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2. Back in the day, organic SEO was all about domain
authority through backlinks. But things have changed.
Google's gotten smarter, and
now they're looking beyond just
links—they're also checking out
how relevant and authoritative
your content is on a specific topic.
What does this mean for brands
and marketers? This means you've
got to show Google your expertise
and depth of understanding of your
niche through topical authority.

3. Topical authority is an SEO content strategy that aims to build your site's
expertise and credibility in your field. The more authoritative your
content is on your niche, the higher your topical relevance.
What Is Topical Authority in SEO?
Google uses topical
authority, in tandem with
domain authority and
page authority, to
determine quality sites
for search engine results.
Emphasis on topical
authority gained
prominence with
Google's Hummingbird
update back in 2013.
Google hummingbird

4. This update revolutionized
content analysis by focusing
on semantic relevance
rather than mere keywords
and backlinks.
While SEO keyword
strategy and SEO backlink
strategy still matter,
it's the depth of your
expertise and the quality
of your content that will
help you reach SEO
success today.
The focus on topical authority was also prominent in the
2022 Helpful Content Update.

5. Under this update, websites showcasing
experience, expertise, authoritativeness,
and trustworthiness (E-E-A-T) are more
likely to rank high on search engine
results pages (SERPs).
This update marked a shift
towards Google rewarding
websites that deliver a depth of
expertise and comprehensively
discuss what users are looking for.
Topical authority works on the premise that Google
rewards websites that produce valuable and in-depth
content on specific niches or topics.

6. The Search algorithm
compares how every
site covers related
topics through its own
system of understanding
entity relationships.
Google recognizes a
website as an
authoritative source if it
consistently publishes
original and high-quality
information on the topic.

7. How to Build Topical Authority
Topical authority builds trust by consistently creating
high-quality content on subjects relating to your business.
But achieving
authoritativeness is not just
about churning out content
left and right; it's about
becoming the go-to source
for information in your field.
Here are ways you can
build topical authority.

8. Instead of thinking about
your content as revolving
around just one keyword,
consider it in terms of
broader topics and subtopics.
Your aim should be to
address all the relevant
aspects of a topic that
Google expects to see.
Covering all the key aspects of a given topic is critical
in becoming a topical authority in your niche.
Topic-Based
Keyword Research

9. To kick off identifying a topic to
cover, start with selecting a
strong seed keyword – these are
short phrases closely related to your
niche and serve as the foundation
for your research.
Once you have a few relevant
seed keywords, use keyword
tools to expand your list by
adding modifiers and
identifying related keywords.

10. Suppose you run a cooking
website focusing on Italian
cuisine. Your seed keyword
might be "Italian recipes."
By using keyword tools, you
can uncover more specific
queries like "traditional Italian
pasta recipes" or "authentic
Italian pizza toppings," which
are likely to attract users with a
clear intent and increase
your visibility in search results.
Look for search terms that are more specific and demonstrate higher user
intent. This approach enhances your chances of ranking well in the SERPs.
authentic Ital

11. Develop Topic
Clusters
Content clustering is organizing content according to a main topic
and subtopics. This strategy makes it more convenient for users to
understand your website and for Google to index your site.

12. Pillar Page: A single piece of long-form content that provides a broad
and complete discussion of a specific topic.
Cluster Content: A more detailed and specific content piece that
supports your main broad topic.
Hyperlinks: Links that connect your pillar page to the subtopic
content.
There are three main elements of
topic clustering:
Pillar pages are based on a single comprehensive
topic that can break off into various subtopics.

13. It should be a topic you're
trying to rank for in search
engines and should be related
to the products and services
your enterprise offers.
Aim to thoroughly explain
the topic so that any user
would be able to fully
understand the topic
after reading it.
PILLAR

14. You can then go into more
specific subtopics and create
a topic cluster. You can write
thousands of pieces
supporting your pillar page.
Your cluster content should
offer value by providing
answers and solutions
to user queries.
CLUSTER

15. Subtopic content pages should
always link to your pillar page.
You can also link to other
relevant cluster pages under
the same pillar page.
By interlinking these pages,
you create a content silo that
signals to search engines the
extent of your expertise on
the subject matter.
Hyperlinks

16. Produce Quality
Content
Now, it's time to translate
your keyword research
and topic clusters into
actionable content. For
every piece of content you
produce, remember to:
3
Keep E-E-A-T principles in mind.
Cover a wide array of topics and subtopics relevant
to your niche
1 Craft high-quality content that resonates with your topic and
addresses the actual interests of your audience.
2
3

17. 4
Tailor your content to match search intent.
5 Include internal links to other relevant topics
within your content.
6
Regularly update your content to ensure its
relevance and accuracy over time.

18. User Intent
Optimization
Align your content with user
intent by understanding the
motivations behind specific
search queries.
Tailor your content marketing
in 2024 to address these
intentions effectively, whether
they are informational,
transactional, or navigational.

19. Suppose you run a website that
sells camping gear, and you
want to optimize your content to
address various user intents related
to camping equipment.
Optimizing for informational
keywords like "how to choose
a camping tent" may involve
creating comprehensive guides
that offer valuable information and
advice on relevant topics.
ECO
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20. How to Measure Topical
Authority
You'll know that a brand has topical authority when it ranks high
for the majority of the competitive keywords in its niche.
Its pages will be in the
featured snippet and
"People Also Ask" features
on top of the SERPs.
Other metrics to evaluate
whether a site has a good
topical authority include
these SEO success metrics:

21. Traffic – The number of
visitors a site receives indicates
the level of interest and
relevance your content holds
within your target audience.

22. Engagement – High
engagement metrics, such as
time spent on a page, bounce
rate, and interaction with your
content, signify that your
audience finds your content
valuable and engaging
+99
+99
+99
+99
+99
+99

23. Conversions – Tracking
sign-ups, purchases, or
inquiries demonstrates your
content's effectiveness in
driving desired actions

24. Backlink Profile – Analyze the volume and
quality of websites linking back to your
pages. A site with a diverse and
authoritative backlink portfolio suggests
that it is considered a trusted resource
within its niche.

25. Social Signals – Interactions
(e.g., likes, shares, and comments)
on your social media platforms can
indicate the perceived authority
and relevance of your content
within your social community.
19
19
3
3
29
29

26. Mentions – Monitoring mentions of
your brand or content across various
online channels can provide insights
into your visibility and reputation
within your industry or niche. Positive
mentions from reputable sources
further reinforce your topical
authority and credibility.

27. Developing topical authority takes time. You cannot
expect to compete with a website that has been in this
game for years if you're only just starting to produce blogs.
It's a process involving
continuous measurement,
analysis, and content
refreshment.
Fortunately, you can still
reap favorable results and
achieve a successful SEO
campaign through a good
content strategy.
Professional Support
from Digital Marketing Philippines

28. You can partner with a top SEO
agency Philippines to help you
navigate the complexities of
topical authority and
accelerate your progress.
With the right strategy and
expertise, you can make your
brand a go-to source of
information in your industry,
driving more traffic,
engagement, and conversions.

29. Take your digital marketing
strategy to the next level
with Digital Marketing
Philippines (DMP).
With a team of professionals
well-versed in SEO, content
strategy, and digital
marketing, DMP can provide
invaluable insights and
guidance to enhance your
content strategy.
With a team of professionals well-versed in SEO, content strategy,
and digital marketing, DMP can provide invaluable insights and
guidance to enhance your content strategy.

30. Contact us today to outsource your SEO and learn how we can help you enhance your
topical authority and drive meaningful results for your businessLearn more about what we
can offer by checking our website at www.digitalmarketingphilippines.com
Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://ahrefs.com/blog/topical-authority/
https://developers.google.com/search/docs/fundamentals/creating-helpful-content
https://www.growth-memo.com/p/how-to-measure-topical-authority
https://ahrefs.com/blog/topical-authority/#how-to-build-topical-authority-in-four-steps
https://www.youtube.com/watch?v=AzTutClzfs4
https://img.courses/blog/how-to-measure-topical-authority/