements on your Tik Tok
ads
Engagements

3,175

86,189 (-96.32%)
The total number of engagements on your Tik Tok
ads
Engagements

3,175

86,189 (-96.32%)
The number of times your ad is shown to end users
Impressions

248K

3.99M (-93.78%)
The number of times your ad is shown to end users
Impressions

248K

3.99M (-93.78%)
The average amount spent on acquiring a lead
through Tik Tok
CPA

$28.41

$42.33 (-32.88%)
The average amount spent on acquiring a lead
through Tik Tok
CPA

$28.41

$42.33 (-32.88%)
The average amount spent on Tik Tok to show your
ad 1000 times
CPM

$10.08

$6.42 (57.01%)
The average amount spent on Tik Tok to show your
ad 1000 times
CPM

$10.08

$6.42 (57.01%)
The total number of times your video was viewed
on Tik Tok
Video Views

238K

3.80M (-93.75%)
The total number of times your video was viewed
on Tik Tok
Video Views

238K

3.80M (-93.75%)
The ratio of dicks to impressions for your ads
CTR(%)

0.57%

0.74% (-0.17%)
The ratio of dicks to impressions for your ads
CTR(%)

0.57%

0.74% (-0.17%)
The average cost you pay for each click on your ad
on TikTok
CPC

$1.76

$0.86 (104.65%)
The average cost you pay for each click on your ad
on TikTok
CPC

$1.76

$0.86 (104.65%)
The amount spent on running ads across Tik Tok
platform
Total Cost

$ 2,500.00

$25,608.52 (-90.24%)
The amount spent on running ads across Tik Tok
platform
Total Cost

$ 2,500.00

$25,608.52 (-90.24%)
The ratio of dicks to results on the ads that are run
on TikTok
Result Rate (%)

6.2%

2.04% (4.16%)
The ratio of dicks to results on the ads that are run
on TikTok
Result Rate (%)

6.2%

2.04% (4.16%)
PERFORMANCE - LAST 12 MONTHS
J
ul 2023 6,075,554 38,856 0.64% $ 38,952.67 1 ,544 $ 25.23 1 1 0,974
J
un 2023 3,91 6,444 26,809 0.68% $ 23,493.87 1 ,823 $ 1 2.89 81 ,731
May 2023 3,1 07,323 22,893 0.74% $ 1 7,71 3.21 1 ,1 01 $ 1 6.09 67,952
Apr 2023 5,288,71 5 38,658 0.73% $ 30,1 65.70 1 ,494 $ 20.1 9 1 1 6,649
Mar 2023 5,075,091 32,1 34 0.63% $ 28,663.06 1 ,435 $ 1 9.97 97,1 44
Feb 2023 4,025,079 1 9,569 0.49% $ 20,635.49 1 ,1 1 0 $ 1 8.59 61 ,223
J
an 2023 2,780,455 21 ,734 0.78% $ 1 2,488.21 1 4,725 $ 22.54 61 ,030
Dec 2022 769,1 70 7,487 0.97% $ 7,000.00 247 $ 28.34 1 8,1 49
Nov 2022 247,969 1 ,41 9 0.57% $ 2,500.00 88 $ 28.41 3,1 75
Oct 2022 4,1 1 9,574 30,572 0.74% $ 26,480.98 630 $ 42.03 88,484
Sep 2022 3,265,1 24 22,964 0.7% $ 22,355.74 692 $ 32.31 63,367
Aug 2022 2,667,344 23,902 0.9% $ 1 3,91 0.92 4,682 $ 1 1 .81 75,677
Impressions Cl icks CTR(% ) Total Cost Result CPA Engagem
ents
41,337,842
Total 286,997 0.69 (%) $ 244,359.35 29,571 $ 20.54 845,555
TIK TOK ADS - CAMPAIGN AND ADGRUOP OVERVIEW
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
PLACEMENT PERFORMANCE
TikTok 247,969 1 ,41 9
Impressions Clicks
PLATFORM PERFORMANCE
IPHONE 1 58,608 927
ANDROID 87,576 474
IPAD 1 ,785 1 8
Impressions Clicks
NETWORK PERFORMANCE
WIFI 1 93,324 1 ,1 22
2G 22,641 1 22
5G 1 7,1 54 95
4G 1 4,826 80
3G 24 0
UNKNOWN 0 0
Impressions Clicks
ADGRUOP PERFORMANCE
AdGroup1 1 09,784 +1 00.0% 628 +1 00.0% 0.57% +0.57% $ 1 ,394.92 +1 00.0% $ 2.22 +1 00.0% 51 +1 00.0% 81 3 +1 00.0% 1 06,005 +1 00.0%
AdGroup2 33,736 -90.57% 229 -91 .49% 0.68% -0.07% $ 1 86.1 6 -95.0% $ 0.81 -41 .73% 1 2 -87.5% 81 8 -87.59% 32,1 40 -90.63%
AdGroup3 24,338 +1 00.0% 86 +1 00.0% 0.35% +0.35% $ 21 5.41 +1 00.0% $ 2.50 +1 00.0% 3 +1 00.0% 1 1 8 +1 00.0% 23,1 74 +1 00.0%
AdGroup4 1 6,355 +1 00.0% 44 +1 00.0% 0.27% +0.27% $ 1 1 3.86 +1 00.0% $ 2.59 +1 00.0% 3 +1 00.0% 65 +1 00.0% 1 5,585 +1 00.0%
AdGroup5 1 0,584 +1 00.0% 31 +1 00.0% 0.29% +0.29% $ 1 38.41 +1 00.0% $ 4.46 +1 00.0% 2 +1 00.0% 99 +1 00.0% 1 0,01 9 +1 00.0%
AdGroup6 8,276 -97.98% 46 -97.96% 0.56% +0.01 % $ 57.53 -97.36% $ 1 .25 +28.87% 2 -97.1 % 1 46 -97.78% 7,931 -97.97%
AdGroup7 7,532 -98.24% 70 -97.85% 0.93% +0.1 7% $ 60.20 -97.1 % $ 0.86 +34.37% 4 -95.79% 1 83 -97.76% 7,263 -98.24%
AdGroup8 7,529 -97.08% 98 -96.92% 1 .3% +0.07% $ 60.1 5 -95.95% $ 0.61 +29.79% 1 -97.56% 308 -96.96% 7,086 -97.1 4%
AdGroup9 7,374 -97.05% 42 -96.91 % 0.57% +0.03% $ 58.78 -92.51 % $ 1 .40 +1 41 .38% 2 -94.1 2% 1 65 -96.35% 7,056 -97.06%
AdGroup1 0 7,252 -96.84% 50 -96.06% 0.69% +0.1 4% $ 59.94 -92.1 % $ 1 .20 +1 00.0% 0 -1 00.0% 1 77 -95.99% 6,926 -96.85%
Impressions Clicks CTR(%) Total Cost CPC Conversion Engagements Video Views
CAMPAIGN PERFORMANCE
Campaign1 1 61 ,061 +1 00.0% 789 +1 00.0% 0.49% +0.49% $ 1 ,862.60 +1 00.0% $ 2.36 +1 00.0% 59 +1 00.0% 1 ,095 +1 00.0% 1 54,783 +1 00.0%
Campaign2 48,994 -98.4% 359 -98.2% 0.73% +0.08% $ 41 7.31 -97.81 % $ 1 .1 6 +22.1 1 % 1 4 -97.1 8% 1 ,1 51 -97.96% 46,703 -98.4%
Campaign3 37,91 4 -91 .42% 271 -92.09% 0.71 % -0.07% $ 220.09 -95.36% $ 0.81 -41 .3% 1 5 -86.24% 929 -89.0% 36,1 89 -91 .45%
Impressions Clicks CTR(%) Total Cost CPC Conversion Engagements Video Views
Posts
TIK TOK ADS - AD/VIDEO PERFORMANCE
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
Impressions 50,631
Clicks 301
CTR(%) 0.59%
Reach 26,823
Video Views 48,761
Engagements 373
Total Cost $607.47
CPC $2.02
CPM $12.00
Result 20
Impressions 50,327
Clicks 299
CTR(%) 0.59
Reach 30,927
Video Views 48,762
Engagements 398
Total Cost $688.45
CPC $2.30
CPM $13.68
Result 29
Impressions 25,679
Clicks 175
CTR(%) 0.68
Reach 20,756
Video Views 24,335
Engagements 698
Total Cost $141.76
CPC $0.81
CPM $5.52
Result 8
Impressions 11,735
Clicks 35
CTR(%) 0.3%
Reach 10,072
Video Views 11,095
Engagements 47
Total Cost $77.76
CPC $2.22
CPM $6.63
Result 1
Impressions 10,998
Clicks 25
CTR(%) 0.23%
Reach 9,461
Video Views 10,437
Engagements 37
Total Cost $62.35
CPC $2.49
CPM $5.67
Result 1
Posts
TIK TOK ADS - DEMOGRAPHIC PERFORMANCE
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Crafted by
© Copyright ReportGarden Inc
GENDER PERFORMANCE
Fem
ale 1 29562 (52.25%)
Male 1 1 8407 (47.75%)
NONE 0 (0.00%)
GENDER PERFORMANCE
Fem
ale 1 29562 (52.25%)
Male 1 1 8407 (47.75%)
NONE 0 (0.00%)
AGE PERFORMANCE
25-34 years old 531 (37.42%)
35-44 years old 395 (27.84%)
1 8-24 years old 266 (1 8.75%)
45-54 years old 1 90 (1 3.39%)
55+ 27 (1 .90%)
1 3-1 7 years old 1 0 (0.70%)
NONE 0 (0.00%)
AGE PERFORMANCE
25-34 years old 531 (37.42%)
35-44 years old 395 (27.84%)
1 8-24 years old 266 (1 8.75%)
45-54 years old 1 90 (1 3.39%)
55+ 27 (1 .90%)
1 3-1 7 years old 1 0 (0.70%)
NONE 0 (0.00%)
LANGUAGE PERFORMANCE
English 24681 0 (99.53%)
Spanish 807 (0.33%)
Arabic 21 8 (0.09%)
Russian 86 (0.03%)
Vietnam
ese 27 (0.01 %)
Chinese 5 (0.00%)
Others 1 6 (0.01 %)
LANGUAGE PERFORMANCE
English 24681 0 (99.53%)
Spanish 807 (0.33%)
Arabic 21 8 (0.09%)
Russian 86 (0.03%)
Vietnam
ese 27 (0.01 %)
Chinese 5 (0.00%)
Others 1 6 (0.01 %)
PERFORMANCE BY REGION
Region 1 41 ,261 254
Region 2 1 2,006 59
Region 3 1 1 ,636 74
Region 4 9,335 46
Region 5 8,886 53
Region 6 8,046 35
Region 7 7,848 39
Region 8 6,587 31
Region 9 6,297 45
Region 1 0 5,661 23
Impressions Clicks
PERFORMANCE BY INTERESTS
Gam
es 247,271 1 ,41 1
Apparel & Accessories 247,1 98 1 ,41 2
News & Entertainm
ent 247,1 80 1 ,41 2
Food & Beverage 246,799 1 ,41 3
Beauty & Personal Care 244,31 2 1 ,401
Apps 234,709 1 ,360
Financial Services 231 ,236 1 ,343
Appliances 224,791 1 ,342
Sports & Outdoors 209,623 1 ,251
Vehicles & Transportation 207,637 1 ,250
Impressions Clicks
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Social Media Paid Ads Performance Report.pdf

  • 1. Crafted by Social Media Paid Ads Performance Report Crafted by
  • 2. PINTEREST ADS - PERFORMANCE OVERVIEW Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc The number of times your advertisements were clicked by users Pin Clicks
 1,724 2,743 (-37.15%) The number of times your advertisements were clicked by users Pin Clicks
 1,724 2,743 (-37.15%) The total number of completed actions generated by your ad Total Conversions
 833 1,456 ( -42.79%) The total number of completed actions generated by your ad Total Conversions
 833 1,456 ( -42.79%) The number of unique individuals who see your ad on Pinterest Reach
 129K 149K ( -13.41%) The number of unique individuals who see your ad on Pinterest Reach
 129K 149K ( -13.41%) The average duration upto which the ads were viewed on promoted pins Total Average play watch time
 00:00:03 00:00:03 ( 6.09%) The average duration upto which the ads were viewed on promoted pins Total Average play watch time
 00:00:03 00:00:03 ( 6.09%) The number of times your ad is shown to end users Total Impressions
 249K 280K ( -10.87%) The number of times your ad is shown to end users Total Impressions
 249K 280K ( -10.87%) The total number of times the videos in the promoted pin were viewed on Pinterest Total Video Views
 41,602 93,448 ( -55.48%) The total number of times the videos in the promoted pin were viewed on Pinterest Total Video Views
 41,602 93,448 ( -55.48%) The average amount spent on Pinterest to show your ad 1000 times CPM
 $ 4.87 $ 6.32 ( -22.95%) The average amount spent on Pinterest to show your ad 1000 times CPM
 $ 4.87 $ 6.32 ( -22.95%) The average cost spent on Pinterest platform for each video viewed Cost Per Video View
 $ 0.03 $ 0.02 ( 53.14%) The average cost spent on Pinterest platform for each video viewed Cost Per Video View
 $ 0.03 $ 0.02 ( 53.14%) The ratio of clicks to impressions for your ads Total CTR
 1 1 ( -29.48%) The ratio of clicks to impressions for your ads Total CTR
 1 1 ( -29.48%) The average cost you pay for each click on your ad on Pinterest Cost Per Click
 $ 0.65 $ 0.60 ( 8.33%) The average cost you pay for each click on your ad on Pinterest Cost Per Click
 $ 0.65 $ 0.60 ( 8.33%) The amount spent on running ads across Pinterest platform Spend
 $ 1,116.08 $1,639.23 ( -31.91%) The amount spent on running ads across Pinterest platform Spend
 $ 1,116.08 $1,639.23 ( -31.91%) The total number of engagements taken on promoted pins on Pinterest Total Engagements
 2,359 3,626 ( -36.94%) The total number of engagements taken on promoted pins on Pinterest Total Engagements
 2,359 3,626 ( -36.94%) PERFORMANCE - LAST 12 MONTHS Dec 2022 Nov 2022 Oct 2022 Sep 2022 Aug 2022 Jul 2022 Total Total Impressions 15,334 249,396 284,263 115,557 139,999 295,624 1,100,173 Spend $ 0.00 $ 1,116.08 $ 1,670.56 $ 951.70 $ 1,001.01 $ 1,954.51 $ 6,693.85
  • 3. PINTEREST ADS - AD/VIDEO PERFORMANCE Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc Total Impressions 124,771 Pin Clicks 73 Total CTR 0 Spend $ 472.05 Cost per click $ 6.47 CPM $ 3.79 Total Engagements 348 Total Video Views 0 Total Videos 25% complete 0 Total Videos 50% complete 0 Total Videos 75% complete 0 Total Videos 100% complete 0 Total Impressions 10,398 Pin Clicks 186 Total CTR 2 Spend $ 40.00 Cost per click $ 0.22 CPM $ 3.91 Total Engagements 274 Total Video Views 0 Total Videos 25% complete 0 Total Videos 50% complete 0 Total Videos 75% complete 0 Total Videos 100% complete 0 Total Impressions 34,527 Pin Clicks 458 Total CTR 1 Spend $ 227.65 Cost per click $ 0.50 CPM $ 7.17 Total Engagements 560 Total Video Views 19,829 Total Videos 25% complete 14,691 Total Videos 50% complete 5,704 Total Videos 75% complete 2,898 Total Videos 100% complete 1,734 Total Impressions 3,230 Pin Clicks 28 Total CTR 1 Spend $ 15.00 Cost per click $ 0.56 CPM $ 5.21 Total Engagements 32 Total Video Views 1,842 Total Videos 25% complete 1,298 Total Videos 50% complete 516 Total Videos 75% complete 227 Total Videos 100% complete 150 Total Impressions 31,596 Pin Clicks 451 Total CTR 1 Spend $ 188.42 Cost per click $ 0.42 CPM $ 6.24 Total Engagements 515 Total Video Views 16,089 Total Videos 25% complete 21,654 Total Videos 50% complete 11,655 Total Videos 75% complete 6,595 Total Videos 100% complete 4,328 Total Impressions 2,207 Pin Clicks 24 Total CTR 1 Spend $ 11.90 Cost per click $ 0.50 CPM $ 5.93 Total Engagements 26 Total Video Views 0 Total Videos 25% complete 0 Total Videos 50% complete 0 Total Videos 75% complete 0 Total Videos 100% complete 0 Total Impressions 23,058 Pin Clicks 174 Total CTR 1 Spend $ 141.84 Cost per click $ 0.82 CPM $6.18 Total Engagements 261 Total Video Views 142 Total Videos 25% complete 121 Total Videos 50% complete 60 Total Videos 75% complete 50 Total Videos 100% complete 38 Total Impressions 1,884 Pin Clicks 12 Total CTR 1 Spend $ 7.90 Cost per click $ 0.66 CPM $ 4.20 Total Engagements 16 Total Video Views 1,099 Total Videos 25% complete 625 Total Videos 50% complete 253 Total Videos 75% complete 132 Total Videos 100% complete 81 Total Impressions 12,570 Pin Clicks 258 Total CTR 2 Spend $ 0.00 Cost per click $ 0.00 CPM $ 0.00 Total Engagements 268 Total Video Views 1,975 Total Videos 25% complete 2,120 Total Videos 50% complete 1,440 Total Videos 75% complete 978 Total Videos 100% complete 751 Total Impressions 1,377 Pin Clicks 27 Total CTR 2 Spend $ 0.00 Cost per click $ 0.00 CPM $ 0.00 Total Engagements 26 Total Video Views 0 Total Videos 25% complete 0 Total Videos 50% complete 0 Total Videos 75% complete 0 Total Videos 100% complete 0
  • 4. PINTEREST ADS - CAMPAIGN AND ADGROUP OVERVIEW Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc CAMPAIGN PERFORMANCE Campaign 1 Campaign 2 Campaign 3 Campaign 4 Campaign 5 Campaign 6 Campaign 7 Campaign 8 Campaign 9 Campaign 10 Total Impressions 124,771 +89.61% 51,864 -63.71% 23,058 +41.8% 14,706 -16.6% 12,570 +2.41% 10,398 -10.0% 9,329 -10.12% 1,377 -13.56% 698 0.0% 249 -26.55% Pin Clicks 73 +58.7% 668 -59.42% 174 +11.54% 194 -13.0% 258 -4.44% 186 -0.53% 116 -2.52% 27 -65.38% 4 +33.33% 14 +180.0% Total CTR 0-16.31% 1 +11.82% 1 -21.35% 1 +4.32% 2 -6.7% 2 +10.52% 1 +8.45% 2 -59.95% 1 +33.34% 6 +281.21% Spend $472.05 +57.35% $383.20 -66.46% $141.84 +55.22% $38.99 +11.71% $0.00 0.0% $40.00 +13.56% $40.00 +13.39% $0.00 0.0% $0.00 0.0% $0.00 0.0% Total Conversions 3 +50.0% 314 -67.46% 169 +116.67% 28 -24.32% 14 +16.67% 204 -27.92% 99 +25.32% 0 0.0% 0 0.0% 2 +100.0% Total Video Views 0 0.0% 26,582 -65.02% 142 +26.79% 7,003 -20.19% 1,975 -6.13% 0 0.0% 5,637 -9.42% 0 0.0% 203 -3.79% 0 0.0% ADGRUOP PERFORMANCE AdGroup 1 AdGroup 2 AdGroup 3 AdGroup 4 AdGroup 5 AdGroup 6 AdGroup 7 AdGroup 8 AdGroup 9 AdGroup 10 Total Impressions 124,771 +89.61% 49,107 -62.56% 23,058 +41.8% 14,706 -16.6% 12,570 +2.41% 10,398 -10.0% 9,329 -10.12% 2,757 -76.56% 1,377 -13.56% 690 +2.22% Pin Clicks 73 +58.7% 651 -58.77% 174 +11.54% 194 -13.0% 258 -4.44% 186 -0.53% 116 -2.52% 17 -74.63% 27 -65.38% 4 +100.0% Total CTR 0-16.31% 1 +10.11% 1 -21.35% 1 +4.32% 2 -6.7% 2 +10.52% 1 +8.45% 1 +8.25% 2 -59.95% 1 +95.65% Spend $472.05 +57.35% $371.13 -65.53% $141.84 +55.22% $38.99 +11.71% $0.00 0.0% $40.00 +13.56% $40.00 +13.39% $12.07 -81.68% $0.00 0.0% $0.00 0.0% Total Conversions 3 +50.0% 313 -67.09% 169 +116.67% 28 -24.32% 14 +16.67% 204 -27.92% 99 +25.32% 1 -92.86% 0 0.0% 0 0.0% Total Video Views 0 0.0% 25,483 -64.53% 142 +26.79% 7,003 -20.19% 1,975 -6.13% 0 0.0% 5,637 -9.42% 1,099 -73.49% 0 0.0% 202 -1.94%
  • 5. Posts TWITTER ADS - PERFORMANCE OVERVIEW Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc The number of times your advertisements were clicked by users Clicks
 149 0 (100.00%) The number of times your advertisements were clicked by users Clicks
 149 0 (100.00%) The total no of retweets on the promoted tweets Retweets
 1 0 (100.00%) The total no of retweets on the promoted tweets Retweets
 1 0 (100.00%) The number of times your ad is shown to end users Impressions
 21,296 0 (100.00%) The number of times your ad is shown to end users Impressions
 21,296 0 (100.00%) Total amount spent on promoting selected tweets on Twitter platform Spend
 € 100.00 € 0.00 (100.00%) Total amount spent on promoting selected tweets on Twitter platform Spend
 € 100.00 € 0.00 (100.00%) The average amount amount spent to get an engagement on the platform CPE
 € 0.52 €0.00 (100.00%) The average amount amount spent to get an engagement on the platform CPE
 € 0.52 €0.00 (100.00%) The amount spent to show an ad on the platform 1000 times CPM
 € 4.70 €0.00 (100.00%) The amount spent to show an ad on the platform 1000 times CPM
 € 4.70 €0.00 (100.00%) The total number of likes obtained on the promoted tweets Likes
 4 0 (100.00%) The total number of likes obtained on the promoted tweets Likes
 4 0 (100.00%) The total number of actions taken on the promoted tweets Engagements
 194 0 (100.00%) The total number of actions taken on the promoted tweets Engagements
 194 0 (100.00%) CAMPAIGN PERFORMANCE Engagement Allgemein Ticketverlosung 2021 FameLab 2023 Total Impressions 21,296 0 0 21,296 Clicks 149 0 0 149 Engagements 194 0 0 194 Spend €100.00 €0.00 €0.00 €100.00 KEYWORDS PERFORMANCE Digital digitalisierung Karlsruhe Cybersecurity Total Impressions 11,668 2,637 1,366 1,187 16,868 Clicks 89 21 8 12 130 Engagements 120 29 12 13 174 Spend € 56.91 € 14.30 € 6.25 € 10.20 € 87.66 LANGUAGE PERFORMANCE German English Turkish Spanish Japanese Persian Total Impressions 21,296 13,587 637 352 244 149 37,003 Clicks 149 95 6 3 0 1 258 Engagements 194 128 7 5 0 1 343 Spend €100.00 € 64.00 € 4.07 € 3.53 € 0.00 € 0.46 € 175.67 INTEREST PERFORMANCE Dogs Tech news Comedy (Hobbies, interests) Science news Space and astronomy Music festivals and concerts Total Impressions 19,720 19,671 18,301 18,067 17,634 17,455 3,99,079 Clicks 138 143 132 135 131 128 3,004 Engagements 182 185 173 177 169 163 3,397 Spend € 95.55 € 95.65 € 89.26 € 92.26 € 87.61 € 81.78 € 2,001.77
  • 6. Posts LINKEDEIN ADS - PERFORMANCE OVERVIEW Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc The number of times your advertisements were dicked by users Clicks
 741 425 (74.35%) The number of times your advertisements were dicked by users Clicks
 741 425 (74.35%) The number of times promoted posts were shared on Linkedin Shares
 2 1 (100.00%) The number of times promoted posts were shared on Linkedin Shares
 2 1 (100.00%) The average cost incurred to get a click on the ads CPC
 € 8.62 € 6.82 ( 26.39%) The average cost incurred to get a click on the ads CPC
 € 8.62 € 6.82 ( 26.39%) The percentage of users who have engaged with your promoted posts Engagement Rate
 1.09% 1.27% (-0.18%) The percentage of users who have engaged with your promoted posts Engagement Rate
 1.09% 1.27% (-0.18%) The number of times your ad is shown to end users Impressions
 200K 101K (97.72%) The number of times your ad is shown to end users Impressions
 200K 101K (97.72%) Total number of times users interacted with your promoted post on LinkedIn Total Engagements
 2,192 1,288 (70.19%) Total number of times users interacted with your promoted post on LinkedIn Total Engagements
 2,192 1,288 (70.19%) The total number of times the videos in the promoted pins were viewed on Pinterest CPM
 $ 4.87 $ 6.32 ( -22.95%) The total number of times the videos in the promoted pins were viewed on Pinterest CPM
 $ 4.87 $ 6.32 ( -22.95%) The number of times users took an action after clicking on your ad Conversion Count
 7 3 (133.33%) The number of times users took an action after clicking on your ad Conversion Count
 7 3 (133.33%) The ratio of clicks to impressions of the ads that were showed to users CTR
 0.37% 0.42% (-0.05%) The ratio of clicks to impressions of the ads that were showed to users CTR
 0.37% 0.42% (-0.05%) The number of times promoted posts were liked on LinkedIn Likes
 91 48 ( 89.58%) The number of times promoted posts were liked on LinkedIn Likes
 91 48 ( 89.58%) The amount spent on running ads across Pinterest platform Cost
 € 6,385.83 € 2,900.00 (120.20%) The amount spent on running ads across Pinterest platform Cost
 € 6,385.83 € 2,900.00 (120.20%) The number of times user commented on promoted posts on Linkedin Comments
 3 2 (50.00%) The number of times user commented on promoted posts on Linkedin Comments
 3 2 (50.00%) PERFORMANCE - LAST 12 MONTHS Jul 2023 Jun 2023 May 2023 Apr 2023 Mar 2023 Feb 2023 Jan 2023 Dec 2023 Nov 2023 Oct 2023 Sep 2023 Aug 2023 Total Impressions 165,624 0 146.697 200,625 46,611 211,031 22,293 335,255 200,356 101,334 133,816 129,918 1,693,560 Clicks 734 0 609 811 157 724 102 1,323 741 425 435 527 6,588 CTR 0.44 0.0% 0.42% 0.4% 0.34% 0.34% 0.46% 0.39% 0.37% 0.42% 0.33% 0.41% 0.39% Cost € 4,691.28 €0.00 €4.700.00 € 5,638.07 €911.58 € 4,627.91 €516.59 € 8,803.87 € 6,385.83 € 2,900.00 € 3,884.95 € 3,221.91 € 46,281.89 Conversion Count 1 0 6 3 0 2 3 3 7 3 2 0 38
  • 7. LINKEDEIN ADS - CAMPAIGN AND ADGROUP OVERVIEW Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc CAMPAIGN PERFORMANCE Campaign 1 Campaign 2 Campaign 3 Campaign 4 Campaign 5 Campaign 6 Campaign 7 Campaign 8 Campaign 9 Campaign 10 Impressions 48,769 +100.0% 21,885 +100.0% 18,489 +100.0% 17,120 +100.0% 15,319 +100.0% 14,857 +100.0% 14,618 +100.0% 14,166 +100.0% 14,006 +100.0% 11,100 +100.0% Clicks 152 +100.0% 65 +100.0% 68 +100.0% 73 +100.0% 39 +100.0% 68 +100.0% 60 +100.0% 74 +100.0% 51 +100.0% 55 +100.0% CTR 0.31% +0.31% 0.3% +0.3% 0.37% +0.37% 0.43% +0.43% 0.25% +0.25% 0.46% +0.46% 0.41% +0.41% 0.52% +0.52% 0.36% +0.36% 0.5% +0.5% Cost €1,500.00 +100.0% €722.95 +100.0% € 500.00 +100.0% € 600.00 +100.0% € 200.00 +100.0% € 500.00 +100.0% € 500.00 +100.0% € 500.00 +100.0% € 500.00 +100.0% €500.00 +100.0% Total Engagements 513 +100.0% 135 +100.0% 188 +100.0% 203 +100.0% 88 +100.0% 231 +100.0% 147 +100.0% 331 +100.0% 115 +100.0% 136 +100.0% Engagements Rate 1.05% +1.05% 0.62% +0.62% 1.02% +1.02% 1.19% +1.19% 0.57% +0.57% 1.55% +1.55% 1.01% +1.01% 2.34% +2.34% 0.82% +0.82% 1.23% +1.23% Conversion Count 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 +100.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% CAMPAIGN GROUP PERFORMANCE Campaign 1 Campaign 2 Campaign 3 Campaign 4 Campaign 5 Campaign 6 Campaign 7 Campaign 8 Campaign 9 Impressions 67,177 +31.43% 48,769 +100.0% 25,718 +31.9% 24,412 +19.88% 15,319 +100.0% 14,857 +43.41% 2,112 +100.0% 1,135 +100.0% 857 +100.0% Clicks 263 +15.35% 152 +100.0% 115 +125.49% 88 -10.2% 39 +100.0% 68 +41.67% 8 +100.0% 3 +100.0% 5 +100.0% CTR 0.39% -0.06% 0.31% +0.31% 0.45% +0.19% 0.36% -0.12% 0.25% +0.25% 0.46% +0.0% 0.38% +0.38% 0.26% +0.26% 0.58% +0.58% Cost €2,322.95 +45.18% €1,500.00 +100.0% €1,000.00 +150.0% € 800.00 +33.33% € 200.00 +100.0% € 500.00 +66.67% €22.24 +100.0% €23.65 +100.0% €16.99 +100.0% Total Engagements 784 +0.51% 513 +100.0% 283 +146.09% 251 +5.02% 88 +100.0% 232 +50.65% 17 +100.0% 12 +100.0% 12 +100.0% Engagements Rate 1.17% -0.36% 1.05% +1.05% 1.1% +0.51% 1.03% -0.14% 0.57% +0.57% 1.56% +0.07% 0.8% +0.8% 1.06% +1.06% 1.4% +1.4% Conversion Count 0 0.0% 0 0.0% 0 0.0% 6 +100.0% 0 0.0% 1 +100.0% 0 0.0% 0 0.0% 0 0.0%
  • 8. Posts LINKEDIN ADS - SPONSORED UPDATES PERFORMANCE Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc Impressions 37,585 Clicks 114 CTR 0.3% Cost €1,197.90 Likes 17 Comments 0 Shares 0 Total Engagement 418 Engagement Rate 1.11 Conversion Count 0 Impressions 17,120 Clicks 73 CTR 0.43% Cost € 600.00 Likes 7 Comments 1 Shares 0 Total Engagement 203 Engagement Rate 1.19% Conversion Count 0 Impressions 12,035 Clicks 69 CTR 0.57 Cost € 433.17 Likes 9 Comments 0 Shares 0 Total Engagement 307 Engagement Rate 2.55 Conversion Count 0 Impressions 18,489 Clicks 68 CTR 0.37 Cost € 500.00 Likes 9 Comments 1 Shares 0 Total Engagement 188 Engagement Rate 1.02% Conversion Count 0 Impressions 14,857 Clicks 68 CTR 0.46 Cost € 500.00 Likes 5 Comments 1 Shares 0 Total Engagement 231 Engagement Rate 1.55 Conversion Count 1
  • 9. Posts LINKEDIN ADS - DEMOGRAPHIC PERFORMANCE Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc 1 1 to 50 Em ployees 760 (28.74%) 51 to 200 Em ployees 687 (25.98%) 201 to 500 Em ployees 478 (1 8.08%) 501 to 1 000 Em ployees 31 1 (1 1 .76%) 2 to 1 0 Em ployees 1 90 (7.1 9%) 1 001 to 5000 Em ployees 1 1 0 (4.1 6%) Self Em ployed 55 (2.08%) 1 0001 or m ore Em ployees 38 (1 .44%) 5001 to 1 0000 Em ployees 1 5 (0.57%) ENGAGEMENTS BY ORG SIZE 1 1 to 50 Em ployees 760 (28.74%) 51 to 200 Em ployees 687 (25.98%) 201 to 500 Em ployees 478 (1 8.08%) 501 to 1 000 Em ployees 31 1 (1 1 .76%) 2 to 1 0 Em ployees 1 90 (7.1 9%) 1 001 to 5000 Em ployees 1 1 0 (4.1 6%) Self Em ployed 55 (2.08%) 1 0001 or m ore Em ployees 38 (1 .44%) 5001 to 1 0000 Em ployees 1 5 (0.57%) ENGAGEMENTS BY ORG SIZE Hospitals and Health Care 220 (1 8.79%) Business Consulting and Services 1 60 (1 3.66%) Medical Practices 1 35 (1 1 .53%) Machinery Manufacturing 1 33 (1 1 .36%) Construction 1 01 (8.63%) IT Services and IT Consulting 97 (8.28%) Food and Beverage Services 85 (7.26%) Governm ent Adm inistration 84 (7.1 7%) Retail 79 (6.75%) Legal Services 77 (6.58%) ENGAGEMENTS BY INDUSTRY Hospitals and Health Care 220 (1 8.79%) Business Consulting and Services 1 60 (1 3.66%) Medical Practices 1 35 (1 1 .53%) Machinery Manufacturing 1 33 (1 1 .36%) Construction 1 01 (8.63%) IT Services and IT Consulting 97 (8.28%) Food and Beverage Services 85 (7.26%) Governm ent Adm inistration 84 (7.1 7%) Retail 79 (6.75%) Legal Services 77 (6.58%) ENGAGEMENTS BY INDUSTRY Quality Assurance 750 (29.33%) Business Developm ent 41 7 (1 6.31 %) Operations 321 (1 2.55%) Sales 306 (1 1 .97%) Inform ation Technology 1 94 (7.59%) Com m unity & Social Services 1 71 (6.69%) Healthcare Services 1 1 4 (4.46%) Legal 1 1 3 (4.42%) Education 86 (3.36%) Program& Product Managem ent 85 (3.32%) ENGAGEMENTS BY JOB TITLE Quality Assurance 750 (29.33%) Business Developm ent 41 7 (1 6.31 %) Operations 321 (1 2.55%) Sales 306 (1 1 .97%) Inform ation Technology 1 94 (7.59%) Com m unity & Social Services 1 71 (6.69%) Healthcare Services 1 1 4 (4.46%) Legal 1 1 3 (4.42%) Education 86 (3.36%) Program& Product Managem ent 85 (3.32%) ENGAGEMENTS BY JOB TITLE Senior 758 (33.32%) Entry-level 575 (25.27%) Manager 307 (1 3.49%) Owner 231 (1 0.1 5%) Director 1 87 (8.22%) Chief X Officer (CxO) 78 (3.43%) Partner 73 (3.21 %) Vice President (VP) 51 (2.24%) Training 9 (0.40%) Unpaid 6 (0.26%) ENGAGEMENTS BY SENIORITY Senior 758 (33.32%) Entry-level 575 (25.27%) Manager 307 (1 3.49%) Owner 231 (1 0.1 5%) Director 1 87 (8.22%) Chief X Officer (CxO) 78 (3.43%) Partner 73 (3.21 %) Vice President (VP) 51 (2.24%) Training 9 (0.40%) Unpaid 6 (0.26%) ENGAGEMENTS BY SENIORITY PERFORMANCE BY REGION Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 Impressions 70,903 31,230 30,150 23,981 23,296 15,466 11,841 11,035 9,027 8,413 Clicks 251 111 105 78 75 59 50 39 24 30 Total Engagements 719 345 333 265 221 183 136 115 83 98
  • 10. GLOSSARY DIMENSIONS METRICS TERMINOLOGY Campaigns: Structured sets of ad groups and ads with a shared objective, budget, and targeting, used to organize and manage online advertising efforts Ad groups: Subdivisions within campaigns that contain related keywords and ads, enabling advertisers to organize and optimize their advertising efforts effectively. Video Ad: These ads are displayed on various platforms, induding YouTube and other websites within the Google Display Network, and typically indude visual and audio elements to engage and capture the attention of viewers. Video ads can range from short pre-roll ads before a video to longer standalone ads and are an effective way to deliver compelling storytelling and messaging to a targeted audience Conversions: Desired actions taken by users after
 interacting with an ad, eg, a purchase, submitting a form, or signing up, indicating successful outcomes for advertisers. Clicks: The number of times users interacted with an ad by dicking on it, indicating engagement and potential interest in the advertised offering. Impressions: The number of times an ad is displayed to users on websites or search engine results pages, providing potential visibility and exposure. CTR (Click-Through Rate): The percentage of impressions that resulted in dicks, used to measure ad effectiveness and user engagement. Cost: The total amount spent on advertising, representing the financial investment made by advertisers to display their ads and attract potential customers. Cost/Conversion: The average cost incurred to achieve a single conversion, providing insights into the efficiency and profitability of advertising campaigns. Video View Rate: The video view rate is a metric used in Google YouTube Ads that represents the percentage of ad impressions that resulted in a view. It measures the effectiveness of the ad in capturing viewers' attention and encouraging them to watch the video. A higher view rate generally indicates a more engaging and compelling video ad. Search: A type of advertising that displays ads on
 search engine results pages (SERPs) in response to users' search queries, allowing advertisers to target specific keywords and reach users actively searching for relevant information or products. Targeting: The process of selecting specific criteria, such as demographics, interests, or behaviors, to reach a particular audience segment with relevant ads, maximizing the chances of generating desired actions or conversions. Headline: The primary line of text in an ad that
 captures attention and provides a concise summary of the offering, often displayed prominently to attract users' interest. Description: Additional text accompanying an ad that expands upon the headline, providing more details or benefits about the product, service, or offer to further
 persuade users to dick or engage. CTA (Call-to-Action): A statement or instruction in an ad that prompts users to take a specific action, such as "Buy Now" or "Sign Up," aiming to drive conversions and guide users towards desired outcomes. Crafted by © Copyright ReportGarden Inc
  • 11. Posts SOCIAL ADS - PERFORMANCE OVERVIEW Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc 1 . N o v 3 . N o v 5 . N o v 7 . N o v 9 . N o v 1 1 . N o v 1 3 . N o v 1 5 . N o v 1 7 . N o v 1 9 . N o v 2 1 . N o v 2 3 . N o v 2 5 . N o v 2 7 . N o v 2 9 . N o v 0 500 1 000 Cost ($) DAILY SPEND BY CHANNEL LinkedIn Ads LinkedIn Ads Facebook Ads Facebook Ads Twitter Ads Twitter Ads Pinterest Ads Pinterest Ads TikTok Ads TikTok Ads 1 . N o v 3 . N o v 5 . N o v 7 . N o v 9 . N o v 1 1 . N o v 1 3 . N o v 1 5 . N o v 1 7 . N o v 1 9 . N o v 2 1 . N o v 2 3 . N o v 2 5 . N o v 2 7 . N o v 2 9 . N o v 0 500 1 000 Cost ($) DAILY SPEND BY CHANNEL LinkedIn Ads LinkedIn Ads Facebook Ads Facebook Ads Twitter Ads Twitter Ads Pinterest Ads Pinterest Ads TikTok Ads TikTok Ads 1 . N o v 3 . N o v 5 . N o v 7 . N o v 9 . N o v 1 1 . N o v 1 3 . N o v 1 5 . N o v 1 7 . N o v 1 9 . N o v 2 1 . N o v 2 3 . N o v 2 5 . N o v 2 7 . N o v 2 9 . N o v 0 250 500 750 Clicks DAILY CLICKS BY CHANNEL LinkedIn Ads LinkedIn Ads Facebook Ads Facebook Ads Twitter Ads Twitter Ads Pinterest Ads Pinterest Ads TikTok Ads TikTok Ads 1 . N o v 3 . N o v 5 . N o v 7 . N o v 9 . N o v 1 1 . N o v 1 3 . N o v 1 5 . N o v 1 7 . N o v 1 9 . N o v 2 1 . N o v 2 3 . N o v 2 5 . N o v 2 7 . N o v 2 9 . N o v 0 250 500 750 Clicks DAILY CLICKS BY CHANNEL LinkedIn Ads LinkedIn Ads Facebook Ads Facebook Ads Twitter Ads Twitter Ads Pinterest Ads Pinterest Ads TikTok Ads TikTok Ads 1 . N o v 3 . N o v 5 . N o v 7 . N o v 9 . N o v 1 1 . N o v 1 3 . N o v 1 5 . N o v 1 7 . N o v 1 9 . N o v 2 1 . N o v 2 3 . N o v 2 5 . N o v 2 7 . N o v 2 9 . N o v 0 50k 1 00k Impressions DAILY IMPRESSIONS BY CHANNEL LinkedIn Ads LinkedIn Ads Facebook Ads Facebook Ads Twitter Ads Twitter Ads Pinterest Ads Pinterest Ads TikTok Ads TikTok Ads 1 . N o v 3 . N o v 5 . N o v 7 . N o v 9 . N o v 1 1 . N o v 1 3 . N o v 1 5 . N o v 1 7 . N o v 1 9 . N o v 2 1 . N o v 2 3 . N o v 2 5 . N o v 2 7 . N o v 2 9 . N o v 0 50k 1 00k Impressions DAILY IMPRESSIONS BY CHANNEL LinkedIn Ads LinkedIn Ads Facebook Ads Facebook Ads Twitter Ads Twitter Ads Pinterest Ads Pinterest Ads TikTok Ads TikTok Ads 1 . N o v 3 . N o v 5 . N o v 7 . N o v 9 . N o v 1 1 . N o v 1 3 . N o v 1 5 . N o v 1 7 . N o v 1 9 . N o v 2 1 . N o v 2 3 . N o v 2 5 . N o v 2 7 . N o v 2 9 . N o v 0 1 00 200 50 1 50 Conversions DAILY CONVERSIONS BY CHANNEL LinkedIn Ads LinkedIn Ads Facebook Ads Facebook Ads Pinterest Ads Pinterest Ads TikTok Ads TikTok Ads 1 . N o v 3 . N o v 5 . N o v 7 . N o v 9 . N o v 1 1 . N o v 1 3 . N o v 1 5 . N o v 1 7 . N o v 1 9 . N o v 2 1 . N o v 2 3 . N o v 2 5 . N o v 2 7 . N o v 2 9 . N o v 0 1 00 200 50 1 50 Conversions DAILY CONVERSIONS BY CHANNEL LinkedIn Ads LinkedIn Ads Facebook Ads Facebook Ads Pinterest Ads Pinterest Ads TikTok Ads TikTok Ads PERFORMANCE BY CHANNEL ACME Inc 2 ACME Inc ACME Inc ACME Inc ACME Inc Total Clicks 2,315 -39.3% 1,724 -37.15% 1,419 -95.22% 741 +74.35% 149 +100.0% 6,348 -82.68% Impressions 189,428 -8.8% 249,396 -10.87% 247,969 -93.78% 200,356 +97.72% 21,296 +100.0% 908,445 -80.14% CTR 1.22% -0.61% 0.69% -0.29% 0.57% -0.17% 0.37% -0.05% 0.7% +0.7% 0.7% -0.1% Cost $3,864.14 +17.56% $1,116.08 -31.91% $2,500.00 -90.24% $6,385.83 +120.2% $100.00 +100.0% $13,966.05 -58.23% Conversions 38 -78.41% 833 -42.79% 88 -85.45% 7 +133.33% N/A 966 -56.88%
  • 12. FACEBOOK ADS - PERFORMANCE OVERVIEW Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc The number of times your advertisements were clicked by users Clicks
 2,315 3,814 (-39.30%) The number of times your advertisements were clicked by users Clicks
 2,315 3,814 (-39.30%) The total number of completed transactions generated by your ad Purchases (FB Pixel)
 38 176 (-78.41%) The total number of completed transactions generated by your ad Purchases (FB Pixel)
 38 176 (-78.41%) The number of unique individuals who see your ad on Facebook Reach
 71,546 73,739 (-2.97%) The number of unique individuals who see your ad on Facebook Reach
 71,546 73,739 (-2.97%) The ratio of revenue generated to the amount spent on ads ROAS
 0.99 1.00 (-1.00%) The ratio of revenue generated to the amount spent on ads ROAS
 0.99 1.00 (-1.00%) The number of times your ad is shown to end users Impressions
 189K 208K (-8.80%) The number of times your ad is shown to end users Impressions
 189K 208K (-8.80%) The total amount of money generated from sales resulting from your ad Revenue
 $ 3,835.80 $3,282.20 (16.87%) The total amount of money generated from sales resulting from your ad Revenue
 $ 3,835.80 $3,282.20 (16.87%) The average number of times each person sees your ad on Facebook Frequency
 2.65 2.82 (-6.03%) The average number of times each person sees your ad on Facebook Frequency
 2.65 2.82 (-6.03%) The total number of actions taken on your ad, such as likes, comments, and shares. Post Engagement
 45,281 38,616 (17.26%) The total number of actions taken on your ad, such as likes, comments, and shares. Post Engagement
 45,281 38,616 (17.26%) The ratio of dicks to impressions for your ads CTR (%)
 1.22% 1.84% (-0.62%) The ratio of dicks to impressions for your ads CTR (%)
 1.22% 1.84% (-0.62%) The average cost you pay for each click on your ad on Facebook CPC (AII)
 $1.67 $0.86 (94.19%) The average cost you pay for each click on your ad on Facebook CPC (AII)
 $1.67 $0.86 (94.19%) The amount spent Facebook platforms on running ads across Spend
 $ 3,864.14 $3,286.83 (17.56%) The amount spent Facebook platforms on running ads across Spend
 $ 3,864.14 $3,286.83 (17.56%) The average amount spent on Facebook to show your ad 1000 times Average CPM
 $ 20.40 $15.83 (28.87%) The average amount spent on Facebook to show your ad 1000 times Average CPM
 $ 20.40 $15.83 (28.87%) PERFORMANCE - LAST 12 MONTHS Dec 2022 2,657 228,1 1 4 1 .1 6% $ 3,748.1 0 58 $ 5,557.40 1 .48 Nov 2022 2,31 5 1 89,428 1 .22% $ 3,864.1 4 38 $ 3,835.80 0.99 Oct 2022 3,990 21 5,420 1 .85% $ 3,391 .64 1 91 $ 3,450.40 1 .02 Sep 2022 3,1 27 1 50,1 31 2.08% $ 2,638.77 1 31 $ 2,036.80 0.77 Aug 2022 2,581 1 60,097 1 .61 % $ 3,047.08 58 $ 5,1 29.30 1 .68 Jul 2022 2,31 2 1 74,559 1 .32% $ 3,1 91 .71 38 $ 1 ,968.41 0.62 Jun 2022 4,329 1 97,259 2.1 9% $ 2,61 6.37 30 $ 2,576.1 0 0.98 May 2022 4,397 226,663 1 .94% $ 2,674.35 40 $ 2,81 1 .01 1 .05 Apr 2022 3,800 238,268 1 .59% $ 3,652.26 50 $ 3,886.03 1 .06 Mar 2022 3,892 356,800 1 .09% $ 5,536.96 85 $ 6,850.24 1 .24 Feb 2022 7,785 446,592 1 .74% $ 6,983.56 1 36 $ 8,746.21 1 .25 Jan 2022 9,492 479,661 1 .98% $ 6,796.03 1 43 $ 8,1 30.56 1 .20 Clicks Impressions CTR (%) Spend Purchase (FB Pixel) Revenue ROAS 50,677 Total 3,062,992 1.65 (%) $ 48,140,97 998 $ 54,978.28 114
  • 13. FACEBOOK ADS - CAMPAIGN AND ADSET OVERVIEW Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc ADSET PERFORMANCE Adsets 1 648 +1 00.0% 42,384 +1 00.0% 1 .53% +1 .53% $ 776.40 +1 00.0% 1 7 +1 00.0% $ 1 ,549.00 +1 00.0% 2.00 +1 00.0% Adsets 2 1 65 -52.45% 1 1 ,861 -42.26% 1 .39% -0.3% $ 206.77 -31 .25% 2 -71 .43% $ 1 69.00 -68.88% 0.82 -54.7% Adsets 1 1 29 +1 00.0% 8,51 8 +1 00.0% 1 .51 % +1 .51 % $ 1 46.26 +1 00.0% 1 +1 00.0% $ 58.00 +1 00.0% 0.40 +1 00.0% Adsets 3 1 1 1 +1 00.0% 7,471 +1 00.0% 1 .49% +1 .49% $ 1 35.1 1 +1 00.0% 2 +1 00.0% $ 1 07.00 +1 00.0% 0.79 +1 00.0% Adsets 4 93 +1 00.0% 7,280 +1 00.0% 1 .28% +1 .28% $ 1 04.76 +1 00.0% 0 +1 00.0% $ 0.00 0.0% 0.00 +1 00.0% Adsets 5 81 -22.1 2% 4,927 -28.79% 1 .64% +0.1 4% $ 1 01 .94 -32.1 8% 0 -1 00.0% $ 0.00 -1 00.0% 0.00 -1 00.0% Adsets 6 68 +1 00.0% 5,1 02 +1 00.0% 1 .33% +1 .33% $ 93.90 +1 00.0% 1 +1 00.0% $ 86.00 +1 00.0% 0.92 +1 00.0% Adsets 7 68 -85.41 % 4,905 -76.4% 1 .39% -0.77% $ 85.68 -77.65% 1 -88.89% $ 1 22.00 -77.1 % 1 .42 +3.37% Adsets 8 63 +1 00.0% 5,405 +1 00.0% 1 .1 7% +1 .1 7% $ 91 .1 2 +1 00.0% 2 +1 00.0% $ 21 9.00 +1 00.0% 2.40 +1 00.0% Adsets 9 60 +1 00.0% 4,299 +1 00.0% 1 .4% +1 .4% $ 69.59 +1 00.0% 1 +1 00.0% $ 31 2.00 +1 00.0% 4.48 +1 00.0% ROAS Revenue Purchase (FB Pixel) Spend CTR (%) Clicks Impressions CAMPAIGN PERFORMANCE Campaign1 837 -1 5.2% 56,1 07 +1 4.86% 1 .49% -0.53% $ 1 ,01 5.46 +1 0.42% 1 9 +1 8.75% $ 1 ,757.00 +67.09% 1 .73 +51 .75% Campaign2 681 -1 9.88% 49,1 46 +1 .86% 1 .39% -0.37% $ 833.38 +3.28% 9 -35.71 % $ 820.00 -26.46% 0.98 -28.99% Campaign3 1 78 +1 00.0% 1 1 ,861 +1 00.0% 1 .5% +1 .5% $ 1 33.50 +1 00.0% 1 +1 00.0% $ 1 1 1 .00 +1 00.0% 0.83 +1 00.0% Campaign4 1 50 -6.83% 7,750 -1 5.99% 1 .94% +0.1 9% $ 1 73.96 -1 1 .92% 0 -1 00.0% $ 0.00 -1 00.0% 0.00 -1 00.0% Campaign5 1 25 +1 00.0% 1 5,450 +1 00.0% 0.81 % +0.81 % $ 774.34 +1 00.0% 4 +1 00.0% $ 633.00 +1 00.0% 0.82 +1 00.0% Campaign6 1 01 +1 00.0% 1 2,640 +1 00.0% 0.8% +0.8% $ 250.71 +1 00.0% 4 +1 00.0% $ 456.80 +1 00.0% 1 .82 +1 00.0% Campaign7 96 +1 00.0% 5,899 +1 00.0% 1 .63% +1 .63% $ 1 57.33 +1 00.0% 1 +1 00.0% $ 58.00 +1 00.0% 0.37 +1 00.0% Campaign8 64 +1 00.0% 8,658 +1 00.0% 0.74% +0.74% $ 201 .93 +1 00.0% 0 +1 00.0% $ 0.00 0.0% 0.00 +1 00.0% Campaign9 38 +1 00.0% 7,1 61 +1 00.0% 0.53% +0.53% $ 1 60.05 +1 00.0% 0 +1 00.0% $ 0.00 0.0% 0.00 +1 00.0% Campaign1 0 22 +83.33% 1 2,764 +261 .48% 0.1 7% -0.1 7% $ 1 1 4.27 +85.56% 0 +1 00.0% $ 0.00 0.0% 0.00 +1 00.0% ROAS Revenue Purchase (FB Pixel) Spend CTR (%) Clicks Impressions
  • 14. FACEBOOK ADS - AD/CREATIVE PERFORMANCE Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc Your Page Here Sponsored Your Message Here Your Headline Here Headline copy here Learn More 541 26 Comments 87 Shares Like Comm ent Share Impressions 28,582 Clicks 436 Spend $ 480.29 Purchases (FB Pixel) 10 Your Page Here Sponsored Your Message Here Your Headline Here Headline copy here Learn More 541 26 Comments 87 Shares Like Comm ent Share Impressions 10,738 Clicks 172 Spend $ 239.00 Purchases (FB Pixel) 6 Your Page Here Sponsored Your Message Here Your Headline Here Headline copy here Learn More 541 26 Comments 87 Shares Like Comm ent Share Impressions 6,732 Clicks 102 Spend $ 106.88 Purchases (FB Pixel) 1 Your Page Here Sponsored Your Message Here Your Headline Here Headline copy here Learn More 541 26 Comments 87 Shares Like Comm ent Share Impressions 5,946 Clicks 76 Spend $v80.53 Purchases (FB Pixel) 0 Your Page Here Sponsored Your Message Here Your Headline Here Headline copy here Learn More 541 26 Comments 87 Shares Like Comm ent Share Impressions 5,405 Clicks 63 Spend $ 91.12 Purchases (FB Pixel) 2 Your Page Here Sponsored Your Message Here Your Headline Here Headline copy here Learn More 541 26 Comments 87 Shares Like Comm ent Share Impressions 4,742 Clicks 73 Spend $60.60 Purchases (FB Pixel) 0 Your Page Here Sponsored Your Message Here Your Headline Here Headline copy here Learn More 541 26 Comments 87 Shares Like Comm ent Share Impressions 4,527 Clicks 228 Spend $ 68.78 Purchases (FB Pixel) 1 Your Page Here Sponsored Your Message Here Your Headline Here Headline copy here Learn More 541 26 Comments 87 Shares Like Comm ent Share Impressions 3,929 Clicks 22 Spend $ 61.64 Purchases (FB Pixel) 1 Your Page Here Sponsored Your Message Here Your Headline Here Headline copy here Learn More 541 26 Comments 87 Shares Like Comm ent Share Impressions 3,812 Clicks 49 Spend $ 66.98 Purchases (FB Pixel) 2 Your Page Here Sponsored Your Message Here Your Headline Here Headline copy here Learn More 541 26 Comments 87 Shares Like Comm ent Share Impressions 3,801 Clicks 30 Spend $ 97.12 Purchases (FB Pixel) 0
  • 15. FACEBOOK ADS - DEMOGRAPHIC PERFORMANCE Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc Impressions Clicks Clicks Impressions 1 89,403 25 2,31 5 Region1 Region2 0 25k 50k 75k 1 00k 1 25k 1 50k 1 75k 200k 225k 0 300 600 900 1 200 1 500 1 800 21 00 2400 2700 Impressions Clicks Clicks Impressions 1 89,403 25 2,31 5 Region1 Region2 0 25k 50k 75k 1 00k 1 25k 1 50k 1 75k 200k 225k 0 300 600 900 1 200 1 500 1 800 21 00 2400 2700 PLATFORM PERFORMANCE Instagram 1373 (59.31%) Facebook 940(40.60%) AudienceNetwork 2 (0.09%) Messenger 0(0.00%) PLATFORM PERFORMANCE Instagram 1373 (59.31%) Facebook 940(40.60%) AudienceNetwork 2 (0.09%) Messenger 0(0.00%) AGE PERFORMANCE 25-34 1515 (65.44%) 35-44 749 (32.35%) 45-54 43 (1.86%) 18-24 4(0.17%) 55-64 3 (0.13%) 13-17 1 (0.04%) 65+ 0(0.00%) AGE PERFORMANCE 25-34 1515 (65.44%) 35-44 749 (32.35%) 45-54 43 (1.86%) 18-24 4(0.17%) 55-64 3 (0.13%) 13-17 1 (0.04%) 65+ 0(0.00%) GENDER PERFORMANCE Female 2297 (99.22%) Male 17 (0.73%) Unknown 1 (0.04%) GENDER PERFORMANCE Female 2297 (99.22%) Male 17 (0.73%) Unknown 1 (0.04%) PERFORMANCE BY REGION Region 1 Region 1 Impressions 189,403 25 Clicks 2,315 0
  • 16. Posts TIK TOK ADS - PERFORMANCE OVERVIEW Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc The number of times your advertisements were clicked by users Clicks
 1,419 29,665 (-95.22%) The number of times your advertisements were clicked by users Clicks
 1,419 29,665 (-95.22%) The total number of completed actions generated by your ad Result
 88 605 (-85.45%) The total number of completed actions generated by your ad Result
 88 605 (-85.45%) The number of unique individuals who see your ad on TikTok Reach
 122K 1.51M (-91.92%) The number of unique individuals who see your ad on TikTok Reach
 122K 1.51M (-91.92%) The total number of engagements on your Tik Tok ads Engagements
 3,175 86,189 (-96.32%) The total number of engagements on your Tik Tok ads Engagements
 3,175 86,189 (-96.32%) The number of times your ad is shown to end users Impressions
 248K 3.99M (-93.78%) The number of times your ad is shown to end users Impressions
 248K 3.99M (-93.78%) The average amount spent on acquiring a lead through Tik Tok CPA
 $28.41 $42.33 (-32.88%) The average amount spent on acquiring a lead through Tik Tok CPA
 $28.41 $42.33 (-32.88%) The average amount spent on Tik Tok to show your ad 1000 times CPM
 $10.08 $6.42 (57.01%) The average amount spent on Tik Tok to show your ad 1000 times CPM
 $10.08 $6.42 (57.01%) The total number of times your video was viewed on Tik Tok Video Views
 238K 3.80M (-93.75%) The total number of times your video was viewed on Tik Tok Video Views
 238K 3.80M (-93.75%) The ratio of dicks to impressions for your ads CTR(%)
 0.57% 0.74% (-0.17%) The ratio of dicks to impressions for your ads CTR(%)
 0.57% 0.74% (-0.17%) The average cost you pay for each click on your ad on TikTok CPC
 $1.76 $0.86 (104.65%) The average cost you pay for each click on your ad on TikTok CPC
 $1.76 $0.86 (104.65%) The amount spent on running ads across Tik Tok platform Total Cost
 $ 2,500.00 $25,608.52 (-90.24%) The amount spent on running ads across Tik Tok platform Total Cost
 $ 2,500.00 $25,608.52 (-90.24%) The ratio of dicks to results on the ads that are run on TikTok Result Rate (%)
 6.2% 2.04% (4.16%) The ratio of dicks to results on the ads that are run on TikTok Result Rate (%)
 6.2% 2.04% (4.16%) PERFORMANCE - LAST 12 MONTHS J ul 2023 6,075,554 38,856 0.64% $ 38,952.67 1 ,544 $ 25.23 1 1 0,974 J un 2023 3,91 6,444 26,809 0.68% $ 23,493.87 1 ,823 $ 1 2.89 81 ,731 May 2023 3,1 07,323 22,893 0.74% $ 1 7,71 3.21 1 ,1 01 $ 1 6.09 67,952 Apr 2023 5,288,71 5 38,658 0.73% $ 30,1 65.70 1 ,494 $ 20.1 9 1 1 6,649 Mar 2023 5,075,091 32,1 34 0.63% $ 28,663.06 1 ,435 $ 1 9.97 97,1 44 Feb 2023 4,025,079 1 9,569 0.49% $ 20,635.49 1 ,1 1 0 $ 1 8.59 61 ,223 J an 2023 2,780,455 21 ,734 0.78% $ 1 2,488.21 1 4,725 $ 22.54 61 ,030 Dec 2022 769,1 70 7,487 0.97% $ 7,000.00 247 $ 28.34 1 8,1 49 Nov 2022 247,969 1 ,41 9 0.57% $ 2,500.00 88 $ 28.41 3,1 75 Oct 2022 4,1 1 9,574 30,572 0.74% $ 26,480.98 630 $ 42.03 88,484 Sep 2022 3,265,1 24 22,964 0.7% $ 22,355.74 692 $ 32.31 63,367 Aug 2022 2,667,344 23,902 0.9% $ 1 3,91 0.92 4,682 $ 1 1 .81 75,677 Impressions Cl icks CTR(% ) Total Cost Result CPA Engagem ents 41,337,842 Total 286,997 0.69 (%) $ 244,359.35 29,571 $ 20.54 845,555
  • 17. TIK TOK ADS - CAMPAIGN AND ADGRUOP OVERVIEW Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc PLACEMENT PERFORMANCE TikTok 247,969 1 ,41 9 Impressions Clicks PLATFORM PERFORMANCE IPHONE 1 58,608 927 ANDROID 87,576 474 IPAD 1 ,785 1 8 Impressions Clicks NETWORK PERFORMANCE WIFI 1 93,324 1 ,1 22 2G 22,641 1 22 5G 1 7,1 54 95 4G 1 4,826 80 3G 24 0 UNKNOWN 0 0 Impressions Clicks ADGRUOP PERFORMANCE AdGroup1 1 09,784 +1 00.0% 628 +1 00.0% 0.57% +0.57% $ 1 ,394.92 +1 00.0% $ 2.22 +1 00.0% 51 +1 00.0% 81 3 +1 00.0% 1 06,005 +1 00.0% AdGroup2 33,736 -90.57% 229 -91 .49% 0.68% -0.07% $ 1 86.1 6 -95.0% $ 0.81 -41 .73% 1 2 -87.5% 81 8 -87.59% 32,1 40 -90.63% AdGroup3 24,338 +1 00.0% 86 +1 00.0% 0.35% +0.35% $ 21 5.41 +1 00.0% $ 2.50 +1 00.0% 3 +1 00.0% 1 1 8 +1 00.0% 23,1 74 +1 00.0% AdGroup4 1 6,355 +1 00.0% 44 +1 00.0% 0.27% +0.27% $ 1 1 3.86 +1 00.0% $ 2.59 +1 00.0% 3 +1 00.0% 65 +1 00.0% 1 5,585 +1 00.0% AdGroup5 1 0,584 +1 00.0% 31 +1 00.0% 0.29% +0.29% $ 1 38.41 +1 00.0% $ 4.46 +1 00.0% 2 +1 00.0% 99 +1 00.0% 1 0,01 9 +1 00.0% AdGroup6 8,276 -97.98% 46 -97.96% 0.56% +0.01 % $ 57.53 -97.36% $ 1 .25 +28.87% 2 -97.1 % 1 46 -97.78% 7,931 -97.97% AdGroup7 7,532 -98.24% 70 -97.85% 0.93% +0.1 7% $ 60.20 -97.1 % $ 0.86 +34.37% 4 -95.79% 1 83 -97.76% 7,263 -98.24% AdGroup8 7,529 -97.08% 98 -96.92% 1 .3% +0.07% $ 60.1 5 -95.95% $ 0.61 +29.79% 1 -97.56% 308 -96.96% 7,086 -97.1 4% AdGroup9 7,374 -97.05% 42 -96.91 % 0.57% +0.03% $ 58.78 -92.51 % $ 1 .40 +1 41 .38% 2 -94.1 2% 1 65 -96.35% 7,056 -97.06% AdGroup1 0 7,252 -96.84% 50 -96.06% 0.69% +0.1 4% $ 59.94 -92.1 % $ 1 .20 +1 00.0% 0 -1 00.0% 1 77 -95.99% 6,926 -96.85% Impressions Clicks CTR(%) Total Cost CPC Conversion Engagements Video Views CAMPAIGN PERFORMANCE Campaign1 1 61 ,061 +1 00.0% 789 +1 00.0% 0.49% +0.49% $ 1 ,862.60 +1 00.0% $ 2.36 +1 00.0% 59 +1 00.0% 1 ,095 +1 00.0% 1 54,783 +1 00.0% Campaign2 48,994 -98.4% 359 -98.2% 0.73% +0.08% $ 41 7.31 -97.81 % $ 1 .1 6 +22.1 1 % 1 4 -97.1 8% 1 ,1 51 -97.96% 46,703 -98.4% Campaign3 37,91 4 -91 .42% 271 -92.09% 0.71 % -0.07% $ 220.09 -95.36% $ 0.81 -41 .3% 1 5 -86.24% 929 -89.0% 36,1 89 -91 .45% Impressions Clicks CTR(%) Total Cost CPC Conversion Engagements Video Views
  • 18. Posts TIK TOK ADS - AD/VIDEO PERFORMANCE Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc Impressions 50,631 Clicks 301 CTR(%) 0.59% Reach 26,823 Video Views 48,761 Engagements 373 Total Cost $607.47 CPC $2.02 CPM $12.00 Result 20 Impressions 50,327 Clicks 299 CTR(%) 0.59 Reach 30,927 Video Views 48,762 Engagements 398 Total Cost $688.45 CPC $2.30 CPM $13.68 Result 29 Impressions 25,679 Clicks 175 CTR(%) 0.68 Reach 20,756 Video Views 24,335 Engagements 698 Total Cost $141.76 CPC $0.81 CPM $5.52 Result 8 Impressions 11,735 Clicks 35 CTR(%) 0.3% Reach 10,072 Video Views 11,095 Engagements 47 Total Cost $77.76 CPC $2.22 CPM $6.63 Result 1 Impressions 10,998 Clicks 25 CTR(%) 0.23% Reach 9,461 Video Views 10,437 Engagements 37 Total Cost $62.35 CPC $2.49 CPM $5.67 Result 1
  • 19. Posts TIK TOK ADS - DEMOGRAPHIC PERFORMANCE Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Crafted by © Copyright ReportGarden Inc GENDER PERFORMANCE Fem ale 1 29562 (52.25%) Male 1 1 8407 (47.75%) NONE 0 (0.00%) GENDER PERFORMANCE Fem ale 1 29562 (52.25%) Male 1 1 8407 (47.75%) NONE 0 (0.00%) AGE PERFORMANCE 25-34 years old 531 (37.42%) 35-44 years old 395 (27.84%) 1 8-24 years old 266 (1 8.75%) 45-54 years old 1 90 (1 3.39%) 55+ 27 (1 .90%) 1 3-1 7 years old 1 0 (0.70%) NONE 0 (0.00%) AGE PERFORMANCE 25-34 years old 531 (37.42%) 35-44 years old 395 (27.84%) 1 8-24 years old 266 (1 8.75%) 45-54 years old 1 90 (1 3.39%) 55+ 27 (1 .90%) 1 3-1 7 years old 1 0 (0.70%) NONE 0 (0.00%) LANGUAGE PERFORMANCE English 24681 0 (99.53%) Spanish 807 (0.33%) Arabic 21 8 (0.09%) Russian 86 (0.03%) Vietnam ese 27 (0.01 %) Chinese 5 (0.00%) Others 1 6 (0.01 %) LANGUAGE PERFORMANCE English 24681 0 (99.53%) Spanish 807 (0.33%) Arabic 21 8 (0.09%) Russian 86 (0.03%) Vietnam ese 27 (0.01 %) Chinese 5 (0.00%) Others 1 6 (0.01 %) PERFORMANCE BY REGION Region 1 41 ,261 254 Region 2 1 2,006 59 Region 3 1 1 ,636 74 Region 4 9,335 46 Region 5 8,886 53 Region 6 8,046 35 Region 7 7,848 39 Region 8 6,587 31 Region 9 6,297 45 Region 1 0 5,661 23 Impressions Clicks PERFORMANCE BY INTERESTS Gam es 247,271 1 ,41 1 Apparel & Accessories 247,1 98 1 ,41 2 News & Entertainm ent 247,1 80 1 ,41 2 Food & Beverage 246,799 1 ,41 3 Beauty & Personal Care 244,31 2 1 ,401 Apps 234,709 1 ,360 Financial Services 231 ,236 1 ,343 Appliances 224,791 1 ,342 Sports & Outdoors 209,623 1 ,251 Vehicles & Transportation 207,637 1 ,250 Impressions Clicks