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Stacey Cost
www.staceycost.com Page 1 of 2
(505) 603-2930
Santa Fe, New Mexico stacey@staceycost.com
Senior marketing executive with experience in Fortune 100 business environments as well as small and mid-sized
entrepreneurial organizations. Proven track record of delivering results in diverse industries: healthcare delivery and
financing, retail, financial services, dot com, cell phones and consumer packaged goods.
FAVORITE Dry humor, reading, dogs, brainstorming, curiosity, quick thinking, authenticity, team players,
THINGS integrity and laughing so hard I cry.
EXECUTIVE SKILLS
• Building brands through creative
thinking and enviable execution
• Identifying and capitalizing on
opportunities
• Rewarding results, advancing
people and fostering fun
• Utilizing technology, people and
opportunities appropriately
• Being customer-centric and data
driven
• Setting daunting goals and
delivering
EXPERIENCE
2024 – present FOUNDER
THOUGHT GREENHOUSE – Santa Fe, New Mexico
An agency rooted in strategy to cultivate growth. A group of experienced C-suite executives driven
by the desire to produce results using research, technology, collaboration, mentoring, creativity,
and lucky breaks – although they are elusive. We have a proven track record of generating success
for organizations, teams, and individuals.
2011 – 2023 VICE PRESIDENT, MARKETING & CUSTOMER ENGAGEMENT
PRESBYTERIAN HEALTHCARE SERVICES – Albuquerque, New Mexico
Presbyterian is a $6 billion not-for-profit integrated healthcare system with 9 hospitals, a multi-
specialty medical group and a health plan serving commercial, Medicare and Medicaid members.
Established in 1908 and headquartered in Albuquerque, NM with a workforce of 20,000.
Responsible for research, brand strategy, advertising, sales support, facility merchandising and
content for all lines of business. Accountable for developing plans to address growth opportunities
while maintaining the mission of the organization to improve the health of its patients, members,
and communities. Presbyterian consistently enjoys the top position as the most trustworthy
organization in New Mexico and the most preferred healthcare system and health plan.
• Create campaigns that deliver on business objectives for trial, adoption, and preference.
• Improve public website to deliver content accuracy, content performance, compliance, and
conversion goals.
• Exceed new member goals for all health plan products (12 consecutive years of success).
• Manage an enterprise digital asset management system for workforce self-service.
• Direct in-house agency serving enterprise needs for materials, merchandising and events.
• Support a small, loyal, and tremendously effective marketing team with minimal turnover.
2009 – 2010 VICE PRESIDENT – MARKETING
HIGH COUNTRY GARDENS / SANTA FE GREENHOUSES – Santa Fe, New Mexico
A multi-million dollar online, mail order and brick and mortar purveyor of waterwise plants with a
national customer base.
Responsible for brand positioning, events, sponsorships, merchandising, materials and digital.
• Created multi-channel visual identity and creative framework.
• Grew pay-per-click revenue 2x year-over year with strict ROI requirements.
• Increased website traffic 12% year-over-year and accelerated transaction volume to
compensate for lower average order value, thus stabilizing revenue.
2004 – 2009 SENIOR VICE PRESIDENT MARKETING, MANAGING DIRECTOR
THORNBURG MORTGAGE – Santa Fe, New Mexico
NYSE traded; national residential mortgage lender focused on the prime, jumbo segment of the
mortgage market. $5.2B in volume, #737 on Fortune 1000 (2007).
Responsible for brand strategy, advertising, research, customer relationship management and
digital to achieve origination volume across multiple channels.
Ÿ Direct origination volume grew from $2.0B in 2004 to $5.2B in 2007.
Stacey Cost
www.staceycost.com Page 2 of 2
Ÿ Launched wholesale lending channel with 18 account managers and 600+ mortgage brokers.
Ÿ Evolved website as a key asset for customer retention and marketing ROI.
Ÿ Created digital asset management system for direct and indirect sales self-service.
2000 – 2004 EXECUTIVE VICE PRESIDENT & CHIEF MARKETING OFFICER
HOMEBANC MORTGAGE CORPORATION – Atlanta, Georgia
NYSE traded residential mortgage originator in the Southeast. $5.9B in volume (2004).
Responsible for branding, communications, digital, sales support, strategic alliances, research,
public relations, community benefit and employee engagement.
Ÿ Launched $319M IPO – HMB listed on NYSE July 2004.
Ÿ Developed retail alliance brand and merchandising strategy that generated $2.2B in volume.
Ÿ Created content approach that earned #39 and #20 placements on FORTUNE®
Magazine’s
2004 and 2005 list of 100 Best Companies to Work For.
Ÿ Formed The HomeBanc Foundation 501(C)(3) to manage community benefit investments.
1993 – 1997 FOUNDING PARTNER
SWAN MEDIA – Atlanta, Georgia
Founded one of the Southeast’s leading internet services firms. Acquired by iXL in 1997.
1986 – 2000 BELLSOUTH CORPORATION – Atlanta, Georgia
NYSE traded Fortune 100 communication company. Continuous career advancement within
wireless communication divisions of BellSouth.
EXECUTIVE DIRECTOR Marketing 1998 - 2000
Responsible for revenue growth in 350 retail locations and 400 kiosk venues. Managed a $125M
budget, 55 headquarters personnel and 200 regional marketing staff.
DIRECTOR Marketing Information & Programs 1996 - 1998
Trend analysis, market segmentation, forecasting and predictive modeling in support of two
operating companies across 27 markets.
DIRECTOR Marketing & Sales Analysis 1993 - 1996
Design, implementation, and analysis of compensation for 1,400 sales employees in 25 markets.
GENERAL MANAGER New Business Development 1992 - 1993
Developed all marketing support materials for national account sales team.
SENIOR MARKETING MANAGER Wireless Trials 1991 - 1992
Design and deployment of wireless technology field trials.
SENIOR MANAGER International Market Planning 1989 - 1991
Research and price-demand forecasting for wireless network proposal responses to the
governments of Australia, U.K., Venezuela, Chile, Mexico, Denmark, Brazil, and New Zealand.
ASSISTANT MANAGER Market Planning 1986 - 1989
Research on competitor’s wireless infrastructure, advertising, and pricing.
1985 – 1986 PRODUCT MANAGER, SCRIPTO-TOKAI – Atlanta, Georgia
1984 – 1985 ASSOCIATE BUYER, FEDERATED DEPARTMENT STORES – Atlanta, Georgia
DEGREES UNIVERSITY OF GEORGIA – Athens, GA
MBA, concentration in Finance
BBA, concentration in Marketing

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A chronological journey of jobs and responsibilities.

  • 1. Stacey Cost www.staceycost.com Page 1 of 2 (505) 603-2930 Santa Fe, New Mexico stacey@staceycost.com Senior marketing executive with experience in Fortune 100 business environments as well as small and mid-sized entrepreneurial organizations. Proven track record of delivering results in diverse industries: healthcare delivery and financing, retail, financial services, dot com, cell phones and consumer packaged goods. FAVORITE Dry humor, reading, dogs, brainstorming, curiosity, quick thinking, authenticity, team players, THINGS integrity and laughing so hard I cry. EXECUTIVE SKILLS • Building brands through creative thinking and enviable execution • Identifying and capitalizing on opportunities • Rewarding results, advancing people and fostering fun • Utilizing technology, people and opportunities appropriately • Being customer-centric and data driven • Setting daunting goals and delivering EXPERIENCE 2024 – present FOUNDER THOUGHT GREENHOUSE – Santa Fe, New Mexico An agency rooted in strategy to cultivate growth. A group of experienced C-suite executives driven by the desire to produce results using research, technology, collaboration, mentoring, creativity, and lucky breaks – although they are elusive. We have a proven track record of generating success for organizations, teams, and individuals. 2011 – 2023 VICE PRESIDENT, MARKETING & CUSTOMER ENGAGEMENT PRESBYTERIAN HEALTHCARE SERVICES – Albuquerque, New Mexico Presbyterian is a $6 billion not-for-profit integrated healthcare system with 9 hospitals, a multi- specialty medical group and a health plan serving commercial, Medicare and Medicaid members. Established in 1908 and headquartered in Albuquerque, NM with a workforce of 20,000. Responsible for research, brand strategy, advertising, sales support, facility merchandising and content for all lines of business. Accountable for developing plans to address growth opportunities while maintaining the mission of the organization to improve the health of its patients, members, and communities. Presbyterian consistently enjoys the top position as the most trustworthy organization in New Mexico and the most preferred healthcare system and health plan. • Create campaigns that deliver on business objectives for trial, adoption, and preference. • Improve public website to deliver content accuracy, content performance, compliance, and conversion goals. • Exceed new member goals for all health plan products (12 consecutive years of success). • Manage an enterprise digital asset management system for workforce self-service. • Direct in-house agency serving enterprise needs for materials, merchandising and events. • Support a small, loyal, and tremendously effective marketing team with minimal turnover. 2009 – 2010 VICE PRESIDENT – MARKETING HIGH COUNTRY GARDENS / SANTA FE GREENHOUSES – Santa Fe, New Mexico A multi-million dollar online, mail order and brick and mortar purveyor of waterwise plants with a national customer base. Responsible for brand positioning, events, sponsorships, merchandising, materials and digital. • Created multi-channel visual identity and creative framework. • Grew pay-per-click revenue 2x year-over year with strict ROI requirements. • Increased website traffic 12% year-over-year and accelerated transaction volume to compensate for lower average order value, thus stabilizing revenue. 2004 – 2009 SENIOR VICE PRESIDENT MARKETING, MANAGING DIRECTOR THORNBURG MORTGAGE – Santa Fe, New Mexico NYSE traded; national residential mortgage lender focused on the prime, jumbo segment of the mortgage market. $5.2B in volume, #737 on Fortune 1000 (2007). Responsible for brand strategy, advertising, research, customer relationship management and digital to achieve origination volume across multiple channels. Ÿ Direct origination volume grew from $2.0B in 2004 to $5.2B in 2007.
  • 2. Stacey Cost www.staceycost.com Page 2 of 2 Ÿ Launched wholesale lending channel with 18 account managers and 600+ mortgage brokers. Ÿ Evolved website as a key asset for customer retention and marketing ROI. Ÿ Created digital asset management system for direct and indirect sales self-service. 2000 – 2004 EXECUTIVE VICE PRESIDENT & CHIEF MARKETING OFFICER HOMEBANC MORTGAGE CORPORATION – Atlanta, Georgia NYSE traded residential mortgage originator in the Southeast. $5.9B in volume (2004). Responsible for branding, communications, digital, sales support, strategic alliances, research, public relations, community benefit and employee engagement. Ÿ Launched $319M IPO – HMB listed on NYSE July 2004. Ÿ Developed retail alliance brand and merchandising strategy that generated $2.2B in volume. Ÿ Created content approach that earned #39 and #20 placements on FORTUNE® Magazine’s 2004 and 2005 list of 100 Best Companies to Work For. Ÿ Formed The HomeBanc Foundation 501(C)(3) to manage community benefit investments. 1993 – 1997 FOUNDING PARTNER SWAN MEDIA – Atlanta, Georgia Founded one of the Southeast’s leading internet services firms. Acquired by iXL in 1997. 1986 – 2000 BELLSOUTH CORPORATION – Atlanta, Georgia NYSE traded Fortune 100 communication company. Continuous career advancement within wireless communication divisions of BellSouth. EXECUTIVE DIRECTOR Marketing 1998 - 2000 Responsible for revenue growth in 350 retail locations and 400 kiosk venues. Managed a $125M budget, 55 headquarters personnel and 200 regional marketing staff. DIRECTOR Marketing Information & Programs 1996 - 1998 Trend analysis, market segmentation, forecasting and predictive modeling in support of two operating companies across 27 markets. DIRECTOR Marketing & Sales Analysis 1993 - 1996 Design, implementation, and analysis of compensation for 1,400 sales employees in 25 markets. GENERAL MANAGER New Business Development 1992 - 1993 Developed all marketing support materials for national account sales team. SENIOR MARKETING MANAGER Wireless Trials 1991 - 1992 Design and deployment of wireless technology field trials. SENIOR MANAGER International Market Planning 1989 - 1991 Research and price-demand forecasting for wireless network proposal responses to the governments of Australia, U.K., Venezuela, Chile, Mexico, Denmark, Brazil, and New Zealand. ASSISTANT MANAGER Market Planning 1986 - 1989 Research on competitor’s wireless infrastructure, advertising, and pricing. 1985 – 1986 PRODUCT MANAGER, SCRIPTO-TOKAI – Atlanta, Georgia 1984 – 1985 ASSOCIATE BUYER, FEDERATED DEPARTMENT STORES – Atlanta, Georgia DEGREES UNIVERSITY OF GEORGIA – Athens, GA MBA, concentration in Finance BBA, concentration in Marketing