The document analyzes the digital packaging designs of several albums: 1) Arctic Monkeys' "AM" has a simplistic black and white design with waveforms that subtly include the band and album initials. This simple yet clever design makes the band highly recognizable. 2) Nickelback's "Greatest Hits" clearly displays the band name and title at the top for instant recognition. It features a photo of the band members and a dull color scheme common in the rock genre. 3) Oasis' "Acoustic" album differs by showing an acoustic guitar instead of the band, informing listeners that it is an acoustic release. It is a double digipak containing a CD and more

1. Digital Pack Analysis – Arctic Monkeys
AM (1)
The latest Arctic Monkeys digitial pack for the album AM has a very
simplistic design, which is yet effective/clever.
First of all the colour scheme is black and white which is a common theme
of colour in the indie/rock genre as these colours are a genre convention
which stand out to the specific audience, this is called the niche audience,
of which it appeals to.
Next of all, what looks like just music wave form on the front actually has a
little AM in the middle, so that the album therefore has the name of the
band in the top corner of the digital pack, but also has the new album/cd
name. Also, each wave looks slightly like an ‘A’ or an ‘M’ which is obviously
open to interpretation but it is an extremely apt design for such a plain,
simplistic cover.
The Arctic Monkeys logo (name and pattern) is now unbelievably
recognisable due to the simple design which tells me that our digital pack
should be considerably simple so that people can easily spot the band
title/album cover. People in shops like to be instantly able to recognise an
album – not have to work it out.
The text at the bottom of the digital pack advertises a few of the
famous/more recognisable songs that the new CD within includes.
Obviously the digital pack
opens at one side (right)
and on the left just just
has the name of the band
(Arctic Monkeys) so that
the pack can be spotted
on shelves and alike.

2. Digital Pack Analysis – Nickelback Greatest
Hits (2) The band’s name is clear
at the top of the digital
pack, which so is the
‘greatest hits’ which
simply states to the
audience what the
digital pack is/contains,
therefore especially with
the large, clearness of
the ‘Nickelback’ text, the
digitial pack is instantly
recognisable for
fans/the audience in
shops.
The photo on the album is just a photo of the 4
members of the band again which is extremely
simple and fans will recognise the members.
The photo is quite a dull shade which fits into
the rock genre convention of colours which is
mainly black and white, which most of the
digipaks I have looked at have been like. This
suggests it is what the audience for the Rock
genre (which is the category of music/video we
are using) look for.
On the back of the
digital pack is a list
of the songs which
the CD within
contains, which is
usually 20+.
Underneath this is
the usual copyright
terms and
conditions/copyright
etc, followed by a
barcode allowing
people to be able to
purchase the
digipak.
The CD interestingly is a black/grey colour, which looks
quite retro, almost a vinyl style which in the modern era
of music, the old style of CD now regularly represents
greatest hits CD’s. This will attract people to look at the
digipak and tempt them to buy it because not only will
they more than likely love the music on the fancy CD, but
the CD can then also be a sort of decoration, or
memorabilia, or be added to a collection.

3. Digital Pack Analysis – Acoustic Oasis (3)
This digipak is different
from the other two that I
have analysed because
this one instead of having
the band’s main logo or
an image of the band
members on the front,
because it is an acoustic
album it has a simplistic
image of an acoustic
guitar in order to inform
the audience this is an
acoustic album – This is
supported also by the
caption by the title of the
album ‘Oasis’ it says
Acoustic right beside it.
This digipak is two fold instead of the usual
one, and as we can see there is a CD in the
digipak, but because there is an extra
fold/panel compared to normal, it
indicates that there is more than one thing
in the digipak (as you would expect, as this
isn’t just a normal album)
On the back of the album
there is a track listing of the
songs that are on the CD –
this is a common feature on
just about every back panel
of a digipak/album.
Again, another common
feature is the basic title of
the small/thin side panel of
any digipak/album cover
which makes the
digipak/album recognisable
on a shelf in a shop for
example to the potential
purchaser.

4. Additional Comments
From analysis the 3 similar and successful digipaks that I have looked at, it has become
clear to me that the most successful digipaks are usually fairly simplistic, have a clear
colour scheme of mainly black and white, have a photo of either the band’s logo/name,
and the title of the album e.g: Greatest Hits, and on the back is a track list of around 20
songs. A great example of this is the image of one of the Foo Fighters Greatest Hits
digipaks below… This is relevant because Foo Fighters is the band we are basing or digipak
on.
Last of all the side panel of the album also needs the name of the band and album so that
the digipak is instantly recognisable for the audience/potential purchaser on a shelf at
home or in a shop. This is shown in the image below…