This document discusses trends in internet and mobile internet usage in Vietnam based on a study of over 5,800 people. Some key findings include:
- Internet penetration continues to grow rapidly, reaching over 30% of the population. Usage is common even in smaller cities and rural areas.
- Mobile internet usage is growing quickly, especially among those aged 35-49, and will drive further growth as mobile devices become the primary access point.
- Online activities have shifted from communication to information gathering and entertainment at home. Nine in ten users rely on the internet for news.
- E-commerce remains nascent due to trust issues but mobile payments and geolocation tools may help drive further adoption.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
The document discusses findings from a survey on digital marketing and consumer behavior. Key findings include:
- Most consumers receive many promotional emails each week but find less than 10% interesting
- Money off offers and free delivery are most enticing to consumers
- Travel, retail, and food industries are seen as doing promotional email well
- Content must be interesting, informative, humorous, or from a trustworthy source to be shared
- Most interaction occurs on desktop computers, but mobile use for social media is growing
Cimigo - Consumers in Mobile & Digital World Cimigo
The document discusses updates on the macro retail environment. It provides data on consumer confidence indexes remaining steady in 2013 with some softening in the last quarter of 2012. Hong Kong consumers' biggest concerns for 2013 are a cooling of the stock and property markets as well as China's economic growth slowing down. Smartphone penetration in Hong Kong reached 64% in 2013, ranking 8th globally. Most Hong Kong people use their smartphones everyday and rely on them, though some feel overwhelmed by the amount of communication from brands. The rapid development of innovative payment products is transforming people's shopping experiences, though consumers want greater control over their digital lifestyles and information overload.
5 Things to know about internet usage in VietnamCimigo
This document discusses 5 key points about internet usage in Vietnam in 2013:
1. The majority of consumers in urban areas are online, including key decision makers for household purchases.
2. Consumers are online daily, with 67% chatting online weekly and 45% using social networks.
3. Nearly half of urban online consumers access the internet via mobile phones, with some using mobile to look up products in stores or check prices.
4. The internet helps 75% of urban online consumers find out about new products.
5. Companies should ensure their online branding and communication strategies account for high internet and mobile usage in Vietnam.
Consumer behaviors and desires are changing rapidly due to economic challenges and new technologies. Consumers are seeking deals, relying on reviews over advertising, and are afraid to make large purchases. They crave personalization, efficiency, and escapism. Younger generations are even more focused on mobile and social media. To succeed, brands must engage consumers on their own terms across multiple touchpoints and understand lifestyle aspirations over just selling products. They must continuously innovate and win consumers in every interaction rather than relying on loyalty.
Consumer behaviors and desires are changing rapidly due to economic challenges and new technologies. Consumers are seeking deals, efficiency, and personalization. Younger generations are even more focused on mobile and social media. To succeed, brands must engage consumers on their own terms across multiple touchpoints and understand lifestyle aspirations over just product features. Innovation and understanding each generation will help benefit from emerging trends.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
The document discusses findings from a survey on digital marketing and consumer behavior. Key findings include:
- Most consumers receive many promotional emails each week but find less than 10% interesting
- Money off offers and free delivery are most enticing to consumers
- Travel, retail, and food industries are seen as doing promotional email well
- Content must be interesting, informative, humorous, or from a trustworthy source to be shared
- Most interaction occurs on desktop computers, but mobile use for social media is growing
Cimigo - Consumers in Mobile & Digital World Cimigo
The document discusses updates on the macro retail environment. It provides data on consumer confidence indexes remaining steady in 2013 with some softening in the last quarter of 2012. Hong Kong consumers' biggest concerns for 2013 are a cooling of the stock and property markets as well as China's economic growth slowing down. Smartphone penetration in Hong Kong reached 64% in 2013, ranking 8th globally. Most Hong Kong people use their smartphones everyday and rely on them, though some feel overwhelmed by the amount of communication from brands. The rapid development of innovative payment products is transforming people's shopping experiences, though consumers want greater control over their digital lifestyles and information overload.
5 Things to know about internet usage in VietnamCimigo
This document discusses 5 key points about internet usage in Vietnam in 2013:
1. The majority of consumers in urban areas are online, including key decision makers for household purchases.
2. Consumers are online daily, with 67% chatting online weekly and 45% using social networks.
3. Nearly half of urban online consumers access the internet via mobile phones, with some using mobile to look up products in stores or check prices.
4. The internet helps 75% of urban online consumers find out about new products.
5. Companies should ensure their online branding and communication strategies account for high internet and mobile usage in Vietnam.
Consumer behaviors and desires are changing rapidly due to economic challenges and new technologies. Consumers are seeking deals, relying on reviews over advertising, and are afraid to make large purchases. They crave personalization, efficiency, and escapism. Younger generations are even more focused on mobile and social media. To succeed, brands must engage consumers on their own terms across multiple touchpoints and understand lifestyle aspirations over just selling products. They must continuously innovate and win consumers in every interaction rather than relying on loyalty.
Consumer behaviors and desires are changing rapidly due to economic challenges and new technologies. Consumers are seeking deals, efficiency, and personalization. Younger generations are even more focused on mobile and social media. To succeed, brands must engage consumers on their own terms across multiple touchpoints and understand lifestyle aspirations over just product features. Innovation and understanding each generation will help benefit from emerging trends.
The document discusses the evolution of digital technology and its impact on our lives and marketing. Some key points include:
- The internet has grown dramatically in the last 10 years, with over 55% of the world's population now online. Mobile internet usage accounts for 50% of total usage.
- Devices people use to access the internet have shifted heavily to mobile phones over laptops and desktops. 65% of internet access is now through mobile phones.
- How people search for products has changed significantly, with most consumers beginning searches online rather than in physical stores. Social media recommendations also influence over 75% of younger consumers.
- E-commerce has grown enormously, now representing over 16% of total retail spending globally
This document provides an overview of mobile trends in Vietnam in Q3 2016. It summarizes that Android devices make up the majority of the market in Vietnam. Popular messaging apps include Zalo, Facebook Messenger, and Viber. Video streaming is growing rapidly, with the top content being funny videos and live streams. Mobile games and apps in the technology category are the most popular downloads. Mobile advertising spending is increasing significantly as a percentage of total digital ad spending. Common forms of mobile payment in Vietnam include cash on delivery, QR payments, and mobile banking.
The document discusses findings from a global study on how digital technology is impacting shopper behaviors. Some key findings include:
- While 90% of internet users make online purchases, how they use digital channels varies based on factors like where they live and category.
- Most internet users browse or research purchases online, even if they don't complete the purchase digitally.
- Shoppers in fast-growing markets tend to be more "future forward" in their digital behaviors compared to mature markets. Chinese shoppers make twice as many online purchases on average compared to global averages.
- Brand websites remain a popular source of information for shoppers researching products online.
A presentation from Imagination's Digital Insight team on online behaviours, interests, web properties and general digital activities and attitudes in China. A high level overview.
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
The South Africa eCommerce Report April 2016 is brought to you by Visa.Digital Strategist
The South Africa eCommerce Report will appeal to any brand, retail, or digital marketer looking to understand the attitudes, preferences, and online shopping habits of South Africans. This report covers:
Demographic profiles of South African online shoppers and non-online shoppers
Internet usage and device usage
Other online activities of online shoppers
Frequency of online shopping and types of products purchased
Attitudes towards payment options, delivery times, and fees and returns
The impact of product reviews and price comparison websites on online shoppers
Drivers to increase online shopping frequency (delivery, payment methods, and discounts)
Comparison to AMPS data
PurpleBug Study - How the Pandemic has Changed Pinoy Media ConsumptionPurpleBug, Inc.
This report illustrates how the media consumption of Pinoys have changed because of the COVID-19 pandemic. It specifically covers the changes in their access methods to the internet pre vs. during quarantine. It also tackles their platform-specific media consumption (Facebook, Twitter, Instagram, Youtube, TikTok, Snapchat, and Spotify) as well as their interest-specific media consumption (news, learning, social media, movies, and gaming).
Ecommerce Landscape and Trends 12.17.15Spoonflower
Maria Thomas presented on ecommerce landscape and trends. Some key points included:
- Global ecommerce is estimated to account for 6.7% of $22.5 trillion in worldwide retail sales in 2015.
- China and US are the largest ecommerce markets, combining for over 55% of global sales in 2014.
- Growing smartphone penetration is impacting ecommerce, with mobile expected to account for 8% of global ecommerce transactions in 2015.
- Social media penetration varies by country and influences ecommerce advertising and marketing approaches.
Insights from google for vietnam 03/2016Thai Nguyen
This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section finds that moms extensively research purchases online using various devices and share products and reviews online, making them influential brand ambassadors. It provides recommendations for brands to engage digital moms through online videos, search engines, and easy to use websites.
The document discusses the rise of digital technology in Vietnam and its impacts. Key points include:
- Vietnam has seen rapid growth in internet and social media penetration, with 66% of the population now having internet access. Digital media has become the second largest touchpoint after TV.
- E-commerce is growing significantly and estimated to reach $33 billion by 2025. Mobile apps have disrupted transportation, food delivery, payments, and lending.
- While digital brings convenience, issues around privacy, cybersecurity and fake news have risen. The government is working to regulate data protection and promote e-government services and transparency.
- Market research is evolving digitally, with a trend away from paper/phone surveys towards online panels
How consumers use technology and its impact on their lives finalAndreiaSilva476
This document discusses how technology usage and digital trends have impacted consumer behavior. It covers how internet access has evolved over time, popular online activities like social media usage, and how digital devices are used. Some key points mentioned are that internet speeds have increased dramatically, mobile phones are the most widely used device to access the internet, and social media has become an important form of communication and part of daily life. E-commerce has also grown significantly, with consumers now doing more online shopping and research before purchases. The trends discussed reflect how digital innovations have accelerated human interaction and changed how consumers access information and make buying decisions.
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to clothing. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
This document discusses the rise of smartphones and tablets. It notes that consumer usage of these devices is evolving, with many using them throughout the day for tasks like banking, news, and entertainment. Advertising on mobile and tablets is also growing rapidly compared to online. Many brands are now using these devices in their marketing in innovative ways like providing extra product information scanning codes in-store. Forward-thinking brands are taking a holistic approach across devices.
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYDuy, Vo Hoang
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
ĐỪNG BỎ LỠ BÁO CÁO #SIÊU_HOT này
Mua hàng Thương mại điện tử/ online ngày càng gia tăng, đạt 61% so với 47% vào năm trước
Kênh đặt hàng chính là Mobile app
Thực phẩm trở thành mặt hàng phổ biến được mua online trong mùa Covid-19
Mặc dù thanh toán bằng tiền mặt vẫn phổ biến, tuy nhiên phương thức không tiền mặt gia tăng đáng kể
Tốc độ giao hàng trở thành một trong những động lực thúc đẩy gia tăng mua hàng online
Shopee gia tăng sự hiện diện nhờ vào chính sách giá cả, đa dạng chủng loại sản phẩm và hình ảnh mua hàng vui vẻ.
------***-------
#VIETNAM_MARKET_REPORT_COMMUNITY
#REPORT #REPORT #Digital_Hub_for_e-Business
VIA: #WORLDLINE_TECHNOLOGY
This document provides a summary of key insights from "The State of Mobile in Rural Vietnam Report 2018/2019". It finds that nearly 70% of Vietnam's population lives in rural areas, where smartphones are widely used to access the internet, with 68% of rural residents owning smartphones. Rural users spend much of their daily internet time on chat apps. The report also examines internet habits of different demographic groups in rural Vietnam like mothers and millennials, and how platforms like YouTube and Google Search are used. It provides implications for marketers to understand and target rural Vietnamese audiences effectively.
Digital overview report of China by daxue consultingDaxue Consulting
With the multiplication of devices and touchpoints, Chinese customers now benefit from unprecedented autonomy. They have the freedom to buy anywhere and at any time according to their desires: search engines, websites, sellers, newsletters, mailings and e-mailings, media advertising, catalogs, social media, mobile and tablet applications, etc. In China, touchpoints are especially diverse and above all interconnected. It means that customer journeys will be more fragmented than in the West, while the user navigation will be smoother because traffic generation (promotion) and conversion platforms (sales) are often part of one single interconnected ecosystem.
The document discusses findings from research conducted by Cimigo, a consumer insights company with 300 professionals advising companies reaching 3 billion consumers. The research includes:
1. The NetCitizens 2012 study of over 5,800 people in 12 urban areas of Vietnam, finding that internet penetration has grown and is viable beyond men, metro areas, and higher socioeconomic groups.
2. Mobile internet usage is growing rapidly, especially among 35-49 year olds, and users in smaller cities are leapfrogging the PC to connect via mobile.
3. Consumers are increasingly spending time online at home for a wide range of activities like news, entertainment, communication and online business. Advertisers need to
Online Mobile and Social Networks in Vietnam, October 2015Cimigo
This document discusses how connected Vietnamese consumers are online, on mobile, and through social networks. Some key points:
- Over 40 million Vietnamese are online, more than the populations of Australia and New Zealand combined.
- The majority of urban Vietnamese consumers are online and using the internet for various activities like searching for new products.
- Younger generations tend to use social networks more while older consumers focus on news sites. Facebook is the dominant social platform in Vietnam with over 31 million users.
- Mobile internet access is growing rapidly in Vietnam, with 91% of online consumers accessing the internet via mobile phones. Smartphones are driving increased mobile connectivity and traffic.
- Native mobile apps are very popular in Vietnam, especially for
The document discusses how technology and internet usage has changed over the past 20 years. It notes that only 5% of the world had internet access in 2000, but this number has grown significantly to over 50% today. People now use the internet and mobile devices to socialize, shop, learn, work and be entertained in many aspects of their daily lives. While technology has positively impacted access to information and opportunities, it also presents challenges around privacy, security, competition and misinformation. The future is expected to bring even greater internet speeds and connectivity through technologies like 5G and the Internet of Things.
- Digital technology has transformed how people access and share information since the internet was created in 1969, with smartphones and social media revolutionizing the 2000s.
- Today over 7 billion people use the internet, with usage and time spent online continuing to grow annually as internet access expands globally. Younger generations are digital natives who expect seamless omnichannel experiences from brands.
- Consumers heavily rely on digital tools at every stage of their purchase journey, from initial research on search engines and social media to comparing products and reviews online. Video has also become a primary format for learning about brands and products.
- Ecommerce has boomed as a result, with over 3 billion people now buying goods or services online
The document discusses the evolution of digital technology and its impact on our lives and marketing. Some key points include:
- The internet has grown dramatically in the last 10 years, with over 55% of the world's population now online. Mobile internet usage accounts for 50% of total usage.
- Devices people use to access the internet have shifted heavily to mobile phones over laptops and desktops. 65% of internet access is now through mobile phones.
- How people search for products has changed significantly, with most consumers beginning searches online rather than in physical stores. Social media recommendations also influence over 75% of younger consumers.
- E-commerce has grown enormously, now representing over 16% of total retail spending globally
This document provides an overview of mobile trends in Vietnam in Q3 2016. It summarizes that Android devices make up the majority of the market in Vietnam. Popular messaging apps include Zalo, Facebook Messenger, and Viber. Video streaming is growing rapidly, with the top content being funny videos and live streams. Mobile games and apps in the technology category are the most popular downloads. Mobile advertising spending is increasing significantly as a percentage of total digital ad spending. Common forms of mobile payment in Vietnam include cash on delivery, QR payments, and mobile banking.
The document discusses findings from a global study on how digital technology is impacting shopper behaviors. Some key findings include:
- While 90% of internet users make online purchases, how they use digital channels varies based on factors like where they live and category.
- Most internet users browse or research purchases online, even if they don't complete the purchase digitally.
- Shoppers in fast-growing markets tend to be more "future forward" in their digital behaviors compared to mature markets. Chinese shoppers make twice as many online purchases on average compared to global averages.
- Brand websites remain a popular source of information for shoppers researching products online.
A presentation from Imagination's Digital Insight team on online behaviours, interests, web properties and general digital activities and attitudes in China. A high level overview.
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
The South Africa eCommerce Report April 2016 is brought to you by Visa.Digital Strategist
The South Africa eCommerce Report will appeal to any brand, retail, or digital marketer looking to understand the attitudes, preferences, and online shopping habits of South Africans. This report covers:
Demographic profiles of South African online shoppers and non-online shoppers
Internet usage and device usage
Other online activities of online shoppers
Frequency of online shopping and types of products purchased
Attitudes towards payment options, delivery times, and fees and returns
The impact of product reviews and price comparison websites on online shoppers
Drivers to increase online shopping frequency (delivery, payment methods, and discounts)
Comparison to AMPS data
PurpleBug Study - How the Pandemic has Changed Pinoy Media ConsumptionPurpleBug, Inc.
This report illustrates how the media consumption of Pinoys have changed because of the COVID-19 pandemic. It specifically covers the changes in their access methods to the internet pre vs. during quarantine. It also tackles their platform-specific media consumption (Facebook, Twitter, Instagram, Youtube, TikTok, Snapchat, and Spotify) as well as their interest-specific media consumption (news, learning, social media, movies, and gaming).
Ecommerce Landscape and Trends 12.17.15Spoonflower
Maria Thomas presented on ecommerce landscape and trends. Some key points included:
- Global ecommerce is estimated to account for 6.7% of $22.5 trillion in worldwide retail sales in 2015.
- China and US are the largest ecommerce markets, combining for over 55% of global sales in 2014.
- Growing smartphone penetration is impacting ecommerce, with mobile expected to account for 8% of global ecommerce transactions in 2015.
- Social media penetration varies by country and influences ecommerce advertising and marketing approaches.
Insights from google for vietnam 03/2016Thai Nguyen
This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section finds that moms extensively research purchases online using various devices and share products and reviews online, making them influential brand ambassadors. It provides recommendations for brands to engage digital moms through online videos, search engines, and easy to use websites.
The document discusses the rise of digital technology in Vietnam and its impacts. Key points include:
- Vietnam has seen rapid growth in internet and social media penetration, with 66% of the population now having internet access. Digital media has become the second largest touchpoint after TV.
- E-commerce is growing significantly and estimated to reach $33 billion by 2025. Mobile apps have disrupted transportation, food delivery, payments, and lending.
- While digital brings convenience, issues around privacy, cybersecurity and fake news have risen. The government is working to regulate data protection and promote e-government services and transparency.
- Market research is evolving digitally, with a trend away from paper/phone surveys towards online panels
How consumers use technology and its impact on their lives finalAndreiaSilva476
This document discusses how technology usage and digital trends have impacted consumer behavior. It covers how internet access has evolved over time, popular online activities like social media usage, and how digital devices are used. Some key points mentioned are that internet speeds have increased dramatically, mobile phones are the most widely used device to access the internet, and social media has become an important form of communication and part of daily life. E-commerce has also grown significantly, with consumers now doing more online shopping and research before purchases. The trends discussed reflect how digital innovations have accelerated human interaction and changed how consumers access information and make buying decisions.
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to clothing. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
This document discusses the rise of smartphones and tablets. It notes that consumer usage of these devices is evolving, with many using them throughout the day for tasks like banking, news, and entertainment. Advertising on mobile and tablets is also growing rapidly compared to online. Many brands are now using these devices in their marketing in innovative ways like providing extra product information scanning codes in-store. Forward-thinking brands are taking a holistic approach across devices.
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYDuy, Vo Hoang
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
ĐỪNG BỎ LỠ BÁO CÁO #SIÊU_HOT này
Mua hàng Thương mại điện tử/ online ngày càng gia tăng, đạt 61% so với 47% vào năm trước
Kênh đặt hàng chính là Mobile app
Thực phẩm trở thành mặt hàng phổ biến được mua online trong mùa Covid-19
Mặc dù thanh toán bằng tiền mặt vẫn phổ biến, tuy nhiên phương thức không tiền mặt gia tăng đáng kể
Tốc độ giao hàng trở thành một trong những động lực thúc đẩy gia tăng mua hàng online
Shopee gia tăng sự hiện diện nhờ vào chính sách giá cả, đa dạng chủng loại sản phẩm và hình ảnh mua hàng vui vẻ.
------***-------
#VIETNAM_MARKET_REPORT_COMMUNITY
#REPORT #REPORT #Digital_Hub_for_e-Business
VIA: #WORLDLINE_TECHNOLOGY
This document provides a summary of key insights from "The State of Mobile in Rural Vietnam Report 2018/2019". It finds that nearly 70% of Vietnam's population lives in rural areas, where smartphones are widely used to access the internet, with 68% of rural residents owning smartphones. Rural users spend much of their daily internet time on chat apps. The report also examines internet habits of different demographic groups in rural Vietnam like mothers and millennials, and how platforms like YouTube and Google Search are used. It provides implications for marketers to understand and target rural Vietnamese audiences effectively.
Digital overview report of China by daxue consultingDaxue Consulting
With the multiplication of devices and touchpoints, Chinese customers now benefit from unprecedented autonomy. They have the freedom to buy anywhere and at any time according to their desires: search engines, websites, sellers, newsletters, mailings and e-mailings, media advertising, catalogs, social media, mobile and tablet applications, etc. In China, touchpoints are especially diverse and above all interconnected. It means that customer journeys will be more fragmented than in the West, while the user navigation will be smoother because traffic generation (promotion) and conversion platforms (sales) are often part of one single interconnected ecosystem.
The document discusses findings from research conducted by Cimigo, a consumer insights company with 300 professionals advising companies reaching 3 billion consumers. The research includes:
1. The NetCitizens 2012 study of over 5,800 people in 12 urban areas of Vietnam, finding that internet penetration has grown and is viable beyond men, metro areas, and higher socioeconomic groups.
2. Mobile internet usage is growing rapidly, especially among 35-49 year olds, and users in smaller cities are leapfrogging the PC to connect via mobile.
3. Consumers are increasingly spending time online at home for a wide range of activities like news, entertainment, communication and online business. Advertisers need to
Online Mobile and Social Networks in Vietnam, October 2015Cimigo
This document discusses how connected Vietnamese consumers are online, on mobile, and through social networks. Some key points:
- Over 40 million Vietnamese are online, more than the populations of Australia and New Zealand combined.
- The majority of urban Vietnamese consumers are online and using the internet for various activities like searching for new products.
- Younger generations tend to use social networks more while older consumers focus on news sites. Facebook is the dominant social platform in Vietnam with over 31 million users.
- Mobile internet access is growing rapidly in Vietnam, with 91% of online consumers accessing the internet via mobile phones. Smartphones are driving increased mobile connectivity and traffic.
- Native mobile apps are very popular in Vietnam, especially for
The document discusses how technology and internet usage has changed over the past 20 years. It notes that only 5% of the world had internet access in 2000, but this number has grown significantly to over 50% today. People now use the internet and mobile devices to socialize, shop, learn, work and be entertained in many aspects of their daily lives. While technology has positively impacted access to information and opportunities, it also presents challenges around privacy, security, competition and misinformation. The future is expected to bring even greater internet speeds and connectivity through technologies like 5G and the Internet of Things.
- Digital technology has transformed how people access and share information since the internet was created in 1969, with smartphones and social media revolutionizing the 2000s.
- Today over 7 billion people use the internet, with usage and time spent online continuing to grow annually as internet access expands globally. Younger generations are digital natives who expect seamless omnichannel experiences from brands.
- Consumers heavily rely on digital tools at every stage of their purchase journey, from initial research on search engines and social media to comparing products and reviews online. Video has also become a primary format for learning about brands and products.
- Ecommerce has boomed as a result, with over 3 billion people now buying goods or services online
Mobile Marketing and Advertising - The New First ScreenJudd Wheeler
1. Mobile usage is growing rapidly and surpassing traditional media like television, radio, and newspapers. People now spend more time on mobile apps and engaging with mobile media than any other type of media.
2. Location-based mobile advertising using technologies like geofencing and proximity marketing is effective at driving in-store visits and purchases. Many consumers are open to location-based ads and content as long as it provides value.
3. Mobile apps and mobile-optimized websites are crucial for businesses, as consumers increasingly refuse to engage with companies that do not have a strong mobile presence. Mobile experiences need to be fast, interactive and provide value in order to retain users.
1) Baidu is China's main search engine, with over 556 million regular users, which is equivalent to all Google users in Europe and Asia combined.
2) Online transactions in China reached $301.9 billion USD in 2013 and are expected to surpass $651 billion USD by 2017, representing rapid growth in e-commerce.
3) Over 300 million Chinese were online shoppers in 2013, nearly half the total internet population, and their numbers grew by 48.9% that year, demonstrating China's movement towards online shopping.
How consumers use technology and its impact on their lives assignment 2Umeda Yeole
The document discusses how technology and internet usage has evolved over the last 20 years and impacted consumer behavior. Some key points include:
- The number of internet users has grown from around 360 million in 2000 to over 4.66 billion users today, with Asia having the highest percentage of users at 53%.
- Smartphones are now the most common device for accessing the internet, surpassing desktops and laptops. 5G networks will further increase mobile internet speeds.
- Consumers primarily use the internet to search for information, make purchases, and engage on social media. Popular online purchases include electronics, clothing, and books.
China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...Nagendra Singh
The story has been told from the perspective of a 27-year old Chinese and his activities through the day. This is a result of my personal experience and research while working in China. Goes without saying that it's just a glimpse of world's biggest and most exciting digital market.
This document summarizes the key findings of a large pan-European online survey conducted in 16 countries in 2009 on digital media consumption. The survey included over 32,000 internet users and was representative of each country's online population. It covered topics like mobile internet usage, online activities, e-commerce purchases, and preferences for accessing content on mobile versus PC. The findings were enriched through an international online discussion board and the author's expertise in digital research.
This document discusses 7 predictions about the future of media:
1. Digital media consumption will continue to grow significantly and surpass traditional media consumption. Younger generations already consume most of their media digitally on mobile devices.
2. Subscription models will continue to be a major revenue driver for digital media companies, as consumers are increasingly willing to pay for digital content and services.
3. Native digital advertising that fits the format and consumption patterns of different digital platforms will thrive. Major tech companies already generate tens of billions annually from digital advertising.
4. The issue of ad blocking will eventually resolve as publishers, platforms, and advertisers improve ad experiences and consumers choose between free content with ads or paid subscriptions without ads.
7 predictions about the future of media by BI IntelligencePeter Osicka
This document discusses 7 predictions about the future of media:
1. Digital media consumption will continue to grow significantly and surpass traditional media formats like TV, radio, and print. Younger generations already consume most of their media digitally on mobile devices.
2. Subscription models will continue to thrive for digital content like streaming video and music, even for some traditional print media. Both subscription and advertising revenue models can be successful.
3. Native digital advertising that fits the format of content consumption online will continue to grow in popularity and revenue compared to traditional display ads.
4. The issue of ad blocking will eventually resolve as publishers, platforms, and advertisers improve ad experiences and people choose services they want to support
7 predictions about the future of mediaIshraq Dhaly
1. Digital media consumption, especially on mobile devices, is growing rapidly while traditional media like TV, radio and print are declining. Younger generations are much more likely to consume media digitally and on smartphones.
2. Both subscription and advertising models are working for digital media companies, with many pursuing dual revenue streams. Subscription video and music services are growing quickly.
3. Messaging apps have become very popular and are poised to become a major platform for digital media, with the top 4 having nearly 3 billion users worldwide. Younger demographics are especially heavy users of messaging apps.
1. Digital media consumption, especially on mobile devices, is growing rapidly while traditional media like TV, radio and print are declining. Younger generations are much more likely to consume media digitally and on smartphones.
2. Both subscriptions and digital advertising are thriving revenue models for media companies in the digital space. Streaming video and music subscriptions as well as native digital ads are growing quickly.
3. Messaging apps have become very popular and are poised to become a major media platform, with the top 4 having nearly 3 billion users worldwide. Younger demographics are especially heavy users of messaging apps.
7 predictions about the future of mediaJuan Candela
Mobile is overtaking desktop, social is beating search, on-demand is undercutting TV, messaging apps are challenging email, and everything around us is becoming connected.
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
Report xu hướng hành vi tiêu dùng online 2013BUG Corporation
This document discusses trends in internet usage in Vietnam. It notes that over 30 million people in Vietnam now use the internet, more than the populations of Australia, New Zealand, and Singapore combined. It states that the majority of customers are online and increasingly accessing the internet via mobile phones and devices. People are using the internet for social networking, chatting, and searching for information about products. The document encourages companies to ensure their branding and communication strategies adequately engage customers online, where many customers now spend much of their time.
This document discusses trends in internet usage in Vietnam. It notes that over 30 million people in Vietnam now use the internet, more than the populations of Australia, New Zealand, and Singapore combined. It states that the majority of customers are online and increasingly accessing the internet via mobile phones and devices. People are using the internet for social networking, chatting, and searching for information about products. The document encourages companies to ensure their branding and communication strategies adequately engage customers online, where many customers now spend much of their time.
This document discusses trends in internet usage in Vietnam. It notes that over 30 million people in Vietnam now use the internet, more than the populations of Australia, New Zealand, and Singapore combined. It states that the majority of customers are online and increasingly accessing the internet via mobile phones and devices. People are using the internet for social networking, chatting, and searching for information about products. The document encourages companies to ensure their online presence and digital strategies are engaging customers who have increasingly moved online.
Vietnam has seen rising connectivity and changes in media consumption behaviors. Nearly all online Vietnamese now watch videos online weekly, with the highest rates among younger consumers. Ownership of smartphones and laptops has increased dramatically since 2011 and they are now the most common ways consumers access online content. This is driving more opportunities for cross-platform content and advertising. Consumers want more control and choice over what content they can access, when and where, exercising choice across many channels, devices and platforms.
This document provides a report on Vietnam's internet resources in 2014. It discusses the growth and development of Vietnam's country code top-level domain (.vn), Vietnamese internationalized domain names (IDN.vn), IP addresses, autonomous system numbers, domain name system, and Vietnam National Internet Exchange. Some key facts include that the number of .vn domain names reached 200,000 in 2012, making Vietnam the largest country in ASEAN for ccTLD registrations. It also provides statistics on the usage and growth of internet resources in Vietnam from 1997 to 2014.
This document provides a summary of key internet trends from Mary Meeker's 2014 Internet Trends report. Some of the main points covered include:
- Global internet and smartphone user growth is slowing, while tablet growth remains rapid at over 50% annually. Mobile data traffic is also growing strongly at over 80% per year.
- Smartphone ownership has reached 30% penetration of the global mobile phone user base, indicating significant further growth potential.
- Mobile advertising spending grew 47% in 2013 but still represents only 11% of total online ad spending, suggesting further upside as usage shifts to mobile.
- China is gaining a large share of the global smartphone and internet user markets. Cyber threats are also intens
This document provides an overview of key digital data and statistics for Asia-Pacific countries in January 2014. It includes data on internet users, social media users, mobile subscriptions, and other digital metrics for 22 countries in the region. Specific data is given for regions like South Asia, East Asia, Southeast Asia, and others. Charts show comparisons of metrics like internet and social media penetration across different countries.
Mary Meeker's presentation at the 2014 Code Conference highlighted several key internet trends:
1) Global internet and smartphone users continued to grow rapidly, especially in developing markets like India and Indonesia.
2) Mobile data traffic increased 81% due to growing video consumption on mobile devices.
3) Tablet shipments grew 52% in 2013, significantly outpacing the growth of PCs.
4) Mobile advertising revenues increased 47% and accounted for 11% of total internet advertising in 2013, demonstrating strong growth potential for mobile monetization.
Personalized Recommendation - The Key for Engagement?we20
The document discusses personalized recommendation technologies to improve customer engagement. It describes services like dynamic retargeting, in-site recommendation, and print on demand to transition customers from online to offline purchasing. Case studies show these recommendation services increased click-through rates, conversion rates, and average purchase amounts for clients in industries like e-commerce, real estate, DVD rentals, and more. The company, Scigineer Inc., aims to start simple with recommendation technologies and let results from small initial efforts connect to larger future opportunities.
The document provides an overview of Vietnam's legal framework for e-commerce. It discusses key laws and decrees governing e-commerce, including the Law on Electronic Transactions, Law on Information Technology, and Decree No. 52/2013/ND-CP on E-commerce. The decree defines the scope and subjects of e-commerce activities and establishes regulations around e-commerce website operations, online contracting, personal data protection, and dispute resolution procedures. The document also introduces Circular No. 12/2013/TT-BCT, which provides guidance on notification and registration requirements for e-commerce websites.
1) The document discusses various online payment options including e-wallets, online payment gateways, bank transfers, and cash on delivery.
2) It promotes the benefits of using e-wallets like NgânLượng.vn for both businesses and individuals, highlighting convenient payment methods, safety, trust, reasonable expenses, and success of global leaders like PayPal.
3) PayPal is presented as the leading e-wallet with over 250 million accounts globally and being more popular than Visa/Mastercard in some markets due to its ubiquity and integration with many online stores.
1) The document discusses the concepts of success and failure in business, noting that a startup is generally considered successful after 20 years while 100 years is considered eternal.
2) It shares experiences and lessons learned from early e-commerce businesses in Vietnam that failed despite having advantages, infrastructure, and technical expertise, highlighting the importance of marketing, community engagement, and adapting to the changing online market.
3) Key lessons emphasized include the need to break big goals into smaller targets, carry out both online and offline activities in parallel, and continually adjust plans as the online market evolves rather than rigidly following an initial master plan.
Mobicom is a mobile game development company established in 2011 in Ho Chi Minh City, Vietnam. It was founded by Lê Đặng Nguyên and Hồ Việt Lâm. Mobicom produces mobile games and applications for over 200 phone models. Some of their most popular apps include Đọc Tin Nóng, which provides automatic news updates to phones, and Đổi Nhạc Chờ, which allows users to change their ringback tones directly from their mobile phones. Their goal is to develop high quality mobile games and apps made in Vietnam.
The document discusses the history and development of an online payment solution in Vietnam. It notes that while an expensive online payment option existed, it was not scalable. The authors chose to build their own more cost effective and scalable solution, though it was very challenging to develop. Over two months, two developers created an initial working version. Continuous improvements have reduced the number of steps needed to complete transactions. The integrated payment solution now supports various local and international payment methods. Integration has been successful so far. The document also provides examples of how payment solutions can become more valuable business assets than the original sites or apps themselves.
This document discusses mobile applications and the mobile app market in Vietnam. It provides information on:
- What mobile apps are and how they are classified.
- The large and growing mobile app market in Vietnam, with over 60 million mobile subscribers and growing smartphone usage.
- A trend toward location-based service apps, which allow companies to directly interact with and market to customers based on their location.
- Key considerations for startups looking to develop mobile apps, such as targeting the right operating systems and understanding monetization options like ads or user fees.
- Challenges of the Vietnamese mobile app market including a variety of devices, spam concerns, and testing apps across different phones.
This document discusses lessons learned from developing mobile applications. It covers choosing platforms like iOS and Android, types of applications to develop like games and news, and strategies for mobile app development. Some key recommendations include focusing on iOS or Android due to their competitiveness, developing games or location-based apps which are often most profitable, and creating a product line of related applications rather than one large all-in-one application. It also stresses the importance of collecting user data through analytics to optimize products and estimate business plans.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...AlexanderRichford
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation Functions to Prevent Interaction with Malicious QR Codes.
Aim of the Study: The goal of this research was to develop a robust hybrid approach for identifying malicious and insecure URLs derived from QR codes, ensuring safe interactions.
This is achieved through:
Machine Learning Model: Predicts the likelihood of a URL being malicious.
Security Validation Functions: Ensures the derived URL has a valid certificate and proper URL format.
This innovative blend of technology aims to enhance cybersecurity measures and protect users from potential threats hidden within QR codes 🖥 🔒
This study was my first introduction to using ML which has shown me the immense potential of ML in creating more secure digital environments!
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
From Natural Language to Structured Solr Queries using LLMsSease
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
Introducing BoxLang : A new JVM language for productivity and modularity!Ortus Solutions, Corp
Just like life, our code must adapt to the ever changing world we live in. From one day coding for the web, to the next for our tablets or APIs or for running serverless applications. Multi-runtime development is the future of coding, the future is to be dynamic. Let us introduce you to BoxLang.
Dynamic. Modular. Productive.
BoxLang redefines development with its dynamic nature, empowering developers to craft expressive and functional code effortlessly. Its modular architecture prioritizes flexibility, allowing for seamless integration into existing ecosystems.
Interoperability at its Core
With 100% interoperability with Java, BoxLang seamlessly bridges the gap between traditional and modern development paradigms, unlocking new possibilities for innovation and collaboration.
Multi-Runtime
From the tiny 2m operating system binary to running on our pure Java web server, CommandBox, Jakarta EE, AWS Lambda, Microsoft Functions, Web Assembly, Android and more. BoxLang has been designed to enhance and adapt according to it's runnable runtime.
The Fusion of Modernity and Tradition
Experience the fusion of modern features inspired by CFML, Node, Ruby, Kotlin, Java, and Clojure, combined with the familiarity of Java bytecode compilation, making BoxLang a language of choice for forward-thinking developers.
Empowering Transition with Transpiler Support
Transitioning from CFML to BoxLang is seamless with our JIT transpiler, facilitating smooth migration and preserving existing code investments.
Unlocking Creativity with IDE Tools
Unleash your creativity with powerful IDE tools tailored for BoxLang, providing an intuitive development experience and streamlining your workflow. Join us as we embark on a journey to redefine JVM development. Welcome to the era of BoxLang.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
ScyllaDB is making a major architecture shift. We’re moving from vNode replication to tablets – fragments of tables that are distributed independently, enabling dynamic data distribution and extreme elasticity. In this keynote, ScyllaDB co-founder and CTO Avi Kivity explains the reason for this shift, provides a look at the implementation and roadmap, and shares how this shift benefits ScyllaDB users.
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Discover the Unseen: Tailored Recommendation of Unwatched ContentScyllaDB
The session shares how JioCinema approaches ""watch discounting."" This capability ensures that if a user watched a certain amount of a show/movie, the platform no longer recommends that particular content to the user. Flawless operation of this feature promotes the discover of new content, improving the overall user experience.
JioCinema is an Indian over-the-top media streaming service owned by Viacom18.
What is an RPA CoE? Session 2 – CoE RolesDianaGray10
In this session, we will review the players involved in the CoE and how each role impacts opportunities.
Topics covered:
• What roles are essential?
• What place in the automation journey does each role play?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
AI in the Workplace Reskilling, Upskilling, and Future Work.pptxSunil Jagani
Discover how AI is transforming the workplace and learn strategies for reskilling and upskilling employees to stay ahead. This comprehensive guide covers the impact of AI on jobs, essential skills for the future, and successful case studies from industry leaders. Embrace AI-driven changes, foster continuous learning, and build a future-ready workforce.
Read More - https://bit.ly/3VKly70
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Keywords: AI, Containeres, Kubernetes, Cloud Native
Event Link: https://meine.doag.org/events/cloudland/2024/agenda/#agendaId.4211
4. Our services fall into two areas
Motivational research
Market scoping and segmentation
Concept testing
New product development
Brand positioning
1. Consulting Services
Market tracking
Product optimisation
Brand equity
Touch point management
Customer loyalty
2. Research Services
Ethnography
Accompanied shopping
In-depth interviewing
Focus groups
Vox pops
Telephone interviewing
Street intercepts
Mystery shopping
On line surveys
Social media tracking
5. Richard Burrage
• Richard acts as a strategic partner for
core consumer goods clients,
focusing on new product
development, brand positioning and
communications development.
• Richard has spent the last twenty
years in Asia assisting in the
development and building of
5
development and building of
numerous brands to achieve
leadership positions.
• Richard is a UK national and resides
in HCMC, Vietnam with his
Vietnamese wife and three children.
• Richard is the Managing Partner of
Cimigo: www.cimigo.vn
7. 5,800 people.
Largest study of it’s kind in Viet Nam.
More than 5,875 men and women aged
15 – 64 years living in 12 urban centres
of Viet Nam.
Random sampling with Computer Aided Telephone Interviews (CATI). Data
weighted to urban population of Viet Nam.
Yielding n=3,405 internet
users
North, central and southern regional coverage including
Ha Noi, Thai Nguyen, Thanh Hoa, Hai Phong, Da Nang,
Nha Trang, Quy Nhon, An Giang, Dong Nai, Vung Tau, Ho
Chi Minh City and Can Tho.
8. Across 12 cities.
Metro
Ha Noi
Ho Chi Minh City
Tier 1
Hai Phong
Da Nang
Nha Trang
Tier 2
Thai Nguyen
Thanh Hoa
Quy Nhon
An GiangCan Tho An Giang
Dong Nai
Vung Tau
11. Local for news,
entertainment
Global for search,
social network,
video.
Time to listen and
engage.
Youth saturated
But mobile will
Mobile users leap
forward
Lesser cities and
rural users
will leapfrog the
PC journey .
Beyond men, metro and premium consumers.
engage.
Social networks
win.
Blogs and forums
decline.
Mobile ease
Reward,
geolocation,
knowledge, attract
Mobile enters path
to purchase.
But mobile will
grow 35+
And online
journey changes…
In home
Excessive
Infotainment
Are you part of
the dialogue?
15. SEC of internet users
Viable beyond AB.
56%
72%
63%
47%
58%
78%
63%
48%
60%
80%
100%
2010 2011 SEC % of Total Pop.
Source: Cimigo NetCitizens
47%
29%
9%
27%
11%
12%
28% 27% 28%
7% 0%
20%
40%
Total SEC A SEC B SEC C SEC D SEC E
16. Internet penetration by region
Viable beyond metro.
56%
58%
All cities
58%
57%
49%
62%
58%
52%
0% 20% 40% 60% 80% 100%
Metro VN
Tier 1 Cities
Tier 2 Cities
2010 2011
Source: Cimigo NetCitizens
17. Local for news,
entertainment
Global for search,
social network,
video.
Time to listen and
engage.
Youth saturated
But mobile will
Mobile users leap
forward
Lesser cities and
rural users
will leapfrog the
PC journey .
Beyond men, metro and premium consumers.
engage.
Social networks
win.
Blogs and forums
decline.
Mobile ease
Reward,
geolocation,
knowledge, attract
Mobile enters path
to purchase.
But mobile will
grow 35+
And online
journey changes…
In home
Excessive
Infotainment
Are you part of
the dialogue?
18. So what?
Mobile users leap forward
Lesser cities and rural users
will leapfrog the PC journey
19. Smaller screens and access on the go
84%
38%
81%
From a desktop computer
2010
Devices used for connecting online
Mobile will change online journey.
38%
27%
47%
56%
4%
0% 20% 40% 60% 80% 100%
From a laptop computer
Via any mobile phone
(smart phone or other)
Tablet device (e.g. i-pad,
galaxy)
2010
2011
Source: Cimigo NetCitizens
20. Strong growth in internet access via mobile phones in
tier 2 urban centres.
Devices used for connecting online
81
46
82
38
81
From a laptop computer
From a desktop computer
Tier 2 Tier 1 Metro VN
7
29
28
54
2
12
37
46
2
23
33
38
0 20 40 60 80 100
Tablet device (e.g. i-pad, galaxy)
Via smartphone
Via mobile phone (non-
smartphone)
From a laptop computer
Source: Cimigo NetCitizens
21. Places usually use internet Weekdays by urban areas
Tier 2 urban centres leaping online via mobile
phones with 3G and wifi..
Digital programs viable beyond the metro centres.
81
80
100
Metro VN Tier 1 Tier 2
29
35
30
34
13 15
18
0
20
40
60
At home At work Wherever I
HAVE
3G/GPRS
Wherever I
find a wifi
connection
At Internet
Shop /
Cyber Café
At college
or school
At someone
else's home
On mobile
phone
Source: Cimigo NetCitizens
22. Local for news,
entertainment
Global for search,
social network,
video.
Time to listen and
engage.
Youth saturated
But mobile will
Mobile users leap
forward
Lesser cities and
rural users
will leapfrog the
PC journey .
Beyond men, metro and premium consumers.
engage.
Social networks
win.
Blogs and forums
decline.
Mobile ease
Reward,
geolocation,
knowledge, attract
Mobile enters path
to purchase.
But mobile will
grow 35+
And online
journey changes…
In home
Excessive
Infotainment
Are you part of
the dialogue?
24. Age of internet users
Significant reach for under 35.
How will 35+ grow?
95%
67%
58%
95%
70%
80%
100%
Source: Cimigo NetCitizens
56%
32%
18%
58%
35%
18%
20% 19% 22%
11%
0%
20%
40%
60%
Total Age 15-24 Age 25-34 Age 35-49 Age 50-64
2010 2011 Age % of Total Pop.
25. Age of mobile internet users
50% increase in mobile internet usage amongst 35-49 y.o.
Mobile supports 35+ online journey.
38%
48%
Total
47%
37%
24%
8%
59%
47%
33%
11%
0% 20% 40% 60% 80% 100%
15-24 year olds
25-34 year olds
35-49 year olds
50-64 year olds
2010 2011
Source: Cimigo NetCitizens
26. Real-time customer insights collection tool.
Consumers are changing. Technology is reinventing. Our understanding of
psychology is advancing. A forward looking approach to research is essential.
Cimigo’s online platform provides continuous real-time
monitoring of survey results, with in-built software to table &
chart data. The results portal allows for different levels of
access, and provides ‘red flag’ alerts for key questions.
27. Local for news,
entertainment
Global for search,
social network,
video.
Time to listen and
engage.
Youth saturated
But mobile will
Mobile users leap
forward
Lesser cities and
rural users
will leapfrog the
PC journey .
Beyond men, metro and premium consumers.
engage.
Social networks
win.
Blogs and forums
decline.
Mobile ease
Reward,
geolocation,
knowledge, attract
Mobile enters path
to purchase.
But mobile will
grow 35+
And online
journey changes…
In home
Excessive
Infotainment
Are you part of
the dialogue?
29. FrequencyofUse
It is where consumers are spending time.
66%
24%
2% 3% 1%
4% Everyday
Several times a week
Once a week
Several times a month
Once a month
FrequencyofUse
130 Minutes
per Day!
Once a month
Less often
Source: Cimigo NetCitizens
30. Consumers increasingly spending time online at home.
Online competing or complementing TV screens?
Weekday locations for being online
61%
73%
77%
81%
86%
80%
100%
At home
At work61%
26% 27%
30%
33% 34%
29%
23%
18%
25% 25%
5% 5% 5%
15% 16%
0%
20%
40%
60%
2007 2008 2009 2010 2011
At work
At internet
shopCyber
cafe
At college or
school
Source: Cimigo NetCitizens
31. Conducting a myriad of online activities .
95%
94%
77%
68%
66%
63%
59%
55%
51%
44%
Use for news
Use a search site
Listening to music
Research for school/ office work
Chatting
Email
Downloading music
Searching information on brands/products
Watching movies
Visiting a social network
Online information gathering
40%
35%
35%
26%
23%
22%
19%
14%
12%
9%
0% 20% 40% 60% 80% 100%
Visiting forum
Shopping/visting buy and sell sites/Auctions
Playing games on web game *
Playing games on online applications **
Downloading movies
Visiting blogs
Searching for a job
Posting in forum
Writing blogs
E-Banking
Source: Cimigo NetCitizens
Online entertainment
Online communication
Blogging and social Networks
Online business
32. 94%
97%
91%
77%
88%
64%
79%
52%
61%
67%
Use for news
Use a search site e.g Google
Listening to music
Research for school/ office work
Chatting
Email
Downloading music
Searching information on brands/products
Watching movies
Visiting a social network
A look to our future….
47%
34%
49%
37%
29%
32%
20%
20%
20%
5%
0% 20% 40% 60% 80% 100%
Visiting forum
Shopping/visting buy and sell…
Playing games on web game *
Playing games on online applications **
Downloading movies
Visiting blogs
Searching for a job
Posting in forum
Writing blogs
E-Banking
25-64 years
15-24 years
Source: Cimigo NetCitizens
33. 9 in 10 online consumers relying on internet for news.
Advertisers need to follow consumer eyeballs online.
Online Information gathering
53% 31% 5%Use for news 89%
49%
21%
31%
27%
7%
9%
0% 20% 40% 60% 80% 100%
Use a search site
Research for schooloffice work
Everyday Once a week or more Once a month or more
87%
57%
Source: Cimigo NetCitizens
34. Entertainment is secondary to information gathering.
Advertisers need to follow consumer eyeballs online.
Popular entertainment online
27%
9%
6%
31%
24%
17%
10%
14%
12%
Listening to music
Downloading music
Watching movies
67%
47%
35%6%
9%
6%
1%
17%
12%
8%
6%
12%
6%
4%
7%
0% 20% 40% 60% 80% 100%
Watching movies
Playing games on web game
Playing games on online
applications
Downloading movies
Everyday Once a week or more Once a month or more
35%
27%
18%
14%
Source: Cimigo NetCitizens
35. Online business nascent.
Businesses need to lead the development of e-commerce.
E-commerce and online banking.
5% 11% 8%
Shopping / visting buy and sell sites
/ Auctions
24%
1%2% 3%
0% 10% 20% 30%
E-Banking
Everyday Once a week or more Once a month or more
6%
Source: Cimigo NetCitizens
36. Trust remains a barrier to online purchasing.
Mechanisms for secure online purchasing necessary.
Attitudes to online shopping.
51% 21% 27%
I can buy a very wide choice
of products on the internet
14% 28% 58%
0% 20% 40% 60% 80% 100%
of products on the internet
I think it is safe to buy
products online
Agree Neutral Disagree
Source: Cimigo NetCitizens
37. 3 in 4 online consumers use to find out about new
products and brands.
Engendering trust remains key.
Online attitudes.
93% 5%2%
The internet is an important
source for news and
information
The internet helps me to find
74%
46%
16%
31%
9%
24%
0% 20% 40% 60% 80% 100%
The internet helps me to find
out about new products and
brands
I generally trust the
information found on the
internet
Agree Neutral Disagree
Source: Cimigo NetCitizens
38. for consumer dialogue
right messages
and
The digital world is a real option
right positioning
and
brand’s
value
building a
41. Brand tracking that gives you power.
Large Samples
Now
Live Data
or Clear Dashboards
Is your current tracking give you:
Quarterly presentations?
Too late to inform?
Situation past?
Hindsight?
Large Samples
Now
ROI Maximising
Decision Tool
Not A monitor
42. Local for news,
entertainment
Global for search,
social network,
video.
Time to listen and
engage.
Youth saturated
But mobile will
Mobile users leap
forward
Lesser cities and
rural users
will leapfrog the
PC journey .
Beyond men, metro and premium consumers.
engage.
Social networks
win.
Blogs and forums
decline.
Mobile ease
Reward,
geolocation,
knowledge, attract
Mobile enters path
to purchase.
But mobile will
grow 35+
And online
journey changes…
In home
Excessive
Infotainment
Are you part of
the dialogue?
43. So what?
Mobile journey is different
Mobile ease required
Mobile enters path to purchase
Reward, geolocation, knowledge, attract
45. Regional trends of mobile internet Users
Across the country.
North leading the regions in mobile internet uptake.
38%
48%
Total
43%
34%
36%
55%
48%
45%
0% 20% 40% 60% 80% 100%
North
Central
South
2010 2011
Source: Cimigo NetCitizens
46. Mobile web activities
Geolocation implications for multiple businesses sectors.
76%
66%
43%
34%
82%
67%
48%
Use for news
Use a search site
Instant messaging
Visiting a social network
Increasing mobile entertainment consumption.
34%
26%
32%
26%
9%
8%
35%
35%
34%
30%
27%
10%
0% 20% 40% 60% 80% 100%
Visiting a social network
Listening to music
Downloading Apps
Downloading or uploading pictures
Watching videos/clips
Playing online games
2010
2011
Source: Cimigo NetCitizens
47. Instant mobile internet activities
30%Geolocation tools (Foursquare, Google Maps)
Mobile enters path to purchase.
Mobile ease essential.
Source: Cimigo NetCitizens
24%
19%
11%
0% 20% 40%
Been in a store and looked up a product to find
out more
Been in a store and used it to check prices
Visiting online shopping sites
48. Financial product ownership and mobile web
1 in 2 whom are financially active, are online via mobile.
Broad opportunities for financial services firms.
48%Total
52%
51%
49%
0% 20% 40% 60% 80% 100%
Credit Card
Bank Account
Life or Health
Insurance
Source: Cimigo NetCitizens
50. Local for news,
entertainment
Global for search,
social network,
video.
Time to listen and
engage.
Youth saturated
But mobile will
Mobile users leap
forward
Lesser cities and
rural users
will leapfrog the
PC journey .
Beyond men, metro and premium consumers.
engage.
Social networks
win.
Blogs and forums
decline.
Mobile ease
Reward,
geolocation,
knowledge, attract
Mobile enters path
to purchase.
But mobile will
grow 35+
And online
journey changes…
In home
Excessive
Infotainment
Are you part of
the dialogue?
51. So what?
Time to listen and engage
Social networks win
Blogs and forums decline
52. Social networks grow at expense of blogs and forums
Consumers consolidating expression in social networks
Metro online communication trends
80%
100%
Visiting social
network
Visiting forum
39% 41%
51%
47%
51%
46%
41%
35%
23%16%
21%
17%
20%
22%
11%
0%
20%
40%
60%
2009 2010 2011
Visiting blogs
Posting in forum
Writing blogs
Source: Cimigo NetCitizens
53. And consumers are talking.
Broad opportunities for brands to listen and engage.
19%
8%
14%
11%
5%
8%
Visiting a social network
Visiting forum 27%
Chatting online at least once per month
39%
3%
2%
1%
5%
3%
3%
4%
3%
2%
0% 20% 40% 60%
Visiting blogs
Posting in forum
Writing blogs
Everyday Once a week or more Once a month or more
13%
6%
9%
Source: Cimigo NetCitizens
54. Social media insights.
Hybrid tech/human approach to social media evaluation. Combining automated
‘scraping’ across millions of sites with more focused analyst driven search 10,000’s.
Collection Content enrichment From data to information
Using our proprietary source
management and scraping
technologies, we scan and
collect content from blogs,
microblogs, trade publications,
forums, industry, geographic
and demographic sources.
Our team of analysts refine the
content of the search. We
perform sentiment analysis and
tag the data with source
information about the posters,
where they made comments,
where they live, how old they
are – we can understand a lot
about the people who are taking
about you. The data is QA’d for
precision and reach.
After all this work we have amazing
insights into what people are
saying about you and your
competitors. We then provide all
this information to you on an
online dashboard. We update it
daily so you can track the buzz and
engage with your customers.
55. Social media insights.
Lots of information and word of mouth related to
different products and brands are already available on
the web in an easy-to-access form. This can be cleverly
used to enrich our insights :
• To explore new trends and shifts, track key
influencers, as well as fine tune the survey design for
ongoing programmes.
• To obtain feedback on a wide range of options,
55
• To obtain feedback on a wide range of options,
broadening and deepening our competitive
intelligence.
• To enrich research findings.
This Cimigo approach captures the sentiment and nuances of what people are
talking about, because you get the best of both worlds, automated analysis
combined with real people reading, digesting and analysing the context.
56. Online consumers are networked & social.
44%
56%
Yes No
Member of social network
47%
6%
67%
19%
70%
20%
Facebook
Zing Me
2009
2010
Popular social networks
11%
12%
20%
2%
1%
0% 20% 40% 60% 80% 100%
Yahoo 360 Plus
Twitter
2010
2011
Source: Cimigo NetCitizens
57. Online research communities – Cimigo Live.
• Instant access to consumers.
• Speed of response to business questions.
• Incredible depth on behaviour, lifestyle, needs and thoughts of consumers.
• Collaboration with consumers.
• An online qualitative community of targeted
consumers.
• It runs continuously with virtually no lead
time to initiate a topic or a question.
• It provides forums, chat, blog, and
multimedia capabilities.
• It establishes a communications architecture
for your brand and strategic partners to
interact with each other and the consumer.
58. Why create an online brand research community?
To create. To innovate. To communicate. To inspire consumers at all touch-points.
Test and measure
promo activity
Develop and test
communications
Develop and assess
new products
Foster brand
engagement
Generate ideas
and concepts
Measure usage
and attitudes
Develop websites
Generate PR
e.g. brand stories
59. Local for news,
entertainment
Global for search,
social network,
video.
Time to listen and
engage.
Youth saturated
But mobile will
Mobile users leap
forward
Lesser cities and
rural users
will leapfrog the
PC journey .
Beyond men, metro and premium consumers.
engage.
Social networks
win.
Blogs and forums
decline.
Mobile ease
Reward,
geolocation,
knowledge, attract
Mobile enters path
to purchase.
But mobile will
grow 35+
And online
journey changes…
In home
Excessive
Infotainment
Are you part of
the dialogue?
60. Top 10
Local for news
So what?
Local for entertainment
Global for search
Global for social network
Global for video
61. Younger generation tend to social, while older online
population tending to news.
We measure sites visited within past 4 weeks
Top ten websites
Website Total 15-24 25-34 35-49 50-64
Googlea
57% 60% 54% 56% 52%
Zingb
49% 79% 32% 14% 10%
c
Source: Cimigo NetCitizens
Yahooc
28% 34% 28% 21% 14%
Facebook.com 19% 32% 13% 4% 2%
Dantri.com.vn 19% 15% 22% 21% 20%
Vnexpress.net 18% 12% 24% 20% 17%
24h.com.vn 16% 13% 20% 16% 13%
Youtube.com 12% 18% 9% 4% 5%
Nhaccuatui.com 10% 15% 8% 5% 3%
Tuoitre.com.vn 10% 6% 10% 16% 23%
62. Global brands are on the way up.
We measure sites visited within past 4 weeks
Top ten websites
Website 2011 2012 2011 2012
Googlea
1 1 48% 57%
Zingb
2 2 33% 49%
Source: Cimigo NetCitizens
Zing 2 2 33% 49%
Yahooc
4 3 20% 28%
Facebook.com 6 4 13% 19%
Dantri.com.vn 3 5 21% 19%
Vnexpress.net 5 6 18% 18%
24h.com.vn 7 7 11% 16%
Youtube.com 10 8 6% 12%
Nhaccuatui.com 8 9 10% 10%
Tuoitre.com.vn 9 10 9% 10%
63. Local for news,
entertainment
Global for search,
social network,
video.
Time to listen and
engage.
Youth saturated
But mobile will
Mobile users leap
forward
Lesser cities and
rural users
will leapfrog the
PC journey .
Beyond men, metro and premium consumers.
engage.
Social networks
win.
Blogs and forums
decline.
Mobile ease
Reward,
geolocation,
knowledge, attract
Mobile enters path
to purchase.
But mobile will
grow 35+
And online
journey changes…
In home
Excessive
Infotainment
Are you part of
the dialogue?
64. TheThe Voice of the CustomerVoice of the Customer
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