The study surveyed 2,000 Indonesian social media users over 5 days in June 2017. It found that Facebook, Instagram and YouTube are the top 3 social networks used in Indonesia, with Facebook being the most frequently used. 88% of respondents access social media via smartphones, spending an average of 1.82 hours per day. The most common activities are communicating with friends, updating social news, and viewing friends' news. Local news, movies and life skills guides are the most followed topics. Clothing, shoes and bags are most frequently purchased through social networks, with 46% using social media for business purposes.

1. STUDY ABOUT SOCIAL NETWORK SITE
USAGE IN INDONESIA
BY DI-MARKETING (www.di-onlinesurvey.com)
Jun, 2017

2. 1
SURVEY DESIGN
 This survey was conducted to study about Social Network Site Usage in
Indonesia
 Methodology: Online survey
 Fieldwork time: 5 days (26/06/2017 – 30/06/2017)
 Sample size: N = 2000
 Geography: Nationwide

3. 2
RESPONDENTS SELECTION
Respondents of this survey had to be qualified below criteria
 Age : All age
 Gender : Female and Male
 Usage : Social Network Site

4. 3
KEY FINDINGS
1) Social Network Usage
• Facebook, Instagram and Youtube are top 3 used social network site in Indonesia
• Facebook is the most often used social network site (68%)
2) Usage Behaviors
• 88% use smartphone to access social network site
• On average, Internet users spend 1.82 hours per day on social network site
• 65% will access social network site whenever there is free time
• Local news (47%), Movies (45%), Life skills guide (44%) are top 3 most cared topics on social network
• Communicating with friends, Update Social news & Friend/ relative’s news are things often done on social
network
3) Perception of advertisement on Social Network
• 85% often see advertisement on social network
• 49% like the clip/ advertised image on social network (3.51 points out of 5)
• 93% often look for information on the fan page of the brand on social network before buying a product
• 74% used to buy goods via social network
• Clothes, Footwear and Backpack/ bag are top 3 things bought most often through social network
4) Doing business on Social Network
• 46% are doing business on social network site
• Among those who are doing business on social network, 89% consider it as a part-time job
5) Perception of showing personal opinion on Social Network
• 45% will participate in argument on social network by giving their own idea
• 52% will participate in a charity/ social activities when there is a call to action on social network
• Share news/ hot trend, Favorite quotes and Personal/ family pictures are top 3 most shared things on social
network

5. 4
VIETNAM AND INDONESIA SOCIAL NETWORK COMPARISON
KEY FINDINGS VIETNAM INDONESIA
Social Network Usage • Facebook (99%)
• Youtube (82%)
• Zalo (74%)
• Facebook (88%)
• Instagram (76%)
• Youtube (61%)
Key leader Facebook (90%) Facebook (68%)
Means to access Social
Network
85% use smartphone to access
social network site
88% use smartphone to access
social network site
Average time spending 2 hours per day 1.82 hours per day
High Interested Topics • Movie (69%)
• Music (65%)
• Celebrity (46%)
• Local news (47%)
• Movies (45%)
• Life skills guide (44%)
High shared Topics • Personal feeling
• Travelling picture
• Personal/ family picture
• Share news/ hot trend
• Favorite quotes
• Personal/ family pictures
Do business on Social
Network
20% are doing business on social
network
46% are doing business on social
network site

6. 5
N = 2000
DEMOGRAPHIC INFORMATION
GenderAge
OccupationLiving Place
21%
27%
39%
13%
Over 30
26-30
18-25
Under 18
50%
50%
Female
Male
41%
5%
7%
7%
13%
13%
15%
Other
Medan
Yogyakarta
Surabaya
Bodetabek
Bandung
Jakarta
10%
1%
5%
7%
8%
20%
24%
26%
Others
Job seeker/ Retired
Engineer/Doctor/Teacher
Factory Worker
Student
Self-employed
Office Worker
Housewife

7. 6
1) Social Network Usage
2) Usage Behaviors
3) Perception of advertisement on Social Network
4) Doing business on Social Network
5) Perception of showing personal opinion on Social Network
CONTENT

8. 7
FACEBOOK, INSTAGRAM AND YOUTUBE ARE TOP 3 USED SOCIAL NETWORK
SITE IN INDONESIA
Which of the following social network site are you using?
(Comparison by Age Group)
N = 2000 N = 258 N = 784 N = 548
Twitter is less popular in under 18 group than other older groups
While Path is used more in 26-30 group than other groups
N = 410
6%
3%
3%
5%
5%
6%
7%
8%
17%
18%
46%
61%
76%
88%
0% 50% 100%
Other
Tinder
Flickr
Tumblr
Ask.Fm
LinkedIn
Pinterest
Snapchat
Path
G +
Twitter
Youtube
Instagram
Facebook
Total
14%
1%
1%
2%
8%
2%
3%
8%
7%
16%
21%
56%
76%
93%
0% 50% 100%
Under 18
7%
3%
3%
7%
8%
6%
7%
9%
13%
18%
40%
55%
74%
80%
0% 50% 100%
18-25
2%
2%
3%
5%
4%
7%
7%
8%
29%
16%
58%
68%
78%
91%
0% 50% 100%
26-30
6%
3%
3%
3%
2%
9%
9%
5%
13%
22%
58%
65%
76%
99%
0% 50% 100%
Over 30

9. 8
Which of the following social network site are you using?
(Comparison by Gender Group)
N = 2000 N = 1000 N = 1000
6%
3%
3%
5%
5%
6%
7%
8%
17%
18%
46%
61%
76%
88%
0% 20% 40% 60% 80% 100%
Other
Tinder
Flickr
Tumblr
Ask.Fm
LinkedIn
Pinterest
Snapchat
Path
G +
Twitter
Youtube
Instagram
Facebook
Total
6%
4%
4%
6%
6%
7%
5%
7%
19%
17%
42%
60%
70%
81%
0% 20% 40% 60% 80% 100%
Male
7%
1%
2%
4%
5%
6%
8%
9%
15%
19%
50%
61%
81%
96%
0% 20% 40% 60% 80% 100%
Female
FACEBOOK, INSTAGRAM AND YOUTUBE ARE TOP 3 USED SOCIAL NETWORK
SITE IN INDONESIA

10. 9
2%
0%
0%
1%
1%
1%
1%
1%
1%
1%
1%
4%
19%
68%
0% 50% 100%
Other
Tinder
Snapchat
Ask.Fm
Flickr
Tumblr
LinkedIn
Path
G +
Pinterest
Twitter
Youtube
Instagram
Facebook
Total
5%
0%
0%
0%
0%
0%
0%
0%
1%
0%
1%
5%
25%
63%
0% 50% 100%
Under 18
2%
1%
0%
1%
1%
1%
2%
1%
1%
2%
1%
4%
28%
55%
0% 50% 100%
18-25
0%
0%
1%
1%
1%
1%
1%
1%
1%
1%
2%
4%
12%
75%
0% 50% 100%
26-30
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
2%
2%
8%
87%
0% 50% 100%
Over 30
FACEBOOK IS THE MOST OFTEN USED SOCIAL NETWORK SITE (68%)
Which social network do you use most often?
(Comparison by Age Group)
N = 2000 N = 258 N = 784 N = 548 N = 410
Instagram is used more often in under 26 group than the older group

11. 10
2%
0%
0%
1%
1%
1%
1%
1%
1%
1%
1%
4%
19%
68%
0% 20% 40% 60% 80% 100%
Other
Tinder
Snapchat
Ask.Fm
Flickr
Tumblr
LinkedIn
Path
G +
Pinterest
Twitter
Youtube
Instagram
Facebook
Total
2%
1%
1%
1%
1%
1%
2%
2%
2%
2%
2%
6%
19%
61%
0% 20% 40% 60% 80% 100%
Male
1%
0%
0%
0%
0%
0%
0%
0%
0%
0%
1%
1%
19%
75%
0% 20% 40% 60% 80% 100%
Female
Which social network do you use most often?
(Comparison by Gender Group)
FACEBOOK IS THE MOST OFTEN USED SOCIAL NETWORK SITE (68%)
N = 2000 N = 1000 N = 1000

12. 11
1) Social Network Usage
2) Usage Behaviors
3) Perception of advertisement on Social Network
4) Doing business on Social Network
5) Perception of showing personal opinion on Social Network
CONTENT

13. 12
1%
17%
20%
29%
88%
0% 50% 100%
Other
Tablet
PC
Laptop / Notebook
Smartphone
Total
2%
5%
12%
19%
90%
0% 50% 100%
Under 18
1%
13%
16%
28%
85%
0% 50% 100%
18-25
0%
29%
30%
36%
90%
0% 50% 100%
26-30
0%
16%
20%
26%
93%
0% 50% 100%
Over 30
88% USE SMARTPHONE TO ACCESS SOCIAL NETWORK SITE
Which device do you use for accessing the social network?
(Comparison by Age Group)
26-30 group use PC to access social network site more than other age groups
N = 2000 N = 258 N = 784 N = 548 N = 410

14. 13
Male use Laptop/ Notebook/ PC to access Social Network Site more than Female
Which device do you use for accessing the social network?
(Comparison by gender)
1%
17%
20%
29%
88%
0% 20% 40% 60% 80% 100%
Other
Tablet
PC
Laptop / Notebook
Smartphone
Total
0%
23%
29%
38%
83%
0% 20% 40% 60% 80% 100%
Male
1%
11%
11%
19%
94%
0% 20% 40% 60% 80% 100%
Female
N = 2000 N = 1000 N = 1000
88% USE SMARTPHONE TO ACCESS SOCIAL NETWORK SITE

15. 14
32% 31% 31% 31%
38%
12%
7% 9%
12%
19%
22%
18%
20%
27%
21%
26%
28%
33%
23%
15%
9%
16%
8% 7% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
About 30 minutes
From 30 minutes -
1 hour
From 1 - 2 hours
From 2 - 3 hours
Over 3 hours
32%
23%
42%
12%
10%
14%
22%
26%
17%
26%
32%
20%
9% 9% 9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
About 30 minutes
From 30 minutes -
1 hour
From 1 - 2 hours
From 2 - 3 hours
Over 3 hours
ON AVERAGE, INTERNET USERS SPEND 1.82 HOURS PER DAY ON SOCIAL
NETWORK SITE
How long do you usually spend on social network?
(Comparison by Age Group & Gender Group)
Female spend more time on Social Network Site than Male
N = 2000 N = 258 N = 784 N = 548 N = 410 N = 2000 N = 1000 N = 1000
Weighted
Average
Time
Weighted
Average
Time
1.82 hr 1.67 hr 1.72 hr 1.85 hr 2.06 hr 1.82 hr 1.62 hr 2.03 hr

16. 15
4% 5% 3% 4% 4%
7%
1%
13%
4%
1%
8%
2%
11%
9%
6%
16%
18%
13%
24%
11%
65%
75%
60% 58%
78%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Whenever there is
free time
During rest time at
home
Between break
time, lunch break
During school
hours, working
hours
In the evening,
after work / study
4% 5% 2%
7%
12%
1%
8%
12%
5%
16%
21%
12%
65%
50%
80%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Whenever there is
free time
During rest time at
home
Between break
time, lunch break
During school
hours, working
hours
In the evening,
after work / study
65% WILL ACCESS SOCIAL NETWORK SITE WHENEVER THERE IS FREE TIME
When do you usually use social network?
(Comparison by Age Group & Gender Group)
N = 2000 N = 784 N = 410N = 258 N = 548 N = 2000 N = 1000 N = 1000

17. 16
LOCAL NEWS (47%), MOVIES (45%), LIFE SKILLS GUIDE (44%) ARE TOP 3 MOST
CARED TOPICS ON SOCIAL NETWORK
What field do you usually care on social network?
(Comparison by Age Group)
Over 25 group care more about Cooking/ Beauty/ Fashion than younger group
4%
20%
24%
26%
28%
30%
33%
37%
39%
40%
40%
41%
42%
44%
45%
47%
0% 50% 100%
Other
Lovely animals
Famous brands / Popular companies
Comics / Novels
Education
Celebrity
Employment / Career Orientation
Game
Fashion
Beauty (Skin Care, Hair Care, ...)
Cooking
International news
Music
Life skills guide
Movie
Local/ Country news
Total
3%
11%
12%
33%
47%
18%
20%
48%
28%
23%
16%
34%
45%
37%
42%
36%
0% 50% 100%
Under 18
3%
16%
20%
24%
27%
25%
37%
34%
34%
33%
30%
38%
39%
39%
40%
39%
0% 50% 100%
18-25
4%
30%
36%
32%
29%
42%
40%
39%
52%
55%
56%
44%
46%
51%
53%
57%
0% 50% 100%
26-30
8%
19%
24%
17%
15%
31%
23%
32%
37%
43%
54%
45%
39%
49%
44%
59%
0% 50% 100%
Over 30
N = 2000 N = 258 N = 784 N = 548 N = 410

18. 17
What field do you usually care on social network?
(Comparison by Gender Group)
Male care about Game more than Female
While Female care about Cooking, Beauty, Fashion more than Male
4%
20%
24%
26%
28%
30%
33%
37%
39%
40%
40%
41%
42%
44%
45%
47%
0% 50% 100%
Other
Lovely animals
Famous brands / Popular companies
Comics / Novels
Education
Celebrity
Employment / Career Orientation
Game
Fashion
Beauty (Skin Care, Hair Care, ...)
Cooking
International news
Music
Life skills guide
Movie
Local/ Country news
Total
4%
22%
26%
31%
35%
23%
38%
49%
25%
17%
23%
45%
43%
41%
47%
49%
0% 50% 100%
Male
5%
18%
22%
21%
21%
37%
28%
25%
52%
63%
58%
36%
40%
48%
42%
46%
0% 50% 100%
Female
N = 2000 N = 1000 N = 1000
LOCAL NEWS (47%), MOVIES (45%), LIFE SKILLS GUIDE (44%) ARE TOP 3 MOST
CARED TOPICS ON SOCIAL NETWORK

19. 18
COMMUNICATING WITH FRIENDS, UPDATE SOCIAL NEWS & FRIEND/
RELATIVE’S NEWS ARE THINGS OFTEN DONE ON SOCIAL NETWORK
What do you often do on social network?
(Comparison by Age Group)
Over 25 group share their status/ activities more often than younger group
2%
17%
24%
25%
31%
39%
40%
48%
49%
52%
56%
64%
66%
0% 50% 100%
Other
Selling cosmetics/ clothing/ etc.
Follow celebrity posts/ activities
Buying cosmetics/ clothes/ etc.
Gaming
Comment on hot topic
Follow hot stories online
Listen to music/ watch video/ view pictures
Follow the posts/ activities of fan pages / favorite brands
Share your status/ activity with your family/ friends/ relatives
Update friends/ relatives information
Update the social news
Communicate with friends/ relatives
Total
0%
3%
16%
7%
38%
29%
25%
52%
32%
38%
51%
61%
63%
0% 50% 100%
Under 18
1%
14%
22%
21%
26%
32%
36%
46%
46%
46%
49%
57%
58%
0% 50% 100%
18-25
2%
32%
36%
41%
38%
51%
51%
53%
61%
62%
64%
71%
74%
0% 50% 100%
26-30
3%
14%
18%
23%
27%
40%
43%
45%
49%
60%
61%
68%
72%
0% 50% 100%
Over 30
N = 2000 N = 258 N = 784 N = 548 N = 410

20. 19
What do you often do on social network?
(Comparison by Gender Group)
Male plays game on social network site more than Female
While Female buy cosmetics / clothes on social network more than Male
2%
17%
24%
25%
31%
39%
40%
48%
49%
52%
56%
64%
66%
0% 50% 100%
Other
Selling cosmetics/ clothing/ etc.
Follow celebrity posts/ activities
Buying cosmetics/ clothes/ etc.
Gaming
Comment on hot topic
Follow hot stories online
Listen to music/ watch video/ view pictures
Follow the posts/ activities of fan pages / favorite brands
Share your status/ activity with your family/ friends/ relatives
Update friends/ relatives information
Update the social news
Communicate with friends/ relatives
Total
1%
15%
24%
18%
39%
41%
37%
50%
46%
46%
50%
60%
60%
0% 50% 100%
Male
2%
20%
25%
33%
22%
36%
43%
47%
53%
59%
62%
67%
72%
0% 50% 100%
Female
N = 2000 N = 1000 N = 1000
COMMUNICATING WITH FRIENDS, UPDATE SOCIAL NEWS & FRIEND/
RELATIVE’S NEWS ARE THINGS OFTEN DONE ON SOCIAL NETWORK

21. 20
1% 2% 2% 1% 1%
27%
31%
34%
20% 21%
72%
68%
64%
80% 78%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Read both
news and
comment
Read news
only
Read
comment only
1% 2% 1%
27% 28%
26%
72% 71% 73%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Read both
news and
comment
Read news
only
Read
comment only
72% HAVE THE HABIT OF READING BOTH NEWS AND COMMENT
ON SOCIAL NETWORK SITE
When do you usually do when you read news on the social network site?
(Comparison by Age Group & Gender Group)
N = 2000 N = 410N = 258 N = 548 N = 2000 N = 1000 N = 1000N = 784

22. 21
42%
60%
42%
30%
47%
58%
40%
58%
70%
53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Yes No
42%
32%
52%
58%
68%
48%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Yes No
58% OFTEN WRITE COMMENT ON THE NEWS
Do you often write comment on the news you read?
(Comparison by Age Group & Gender Group)
26-30 group write comment on the news more often than other age groups
While Male write comment more often than Female
N = 2000 N = 548 N = 2000 N = 1000 N = 1000N = 784 N = 410N = 258

23. 22
3% 5% 2% 1% 4%
14%
20%
12%
11%
15%
44%
45%
40% 41%
54%
27%
20%
36%
24%
18%
13%
10% 10%
23%
9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Very often
Regularly
Sometimes
Rarely
Never
3% 2% 3%
14%
10%
17%
44%
37%
50%
27%
33%
21%
13%
19%
8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Very often
Regularly
Sometimes
Rarely
Never
84% USED TO LOG IN SOCIAL NETWORK ACCOUNT WHEN HANGING OUT
WITH FRIENDS
When hanging out with friends, do you often log in your social network account?
(Comparison by Age Group & Gender Group)
N = 2000 N = 2000 N = 1000 N = 1000N = 784 N = 410N = 258 N = 548
Male more regularly log in their social network account when hanging out with friend than Female

24. 23
1) Social Network Usage
2) Usage Behaviors
3) Perception of advertisement on Social Network
4) Doing business on Social Network
5) Perception of showing personal opinion on Social Network
CONTENT

25. 24
3%
5%
2% 1% 4%
12%
13%
11%
8%
17%
34%
36%
37%
29%
33%
51%
44%
49%
61%
46%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Very often
Regularly
Sometimes
Rarely
Never
3% 3% 3%
12% 11% 13%
34% 36% 32%
51% 50% 53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Very often
Regularly
Sometimes
Rarely
Never
85% OFTEN SEE ADVERTISEMENT ON SOCIAL NETWORK
Do you often see ads on social networks or not?
(Comparison by Age Group & Gender Group)
26-30 group very often see ads on social network more than other age groups (61%)
N = 2000 N = 2000 N = 1000 N = 1000N = 410N = 258 N = 548N = 784

26. 25
3% 5% 3% 1% 1%
7%
11%
8%
5% 7%
41%
54%
38%
32%
50%
35%
24%
41%
35%
31%
14%
6%
10%
27%
10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Very like
Like
Normal
Dislike
Very dislike
3% 3% 2%
7% 7% 8%
41%
34%
48%
35%
36%
35%
14%
20%
8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Very like
Like
Normal
Dislike
Very dislike
49% LIKE THE CLIP/ ADVERTISED IMAGE ON SOCIAL NETWORK (3.51 POINTS
OUT OF 5)
How do you feel about clip / advertised image on social networks?
(Comparison by Age Group & Gender Group)
Weighted
Average
Score
Weighted
Average
Score
3.51 3.14 3.47 3.82 3.43 3.51 3.63 3.40
N = 2000 N = 2000 N = 1000 N = 1000N = 410N = 258 N = 548N = 784
26-30 group like the clip/ advertised image on social network more than other age groups
While Male like clip/ advertised image more than Female

27. 26
7%
14%
7% 6% 5%
93%
86%
93% 94% 95%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Yes No
7% 8% 7%
93% 92% 94%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Yes No
93% OFTEN LOOK FOR INFORMATION ON THE FAN PAGE OF THE BRAND ON
SOCIAL NETWORK BEFORE BUYING A PRODUCT
When you want to buy a products, do you often look for information on the fan page
of that brand on social network? (Comparison by Age Group & Gender Group)
N = 2000 N = 2000 N = 1000 N = 1000N = 410N = 548N = 784N = 258

28. 27
11% 11% 13% 11%
6%
23%
26% 23%
18% 27%
32% 26% 32%
31%
35%
35% 36%
32%
39%
32%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Review about the
products on other
website/fanpage
Comment of the
feeling about that
products on the
fanpage
Products' information
on the fanpage
Consultation from the
admin of the fanpage
Other
11%
15%
6%
23%
22%
23%
32%
30%
33%
35% 32%
38%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Review about the
products on other
website/fanpage
Comment of the
feeling about that
products on the
fanpage
Products' information
on the fanpage
Consultation from the
admin of the fanpage
Other
USAGE REVIEW OF PRODUCT ON BOTH FAN PAGE AND OTHER WEBSITE/ FAN
PAGE ARE THE KEY FACTORS CONSIDERED MOST
If you choose "Yes", which of the following factors will you consider the most?
(Comparison by Age Group & Gender Group)
N = 1854* N = 221 N = 726 N = 516 N = 319 N = 1854* N = 919 N = 935
*Who chose “Yes” in Q:” When you want to buy a products, do you often look for
information on the fan page of that brand on social network?”

29. 28
11%
32%
11%
5% 7%
16%
25%
15%
9%
20%
34%
32%
30%
33%
42%
26%
10%
34%
24%
22%
14%
1%
9%
30%
9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Very often
Regularly
Sometimes
Rarely
Never 11% 13%
9%
16% 14%
18%
34%
28%
39%
26%
29%
23%
14% 16%
11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Very often
Regularly
Sometimes
Rarely
Never
74% USED TO BUY GOODS VIA SOCIAL NETWORK
How often do you buy goods through a social network (fan page)?
(Comparison by Age Group & Gender Group)
Under 18 group less buy goods on social network than other older groups
N = 2000 N = 2000 N = 1000 N = 1000N = 410N = 548N = 784N = 258

30. 29
4%
10%
16%
18%
21%
25%
29%
31%
39%
41%
45%
61%
0% 50% 100%
Other
Refrigeration (refrigerator, air conditioner)
Stationery
Drugs / Functional foods
Jewelry / Accessories
Household electrical appliances
Phone / Computer / Music player
Food / Drink
Cosmetic
Backpack / Bag
Footwear
Clothes
Total
10%
2%
9%
4%
15%
13%
26%
15%
26%
38%
49%
57%
0% 50% 100%
Under 18
3%
5%
12%
10%
15%
20%
25%
23%
32%
32%
38%
49%
0% 50% 100%
18-25
3%
22%
26%
31%
34%
35%
38%
44%
50%
52%
52%
72%
0% 50% 100%
26-30
7%
4%
12%
20%
15%
25%
21%
33%
39%
43%
47%
67%
0% 50% 100%
Over 30
CLOTHES, FOOTWEAR AND BACKPACK/ BAG ARE TOP 3 THINGS BOUGHT
MOST OFTEN THROUGH SOCIAL NETWORK
If yes, what items do you usually buy through social networks?
(Comparison by Age Group)
N = 1436* N = 112 N = 576 N = 474 N = 301
*Who chose “Very often/ Regularly/ Sometimes” in Q:” Do you often buy goods
through a social network (fan page) or not?”
26-30 group buy Cosmetic and Food/ Drink more than other age groups

31. 30
4%
10%
16%
18%
21%
25%
29%
31%
39%
41%
45%
61%
0% 50% 100%
Other
Refrigeration (refrigerator, air conditioner)
Stationery
Drugs / Functional foods
Jewelry / Accessories
Household electrical appliances
Phone / Computer / Music player
Food / Drink
Cosmetic
Backpack / Bag
Footwear
Clothes
Total
5%
18%
23%
23%
23%
32%
45%
30%
20%
36%
45%
48%
0% 50% 100%
Male
4%
2%
10%
13%
20%
19%
12%
33%
57%
46%
45%
73%
0% 50% 100%
Female
If yes, what items do you usually buy through social networks?
(Comparison by Gender Group)
N = 1463* N = 732
Male often buy Phone/ Computer/ Music Player while Female often buy Cosmetic
N = 731
CLOTHES, FOOTWEAR AND BACKPACK/ BAG ARE TOP 3 THINGS BOUGHT
MOST OFTEN THROUGH SOCIAL NETWORK
*Who chose “Very often/ Regularly/ Sometimes” in Q:” Do you often buy goods
through a social network (fan page) or not?”

32. 31
1) Social Network Usage
2) Usage Behaviors
3) Perception of advertisement on Social Network
4) Doing business on Social Network
5) Perception of showing personal opinion on Social Network
CONTENT

33. 32
54%
83%
50%
37%
64%
46%
17%
50%
63%
36%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Yes No
54%
48%
59%
46%
52%
41%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Yes No
46% ARE DOING BUSINESS ON SOCIAL NETWORK SITE
Are you selling / doing business on social networks?
(Comparison by Age Group & Gender Group)
26-30 group are doing business on social network more than other groups
While Male do business on social network more than Female
N = 2000 N = 2000 N = 1000 N = 1000N = 410N = 548N = 784N = 258

34. 33
11% 14% 11% 9% 12%
89% 86% 89% 91% 88%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
This is my
part-time job
to earn extra
income
This is my full
time job / main
income
11%
7%
15%
89% 93%
85%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
This is my
part-time job
to earn extra
income
This is my full
time job / main
income
AMONG THOSE WHO ARE DOING BUSINESS ON SOCIAL NETWORK,
89% CONSIDER IT AS A PART-TIME JOB
If yes, which statement below best describes the characteristics of your current business?
(Comparison by Age Group & Gender Group)
N = 929* N = 44 N = 393 N = 343 N = 149 N = 929* N = 517 N = 412
*Who chose “Yes” in Q:” Are you selling / making business on social
networks?”

35. 34
1) Social Network Usage
2) Usage Behaviors
3) Perception of advertisement on Social Network
4) Doing business on Social Network
5) Perception of showing personal opinion on Social Network
CONTENT

36. 35
45% WILL PARTICIPATE IN ARGUMENT ON SOCIAL NETWORK
BY GIVING THEIR OWN IDEA
When seeing an argument on social network, what do you often do?
(Comparison by Age Group)
2%
15%
18%
10%
10%
45%
0% 50% 100%
I don't care
Just view and leave
Not participate in, just view for
fun
Not participate in, but will protest
again idea which is different from
mine
Participate in by supporting the
majority
Participate in by giving my own
idea
Total
3%
18%
22%
10%
7%
40%
0% 50% 100%
Under 18
2%
15%
14%
11%
16%
43%
0% 50% 100%
18-25
1%
12%
16%
7%
8%
56%
0% 50% 100%
26-30
3%
19%
24%
10%
4%
40%
0% 50% 100%
Over 30
N = 2000 N = 258 N = 784 N = 548 N = 410

37. 36
2%
15%
18%
10%
10%
45%
0% 50% 100%
I don't care
Just view and leave
Not participate in, just view for fun
Not participate in, but will protest again
idea which is different from mine
Participate in by supporting the majority
Participate in by giving my own idea
Total
2%
9%
14%
8%
16%
50%
0% 50% 100%
Male
2%
21%
21%
11%
4%
41%
0% 50% 100%
Female
When seeing an argument on social network, what do you often do?
(Comparison by Gender Group)
Male will participate in an argument on social network by supporting the majority more than Female
N = 2000 N = 1000 N = 1000
45% WILL PARTICIPATE IN ARGUMENT ON SOCIAL NETWORK
BY GIVING THEIR OWN IDEA

38. 37
4% 6% 3% 3%
6%
43%
45%
39%
36%
57%
31% 27%
37%
30%
25%
21% 22% 20%
30%
11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Definitely
participate
Will participate
May or may not
participate
Will not participate
Definitely will not
participate 4% 3% 5%
43%
34%
51%
31%
33%
30%
21%
29%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Definitely participate
Will participate
May or may not
participate
Will not participate
Definitely will not
participate
52% WILL PARTICIPATE IN A CHARITY/ SOCIAL ACTIVITIES
WHEN THERE IS A CALL TO ACTION ON SOCIAL NETWORK
When there is a call to action on social network for participating in an event/charity/social
activities, etc. will you take part in? (Comparison by Age Group & Gender Group)
Male participate in charity/ social activities than Female
N = 2000 N = 2000 N = 1000 N = 1000N = 410N = 548N = 784N = 258

39. 38
1%
4%
20%
37%
38%
0% 50% 100%
Untrustworthy
Normal, just read for fun
Sympathetic
Sympathetic and want to help
Curious and want to know
more
Total
1%
7%
19%
34%
38%
0% 50% 100%
Under 18
1%
3%
19%
32%
45%
0% 50% 100%
18-25
0%
3%
17%
47%
33%
0% 50% 100%
26-30
0%
5%
25%
34%
35%
0% 50% 100%
Over 30
38% ARE CURIOUS AND WANT TO KNOW MORE ABOUT HUMANITY STORIES
ON SOCIAL NETWORK
What do you feel about humanity story on social network?
(Comparison by Age Group)
N = 2000 N = 258 N = 784 N = 548 N = 410
26-30 group feel sympathetic and want to help more than other age groups

40. 39
What do you feel about humanity story on social network?
(Comparison by Gender)
0%
0%
1%
4%
20%
37%
38%
0% 20% 40% 60% 80% 100%
They don't deserve my sympathy
I don't care
Untrustworthy
Normal, just read for fun
Sympathetic
Sympathetic and want to help
Curious and want to know more
Total
0%
0%
1%
5%
17%
36%
42%
0% 20% 40% 60% 80% 100%
Male
0%
0%
0%
3%
23%
38%
35%
0% 20% 40% 60% 80% 100%
Female
N = 2000 N = 1000 N = 1000
38% ARE CURIOUS AND WANT TO KNOW MORE ABOUT HUMANITY STORIES
ON SOCIAL NETWORK

41. 40
4%
9%
3% 2% 4%
11%
17%
10%
7%
12%
41%
49%
36%
37%
51%
30%
18%
41%
27%
23%
14%
6%
10%
26%
10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Totally support
Support
Normal
Not support
Absolutely not
support
4% 2%
5%
11%
5%
17%
41%
32%
50%
30%
39%
22%
14%
22%
6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Totally support
Support
Normal
Not support
Absolutely not
support
44% SUPPORT FOR THE IDEA OF FINDING BOYFRIEND/GIRLFRIEND
ON SOCIAL NETWORK
Do you support the idea of finding boyfriend/girlfriend through social network?
(Comparison by Age Group & Gender Group)
Under 18 disagree with the idea of boyfriend/girlfriend on social network more than other older groups
While Male support this idea more than Female
N = 2000 N = 2000 N = 1000 N = 1000N = 410N = 548N = 784N = 258

42. 41
39%
76%
43%
23%
32%
61%
24%
57%
77%
68%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Yes No
39% 39% 40%
61% 61% 60%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Yes No
61% WANT TO PUBLIC THEIR IN-LOVED RELATIONSHIP STATUS
ON SOCIAL NETWORK SITE
In your opinion, whether we should public our in-loved relationship status on social network or not?
(Comparison by Age Group & Gender Group)
Under 18 group don’t want to public their relationship on social network more than other groups
N = 2000 N = 2000 N = 1000 N = 1000N = 410N = 548N = 784N = 258

43. 42
2%
6%
22%
31%
31%
38%
47%
50%
53%
55%
0% 50% 100%
Other
I rarely/ never share my personal
information on social networks
My daily work
Share good books / songs / movies /
stories
Personal feelings
Share photos / information of a favorite
brand
Share travelling picture
Share personal / family pictures
Share my favorite slogan/ quotes
Share news / activities / hot trends
Total
2%
12%
7%
23%
22%
24%
39%
50%
43%
33%
0% 50% 100%
Under 18
1%
6%
21%
28%
30%
35%
42%
43%
48%
53%
0% 50% 100%
18-25
1%
3%
36%
41%
41%
48%
59%
60%
61%
67%
0% 50% 100%
26-30
3%
7%
16%
26%
24%
40%
48%
49%
58%
58%
0% 50% 100%
Over 30
What do you usually share on social network?
(Comparison by Age Group)
SHARE NEWS/ HOT TREND, FAVORITE QUOTES AND PERSONAL/ FAMILY
PICTURES ARE TOP 3 MOST SHARED THINGS ON SOCIAL NETWORK
N = 2000 N = 258 N = 784 N = 548 N = 410
26-30 group usually share travelling picture more often than other groups

44. 43
2%
6%
22%
31%
31%
38%
47%
50%
53%
55%
0% 50% 100%
Other
I rarely/ never share my personal
information on social networks
My daily work
Share good books / songs / movies /
stories
Personal feelings
Share photos / information of a favorite
brand
Share travelling picture
Share personal / family pictures
Share my favorite slogan/ quotes
Share news / activities / hot trends
Total
1%
6%
24%
33%
31%
38%
43%
42%
51%
53%
0% 50% 100%
Male
2%
7%
20%
28%
31%
38%
51%
58%
55%
57%
0% 50% 100%
Female
What do you usually share on social network?
(Comparison by Gender Group)
N = 2000 N = 1000 N = 1000
SHARE NEWS/ HOT TREND, FAVORITE QUOTES AND PERSONAL/ FAMILY
PICTURES ARE TOP 3 MOST SHARED THINGS ON SOCIAL NETWORK

45. 44
SUPPERVISOR, TEACHER AND DAD/ MOM ARE TOP 3 PEOPLE SHOULDN’T ADD
FRIEND ON SOCIAL NETWORK
In your opinion, who shouldn't add friend on social network?
(Comparison by Age Group)
N = 2000 N = 258 N = 784 N = 548 N = 410
21%
12%
12%
12%
26%
27%
44%
0% 50% 100%
Other
Lover
Colleague
Brother/sister
Dad/mom
Teacher
My suppervisor
Total
24%
6%
5%
10%
30%
45%
21%
0% 50% 100%
Under 18
18%
9%
12%
13%
27%
28%
40%
0% 50% 100%
18-25
21%
18%
17%
16%
28%
24%
52%
0% 50% 100%
26-30
25%
11%
10%
8%
21%
16%
53%
0% 50% 100%
Over 30

46. 45
21%
12%
12%
12%
26%
27%
44%
0% 20% 40% 60% 80% 100%
Other
Lover
Colleague
Brother/sister
Dad/mom
Teacher
My suppervisor
Total
13%
17%
16%
18%
32%
32%
41%
0% 20% 40% 60% 80% 100%
Male
29%
6%
8%
7%
21%
22%
46%
0% 20% 40% 60% 80% 100%
Female
According to you, who shouldn't add friend on social networks ?
(Comparison by Gender Group)
N = 2000 N = 1000 N = 1000
SUPPERVISOR, TEACHER AND DAD/ MOM ARE TOP 3 PEOPLE SHOULDN’T ADD
FRIEND ON SOCIAL NETWORK

47. 46
FEEL FREE TO DROP US ANY QUESTION
• Japan & Taiwan
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Country Manager)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,
Bangkok 10110, Thailand
o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager)
o Email: sariya.a@di-mktg.com
o Contact number: +66 876 724 832

48. 47
• Indonesia
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (Country Manager)
o Email: hendry.p@di-mktg.com
o Contact number: +65 822 1345 2555 | +62 21 3005 3541
• India
o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654
FEEL FREE TO DROP US ANY QUESTION

49. 48