The document provides an analysis of an advertisement for Florence + the Machine's album "Lungs". It examines various elements of the ad including the band name, main album cover image, color scheme, album name, release date, ways to obtain the album, website, and record labels. The purpose is to promote the album and give readers a sense of the band's unique style through the artistic font, feminine imagery, and incorporation of both traditional and modern ways for fans to engage with their music.

1. Band name – the name of the band ‘Florence + the machine’ is
located at the top of the advertisement. This is so that readers
can easily see what the advertisement is about and what it is
based on. The font is big and bold for the same reason and its
use of a unique style of font is used so that it gives that unique
sense to their identities as a band. It may also give away a sense
to how their music is like as the feminine font gives the idea that
their music may be targeted towards a female audience. The
use of a plus sign instead of the words ‘and’ also giv es away that
unique effect to the band. The band name is written in white so
that it stands out well from the dark background
Main image – the main image of the advertisement is of the
cover album of the band. This is used as the main image
because it is the main purpose of the advertisement, and that
is to promote the album. The album is of the main artist
surrounded by a majestic looking setting with flowers. This
again signifies how the album may be targeted towards more
of a female audience. Her red hair is significant as an artist
because it is easily recognisable for readers who already know
who she is. The lungs in the main image are clearly seen and
this is significant as it ties in with the name of the album
‘Lungs’. Neutral colours are mainly used for the main image
which again gives away that majestic feel and also it helps
the image stand out from the rest of the advertisement. The
image almost looks like it has been painted which gives a
vintage feel to the album. This is the style that the artist and
band are wanting to achieve as it again demonstrates their
unique style.
Colour scheme – the colour
scheme of this advertisement
uses a mixture of dull but also
neutral colours. This colours may
be relevant and may link to the
type of music that Florence and
the machine produce. You can
tell from the use of colours that
her music is calm and collective
as the use of neutral colours
create a tranquil vibe.
Album name – the album name ‘Lungs’ is situated underneath
the main image which gives a nice st ructure to the
advertisement as it looks organised and easy for the audience
to read and understand. It is right underneath the lungs in the
main image which is significant as they both link to each other.
The lines included above and underneath it helps to make it
stand out even more as it gives a separation from everything
else in the ad which is good because that is what the
advertisement wants readers to focus on. The font is quite
simple which is effective as it demonstrates to readers the
band’s simplicity. It is big and written in white to again, capture
the attention of readers. ‘Lungs’ is a unique name for an album
but this again gives the understanding of how the band is like.
Date of release – the date of the
release of the album is located
underneath the name of the album.
This is so that it can easily been seen
and readers are able to know when it
comes out. The font is smaller than the
album name because it is not as
important however the colour of it
matches the overall colour scheme of
the advertisement. Album information
– right at the bottom of the page,
readers are able to see the different
forms that the album can be released
in. Such as a CD deluxe, just a CD,
Vinyl or through digital. This is not a
typical factor to include in an album
magazine advertisement as it is not
always necessary but in this case, this
shows the artist/bands unique
element and can be accounted for
as a unique selling point which may
entice more listeners. The contrasting
ways in which listeners can listen to
the album from vinyl which is old
school to digital which is a more
modern way of listening to the album,
signifies that she is able to attract a
wider audience and not just a
particular group of audience but a
wide range of them.
Website – the official website of
the artist/band is located at the
bottom of the advertisement as
it is not as important and not a
factor that will attract readers
straight away. Therefore it is also
written in a smaller font. This is
included in the advertisement
as a unique selling point as fans
of the artist/band or new
readers who are interested in
finding out more about the
artist/band can go and visit the
website for more information.
Hopefully visiting the website will
entice them to want to buy the
album more.
Record labels – the record labels of which Florence
and the Machine are signed to are credited in this
advertisement. This is evident at the bottom of the
page where the logos of the record labels are used.
This is used to give credit to the label and give them
some recognition. Also people who are familiar with
the music labels will know their popularity and
hopefully other artists that are signed to that label
which will enable them to get an idea of how
successful and good the music of Florence and the
Machine produce.