DX has been one of the buzz work in marketing to make the operation more agile and transparent for the better productivity. This research was conducted in order to understand the digitalization implementation in the operation of enterprises and retails, based on our interviews with 100 corporations. The research was conducted in May, 2022. About the DX tool from Asia Plus, please find it here https://fieldcheck.biz

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Type of the audience
(N=101)
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Type of enterprises
(N=71)
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Day off application
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Reporting from sales team
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Zalo works as the main tool to communicate among the
enterprise staffs. Many of the operations are conducted
through Zalo
7
65%
70%
62%
70%
75%
Day off application
P.O management
Inventory management
Delivery status
Reporting from sales
Ratio of Zalo usage in enterprise operation

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Zalo works as the main tool to communicate among the store
staffs, to help store communications.
8
50%
76%
68%
73%
Reporting - Invetory
Reporting - Facility
Reporting - Display
Information sharing
Ratio of Zalo usage in store operation

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Flexible attendance and remote work policies are available at
most of the enterprises. However, 30% of the them do not
allow employees to work outside the office.
10
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Flexible attendance policy
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11. 67,%2,/++#21/20#,:/2/;#:#2+
0%
1%
3%
91%
Remote work
management tool
Send info / photo
via SMS
DMS / ERP
system
Attendance mgmt
system (e.g.
Fingerprint)
97%
97%
3%
3%
End time
Start time
DX only Manual only
If they manage attendance
How to manage
11
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Office workers Field staff (e.g. sales) Remote workers Store staffs
8%
10%
33%
52%
Remote work
management tool
Send info / photo
via SMS
DMS / ERP
system
Attendance mgmt
system (e.g.
Fingerprint)
89%
91%
11%
9%
End time
Start time
DX only Manual only
22%
39%
43%
Send info / photo
via SMS
DMS / ERP
system
Remote work
management tool
82%
79%
18%
21%
End time
Start time
DX only Manual only
0%
7%
18%
75%
DMS / ERP
system
Send info / photo
via SMS
Remote work
management tool
Attendance mgmt
system (e.g.
Fingerprint)
93%
96%
7%
4%
End time
Start time
DX only Manual only

12. 67,%2,1/4,)==,:/2/;#:#2+
76%
71%
63%
9%
3% 2%
Making a
phone call
to the Line
Manager
Sending
request via
email
Sending
request via
Zalo or
other
messenger
apps
Making
request
through
company’s
app/
system
Others
(specify)
I do not
need to
apply or
notify in
advance
1%
8% 91%
DX only Mix of DX and manual Manual only
Management types
Method of manage
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How to make application
78%
15%
5% 2%
Checking on their
own or consult
HR personnel
Managing via the
company’s app/
system
I do not have any
method to check
for this activity
Others (specify)
15% 85%
DX only Manual only
Management types
Method of manage
How to check day-off status

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80%
70%
65%
35%
3%
Via email
(with excel
file, etc.)
Via Zalo or
other
messaging
apps
Via Sales /
P.O
system
(e.g. DMS,
ERP)
Direct
calls to
HQ/
backoffice
personnel
Others
(specify)
2% 63% 35%
DX solution only Mix of DX and manual
Manual only
Management types
Method of manage
13
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P.O management
69% 66%
62%
35%
1%
Via email
(with excel
file, etc.)
Via Sales /
P.O
system
(e.g. DMS,
ERP)
Via Zalo or
other
messaging
apps
Direct
calls to
HQ/
backoffice
personnel
Others
(specify)
11% 55% 34%
DX solution only Mix of DX and manual
Manual only
Inventory management
70% 69%
63%
44%
3%
Via Zalo or
other
messaging
apps
Via Sales /
P.O
system
(e.g. DMS,
ERP)
Via email
(with excel
file, etc.)
Direct
calls to
HQ/
backoffice
personnel
Others
(specify)
7% 62% 31%
DX solution only Mix of DX and manual
Manual only
Delivery status management

14. DB%9+)("*$? 9%B"9)(*2$;9",$/+&%/$)%+,
45%
55%
68%
83%
89%
Store display/ merchandising
Customers’ invetory status
Customer visit memo
Customer visit schedule
Business forecast
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Business performance (biz forecast, customer memo/
schedule) is most reported.
14

15. 34%
60%
75%
85%
Direct calls to HQ/ backoffice personnel
Via Sales / P.O system (e.g. DMS, ERP)
Via Zalo or other messaging apps
Via email (with excel file, etc.)
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Similar to tasks reporting, mix method is applied to report for
other things.
15
4% 56% 40%
DX only Mix of DX and manual Manual only
DX ratio
Method of reporting

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80%
77% 77%
27%
13%
Messaging
app
Email Calling Own system
(PC / web)
Own system
(app)
17
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Communication method b/w HQ and store
100%
43%
26%
13%
9%
0% 0% 0%
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Popular communication app b/w HQ and store

18. 67,%2,$#+/%9 )8#$/+%)2
80%
64% 60%
36%
28%
Via
photos
Via excel Via pen /
paper
Via
system
(Web /
PC)
Via
mobile
app
7% 27% 50% 16%
DX only Mix of DX and manual Manual only Do not report
Update need and method
Report method (Check)
18
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Manual and mix methods are more preferred by the store staffs for checking report
contents. DX only is not very popular among store staffs.
Cleanliness / facility status Inventor status Store display status
14% 37% 32% 17%
DX only Mix of DX and manual Manual only Do not report
3% 45% 35% 17%
DX only Mix of DX and manual Manual only Do not report
77%
50%
37% 33% 30%
Via excel Via
system
(Web /
PC)
Via
photos
Via
mobile
app
Via pen /
paper
76%
48% 48% 44%
32%
Via
photos
Via excel Via
system
(Web /
PC)
Via pen /
paper
Via
mobile
app

19. 67,%2,$#+/%9 $#8)$+%2;
76%
64%
40%
Via Zalo or other
messenger apps
Via email (with
excel file, etc.)
Via system
3% 30% 50% 17%
DX only Mix of DX and manual Manual only Do not report
Update need and method – N = 30
Report method (Report)
19
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$%&#6(&&#-&(#/$26(#(3%26#/2,$#(K8(6#+26(#2&#3*&,#50(+(00(7;#
7% 46% 47% 0%
DX only Mix of DX and manual Manual only Do not report
3% 50% 30% 17%
DX only Mix of DX and manual Manual only Do not report
83%
53% 50%
Via email (with
excel file, etc.)
Via system Via Zalo or other
messenger apps
84%
68% 64%
Via email (with
excel file, etc.)
Via Zalo or other
messenger apps
Via system
Cleanliness / facility status Inventor status Store display status
N = 25 N = 30 N = 25

20. !8#$/+%)2,< .*8#$"%.)$.,"%.%+,/+,+-#,.+)$#
100%
Supervisors
Companies that supervisors visit the shops
Q66#&,*0(&#$%9(#92&2,&#+0*3#&-5(092&*0&#'-,#*)6:#ARS#*+#,$(3#92&2,(7#':#3(08$%)72&(0&;#
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20
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Merchandisers
Companies that merchandisers visit the shops
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21. 60%
60%
70%
73%
80%
Via system
In a meeting
From the visit of supervisor / managers /
merchandisers
Via email Via Zalo or other messenger
apps
Via email (with excel file, etc.)
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All methods are similarly used by store staffs to get notified.
21
3% 57% 40%
DX only Mix of DX and manual Manual only
DX ratio
Method of reporting

22. 3#4,+/5#,/&/4
22

23. =>$(*$%*)%9B9(/%$"B%9+)("*/
DX is penetrated in regulations and sales-related matters
among manufacturers
23
Areas where DX has been penetrated
Areas where DX has not been penetrated
• Regulation-related works such as attendance (fingerprint
authentication)
• Sales / inventory management among the manufacturers
• Opeations in accordance with the flexible work style (e.g.
remote work)
• Ad-hoc communictions such as time-off
• Sales related update from the non-manufactures
• Spontaneous information sharing among the team

24. =>$(*$9%)+(&$"B%9+)("*/
DX is penetrated in regulations and sales-related matters
among manufacturers
24
Areas where DX has been penetrated
Areas where DX has not been penetrated
• Regulation-related works such as attendance (fingerprint
authentication)
• Sales information (Digital Kiosk)
• Information sharing (product, promotion) form HQ
• Store checklist (facility, cleanliness, store display)
• Request from store to HQ

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26. Digitalize your fieldwork for better business
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28. !*$,.)9*+%)2,< ',"/$%#+4,)=,+#:89/+#.
Sales / PO management Retail audit
Field report / incident report
Location management Merchandising management
Route management Survey management News / E-learning
Q#9(0&%,26(#,(356%,(#,*#&-55*0,#:*-0#+2(67/*01#/2,$#(%&:B,*B8*)+24-0(#%732)#,**6;#T*#8*7(#
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Shop staff PG / Promoters Visual merchandisers
Sales / Supervisors Field managers Inspectors / auditors

30. G.#,0/.#
Proven track record. Ready for the regional launch for the bigger pies.
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31. If you are interested in the service, please feel free to
contact info@asia-plus.net or check the following
website.
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