2. I knew from the start of this year’s course, that I wanted my products to interlink together, in a
variety of ways. Our biggest link throughout, was colour. I wanted to ensure there was continuity
within my video and both parts of my ancillary texts.
When researching for inspiration at the start, I knew that I wanted a vibrancy, almost Pop-Art feel
towards some scenes. The reason for this, was because of the young, excited feel the track
conveyed. Looking into this idea, I found Andy Warhol’s work was vibrant, bold and adventurous. I
noticed In his work, he was often thought as controversial because of his particular shot focus of
the female body. He often photographed the lips, as his main focus, as he thought that was the
most feminine thing about a woman. I believed this would be an interesting contrast between the
rebellious behaviour we were trying to portray and that of which we were trying to show through
colour.
I wanted to continue this brightness of colour in my video, to
convey to the audience, a young and fun attitude towards
life- which after all, is what I believe the song is truly about.
Here are some images from our music video,
where we focused on the lips. By using
vibrant lip colour, and Laura’s seemingly
bright purple hair, I feel it injected a certain
amount of uniqueness, giving our video
more entertainment. I also thought about
the genre itself and it’s conventions as a
whole. Pop-Punk/Rock music videos are
known for their ‘pop’ of colour and sense of
fun throughout.

3. We hoped that once our audience saw our music video, and grasped the concept of our lip
theme, we believed it would make the band more recognisable. I found that from research,
Rihanna for example, often had the initials of her name printed everywhere. They appeared on
her website, on her digipak spine, at the end of her videos and she even had it tattooed onto her
arm!
Each artist has their own special signature or pose that makes them instantly recognisable,
which is why we decided to continue on with our lip theme, interlinking it with our digipak
creation.
The appearance of the lip theme on the digipak occurs in two places. One on the inside panel,
next to the CD tray and one on the reverse side of the digipak itself. Feedback told us it would
be an interesting idea to link the logo within the lip theme, so that people associate this image,
with the band; this would help when wanting to promote the band and the release of the music
video. With this, we also wanted to overlap the two images, alternating the opacity, so that the
This was much like our music video too, as we overlayed and
images could freely merge.
altered the opacity of some scenes, so that a multiple of
clips could be played all at once.
The inside panel was for me, the most vibrant and
interesting. Containing three lips, linking to the girl’s in the
actual video itself, was intended to to help refresh the
audience’s mind of each member of the band.
In addition to the inclusion of vibrant colours, in the video we
wanted to have an individual colour that was associated
with each member of the band; Green with Emily, Blue with
Ellie and finally Purple, because of Laura’s hair. These colours
were continued throughout.

4. Both these two panels, were the ones that specifically linked to both the video and
the website, with regards to colour and choice of shot.
The signatures around the inside panel, was something we added in quite late on in
the process of creation. The reason behind this, was I felt I wanted the digipak to
become more personal. On the website, we included a tab, where each bio of the
members were placed. I believed the inclusion of the bio would make the relationship
between the audience and band members increase. So, with this in mind, I thought it
would be an interesting idea to include personal signatures of the girls on the inside;
this way, fans would feel closer to the band (much like the effects of receiving an
autograph).
Including the logo on the inside, as well as the reverse side of the digipak, would
again help to link all of my products together. The inclusion of the ‘AA’ logo was a
must on the homepage of the website. To show the ‘togetherness’ of the band, we
wanted to place the logo alongside images of the girls together, as I believed this
would promote a healthy relationship between the three.
As you can see from the image on the left, we attempted
to incorporate the colouring theme within our clothing
choices. Some of the images we captured whilst filming,
were then placed on the website, to create continuity- Also
I thought audience would be intrigued if they saw the
website and wondered what the shoot was from, they
could then access the music video to gain this information.
Whilst still wanting to convey a rebellious attitude, we
wanted to show a more flirtatious side to the girls.

5. Looking at music videos of the same genre, I found that artist’s often flirted with the camera. This not only helped
their star image, but it makes the audience become more interested; perhaps even boosting advertisement. I
believed this would be a great inclusion for our music video.
The eyes were the most widely used flirtatious shot, so I implemented this within my footage.
I felt these shots increased the entertainment. Because each member was looking directly into the camera, I
felt it was almost ‘breaking the fourth wall’, which resulted in again, the audience feeling more of an intimate
connection with the band.
I wanted to run with the flirtatious eye shots, so I decided to include them on my
digipak cover. The combination of the two themes; colour and eye shot, were then
designed with this finish. Not only did the eye shots achieve the intend effect, but
they also made the band members look powerful, determined and beautiful. This is
another representation we originally wanted to show.

6. Referring to this panel again, the font was a particular difficult choice to make. Having used a slightly different
font on the website, due to font downloading restrictions, we wanted to have a fun font that would reflect the
type of music the band created. I found that most aritsts’ digipaks, would contain at most, 3 fonts. One font for
legal information, in small print. Another, for track information and finally, one more font for the title of the
band/artist. I wanted to adhere to this general convention, because I felt it would fit in nicely with not only my
genre, but others too.
The font colour of ‘Autumns Abandoned’ links to the website homepage. The ‘A’ is a striking red tone and
is of resemblance to that of the red colour used on the cover of the digipak. Once again, by linking the
two products together through font, colour and logo, we are making the band and their products
become more recognisable by linking some features together.

7. On the website, we created a tab that would show visitors any new updates.
Predominantly new music video releases and secret updates on digipak releases.
This helped the audience to become more involved and resulted in more music
video views. The subscription button on the website also aided us in ensuring the
audience were constantly given free news and information. This meant that we
were always promoting our products, through use of the new website addition.
Having a Twitter, Facebook and Instagram link on the website, provided us with a
similar result like the overall website. However, with all of these social media
technologies we were primarily able to post videos, images and audio clips onto
each; increasing the variety of posts to the audience (ensuring interest levels were
kept high).

8. After a lot of research into what record label would best suit our band, we came to the
conclusion that ‘Interscope Records’ would be ideal! Appealing to a young target
audience, and promoting bands and artists such as Mariah Carey, 50 Cent, Nine Inch
Nails, Lady Gaga and Imagine Dragons. Each of these cater to a diverse target audience,
but primarily focus on selling to ages around my target audience. The reason for this, is
because the record label’s usual best selling genre is Pop. Because our genre of music is a
mix between Pop-punk/Rock, we thought Interscope Records would be a clear and
effective choice.
We placed the Record Label onto the back panel and spine of the digipak. I felt doing
this would help really promote the label and increase sales for them as a business, but also
would link in with when wanting to hint at the genre, because of the typical music the
label sells.

9. The combination of all my media products, have been extremely
helpful. I have tried to make all my products interlink somehow,
through features of my website, colours and specific shots,
clothing, social media, and more. I believe I would have increased
my band’s advertisement through achieving all of the above.