The ClearVoice Approach to Content Audits

© ClearVoice. All Rights Reserved.
The ClearVoice
Approach to
Content Audits
Get a behind-the-scenes look at how
we conduct content audits.

Content audits — identifying what’s
working and what’s not.
Skipping content audits can negatively impact brand
reputation. A thorough content audit ensures content is
effective, addresses user expectations, follows SEO best
practices, complies with regulations, and aligns with overall
business goals.
© 2024 ClearVoice. All Rights Reserved.
One-third of content marketers conduct
content audits at least twice a year.
“
- Semrush

ClearVoice’s Content Audit Process

SEO Optimization
When auditing content, we look for more than
just what works SEO-wise; we also look for
opportunities to enhance user experience
and boost audience engagement.
The #1 result in Google’s organic
search results gets 27.6% of
all clicks.
“
- Backlinko

Some SEO tools and techniques we use:
● Tools like Google Analytics and Semrush for analyzing
keywords, search engine rankings, performance
metrics, and competitive gaps
● Ongoing keyword strategy updates to reflect search
algorithm changes and shifting user preferences

Content Strategy Review
Content audits evaluate whether our strategy aligns
with broader business objectives. They help ensure
each piece of content we produce generates traffic
and supports strategic goals.
Marketers who set goals are 377%
more successful than those
who don't.
“
- CoSchedule

To verify alignment, we assess:
● Content themes
● Messaging consistency
● Content effectiveness (i.e., user engagement and
conversions)

Design Evaluation
The right visuals make content more appealing and
engaging. They keep users coming back for more. We
review readability and user experience (UX) elements,
such as accessibility, layout, font sizes, color schemes,
and image quality.
Every dollar invested in UX design
yields a $100 return.
“
- Forrester

Some UX best practices for content
design that we closely follow:
● Clear headings
● Concise language
● Consistent layout
● Responsive design
● Use of interactive media
Aa

Competitor Analysis
Competitive content analysis provides insights into the
areas our competitors are good at and where they’re
lacking. The goal isn’t to duplicate what they’re doing
but to identify opportunities we can leverage.
Whether it's Google or Apple or
free software, we've got some
fantastic competitors and it keeps
us on our toes.
“
- Bill Gates

Analyzing competitor content can
surface insights such as:
● Whether peers are covering industry trending topics
● Which content formats they seldom use
● The effectiveness of their SEO (e.g., link-building and
keyword usage)
● The best ways to infuse unique angles on common
themes and topics

Audience Engagement Review
How do we know our content resonates with the people
we want to reach?
By examining engagement metrics and gathering
audience feedback using tools like surveys and social
media.
Engagement metrics are the primary
metrics that 79% of marketers track
regularly on social media.
“
- Sprout Social

Metrics we track to gauge content impact:
● Bounce rates
● Pageviews
● Average time on page
● Conversion rates
● Comments
● Social shares

Unleashing the True
Power of Content
Content audits make use of insights from SEO
specialists, marketing strategists, data analysts,
and content creators to paint a complete picture
of how your content is performing.
Ready to uncover your content's true potential?
We can help. Connect with a ClearVoice
expert today.

The ClearVoice Approach to Content Audits

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