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Survey about Vietnam biz communications 030419

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Vietnam is a country where smartphones are highly penetrated while IT utilization in the normal work environment is behind.

This survey was made in order to clarify how people communicate at work

This survey was conducted among 18-39 Vietnamese of 579 respondents in January 2019.

Published in: Marketing
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Survey about Vietnam biz communications 030419

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Vietnamese communication method on work Asia Plus Inc.
  2. 2. Overview Vietnam is a country where smartphones are highly penetrated while IT utilization in the normal work environment is behind. This survey was made in order to clarify how people communicate at work This survey was conducted among 18-39 Vietnamese of 579 respondents in January 2019.
  3. 3. Do you use email at work? 37% 63% Email accounts in use I use email with company domain I use free email such as Gmail or Yahoo mail Q. Do you use email at work? (N=579)/ What is applicable to your email account? (N=503) 87% use email at work. However, 63% of emails used at work is the free email such as Gmail or Yahoo! mail. 87% 13% Email usage Yes No
  4. 4. Do you use smartphone at work? 88% 10% 6% 3% I use my phone and sim I use my phone but sim is provided by company Company provides smartphone and sim card Company provides a smartphone, sim card is mine Smartphone and SIM card ownership Q. Do you use smartphone at work? (N=579)/ What is applicable to you for your smartphone usage (N=547) 94% use smartphone at work. However 88% are the private device. Only 6% provide the device for the staff 94% Smartphone usage at work Yes No
  5. 5. Do you use messaging app at work? Q. Do you use messaging app such as Facebook Messenger or Zalo for the company communications? (N=579) 87% 95% Email Messaging app Messaging app usage is more popular. 95% use messaging at work
  6. 6. What are the communication tools used at work? 79% 63% 61% 31% 28% 25% 11% 11% 10% 8% 3% 1% 37% 21% 12% 9% 5% 3% 2% 3% 1% 1% 0% 0% Zalo Email Facebook Messenger Skype SMS Viber WhatsApp Dedicated mobile app LINE WeChat Slack Others Zalo is used the most followed by email and Facebook Messenger, Skype. Q. What do you use for the communications in the company?/ What do you use the most for the work-related communication? (N=579)
  7. 7. Communication tools with different audience 48% 44% 21% 16% 13% 10% 10% 5% 5% 4% 2% 1% 7% 68% 36% 43% 21% 15% 8% 14% 6% 6% 5% 2% 0% 6% 57% 53% 25% 15% 13% 6% 11% 5% 6% 4% 2% 0% 8% With boss With colleagues With business partners/customers Messaging app is more popular for inner circle. Messaging app is even common with customer or partners although email ratio is also high. Q. What do you use when you communicate with <audience>? (N=579)
  8. 8. How do they communicate - Receive work-related information 58% 26% 22% 18% 17% 16% 14% 11% Email Paper Messaging apps Telephone Dedicated company application Team messaging apps SMS Word of mouth Q. What do you use in case you need to <purpose>? (N=579) Email is used the most followed by paper and messaging apps
  9. 9. Q. What do you use in case you need to <purpose>? (N=579) How do they communicate - Reporting 58% 27% 20% 20% 17% 14% 12% 9% Email Paper Messaging apps Telephone Dedicated company application Team messaging apps SMS Word of mouth Email is used as the dominantly popular tool.
  10. 10. Q. What do you use in case you need to <purpose>? (N=579) How do they communicate - Day off application 31% 41% 16% 51% 10% 26% 5% Email Paper Messaging apps Telephone Dedicated company application Team messaging apps SMS Word of mouth Manual operations including telephone and paper
  11. 11. Popular communication method at work 64% 41% 37% 23% 21% 14% 25% 35% 47% 32% 31% 26% 6% 16% 10% 27% 34% 30% 4% 8% 6% 18% 13% 30% Text messages Voice calls Images Video calls Videos Voice recorded Often Sometimes Rarely Never Text, voice, images are commonly used. Q. How often do you use the below for your company communications? -<Form>? (N=579)
  12. 12. Summary Gap in technology usage in business operations Smartphone is the main tool as the communication devices Messaging apps is used widely not only for the inner circles but also the communications with the partners Still operational works such as information sharing, reporting, business applications are conducted manually (paper, telephone)
  13. 13. How about chat-based business solutions? Turn Facebook Messenger into most effective business communication tool with Q&Me Retail No separate app needed Real-time management Highly interactive
  14. 14. Q&Me Chatbot solutions - Key features Sales reporting Performance checkAttendance managementLocation management Photo collections Survey Information sharing
  15. 15. HCM, 35% Hanoi, 48% Others, 17% Male, 34% Female, 66% Gender 18-24, 23% 25-29, 39% 30+, 38% Age City Respondents profile (N=579) 6% 1% 3% 4% 4% 7% 7% 8% 8% 14% 39% Others Designer Marketing Service Factory worker Shop staff Teacher Sales Engineer / Developer Consultant / Accountant Office clerk Occupation
  16. 16. Q&Me – About Online Market Research Services
  17. 17. Enhanced Service 3: Business survey Provide the research services driven by the technogies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
  18. 18. Our advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 400,000 members as of Nov, 2018 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  19. 19. Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI
  20. 20. Our quality assurance process Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  21. 21. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3, HCM City, Vietnam Tel. +84 2839 100 043

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