Vietnamese love photos and it has been accelerated due to the increasing ownership of smartphones. Take a look at our research data to understand how they enjoy their lives of photos.

1. Vietnamese photo life with smartphone

2. Camera device usage
77%
21% 20%
18%
5%
2%
71%
6% 7%
11%
0% 1%
Device used
Device most
used
Smartphone has the dominant
usage for phone taking
Q. Which device did you use to take photos in last 12 moth / Which device do
you use the most to take photos, N=731

3. Vietnamese smartphone users take
20.5 photos / week

4. Numbers of photos via smarthone
6% 8% 5% 2%
9% 5%
8% 9%
7% 10%
9%
7%
40% 40%
41%
66%
40%
35%
20% 18% 23%
11%
23%
20%
13% 12% 13%
8%
12%
14%
6% 6% 6% 3%
10%
6% 8% 5% 4% 9%
All Female Male Less than 1
hour
1-3 hours More than 3
hours
Not recall Do not take photo 1-10 11-20 21 - 40 41-80 More than 80
Q. How many photos did you take in 7 days with smartphones, N=528
Those who use internet longer tend to take more photos
By Gender By Internet Usage

5. What kinds of photos do they take?

6. What kind of photos do they take?
Selfie
22% 22%
WelfieAvg. 4.6 images / week Avg. 4.5 images / week

7. What kind of photos do they take?
Food
17% 39%
OthersAvg. 3.4 images / week Avg. 8 images / week
Family, Baby, Scenery,
nature..

8. Male No.1 (39%)
Game
No.2 (36%)
Documents / materials
No.3 (25%)
Screen in apps
Female No.1 (44%)
Documents / materials
No.2 (40%)
Shopping items
No.3 (27%)
Chat
A variety of usage for screenshots
For sharing with others
For sharing with othersFuture referenceMemo
Memo Memo
What kind of photos do they take? – Ref. Screenshot

9. Why do you take selfie?
20%
20%
23%
29%
42%
When in special places
When I change my appearance
When I like to share my photo on FB
When wearing something nice
When I feel like doig it
No special reasons,it is part of their life
Q. What occasions did you take selfies in last 7 days?

10. Food photo between male / female
Create better life in photos
“How nice is my life”
Life record
“Here is what I eat”
Female Male

11. Photo and Facebook

12. Photo sharing method
Facebook, Zalo are the common ways of sharing
57%
36%
26%
21%
12%
7% 6%
3% 2% 5%
Q. How did you share the photos you had taken for past 7 days?, N=528

13. Photo taking behavior difference
People who upload more on Facebook do wefie much
more
4.6
10.1
4.5
11.7
3.4
6.4
8
16.2
×2.2
×2.6
×1.8
Others
Food / Drinks
Wefie
Selfie
Average
20.5 photos
Average
44.4 photos
×2.0
Average Those who upload
Many photos on FB

14. What apps are popular for photo shooting?

15. Camera App Usage
Q. When you take photos with smartphone, how do
you take photos?, N=528
Mobile
app
only,
17%
Mix of
camera /
mobile
app,
39%
Default
app
only,
44%
Mobile app only
Mix of camera / mobile app
Default app only
56% use mobile app

16. Camera App Usage – Popular App
Camera360 BeautyPlus Photowonder FV-5
“Professional”“Funny”“Beauty”“Selfie”

17. Satisfaction / Dissatisfaction

18. Camera on smartphone satisfaction
Q. How much are you satisfied with smartphone camera? (0 = Completely dissatisfied, 10 = Completely satisfied)
N=528
Satisfaction levels are quite high
4%
2%
1% 1%
5%
9%
15%
17%
27%
8%
12%
0%
1% 1%
3%
4%
11%
15%
20%
22%
12%
11%
0 1 2 3 4 5 6 7 8 9 10
Female Male

19. Satisfaction / Dissatisfaction factors
Q. Please choose the items that you think about each camera features of smartphone
Dissatisfaction are high in water-resistency
25%
13% 8% 6% 4% 7% 3% 3%
20%
19%
13% 15%
10%
11%
9% 7%
30%
38%
43% 38%
42% 37%
40% 42%
26% 30%
36% 41% 45% 45% 48% 49%
Dissatisfied A little dissatisfied A little satisfied Satisfied

20. Respondent profile (total respondent = 732)
Male,
48%
Female,
52%
3%
4%
9%
32%
18%
34%
45-49
40-44
35-39
30-34
25-29
18-24
Single,
52%
Married,
46%
Other,
2%
Age Gender
Married status

21. About Q&Me Vietnam Market Research Service

22. Who we are (1) – What is Q&Me
Q&Me is the online market research services in Vietnam. Due to our
online utilization and direct panels, we offer the researches in days with
1/3 of the traditional research company cost.
Affordable Quick High quality
Takes 24 - 48 hours for
most surveys, proving
real-time analysis
Superb real-time
analysis for flexible and
accurate data collection
1/3 of the competitor
pricing

23. 17%
8% 8% 8% 8% 8%
7% 7%
7%
22%
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
<9 10-14 15-19 20-24 25-29 30-34 35-3940-44 45-49 50-
Stats Q&Me
Active users by age Urban user ratio (top 6 provinces)
22%
51%
78%
49%
Stats Q&Me
Top 6 provinces Others
Who we are (1) – Q&Me panelist
Due to the utilization of online, our service is best suited for the survey
targeting 10’s – 30’s in urban areas

24. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC,
Vietnam
Tel. +84 839 100 043

25. People who are dissatisfied with smartphone camera