Steeped in the dynamics of television advertising
Conversant in the world of digital
All built upon strong foundation of marketing strategy and media planning
I'm ready to help build customer relationships and grow your business!
Jeffrey Kuerzi is a senior sales and marketing executive with over 25 years of experience in media sales, marketing, and business development. He has a track record of developing marketing strategies and sales teams that increase revenue, leads, and market share. Most recently, he was Vice President of Marketing and Sales Operations where he grew monthly leads by 300%, the sales pipeline by 150%, and web traffic and leads by 50% and 200% respectively. He has held leadership roles developing sales channels and negotiating partnerships that deliver results through focused processes and creativity.
Elaine Masler has over 15 years of experience in strategic business development, marketing, and communications. She has held several leadership roles managing regional marketing campaigns and business partnerships. Her background includes managing large convention creation, digital marketing strategies, social media expertise, and relationship building. She has a proven track record of meeting aggressive lead generation and enrollment goals.
Elaine Masler has over 15 years of experience in strategic business development, marketing, and communications. She has held several leadership roles managing regional marketing campaigns and business partnerships. Her background includes managing large convention creation, digital marketing strategies, social media expertise, and generating quality leads through innovative marketing initiatives. She has a proven track record of meeting aggressive goals and opening new markets that led to increased enrollments and inquiries.
Elaine Masler has over 15 years of experience in strategic business development, marketing, and communications. She has held several leadership roles managing regional marketing campaigns and business partnerships. Her background includes managing large convention creation, digital marketing strategies, social media expertise, and generating quality leads through innovative marketing initiatives. She has a proven track record of meeting aggressive goals and opening new campuses and commercial office centers that led to increased enrollments, inquiries, and market penetration.
This resume summarizes the professional experience of R. Bryan Peck as an advertising and marketing communications professional with over 11 years of experience. Peck has held senior level positions at several marketing and advertising agencies where he has led projects for major clients in areas such as branding, digital marketing, web design and development. He is highly motivated, collaborative and has a track record of successfully managing projects, clients and teams.
Erin Turner is a dynamic sales executive with over 15 years of experience exceeding sales goals across various industries including technology, advertising, retail, and financial services. She has a proven track record of developing key customer relationships, managing teams, and closing deals. Turner is fluent in English and Spanish and possesses strong leadership, communication, and presentation skills. Her core competencies include new business development, revenue generation, account management, and sales management.
Tricia Spellman's Award Winning Portfoliotspellman
This portfolio showcases some of Tricia Spellman\'s award winning, marketing campaigns that were launched globally. Throughout her career she as won many awards from organizations such as the Business Marketing Association (BMA) and The Association of Marketing and Communications Professionals (AMCP).
Steeped in the dynamics of television advertising
Conversant in the world of digital
All built upon strong foundation of marketing strategy and media planning
I'm ready to help build customer relationships and grow your business!
Jeffrey Kuerzi is a senior sales and marketing executive with over 25 years of experience in media sales, marketing, and business development. He has a track record of developing marketing strategies and sales teams that increase revenue, leads, and market share. Most recently, he was Vice President of Marketing and Sales Operations where he grew monthly leads by 300%, the sales pipeline by 150%, and web traffic and leads by 50% and 200% respectively. He has held leadership roles developing sales channels and negotiating partnerships that deliver results through focused processes and creativity.
Elaine Masler has over 15 years of experience in strategic business development, marketing, and communications. She has held several leadership roles managing regional marketing campaigns and business partnerships. Her background includes managing large convention creation, digital marketing strategies, social media expertise, and relationship building. She has a proven track record of meeting aggressive lead generation and enrollment goals.
Elaine Masler has over 15 years of experience in strategic business development, marketing, and communications. She has held several leadership roles managing regional marketing campaigns and business partnerships. Her background includes managing large convention creation, digital marketing strategies, social media expertise, and generating quality leads through innovative marketing initiatives. She has a proven track record of meeting aggressive goals and opening new markets that led to increased enrollments and inquiries.
Elaine Masler has over 15 years of experience in strategic business development, marketing, and communications. She has held several leadership roles managing regional marketing campaigns and business partnerships. Her background includes managing large convention creation, digital marketing strategies, social media expertise, and generating quality leads through innovative marketing initiatives. She has a proven track record of meeting aggressive goals and opening new campuses and commercial office centers that led to increased enrollments, inquiries, and market penetration.
This resume summarizes the professional experience of R. Bryan Peck as an advertising and marketing communications professional with over 11 years of experience. Peck has held senior level positions at several marketing and advertising agencies where he has led projects for major clients in areas such as branding, digital marketing, web design and development. He is highly motivated, collaborative and has a track record of successfully managing projects, clients and teams.
Erin Turner is a dynamic sales executive with over 15 years of experience exceeding sales goals across various industries including technology, advertising, retail, and financial services. She has a proven track record of developing key customer relationships, managing teams, and closing deals. Turner is fluent in English and Spanish and possesses strong leadership, communication, and presentation skills. Her core competencies include new business development, revenue generation, account management, and sales management.
Tricia Spellman's Award Winning Portfoliotspellman
This portfolio showcases some of Tricia Spellman\'s award winning, marketing campaigns that were launched globally. Throughout her career she as won many awards from organizations such as the Business Marketing Association (BMA) and The Association of Marketing and Communications Professionals (AMCP).
The document is a resume for David Dondick. It summarizes his 25+ year career in executive roles across various industries including e-commerce, business management, direct response marketing, sales, turnarounds, and internet marketing. It lists several companies he has worked for or owned in those roles, the largest being a sales and marketing database company he owned from 2006-2010 that contained consumer and business data on hundreds of millions of people. The resume emphasizes his proven track record of exceeding expectations and adding significant value to companies.
Wayne Smith has over 20 years of experience in senior marketing and management roles in the telecommunications industry. He has a proven track record of leading regional marketing strategies, product launches, and retail expansion initiatives. Smith is skilled in areas such as brand management, customer lifecycle management, project management, and training sales and marketing teams. He holds an MBA in Technology Management and served in the US Navy.
Extensive experience with strategic market research, product, market development in industrial, technical, social media and medical markets guiding on and off-shore teams to meet sophisticated, complex and highly interdependent development timelines. Innovative approaches for growing market share with minimal resources for business and consumer companies using retail, dealer, franchise, independent representative, direct sales, client’s distributed sales team and distributor based channels. Adept in sales team turnarounds.
Thomas Clare is a marketing executive with over 20 years of experience in marketing roles. He has extensive experience in marketing strategy, product marketing, market research, and brand management. His most recent roles include Communications Specialist for the Kansas City Police Department, where he assisted with 911 calls and vehicle maintenance, and Mutual Fund Representative for DST Systems, where he educated clients and maintained their investment portfolios. He holds a Bachelor of Arts in Oral Communications and Marketing from the University of Central Oklahoma.
Dennis Walthers has over 30 years of experience in sales and management roles in the technology industry. He currently serves as Vice President of Sales for Cisco's Consumer Business in the US and Canada, where he is responsible for retail and ecommerce channel sales. Previously he held leadership roles at Polaroid, Canon, Dell, Epson, and started his own company, FreePrinters.com.
Jan McDaniel is an experienced executive who has held CEO, COO, and VP roles across multiple industries, with expertise in strategic planning, P&L management, leadership, and transformative change. She has over 30 years of experience leading organizations through growth, mergers, and regulatory compliance. Her background includes executive roles in media, nonprofit, consulting, financial services, and digital printing companies.
Lindsay Mayhall has extensive experience in marketing, branding, and business development. She has held senior marketing roles at several companies, including Everett Wade Enterprises, Aaron, Bell International, and San Diego Social Magazine. Her background includes developing integrated marketing campaigns, brand management, public relations, media relations, and strategic business consulting. She has a proven track record of growing revenue and achieving marketing goals for her employers.
Senior marketing team leader and trusted cross-departmental resource. Having successfully managed sales & marketing teams, I am the link that thrives at the intersection of marketing, sales, product and customer experience. Worked in agency/vendor and corporate/client capacities for Fortune 100, NASDAQ- listed and entrepreneurial startups. Executed successful campaigns on everything from international business events to PR crisis management to enterprise website rollout to $1.5bn corporate rebrand to get-local gorilla tactics and more.
Mary Hartmann is a highly effective sales and marketing professional with over 10 years of experience in competitive sales environments. She has expertise in relationship building, strategy, closing, branding, marketing, and consulting. Currently she works as an Account Manager and Marketing Consultant for Five Star Professional, where she generates revenue through client relationships and achieves sales goals. Previously she held sales roles with increasing responsibility at companies including Valpak, ReachLocal, YourAreaCode, and Sybaritic, where she consistently exceeded sales targets through her consultative approach, creative solutions, and strong client relationships.
Mary Hartmann is a highly effective sales and marketing professional with over 10 years of experience in competitive sales environments. She has expertise in relationship building, strategy, closing, branding, marketing, and consulting. Currently she works as an Account Manager and Marketing Consultant for Five Star Professional, where she generates revenue through client relationships and achieves sales goals. Previously she held sales roles with increasing responsibility at companies including Valpak, ReachLocal, YourAreaCode, and Sybaritic, where she consistently exceeded sales targets through her consultative approach, creative solutions, and strong client relationships.
This document is a resume for James T. Nichols. It summarizes his experience in account management, business development, and sales roles over 20 years in the financial services and technology industries. Key experiences include increasing revenue and developing new products at Quantifacts and growing new business opportunities at Newsedge/Individual. Nichols has a Bachelor's degree from Union College and technical proficiencies including Microsoft Office, SQL, and HTML.
Ylorie C. Anderson is an experienced executive management professional with a track record of success in brand management, consumer marketing, organizational development, and project management. She has led marketing and sales teams, driving growth, profitability, and new product development. Her background includes roles in consulting, consumer products, real estate, and technology sales.
Michael D. Decker has over 25 years of experience in marketing, advertising, and account management. He is currently the Vice President of Brand Marketing and Creative Services at Medifast, Inc., where he guides integrated marketing strategies across four brands and has helped increase revenue by 19.7% and brand awareness by 700%. Previously, he held marketing leadership roles at Cumberland Packing Corp. and several advertising agencies where he managed accounts for consumer packaged goods, hospitality, and retail clients.
Pamela Monastra is a senior-level brand marketing and communications consultant seeking a new opportunity. She has
over 20 years of experience developing brand strategies and integrated marketing campaigns for Fortune 500 companies.
She specializes in brand strategy, PR, social media marketing, and cross-channel campaigns. Previously, she held marketing
roles and founded her own agency. She offers expertise in strategic planning, creative direction, and client relationship
management.
Cathy Logier is a real estate professional based in St. Petersburg, FL with over 15 years of experience. She has consistently exceeded sales goals, ranking in the top 20% of sales representatives in 2015 and 2016. She is skilled in marketing, client relations, and office management. She seeks a new opportunity to utilize her talents in customer service, relationship building, and event coordination.
An accomplished, results-oriented Realty Sales Professional looking to utilizing talents in customer relationship management & event coordination. Also, has as a proven track record of generating revenue through prospecting, negotiations and selling strategies. Motivated professional who drives new business by establishing strong alliances with clients to increase market share. Excel at helping individuals to work efficiently and exceed all expectations. Well organized, demonstrating self-motivation, perseverance with the aptitude to achieve both personal and corporate goals.
SELECTED HIGHLIGHTS
• Exceeded all expectations, ranking in the top 20% of sale in 2015 & 2016 as while working for the Keller Williams Realty, Inc., Suncoast office.
• Continuously improved methods to handle each and every client from the introduction to the close of a property, with a 100% satisfaction rating.
• Consistently increased year-over-year sales with a record-breaking $3,160,000.00 in 2015 and $3,415,000.00 as of December of 2016. My projected 2016 sales of 3.4K, is a projected increase of 10%.
• Designed state of the art website to promote sales.
• Promoted to Office Manager within one year due superb organizational skills and outstanding work ethic.
• Responsible for all Marketing and Advertising, and was routinely commended by upper management for superior results.
• Coordinated Real Estate events, press release mailings, dealer mailings, placement of advertisements and the production of the corporate catalog to ensure exceptional marketing initiatives.
See Balance of Resume Attached.
Caroline Tan has over 15 years of experience in marketing and sales roles at IBM, where she has led teams and initiatives to drive revenue growth. She has a track record of using data analytics to develop effective marketing strategies and has expertise in areas such as market intelligence, digital marketing, and sales enablement. Tan is passionate about leveraging her skills to identify emerging markets and prioritize accounts. She speaks English, Mandarin, Malay/Indonesian, German, and Japanese.
A.J. Miller has over 20 years of experience in senior leadership roles in healthcare business development, marketing, and strategic planning. He has a track record of growing revenues and developing new business lines and strategic partnerships. Miller's areas of expertise include strategic planning, marketing, business development, product development, and management. He has consulted for a variety of healthcare companies and helped clients with strategic analysis, marketing, business planning, and new product launches.
Debbie Johnson is a commercial leader for developing and implementing IT and data strategies to grow market share in the US hospital and healthcare markets. She defines business rules for master data management and customer relationship management systems to support corporate financial goals and improve communication across the organization. Her experience includes roles managing strategic marketing, digital marketing initiatives, product portfolios, and contract marketing.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
More Related Content
Similar to A chronological journey of jobs and responsibilities.
The document is a resume for David Dondick. It summarizes his 25+ year career in executive roles across various industries including e-commerce, business management, direct response marketing, sales, turnarounds, and internet marketing. It lists several companies he has worked for or owned in those roles, the largest being a sales and marketing database company he owned from 2006-2010 that contained consumer and business data on hundreds of millions of people. The resume emphasizes his proven track record of exceeding expectations and adding significant value to companies.
Wayne Smith has over 20 years of experience in senior marketing and management roles in the telecommunications industry. He has a proven track record of leading regional marketing strategies, product launches, and retail expansion initiatives. Smith is skilled in areas such as brand management, customer lifecycle management, project management, and training sales and marketing teams. He holds an MBA in Technology Management and served in the US Navy.
Extensive experience with strategic market research, product, market development in industrial, technical, social media and medical markets guiding on and off-shore teams to meet sophisticated, complex and highly interdependent development timelines. Innovative approaches for growing market share with minimal resources for business and consumer companies using retail, dealer, franchise, independent representative, direct sales, client’s distributed sales team and distributor based channels. Adept in sales team turnarounds.
Thomas Clare is a marketing executive with over 20 years of experience in marketing roles. He has extensive experience in marketing strategy, product marketing, market research, and brand management. His most recent roles include Communications Specialist for the Kansas City Police Department, where he assisted with 911 calls and vehicle maintenance, and Mutual Fund Representative for DST Systems, where he educated clients and maintained their investment portfolios. He holds a Bachelor of Arts in Oral Communications and Marketing from the University of Central Oklahoma.
Dennis Walthers has over 30 years of experience in sales and management roles in the technology industry. He currently serves as Vice President of Sales for Cisco's Consumer Business in the US and Canada, where he is responsible for retail and ecommerce channel sales. Previously he held leadership roles at Polaroid, Canon, Dell, Epson, and started his own company, FreePrinters.com.
Jan McDaniel is an experienced executive who has held CEO, COO, and VP roles across multiple industries, with expertise in strategic planning, P&L management, leadership, and transformative change. She has over 30 years of experience leading organizations through growth, mergers, and regulatory compliance. Her background includes executive roles in media, nonprofit, consulting, financial services, and digital printing companies.
Lindsay Mayhall has extensive experience in marketing, branding, and business development. She has held senior marketing roles at several companies, including Everett Wade Enterprises, Aaron, Bell International, and San Diego Social Magazine. Her background includes developing integrated marketing campaigns, brand management, public relations, media relations, and strategic business consulting. She has a proven track record of growing revenue and achieving marketing goals for her employers.
Senior marketing team leader and trusted cross-departmental resource. Having successfully managed sales & marketing teams, I am the link that thrives at the intersection of marketing, sales, product and customer experience. Worked in agency/vendor and corporate/client capacities for Fortune 100, NASDAQ- listed and entrepreneurial startups. Executed successful campaigns on everything from international business events to PR crisis management to enterprise website rollout to $1.5bn corporate rebrand to get-local gorilla tactics and more.
Mary Hartmann is a highly effective sales and marketing professional with over 10 years of experience in competitive sales environments. She has expertise in relationship building, strategy, closing, branding, marketing, and consulting. Currently she works as an Account Manager and Marketing Consultant for Five Star Professional, where she generates revenue through client relationships and achieves sales goals. Previously she held sales roles with increasing responsibility at companies including Valpak, ReachLocal, YourAreaCode, and Sybaritic, where she consistently exceeded sales targets through her consultative approach, creative solutions, and strong client relationships.
Mary Hartmann is a highly effective sales and marketing professional with over 10 years of experience in competitive sales environments. She has expertise in relationship building, strategy, closing, branding, marketing, and consulting. Currently she works as an Account Manager and Marketing Consultant for Five Star Professional, where she generates revenue through client relationships and achieves sales goals. Previously she held sales roles with increasing responsibility at companies including Valpak, ReachLocal, YourAreaCode, and Sybaritic, where she consistently exceeded sales targets through her consultative approach, creative solutions, and strong client relationships.
This document is a resume for James T. Nichols. It summarizes his experience in account management, business development, and sales roles over 20 years in the financial services and technology industries. Key experiences include increasing revenue and developing new products at Quantifacts and growing new business opportunities at Newsedge/Individual. Nichols has a Bachelor's degree from Union College and technical proficiencies including Microsoft Office, SQL, and HTML.
Ylorie C. Anderson is an experienced executive management professional with a track record of success in brand management, consumer marketing, organizational development, and project management. She has led marketing and sales teams, driving growth, profitability, and new product development. Her background includes roles in consulting, consumer products, real estate, and technology sales.
Michael D. Decker has over 25 years of experience in marketing, advertising, and account management. He is currently the Vice President of Brand Marketing and Creative Services at Medifast, Inc., where he guides integrated marketing strategies across four brands and has helped increase revenue by 19.7% and brand awareness by 700%. Previously, he held marketing leadership roles at Cumberland Packing Corp. and several advertising agencies where he managed accounts for consumer packaged goods, hospitality, and retail clients.
Pamela Monastra is a senior-level brand marketing and communications consultant seeking a new opportunity. She has
over 20 years of experience developing brand strategies and integrated marketing campaigns for Fortune 500 companies.
She specializes in brand strategy, PR, social media marketing, and cross-channel campaigns. Previously, she held marketing
roles and founded her own agency. She offers expertise in strategic planning, creative direction, and client relationship
management.
Cathy Logier is a real estate professional based in St. Petersburg, FL with over 15 years of experience. She has consistently exceeded sales goals, ranking in the top 20% of sales representatives in 2015 and 2016. She is skilled in marketing, client relations, and office management. She seeks a new opportunity to utilize her talents in customer service, relationship building, and event coordination.
An accomplished, results-oriented Realty Sales Professional looking to utilizing talents in customer relationship management & event coordination. Also, has as a proven track record of generating revenue through prospecting, negotiations and selling strategies. Motivated professional who drives new business by establishing strong alliances with clients to increase market share. Excel at helping individuals to work efficiently and exceed all expectations. Well organized, demonstrating self-motivation, perseverance with the aptitude to achieve both personal and corporate goals.
SELECTED HIGHLIGHTS
• Exceeded all expectations, ranking in the top 20% of sale in 2015 & 2016 as while working for the Keller Williams Realty, Inc., Suncoast office.
• Continuously improved methods to handle each and every client from the introduction to the close of a property, with a 100% satisfaction rating.
• Consistently increased year-over-year sales with a record-breaking $3,160,000.00 in 2015 and $3,415,000.00 as of December of 2016. My projected 2016 sales of 3.4K, is a projected increase of 10%.
• Designed state of the art website to promote sales.
• Promoted to Office Manager within one year due superb organizational skills and outstanding work ethic.
• Responsible for all Marketing and Advertising, and was routinely commended by upper management for superior results.
• Coordinated Real Estate events, press release mailings, dealer mailings, placement of advertisements and the production of the corporate catalog to ensure exceptional marketing initiatives.
See Balance of Resume Attached.
Caroline Tan has over 15 years of experience in marketing and sales roles at IBM, where she has led teams and initiatives to drive revenue growth. She has a track record of using data analytics to develop effective marketing strategies and has expertise in areas such as market intelligence, digital marketing, and sales enablement. Tan is passionate about leveraging her skills to identify emerging markets and prioritize accounts. She speaks English, Mandarin, Malay/Indonesian, German, and Japanese.
A.J. Miller has over 20 years of experience in senior leadership roles in healthcare business development, marketing, and strategic planning. He has a track record of growing revenues and developing new business lines and strategic partnerships. Miller's areas of expertise include strategic planning, marketing, business development, product development, and management. He has consulted for a variety of healthcare companies and helped clients with strategic analysis, marketing, business planning, and new product launches.
Debbie Johnson is a commercial leader for developing and implementing IT and data strategies to grow market share in the US hospital and healthcare markets. She defines business rules for master data management and customer relationship management systems to support corporate financial goals and improve communication across the organization. Her experience includes roles managing strategic marketing, digital marketing initiatives, product portfolios, and contract marketing.
Similar to A chronological journey of jobs and responsibilities. (20)
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
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Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
A chronological journey of jobs and responsibilities.
1. Stacey Cost
www.staceycost.com Page 1 of 2
(505) 603-2930
Santa Fe, New Mexico stacey@staceycost.com
Senior marketing executive with experience in Fortune 100 business environments as well as small and mid-sized
entrepreneurial organizations. Proven track record of delivering results in diverse industries: healthcare delivery and
financing, retail, financial services, dot com, cell phones and consumer packaged goods.
FAVORITE Dry humor, reading, dogs, brainstorming, curiosity, quick thinking, authenticity, team players,
THINGS integrity and laughing so hard I cry.
EXECUTIVE SKILLS
• Building brands through creative
thinking and enviable execution
• Identifying and capitalizing on
opportunities
• Rewarding results, advancing
people and fostering fun
• Utilizing technology, people and
opportunities appropriately
• Being customer-centric and data
driven
• Setting daunting goals and
delivering
EXPERIENCE
2024 – present FOUNDER
THOUGHT GREENHOUSE – Santa Fe, New Mexico
An agency rooted in strategy to cultivate growth. A group of experienced C-suite executives driven
by the desire to produce results using research, technology, collaboration, mentoring, creativity,
and lucky breaks – although they are elusive. We have a proven track record of generating success
for organizations, teams, and individuals.
2011 – 2023 VICE PRESIDENT, MARKETING & CUSTOMER ENGAGEMENT
PRESBYTERIAN HEALTHCARE SERVICES – Albuquerque, New Mexico
Presbyterian is a $6 billion not-for-profit integrated healthcare system with 9 hospitals, a multi-
specialty medical group and a health plan serving commercial, Medicare and Medicaid members.
Established in 1908 and headquartered in Albuquerque, NM with a workforce of 20,000.
Responsible for research, brand strategy, advertising, sales support, facility merchandising and
content for all lines of business. Accountable for developing plans to address growth opportunities
while maintaining the mission of the organization to improve the health of its patients, members,
and communities. Presbyterian consistently enjoys the top position as the most trustworthy
organization in New Mexico and the most preferred healthcare system and health plan.
• Create campaigns that deliver on business objectives for trial, adoption, and preference.
• Improve public website to deliver content accuracy, content performance, compliance, and
conversion goals.
• Exceed new member goals for all health plan products (12 consecutive years of success).
• Manage an enterprise digital asset management system for workforce self-service.
• Direct in-house agency serving enterprise needs for materials, merchandising and events.
• Support a small, loyal, and tremendously effective marketing team with minimal turnover.
2009 – 2010 VICE PRESIDENT – MARKETING
HIGH COUNTRY GARDENS / SANTA FE GREENHOUSES – Santa Fe, New Mexico
A multi-million dollar online, mail order and brick and mortar purveyor of waterwise plants with a
national customer base.
Responsible for brand positioning, events, sponsorships, merchandising, materials and digital.
• Created multi-channel visual identity and creative framework.
• Grew pay-per-click revenue 2x year-over year with strict ROI requirements.
• Increased website traffic 12% year-over-year and accelerated transaction volume to
compensate for lower average order value, thus stabilizing revenue.
2004 – 2009 SENIOR VICE PRESIDENT MARKETING, MANAGING DIRECTOR
THORNBURG MORTGAGE – Santa Fe, New Mexico
NYSE traded; national residential mortgage lender focused on the prime, jumbo segment of the
mortgage market. $5.2B in volume, #737 on Fortune 1000 (2007).
Responsible for brand strategy, advertising, research, customer relationship management and
digital to achieve origination volume across multiple channels.
Ÿ Direct origination volume grew from $2.0B in 2004 to $5.2B in 2007.
2. Stacey Cost
www.staceycost.com Page 2 of 2
Ÿ Launched wholesale lending channel with 18 account managers and 600+ mortgage brokers.
Ÿ Evolved website as a key asset for customer retention and marketing ROI.
Ÿ Created digital asset management system for direct and indirect sales self-service.
2000 – 2004 EXECUTIVE VICE PRESIDENT & CHIEF MARKETING OFFICER
HOMEBANC MORTGAGE CORPORATION – Atlanta, Georgia
NYSE traded residential mortgage originator in the Southeast. $5.9B in volume (2004).
Responsible for branding, communications, digital, sales support, strategic alliances, research,
public relations, community benefit and employee engagement.
Ÿ Launched $319M IPO – HMB listed on NYSE July 2004.
Ÿ Developed retail alliance brand and merchandising strategy that generated $2.2B in volume.
Ÿ Created content approach that earned #39 and #20 placements on FORTUNE®
Magazine’s
2004 and 2005 list of 100 Best Companies to Work For.
Ÿ Formed The HomeBanc Foundation 501(C)(3) to manage community benefit investments.
1993 – 1997 FOUNDING PARTNER
SWAN MEDIA – Atlanta, Georgia
Founded one of the Southeast’s leading internet services firms. Acquired by iXL in 1997.
1986 – 2000 BELLSOUTH CORPORATION – Atlanta, Georgia
NYSE traded Fortune 100 communication company. Continuous career advancement within
wireless communication divisions of BellSouth.
EXECUTIVE DIRECTOR Marketing 1998 - 2000
Responsible for revenue growth in 350 retail locations and 400 kiosk venues. Managed a $125M
budget, 55 headquarters personnel and 200 regional marketing staff.
DIRECTOR Marketing Information & Programs 1996 - 1998
Trend analysis, market segmentation, forecasting and predictive modeling in support of two
operating companies across 27 markets.
DIRECTOR Marketing & Sales Analysis 1993 - 1996
Design, implementation, and analysis of compensation for 1,400 sales employees in 25 markets.
GENERAL MANAGER New Business Development 1992 - 1993
Developed all marketing support materials for national account sales team.
SENIOR MARKETING MANAGER Wireless Trials 1991 - 1992
Design and deployment of wireless technology field trials.
SENIOR MANAGER International Market Planning 1989 - 1991
Research and price-demand forecasting for wireless network proposal responses to the
governments of Australia, U.K., Venezuela, Chile, Mexico, Denmark, Brazil, and New Zealand.
ASSISTANT MANAGER Market Planning 1986 - 1989
Research on competitor’s wireless infrastructure, advertising, and pricing.
1985 – 1986 PRODUCT MANAGER, SCRIPTO-TOKAI – Atlanta, Georgia
1984 – 1985 ASSOCIATE BUYER, FEDERATED DEPARTMENT STORES – Atlanta, Georgia
DEGREES UNIVERSITY OF GEORGIA – Athens, GA
MBA, concentration in Finance
BBA, concentration in Marketing