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trend digital 2015 di Indonesia
The document presents insights into digital trends in Indonesia as of March 2015, highlighting key statistics on internet and smartphone usage. It notes a significant population of internet users, primarily aged 12-34, and describes their online behaviors and habits, which include extensive mobile phone use in various situations. The findings indicate a shift in media consumption, particularly affecting print media, as more users turn to digital platforms.
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trend digital 2015 di Indonesia
- 2. Digital Trends 2015 25-Maret-2015 15.00-17.00 Oleh Denni Irawan (denni.irawan@dewanstudio.com)
- 3. Must Know 1. Trends 2. User 3. Behavior
- 7. Keywords ? Website? Content ?
- 18. Katanya... 255,461,124 Total Populasi 83,600,000 Pengguna Internet 69,000,000 PenggunaFacebook 51 % Perkotaan 49% Pedesaan 33% Penetrasi Internet 27% Penetrasi Facebook 281,963,665 Pelangganan ponsel aktif 112% Penetrasi Ponsel Berlangganan Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial (6th world rank) (3rd world rank)
- 19. 5jam 27menit Pengguna internetdengan Desktop/Notebook 14% Penetrasi Ponsel Internet dari Jumlah Penduduk 2jam 30menit Rata-rata Waktu Pengguna Mobile Internet Per Hari Source: Global Web Index; US Cencus Bureau; WeAreSocial Internet Indicators
- 20. Source: APJII, ProfilInternet Indonesia, December 2012 60-65 55-59 50-54 45-49 40-44 35-39 30-34 25-29 20-24 15-19 12-15 2.5% 3.1% 6.0% 9.1% 10.1% 10.9% 11.8% 14.2% 11.6% 10.9% 9.9% DIGITAL IMMIGRANT This older generation knew internet when they were an adult.They often feel the need to always learn to adapt with the new technologies. DIGITAL NATIVE This younger generation born and living in the internet era.They tend to make trends in cyberspace. YEARS OLD DEMOGRAPHICS BY AGE
- 21. Source: APJII, ProfilInternet Indonesia, December 2012 DEMOGRAPHICS BY AGE 60-65 55-59 50-54 45-49 40-44 35-39 30-34 25-29 20-24 15-19 12-15 2.5% 3.1% 6.0% 9.1% 10.1% 10.9% 11.8% 14.2% 11.6% 10.9% 9.9% YEARS OLD DIGITAL USERS IS DOMINATED BYYOUNGER GENERATION 12-34 YEARS OLD (58.4%)
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- 23. Galau nih, cari yg lucuah! Kepo ahhh… Status gw…. Join ah di komunitas Gw bingits ga seh ? Mudah = Maless BEHAVIORS
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- 26. LYING IN BED69% INDONESIANPEOPLE MORE LIKELYTO USE THEIR MOBILE PHONES WHENTHEY WERE ALONE WAITING FOR SOMETHING35% WHILE WATCHING TV29% WHILE COMMUTING14% WHILE IN A MEETING OR CLASS 6% WHILE IN THE BATHROOM6% SPENDING TIME WITH FAMILY17% 5% SOCIAL EVENT 5% SHOPPING IT’S CANNIBALIZING PRINT MEDIA Source: InMobi, Mobile Media Consumption-Indonesia Smartphone User Behavior
- 27. Source: APJII, ProfilInternet Indonesia, December 2012 HOME PUBLIC PLACES OFFICE SCHOOL/UNIV. ON THE GO MALL CAFE INTERNET CAFE RESTAURANT 92% 50% 83% 24% 14% 24% 16% 16% 26% 13% 13% 06% 11% 03% 16% 09% 14% 10% 05% 20% 08% 02% 05% 02% SMART PHONE NOTEBOOK TABLET 0% 0%0% Location by device type
- 28. Pengguna prabayar Total PonselBerlangganan Pasca Bayar Pengguna Jumlah Ponsel Berlangganan Koneksi 3G Total Ponsel Berlangganan 281,963,665 Active Mobile Subscription 22% 1% 99% 0% 20% 40% 60% 80% 100% 120% Source: GSMA Intelligence; WeAreSocial Mobile Subscription
- 29. Pengguna Smartphone Mencari InformasiLokal Pengguna Smartphone untuk mencari Produk / Jasa dari Telepon mereka Pengguna Smartphone yang membeli dari Telepon mereka 95.867.646 Smartphone Users 57% 95% 94% 34% Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online” Penetrasi pengguna Smartphone dari total Handphone Berlangganan Smartphone User Behavior
- 30. TERIMAKASIH Siapa Pengguna anda? Bagaimana mencapainya ? Besok kita lanjut ya ke toolsnya… 30