We made it clear how the lifestyles of university students are in Vietnam, by conducting the quantitative survey for 1000 people as well as the depth interview of nearly 100 people. Let us find it out their income, housing, food, beauty, digital and university lifestyle.
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
- A survey was conducted in Ho Chi Minh City, Vietnam on fast food eating behaviors and brand preferences among 476 respondents aged 18-39.
- 71% of respondents liked or liked very much fast food. 47% were regular fast food users, with higher rates among males and youth. Hanging out with friends was the most common occasion for eating fast food.
- The most frequently used fast food brands were KFC and Lotteria. KFC and Lotteria were seen as having good prices, locations, and promotions, while McDonald's was associated with higher prices.
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves
- 60% drink coffee more than once / day, 36% drink instant coffee daily
- Only 14% drink coffee black. 86% put either sugar, milk or both
- 43% drink instant coffee most. 56% regularly drink instant coffee
- Main reason why instant coffee is taken is by its quickness and easiness
- Nescafe is the best brand in terms of the recognition (86%) and share
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Food delivery service in Vietnam increased its popularity further due to the social isolation of the Covid-19.
This survey was made in order to understand the latest trend of the delivery services as well as how the demand has increased during Covid period.
This survey was conducted among 840 respondents in HCM and Hanoi in April 2020.
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
- A survey was conducted in Ho Chi Minh City, Vietnam on fast food eating behaviors and brand preferences among 476 respondents aged 18-39.
- 71% of respondents liked or liked very much fast food. 47% were regular fast food users, with higher rates among males and youth. Hanging out with friends was the most common occasion for eating fast food.
- The most frequently used fast food brands were KFC and Lotteria. KFC and Lotteria were seen as having good prices, locations, and promotions, while McDonald's was associated with higher prices.
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves
- 60% drink coffee more than once / day, 36% drink instant coffee daily
- Only 14% drink coffee black. 86% put either sugar, milk or both
- 43% drink instant coffee most. 56% regularly drink instant coffee
- Main reason why instant coffee is taken is by its quickness and easiness
- Nescafe is the best brand in terms of the recognition (86%) and share
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Food delivery service in Vietnam increased its popularity further due to the social isolation of the Covid-19.
This survey was made in order to understand the latest trend of the delivery services as well as how the demand has increased during Covid period.
This survey was conducted among 840 respondents in HCM and Hanoi in April 2020.
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
The survey aimed to understand health consciousness and activities of Vietnamese aged 18-39 in Hanoi and Ho Chi Minh City. Key findings include:
- Half of respondents rated their health as good or very good.
- Most common actions to maintain health were sleeping well, healthy diet, drinking water, and exercise.
- Walking was the most popular leisure activity in the past 3 months.
- Time constraints, not cost, were the main reason for not going to gyms. Local gyms were most popular.
- Monthly gym fees were under 500,000 VND for most, even less for those interested in joining.
- 76% Vietnamese have their own motorbike.
- Honda Wave is the most popular motorbike
- 80% of teens' and 71% of 20’s motorbikes are paid by their parents.
- Brand (44%), after service (43%) and price (39%) are 3 main factors as the purchase factors.
- 49% ask their friend’s advice before the purchase. The ratio is higher with female (58%)
- Bad driving behaviours of motorbike/car drivers (44%) is the main dissatisfaction among male while gasoline (57%) is what female cares about.
- 49% have had motorbike accident with other motorbike before.
According to a survey conducted by Asia Plus Inc., smartphone photography has become very popular among Vietnamese aged 20-39. The survey found that over 79% of respondents take photos at least once a week using their smartphones, with selfies being the most common type of photo taken. Most photos are shared on Facebook and Zalo, and apps like Camera 360 are commonly used to edit photos. While smartphones are preferred for their ease of use, cameras are still used more for scenery and family photos. The survey provides insights into how smartphones and cameras are used differently in Vietnam.
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
Survey about Vietnamese's bathroom environment and their taking bath (shower) customs. How do they maintain their body clean while their water supply is not that stable.
How does Vietnmaese singles cook / eat out usually? Q&Me has investigated their life of diet, as well as their differences of thoughts among cooking between male / female
It has been a while since McDonald has launched its first store in Vietnam and let us see the landscape of fast food chain popularity and its image. We conducted the survey in HCM.
Sự khác nhau giữa phong cách sống của sinh viên đại học và học sinh cấp 3 như thế nào? Hãy đọc báo cáo mới nhất của chúng tôi để hiểu được những hoạt động hằng ngày trên internet của họ và các thiết bị mà họ sở hữu
A survey of 133 Vietnamese youth in Ho Chi Minh City found their convenience store usage patterns. 34.6% visited stores 2-3 times per week, with males visiting more frequently than females. Family Mart was the most popular chain, comprising 51 stores in the city. 40.6% visited in the evenings, with little difference by age or gender. While drinks were the most commonly purchased item (59.4%), cigarettes and cosmetics were rarely bought. Younger males were more likely to eat food inside stores than older males or females. Location was more important for females' store choice compared to price for males.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Gen Z, born between 2002-1994, represents a new growth segment for the out-of-home market. They are digital natives who are heavily influenced by mobile marketing and social media. To attract Gen Z, businesses should focus on authentic mobile marketing, facilitate shareable experiences on social media, and use Gen Z to fill traditionally low traffic periods like mornings and afternoons by catering to their frequent snacking occasions with foods like tea, milk, and Asian specialties. Capturing the growing spending power of Gen Z will be important for success in the changing out-of-home consumer landscape.
- The document analyzes the eating behaviors of 200 single Vietnamese individuals ages 18-30 based on a survey conducted in September 2014.
- It finds that 53% always eat dinner at home and cook at home daily, while 83% often shop at local markets over supermarkets. Pricing is the most important factor in deciding where to buy food.
- Females eat out more than males and are more likely to decide what to buy in advance, while males decide products and brands at the store. The common budget for eating out is 20,000-30,000 VND and 500,000-1,000,000 VND is a popular monthly food spending amount.
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
The survey aimed to understand health consciousness and activities of Vietnamese aged 18-39 in Hanoi and Ho Chi Minh City. Key findings include:
- Half of respondents rated their health as good or very good.
- Most common actions to maintain health were sleeping well, healthy diet, drinking water, and exercise.
- Walking was the most popular leisure activity in the past 3 months.
- Time constraints, not cost, were the main reason for not going to gyms. Local gyms were most popular.
- Monthly gym fees were under 500,000 VND for most, even less for those interested in joining.
- 76% Vietnamese have their own motorbike.
- Honda Wave is the most popular motorbike
- 80% of teens' and 71% of 20’s motorbikes are paid by their parents.
- Brand (44%), after service (43%) and price (39%) are 3 main factors as the purchase factors.
- 49% ask their friend’s advice before the purchase. The ratio is higher with female (58%)
- Bad driving behaviours of motorbike/car drivers (44%) is the main dissatisfaction among male while gasoline (57%) is what female cares about.
- 49% have had motorbike accident with other motorbike before.
According to a survey conducted by Asia Plus Inc., smartphone photography has become very popular among Vietnamese aged 20-39. The survey found that over 79% of respondents take photos at least once a week using their smartphones, with selfies being the most common type of photo taken. Most photos are shared on Facebook and Zalo, and apps like Camera 360 are commonly used to edit photos. While smartphones are preferred for their ease of use, cameras are still used more for scenery and family photos. The survey provides insights into how smartphones and cameras are used differently in Vietnam.
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
Survey about Vietnamese's bathroom environment and their taking bath (shower) customs. How do they maintain their body clean while their water supply is not that stable.
How does Vietnmaese singles cook / eat out usually? Q&Me has investigated their life of diet, as well as their differences of thoughts among cooking between male / female
It has been a while since McDonald has launched its first store in Vietnam and let us see the landscape of fast food chain popularity and its image. We conducted the survey in HCM.
Sự khác nhau giữa phong cách sống của sinh viên đại học và học sinh cấp 3 như thế nào? Hãy đọc báo cáo mới nhất của chúng tôi để hiểu được những hoạt động hằng ngày trên internet của họ và các thiết bị mà họ sở hữu
A survey of 133 Vietnamese youth in Ho Chi Minh City found their convenience store usage patterns. 34.6% visited stores 2-3 times per week, with males visiting more frequently than females. Family Mart was the most popular chain, comprising 51 stores in the city. 40.6% visited in the evenings, with little difference by age or gender. While drinks were the most commonly purchased item (59.4%), cigarettes and cosmetics were rarely bought. Younger males were more likely to eat food inside stores than older males or females. Location was more important for females' store choice compared to price for males.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Gen Z, born between 2002-1994, represents a new growth segment for the out-of-home market. They are digital natives who are heavily influenced by mobile marketing and social media. To attract Gen Z, businesses should focus on authentic mobile marketing, facilitate shareable experiences on social media, and use Gen Z to fill traditionally low traffic periods like mornings and afternoons by catering to their frequent snacking occasions with foods like tea, milk, and Asian specialties. Capturing the growing spending power of Gen Z will be important for success in the changing out-of-home consumer landscape.
- The document analyzes the eating behaviors of 200 single Vietnamese individuals ages 18-30 based on a survey conducted in September 2014.
- It finds that 53% always eat dinner at home and cook at home daily, while 83% often shop at local markets over supermarkets. Pricing is the most important factor in deciding where to buy food.
- Females eat out more than males and are more likely to decide what to buy in advance, while males decide products and brands at the store. The common budget for eating out is 20,000-30,000 VND and 500,000-1,000,000 VND is a popular monthly food spending amount.
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
Vietnam is the connected country where people spends hours for internet. We conducted survey more than 500 people in HCM and Hanoi to understand their brand federations and purchase journey.
In emerging countries, ”country of origin” is always one of the most important factors for the purchase decision making.
We had conducted the survey to know the importance of ”country of origin” and its images of Japan, Korea, US, Europe, Thailand, Vietnam and China from 600 respondents.
The survey found that most Vietnamese women get cooking information from their parents. While 30-somethings cook new recipes more frequently than 20-somethings, most try new recipes less than 20% of the time. Vietnamese food remains the most commonly cooked cuisine, but Korean and Thai foods are also popular. Over half of respondents use smartphones to access cooking information online. The most visited online cooking community is monngonmoingay.com.
How does Vietnamese recognise Japanese cultures. What cultures are they interested and what Japanese food do they know? Here is the full report of Vietnamese view of "Cool Japan"
- A survey of 349 Vietnamese aged 16-49 found that 61% consider themselves fat and 79% care about their body shape, with 53% thinking they are a bit fat.
- More than 65% have gone on diets before, aiming to lose mostly 3-5 kg, focusing on their stomachs.
- Men tend to diet through exercise while women control food, eating more fruits and vegetables. Beauty websites are the most common source of diet information.
This document discusses convenience retailing trends in Vietnam. It notes that Vietnamese consumers want speed and convenience due to busy lifestyles. Convenience stores (CVS) and minimarts are popular formats in Ho Chi Minh City while the market is more blurred in Hanoi. Food and beverages dominate sales in CVS. The document also outlines trends in consumer demographics like the young population and rising middle class that are increasing demand for convenience. It analyzes different consumer segments like students and working professionals and their convenience shopping missions and needs. Finally, it discusses the growing convenience retail footprint in Vietnam and competition this presents to traditional grocers and wet markets.
Vietnam has a tons of budget hotel options. We had asked 200 tourist coming to HCM and stay at budget (3 star) hotels to see their preference and their decision factors of hotels
Vietnam house visit to the wealthy family in Ho Chi Minh. Please take a look at their lifestyle. He is very safe conscious about food and has the house gardening
Vietnamese are often known for their diligence. Our survey proved that approximately half of Vietnamese workers take on some studies. How are their actual behaviors and method for their skill improvement? Q&Me market research looked into how Vietnam workers improve their skills
Vietnam has two airline companies – Vietnam Airlines and VietJet. How are those company perceived by Vietnamese? Q&Me conducted the survey to those who have taken the flight in last 12 months.
This document reports on the results of a survey conducted in Bulgaria that examined parents' influence on their children's eating habits. Some of the key findings included:
- 80% of parents discuss healthy eating with their children
- 47% said likes/dislikes are the main factor influencing food choices
- 66% said their children eat breakfast at home
- 46% think their children eat healthy at home, while 48% think they eat healthy some but not all of the time
- 58% of families have one child, while 33% have two children
The document summarizes the results of a survey conducted by 3rd grade students at a junior high school in Greece about the eating and exercise habits of 2nd and 3rd grade students. Some key findings were that the majority of students had breakfast every day, ate fruits and vegetables 4-6 times per week, and almost half exercised daily. Lunch was considered the most important meal of the day. While snacking, fruits and vegetables were preferred over crisps. Most students' diets and exercise habits seemed generally healthy.
The document summarizes the Eat Fresh London service concept, which aims to help international students in the UK source local food and cook meals that reflect tastes from home. The service allows students to share recipes between generations and provides inspiration for preparing meals using locally available ingredients. Recipes can be filtered by budget, tastes, preparation time and other attributes. The concept is intended to help students familiarize themselves with their new city and address homesickness by cooking familiar dishes.
- An online survey was conducted with 57 Vietnamese people in the Fields Corner area of Boston to understand their café preferences and awareness of home.stead bakery and café.
- Most respondents were students aged 18-30. While over 70% knew of home.stead, only 26% had visited. Negative reviews mentioned the price and lack of Vietnamese food/menu.
- To attract more Vietnamese customers, the recommendations include adding more Vietnamese menu items and signage, hiring Vietnamese staff, and improving the loyalty program with targeted promotions in Vietnamese. Breaking down language barriers is key to overcoming perceptions that the café is unfriendly to Vietnamese customers.
The document discusses the benefits of establishing food gardens in schools. It outlines how a school in Australia created a garden to teach children about food sources, nutrition, and plant life cycles. Maintaining seed-to-seed gardens provides hands-on learning and helps children understand self-reliance and nature's abundance. The document provides guidance on planning, creating, and using school gardens for cross-curricular educational purposes.
The Spoon & Co - Imperial College Marketing Plan CompetitionPavel Chernyshev
This marketing plan proposes replacing plastic cutlery with edible cutlery made from wheat, millet, rice, and sorghum at university cafeterias and coffee shops in the UK. The plan targets students as the primary audience to form new habits and reduce plastic waste. Universities are the secondary audience to improve their reputations and profitability. The marketing strategy involves sampling, social media campaigns, and direct sales to reach 15% of UK universities in year 1 and 25% in year 2. The budget comes from an initial investment and revenues, with profitability expected in years 1 and 2. Impact will be measured using financial, customer, internal process, and learning growth metrics to ensure sustainability and ethics.
The document profiles different target markets for a sustainable restaurant, including young urban professionals interested in technology and travel ("Young Digerati") as well as liberal and diverse urban residents ("Bohemian Mix"). It provides details on the demographics, goals, and design of the restaurant, which will focus on local and organic seasonal foods, energy efficient operations, and community involvement to promote health and sustainability. The menu items showcase the seasonal and sustainable foods from a local farm in line with food trends toward more environmentally-friendly options.
5.4 Food Habits At Politecnico Bovisa CampusLeNS_slide
The document discusses food habits among students and faculty at Politecnico di Bovisa campus in Italy. It provides data on what foods are most commonly eaten (sandwiches, pizza, pasta) and where they are purchased (nearby stores and restaurants). It also notes that some students bring food from home or eat at the low-cost campus cafeteria, while some faculty prefer restaurants for sit-down meals. Student diets and preferences are described, ranging from cheap, convenient options to homemade meals to health-conscious choices.
The project will be implemented under Erasmus. School education sector. Action 2 - Cooperation between organizations and institutions. Project type: Collaborative partnerships.
5.4 Food habits at Politecnico Bovisa campusUtttam Kumar
The document discusses food habits among students and faculty at Politecnico di Bovisa campus in Italy. It provides data on what foods are most commonly eaten (sandwiches, pizza, pasta) and where they are purchased (nearby stores and restaurants). It also examines where and with whom students and faculty prefer to eat, such as students frequenting the low-cost campus cafeteria while some professors enjoy leisurely lunches at local restaurants. Food waste in campus cafeterias is also mentioned as a concern.
1) The document reports on a survey of personal, family, and general water consumption habits of students and adults in a community.
2) The survey found that most people wash their hands frequently, drink 1-2 liters of water per day, and shower daily. Adults are more conscious of water conservation than youth.
3) Most families have water filtration systems and water-saving washing machines. They pay an average of €250 per year for water.
4) Knowledge about water issues varied, with adults demonstrating the most knowledge overall. Two-thirds of respondents answered the knowledge questions correctly.
5) The document suggests educating people further and adopting water-saving behaviors like shorter show
1) Cindy Malixi Graulty from Procter & Gamble presented on qualitative research methods for understanding consumers at the bottom of the pyramid.
2) She discussed key principles for BOP qualitatives such as immersing oneself in all aspects of consumers' lives to establish relationships and trust.
3) As an example, she described fieldwork conducted in Jin Ya Village in China, where researchers lived as part of the community, learning about daily routines, social activities, and shopping behaviors.
Temple University should implement a bulk food store on its main campus to address increasing food and packaging waste. The proposal outlines the need for the store by citing statistics on food waste among young adults and at Temple. It details the store's location, hours, products offered, and implementation timeline. The pre-implementation costs are $5,510 and yearly operating costs are estimated at $69,745. Benefits include providing students and the community sustainable grocery access, reducing waste, and increasing Temple's sustainability profile.
The increase of convenience stores (CVS) has changed the eating style of Vietnamese, in a way that they start to eat at eat-in space of the shops.
This survey is conducted in order to find out the usage of eat-in space at CVS in HCM. The survey report is consist of the two methods as follows
This document provides information and guidance for textile engineering students considering higher study abroad. It discusses reasons for pursuing graduate studies overseas including career advancement opportunities and conducting impactful research. The document lists top universities in countries like the US, UK, Canada, Australia, Europe, Japan and China for textile-related graduate programs. It also outlines financial assistance options, application requirements, preparation tips for exams like GRE/TOEFL, and the application process for American universities. Overall, the document serves as a useful resource for textile students exploring prospects for higher education abroad.
Similar to Survey about Vietnam university lifestyle (17)
DX has been one of the buzz work in marketing to make the operation more agile and transparent for the better productivity.
This research was conducted in order to understand the digitalization implementation in the operation of enterprises and retails, based on our interviews with 100 corporations.
The research was conducted in May, 2022.
About the DX tool from Asia Plus, please find it here
https://fieldcheck.biz
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
Social media is what Vietnamese use for the versatile objective including communication with friends, trend watching, online entertainment etc. This survey was intended to clarify the social media popularities, user profile and the service characteristic differences.
This survey was conducted among 18-44 years old male and female of 600 respondents in January 2022.
Car is one of the item that Vietnamese wish to have when they have better economical status. The attention to the electric car goes up even in Vietnam. This survey is conducted in order to find out the potentiality and images of the electric car in Vietnam.
This survey was conducted among 235 samples in Vietnam who recognize electric car and motorbike. The survey was conducted in March 2022.
The usage of online delivery has been accelerated by the social distancing resulted from Covid-19. Consumers became digitalized in terms of how they get the foods during the pandemic. This report will show the trend of the food and drink delivery service as well as the popularity of delivery apps in Vietnam.
There was a similar survey conducted in Dec 2020, after one year, this survey is made again to understand the change of this field.
This survey was conducted among 660 people in 18-40 years old in Hanoi, HCMC and Da Nang in Dec 2021.
Vietnam overcame the severe lockdown and social distance policy to go into the living of “with corona”. The restrictions in terms of transportation or business operation gradually came back to normal.
This survey was made with an intention to understand Vietnamese behaviors and opinions toward Tet, the first annual ceremony after the severe social distancing.
This survey was conducted among male and female of 18 - 49 years old of 650 respondents in November 2021.
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
Vietnamese came to have more time at home during the lockdown period. Their time to go outside for shopping, entertainment, chatting has been replaced by the home activities.
This survey was made in order to understand how their leisure time is used during Covid and particularly pay attention to the usage change of social media.
The survey was held in September 2021.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in September 2021
Remote work becomes as the new standard due to Covid-19. Most of the office workers are instructed to work from their home due to the pandemic.
This survey was made in order to understand their satisfaction / dissatisfaction in remote work and their preference of the work after the pandemic.
The survey was held 307 respondents who work full-time at the office.
The survey was held at August, 2021
Vietnam has a tremendously high penetration of motorbike. On the other hand, the car industry keeps growing and the enthusiasm in purchasing the car is getting higher, endorsed by the growth of the economy and the general revenues.
This survey is intended to find out the current frustration or issues with motorbike, while finding out the motivations and the types of the cars that they wish to have.
This survey was conducted among 20 years old and above of 381 samples in July, 2021.
The survey was conducted among nearly 1,000 male and female in Vietnam in June 2022 to understand their favorite celebrities and idols. The results showed that Trấn Thành, Quang Hải and Sơn Tùng MTP are currently the most favorite celebrities in Vietnam based on their popularity ratings and number of social media followers. The survey also provided insights into gender differences in preferences of celebrities across various categories such as music, television, sports and more.
This survey focuses on Vietnamese language learning habits. The report is the summary of:
What languages are Vietnamese people learning and which one is the most learned?
The average time they spend learning a foreign language weekly
The most popular learning methods
Where do they learn a foreign language? (popular language centers, online learning platforms,...)
The reason they learned that foreign language
This survey was conducted in June, 2021, from those who study languages
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in Jun 2021
Among online booking users in Vietnam, Traveloka is the most recognized and popular online travel booking platform, followed by Agoda and Booking.com. Frequent travelers, who travel 2-3 times or more per year, are more likely to book travel online compared to occasional travelers who travel once a year. Booking via mobile apps and websites is widespread, especially among frequent travelers.
It has been almost a decade of the disruptive innovation in transportation Vietnam that radically changed the travel habit of the consumer.
The aim of the this report is to understand the usage of the user between traditional and ride-hailing services (car & bike) and reasons for their selection.
This survey was conducted among 16 years old and above of 890 sample in May 2021.
Doing exercise is an important part of people’s daily day. With the growth of Vietnamese economy, health / exercise is one of the items that Vietnamese put their investment on, with their increased interests in physical and mental benefits.
This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who make exercises on the regular basis
The survey was conducted in May, 2021
As the economy in Vietnam grows, Vietnamese have more opportunities to get to know the different variety of enterprises.
This survey was made in order to figure out the corporate image by “country”, to illustrate the corporate characteristics.
This survey was conducted among Adult 18+ of 650 samples in April 2021.
Vietnamese are the young population where the average age of the nation is no more than 30 years old. Thus, what they like / dislike could be unique and different.
This survey was made to understand what behaviors are considered unfavorable for Vietnamese, in general and specifically among each gender.
This survey was conducted among more than 1000 people aged 18 and above in April, 2021.
Music is one of the most popular entertainment for Vietnamese, especially among the youth. The options to listen to music becomes more versatile thanks to the better network connections.
This survey was made in order to understand Vietnamese music listening behaviors.
This survey was conducted among 1500 respondents who are 18 – 44 years old nationwide.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
2. Research Methods
We conducted both the quantitative and qualitative researches to Vietnamese
university students to research their trend and insight.
Quantitative research
university students in HCM
and Hanoi
Home Visits・
Individual interview
1000
Students
15
Students
30
Students
Interview couples on the
street
30
Students
Diary study (things to eat/things
to buy)
4. Living Environment of University Students
Family
home/
live with
relatives
47%
Room
mate/
student
dorm/live
alone
53%
Rent a
room, 66%
Student
dorm, 17%
Apartment,
6%
Room
mates, 61%
Live alone,
18%
Brother/
Sisters,
17%
Others, 4%
Home environment Housing types
(except family home)
Students who live with
(except family home)
5. Living Environment of University Students
Housing cost of student dorm is about 300,000 VND/person.
Housing cost of sharing apartment is from 1M VND/person.
4 people/room
1,500,000 VND/person
8 people/room
350,000 VND/person
2 people/room
1,750,000 VND/person
1 person/room
2,000,000 VND/person
4 people/room
1,500,000 VND/person
7. Characteristics of VN University Student’s housing
(Living with roommates)
Sleep on a mattress on the
floor, no bed.
When a friend visits, chat on
the mattress. This mattress
is for two people to sleep.
Shared kitchen. Many students
use portable stove.
Place to study is on folding table.
The diffusion of smartphone and
PC is high.
9. Characteristics of VN University Student’s Housing (Living
in student dorm)
There is no kitchen, so a
corner of a room is
temporary kitchen. Rice
cooker is only kitchen
No hot water is available.
Shared washer machines
are available for a fee, but it
is common to do the
laundry by hand.
There is private space only on the bed. Huge
animal stuffs occupies the space.
8 people/room. Plain and simple except bed
and desk.
10. Characteristics of University Student’s Housing:
Little Privacy
They basically have a personal space only on the bed in both shared
room, and student dorm.
11. Characteristics of University Student’s housing:
The modest sink/basin area
Kitchen is shared. They do laundry and dishes in bath room. They
do laundry with plastic water tub. They cook at shared kitchen or in
their room with portable stove.
12. The percentage of students who own PC and smartphone is pretty high, and for
anytime use, every single room has been equipped internet. Internet is necessary
for killing time, communication, and study.
Characteristics of University Student’s housing:
Internet usage is essential
13. Things there are where university students in Japan live, but not in Vietnam.
Things there are where university students in Vietnam live, but not in Japan.
Air
conditioner
Washer
machine TV Closet Microwave
Electric fan
Plastic water
tub
Portable
Closet Wet mop Animal stuff
Characteristics of University Student’s housing:
Difference between Vietnam and Japan
15. Diet of University Students
Typical cost of food/drink for students who live without family is between 2M~3M VND. The percentage
of eating out for breakfast is high, and they tend to try to save money by cook themselves. In the case
of students who live in family home, they do not need to pay any when they eat out with family, so
spending is less. (But they eat a good meal.)
52%
81%
88%
48%
19%
12%
Breakfast Lunch Dinner
Live with family
Eat at home
Eat outside
37%
63%
73%
63%
37%
27%
Live without family
Eat outside
Cook and eat at home
Breakfast
Lunch
Dinner
16. Example of Diet of University Students: Weekdays
Male
7:30: Banh Mi(10K) 11:20: Buy Instant noodle at
Ministop(20K)
17:20: Buy POKARI
SWEAT at Ministop(9k)
19:55: Chicken set meal at
local diner(31K)
Female
6:30: Milk(6K) 12:00: Noodle with soup
at dining room near by
school(25K)
17:00: Cook instant noodle
herself at home(8k)
Diet with a focus on Vietnamese food. Students try to eat modest meals as much cost as
around 50,000 VND/day on weekdays.
20:30: Milk(6K)
17. Example of Diet of University Students: Weekends
Male (Day of dating)
9:40: Noodle with
crab(25K)
9:40: Soy milk(15K) 12:00: Korean Ice
cream(80K)
13:00: Chicken hotpot
(180K-2people)
19:00: Beef soup(Cook by
himself)
Diet on weekends is sumptuous. Many students eat ice cream and go to café. In case of
students live with family, some parents pay all cost of food and drink students spend.
Female
7:00:Eating out(23K) 12:00: Vietnamese
restaurant(100K)
9:30: Soy milk with family 14:00: Snack. Buy at
Big C
19:00: Dinner with a
friend(200K)
20:00: Pudding at
convenience store.
18. Characteristics of University Student‘s diet
Most foods they eat are Vietnamese Noodle・Noodle・Noodle
Students especially who live without family eat
noodles very often both home and outside.
They often eat instant noodles, but also often
eat noodles without any toppings or with only
chill sauce.
Some cases that many people eat hotpot
together have been seen, but 80%~90% of
meals students have are Vietnamese. Some
exceptions on weekdays are steak for lunch.
Eating Japanese foods are really rare case.
19. Characteristics of University Student‘s diet
Snacks for nutrition and filling Use of reasonable and youth-
oriented Cafe
Reasonable and good atmosphere
cafe such as Highlands, The Coffee
house and Koi is popular. Biggest cafe
chain, Trung Nguye, tends to be
avoided? Students who live with family
prefer cafe chain, others prefer local
café.
Many students drink milk as light meal
and supplemental nutrition drink. Some
students also eat fruits between main
meals.
Cool students drink Budweiser?
Cases that especially wealthy students
drink western beer such as Budweiser
and Heineken are often seen. These
kind of beers are double cost of local
beers, but make students feel superior.
20. University Student’s Cooking Environment
(Students who live without family)
Kitchen is shared. It is often the case that there is not refrigerator. There is no
space to stock, so students have limited kitchen appliances.
21. Chicken stewed
Soup with tofe and
green onion
Noodle with napa
cabbage and chervil
Noodle with vegetables and egg
Rice with boiled egg and winter
melon soup
University Student’s Cooking Environment
(Students who live without family): Ingeniousness of cooking
There is a case that kitchen is shared and there is not refrigerator, so students use limited
kitchen appliances to make ingeniously many kind of foods.
22. Chicken stewed
Soup with tofe and
green onion
Noodle with napa
cabbage and chervil
Noodle with vegetables and egg
Rice with boiled egg and winter
melon soup
University Student’s Cooking Environment
(Students who live without family): Ingeniousness of cooking
There is a case that kitchen is shared and there is not refrigerator, so students use limited
kitchen appliances to make ingeniously many kind of foods.
Everything cooked by rice cooker
24. Fashion of University Students
Frequency of purchasing cloths is not low, but spending is not high; half students spend
less than 300,000 VND. It is cheap to spend money on per product.
21%
32%
17%
9%
4% 4%
9%
Spending for cloths/month
21%
18%
11%
13%
35%
2%
Frequency of buying cloths
25. Characteristics of University Student‘s fashion
Attach importance to cost
Low brand recognition(Use of fake) Use of reasonable fashion brand
Shoes>Bag
Bag they bring is usually knapsack because of
convenience. It is often case that female students bring
non-brand pouch. On the other hand, as they start caring
about fashion, it is often case that they wear sports shoes
such as Nike.
Reasonable local fashion brands such as Yame and Juno
have dramatically been increased. These brands are
getting popular among fashionable students. Fast fashion
is most fashionable.
Since brand recognition is
low and they attach
importance to design, some
of them use many fake
products without knowing it
is actually fake.
They attach importance to cost more than anything. It is
mainstream to buy at the local market or store, but also use
of online store has increased. As they start caring about
fashion, they try to differentiate against others by design of
products rather than brand of products.
37%
17%
5%
Cost
Design
Brand
What do you attach importance to in regard to fashion?
26. Fashion of University Students: Normal
• Tops (200K)
• T-shirts (100K)
• Jeans (320K)
• Sandals: Adidas?(180K)
It is often case that guys wear sandals.
Adidas sandals are fake.
• T-shirts (50K)
• Jacket (200K)
• Jeans (170K)
• Sandals (110K)
All are purchased from local stores or
market. Jacket is necessary for sunburn
prevention.
Mix and match outfit with cheap cloths purchased from local store, market, and
supermarket.
• T-shirts (40K)
• Shorts (150K)
• Shoes (250K)
• Watch: Casio (500K)
All of them are purchased from local store
and flea market. Casio watch is not G-
shock.
27. Fashion of University Students: Fashionable
• Tops: Tu by CATU (Local) (300K)
• Shorts: Forever 21 (400K)
• Shoes: Adidas (1,500K)
• Watch: CK (1500K)
Mix and match outfit with fast fashion
brand and oversea purchase. She wears
revealing cloths.
• Tops: baby doll (170K)
• Bottoms: ZARA (200K)
She buys online at low cost and expands
collection of brand products.
A part of wealthy university students (top 10%) mix and match with fast fashion brand and
local fashion brand.
• Tops: Jan shop (Local) (180K)
• Pants: Fusionism (Local)(380K)
• Shoes: Nike (1,900K)
He gets more fashionable with favorite
Nike shoes.
28. Student’s Fashion Sensitivity
Students have an interest in fashion, but only a part of them spend certain amount on it.
Interest in fashion
Spending
This type of students wear fast
fashion cloths such as ZARA,
and accessories bought by
oversea purchase. They know
they are fashionable. Girls come
from rich family.
This type of students have an
interest in fashion, but they
don’t have enough money.
Brand recognition is low even
though a desire to learn is high.
They choose unique fashion
products. In regard to
cosmetics, quantity is more
important than quality. They like
SNS and internet.
This type of students
mix and match in their
own way, but interest
in fashion is low. They
choose and buy cheap
products from local
market, and store.
Non existence
30. First Meeting Somebody University Students Date with
It is common that first meeting with somebody students date with is at school,
but about 30% of them meet on the internet or SNS.
Q:Do you have a girlfriend/boyfriend? (N=1001)
36%
56%
8%
Do you have a boyfriend/girlfriend?
Yes, I have a girlfriend/boyfriend
No, I don't have a girlfriend/boyfriend
I refuse to answer
54%
20%
10% 11% 9% 7% 5% 2% 2% 3%
First meeting with somebody you date with
31. Student’s Date Plan: Japan
10:00 Meet up at Shibuya
12:00 Lunch at Italian
restaurant
13:30 Theater
16:00 Window-shopping
19:00 Dinner at Japanese bar
restaurant
22:00 Dismiss in Shibuya
Cost/day:About 2M
VND
32. Student’s Date Plan: Vietnam
11:30 Pick up at girl friend’s
home
12:00 Lunch at the local street food
13:00 Café in 1st district
15:00 Theater
20:00 Take a walk/Dinner
22:00 Drop off at girl friend’s home
Cost/day:
50,000 – 200,000 VND
33. Characteristics of University Student‘s Dating
22%
20%
12%
10% 9%
6%
5%
4% 3% 3% 3% 3%
Where do you often go on a date?
Theater + Café is classic date plan.
Cost of date is 50,000-20,000 VND. Date plan
includes non-cost activities such as “take a walk,”
and “park.”
Who you are with is more important than what
you do.
Guys pick up and drop off their girl friend. Guys
pay 70% of all cost.
Messaging: several hours/day
34. Difference of Gift for Girl Friend between Vietnam and Japan
Feelings expressed through price
PRADA wallet
Feeling is more important than price.
Daniel Wellington watch
Disney resort hotel
stay
Animal stuffs Flower bouquet
Handmade
photo album
Cost is about 100,000 VND
35. Interview Student’s Couples on the Street
• Dating period: 2months
• Went to same high school
• Dating 3-4times/week
• Usual dating plan: Theater
• Anniversary: Trip to Vung tau
• Dating period: 5months
• Went to same high school
• Dating 1-2times/week
• Usual dating plan: Drink milk
tea and take a walk
• Wear matching colors when
dating
• Because they can only meet
2 times a week, they
message each other on
Facebook for five hours
everyday
• Dating period: 2months
• Go to same university
• Meet everyday
• Usual dating plan: watch
movie and take a walk
• Go to see her everyday even
though he has a part time job
37. Student‘s Smartphone: Almost all of the Students have
29%
27%
9% 9%
6% 6%
3% 4% 4% 3% 2%
6%
What company’s smartphone do you
have?
Yes, I do,
93%
No, I
don't, 7%
Do you have a smartphone?
Q. What company’s smartphone do you have? (N=1001)
93% of students have smartphone. About 30% of them are iPhone users.
38. Student‘s Smartphone:Background Image
It is the often case that background image is girls picture since guys who
have a girl friend use her picture and girls use their selfie pictures as
background image.
39. Student’s Use of Digital
Students spends a lot of time on Social network. App usage are “Facebook”,
“Games”, “Camera360”, “Tflat dictionary”, and “Grab/Uber”.
98%
58%
35%
12%
5% 3% 2% 2% 1% % 1%
SNS students often use
40. Different Apps Used by Students between Japan and Vietnam:
Communication Apps
LINE is for communication. Instagram is for
posting daily life and self-expression. Facebook
is for things without hindrance.
Because of too many connections, the
service is too tiresome.
Condition of anonymity make you rest
assured that you can post whatever.
Tool for showing off everyday life.
All communications are along with LINE.
The rate of use of FB and Zalo is high. FB is for
communication, collecting, and spreading
information.
Information hub all students use.
Communication tool for close
relationships.
Belatedly there is trend signs in Vietnam.
41. Different Apps Used by Students between Japan and Vietnam: Lifestyle
Apps
Shopping
Can be use to buy ticket as well as
fashion items.
News
Able to receive a wide array of news.
Handy
A scheduling app used to organize part
time jobs and activities.
Study buddy
You can ask any type of questions.
Shopping
Used to buy and sell fashion items.
Popular among fashionable students
News
The center for all types of information
among students
Handy
A cheap ride sharing app popular among
students for transportation
Study buddy
Dictionary app that is a must have for
students.
42. Analysis about digital life: Is the decline of Facebook possible?
6%
17%
19%
13% 12%
7%
26%
Less than
1 hour
1-2 hours2-3 hours3-4 hours4-5 hours5-6 hours 6 hours
Frequency of Facebook use/day
26%
21% 21%
17%
15%
Several
times/day
Once/day Several
times/week
Irregular I rarely use
Frequency of instagram use
Increase, 22%
Increase a
little bit, 33%
Same, 22%
Decrease a
little bit, 14%
Decrease, 8%
Changes of Facebook use (compared to 1 year
ago)
In terms of Facebook use, there has been no signs of decline so far. The reasons of “too many connections”
have been a factor of Facebooks decline in other countries. However, that is currently not the case in
Vietnam. In addition, instagram use is quite low.
Half of all the
students use
All students use
43. How to use Facebook: Example of Sophomore Heavy User
② Photo Album filled with selfies
③ 3800 friends(most of them are
unknown)
④ Post & share 3~6times/day
① Constantly updated ”enhanced
profile pictures”
❶
❷
❸❹
Example of heavy user (10% of all the students post more than 4-5times/day)
44. How to use Facebook: What do Students Post/Share?
Use for self-expression as well as sharing for bookmarking contents
Cool selfiesPsychological
tests
Favorite celebritiesUseful informationBeautiful daily life
InfluencerFoodsInspirational
quotes
Feel-good videosTransformation app
45. Analysis about digital life: What type of contents do they react
to?
Even though most students use Facebook, not all of them post and share. Students who frequently
post and share, use these features to share their feelings as well as bookmarking their contents.
3%
64%
14%
11%
3%
5%
I don't post Less than once Once 2-3 times 4-5 times 6 times
Frequency of posting on Facebook/day
29% 46% 20%
Share contents as bookmarking contents
Strongly agree Agree
Neither agree or disagree Disagree
Strongly disagree
12% 34% 41% 11%
Express feelings on Facebook
Strongly agree Agree
Neither agree or disagree Disagree
Strongly disagree
Receive & dispatch contents (33%)Receive contents (67%)
47. Difference of Club Activity between Vietnam and Japan
Place to meet
new friends
Place for
hobbies
Living the life
Extra credit
Forge new
connection
Improve skills
48. Popular Club
FutsalTennis
Most prominent type of club
at universities. If joined, you
can be popular and have a
fun college life.
It is easy to learn and make
new friends. Getting
popular among females as
well.
There are many students belong to academic clubs in Vietnam. One of the
reasons these clubs are popular is that you can get points and chance to
receive scholarships.
49. Popular Club
FutsalTennis
Most prominent type of club
at universities. If joined, you
can be popular and have a
fun college life.
It is easy to learn and make
new friends. Getting
popular among females as
well.
LanguageVolunteer
Many students join and
support rural area and
elderly. Good memories in
school days with social
contribution.
Language club is popular
since that would be useful
for job hunting and also
give extra credits.
There are many students belong to academic clubs in Vietnam. One of the
reasons these clubs are popular is that you can get points and chance to
receive scholarships.
50. Examples of Students who belong to clubs
Banking University Senior / Housing: Student dormitory(8 people)
Income: 3M VND / Spending: 2.7M VND
• Financial club Vice President
• 60 members
• Learn financial and investment knowledge as club activities every week.
• Plan and manage finance-related event held once a year. Work for
attraction of sponsors and end up getting funded 20M VND + scholarships
(total about 200M VND).
FTU Junior / Housing: Apartment (Live with father)
Income: 5M VND / Spending: 5M VND
• Social work Club
• 80 members
• Activities: Play games, dance and sing together with poor children. Give
away cloths and books collected thorough Facebook.
• It is attractive to meet many new people and to create values. If joined, that
can be selling point when applying scholarship and job hunting.
52. Student’s Part Time Job
30%
20% 19%
22%
6%
3%
1%
Less
than
1M
VND
1 -
1.5M
VND
1.5 -
2M
VND
2 - 4M
VND
4 - 6M
VND
More
than
6M
VND
Others
Part time job monthly wage
Q. Do you do a part-time job? N=1001
44%
27%
17%
13%
10% 9% 7% 6% 5% 4%
19%
Part time job students currently do or
used to do
Part time job students currently do and used to do the most is restaurant/café, but wage of restaurant/café is low, on
average 15,000 VND/hour. In terms of tutor, wage is high, on average 80,000 VND/hour, so it is popular for students
who go to smart universities or have language skill. There are cases that they use agency or website, but also there
are some cases that they find a job through word of mouth.
53. Examples of Interesting Part Time Job
• Freelance Japanese tutor
• Income: 6M VND/month
• Teach Japanese to four
students(27 years old, 30
years old, 33years old)
Japanese tutor for working
adults with high language
skill
Cooperation with old sister
in Chine to sell products on
Facebook
• Online Facebook shop
• Sales: 6M VND/month
• Old sister who live in China
purchase products there and
she sell them on FB. She
designs a part of products.
All-the-time translator for
Japanese and Vietnamese
couple.
• Translator
• Wage 2M/month
• +100,000VND/hour
• Translator for male Japanese
and female Vietnamese
couple. She go with them
when dating.
Untraditional/interesting part time jobs usually have a higher salary. To have more
choices for your job depends on whether you have connections.
55. Student’s Income and Spending
Live with family Live without family
Rent 0 VND 800,000 VND
Food/Beverage 1,800,000 VND 2,500,000 VND
Fashion 320,000 VND 300,000 VND
Entertainment 300,000 VND 230,000 VND
Trip 130,000 VND 190,000 VND
Health/Beauty 210,000 VND 170,000 VND
Extra classes 520,000 VND 430,000 VND
Others 500,000 VND 300,000 VND
Total 3,780,000 VND 4,920,000 VND
Half of all the spending is spending for food/beverage. Absolute cost of other
spending is low.
56. Difference of Income and Spending between Vietnam and Japan
Vietnam
(Live without family)
Japan
(Live without family)
Rent 800,000 VND 14,000,000 VND
Food/Beverage 2,500,000 VND 10,000,000 VND
Fashion 300,000 VND 3,000,000 VND
Entertainment 230,000 VND 2,000,000 VND
Trip 190,000 VND 2,000,000 VND
Health/Beauty 170,000 VND 800,000 VND
Extra classes 430,000 VND 0 VND
Others 300,000 VND 3,000,000 VND
Total 4,920,000 VND 34,800,000 VND
57. Difference of Income and Spending between Vietnam and Japan
16%
51%
6%
5%
4%
3%
9%
6%
Vietnam (live without family)
Rent Food/beverages Fashion Entertainment
Travel Health/Beauty Extra classes Others
40%
29%
9%
6%
6%
2% 0%
9%
Japan (live without family)
Rent Food/beverages Fashion Entertainment Travel Health/Beauty Extra classes
59. Student Persona: Conservative Female Student
Lives a frugal lifestyle while being satisfied with her current situation. Although love to put
in constant effort, lacks action because of her dislike of change. Spends her spare time
on Facebook.
• Live in apartment 4people/room(Rent: 1M VND)
• Spending/month: 4 M VND
• Smartphone: Cheap Samsung
• Part time job: No(Used to do, but quit quickly)
• Fashion: Don’t have any brand products
• App: Facebook, YouTube, Zalo
• Travel experience: Vung Tau
• All information circulated lies in Facebook. Dislikes things that have “costs”
• How to spend weekdays
• Morning: Classes
• Afternoon: HW/nap at home
• Facebook, YouTube
• How to spend weekends
• Nap/Facebook
• Hang out with roommates
• Shop at local market/supermarket.
60. Student Persona: Steady & Hard Work Male Student
A well rounded personality that focuses solely on school club activities and studying,
rarely plays around. Takes good care of his sister. Lives a frugal life, even though his
family is from a privileged background.
• Live with younger sister (Rent: 1.5M VND)
• Spending/month: 4.5M VND (low spending of food & beverage, live a simple and plain
life)
• Smartphone: Samsung (Galaxy)
• Part time job: Tutor
• Fashion: Nike sports shoes
• App: Facebook, Grab, Google Translation, Game
• Travel experience: Have no experience of traveling abroad, but experience of domestic
travel for volunteer activities.
• Facebook use is mostly messenger and has a lot of connection
• How to spend weekdays
• Morning: Classes
• Afternoon: Club activities/HW/Tutor
• Evening: Game/study English
• How to spend weekends
• Nap/Facebook
• Watch Free movie/Premier league TV
• Have a meal/take a walk with sister
61. Student Persona: Fashionable Student
A living-the-life girl type that has the ability in making her own privileged lifestyle. Her
family comes from a rich background, thus she has a lot of beneficial experiences and
opportunities. Her parents are very influential.
• Live with family
• Spending/month: 6M VND(When buying expensive products, parents pay for it)
• Smartphone: iPhone 6
• Part time job: English tutor
• Fashion: ZARA, Adidas
• App: Facebook, Instagram
• Can speak in English
• Travel experience: Have experience of traveling abroad such as Southeast Asia (with family)
• Understands the differences between Vietnam and other countries. (Also patriotic)
• How to spend weekdays
• Morning: Classes
• Afternoon: Hang out with friends at Café/do part
time job
• Evening: HW (Project)
• Watch YouTube, read books to get information
• How to spend weekends
• Lunch with family
• Boyfriend come to pick up & go on a date
• Cafe>Cinema