The poster uses a graffiti wall background in bright colors to catch attention. The graffiti is visually pleasing and illegible, so it doesn't distract from the main text. The advert centers the album name in large text with the band name and release date in smaller fonts on either side. Useful information like the band's website and pre-order details are at the bottom in an even smaller font. The font choices and minimalist style fit well with the band's brand and music genres of pop and rock. The advert effectively promotes the album while the established band needs less focus.

1. The background to the poster shows a wall of graffiti. Bright, bold
colours have been used which would catch the audience’s attention and
encourage them to focus on the advert. I think the colour choice on the
graffiti wall will not only grab people’s attention but, it is also
visually pleasing. The words that are on the wall help the graffiti
aesthetic yet are illegible meaning that the reader won’t be distracted
for the main text.
This advert does
well to fit its
purpose by getting
people’s attention
and showing a clear
focus in presenting
only the necessary
information with
the album name at
large in the centre
of the advert with
the band’s name and
release date either
side of it in a
smaller font. Other
useful information
can be found at the
bottom of the
advert which
includes the band’s
website and where
you can pre-order
their music. This
information is in a
much smaller font
so that you don’t
get distracted from
the main text. The
main font for the
larger pieces of
text show a
minimalist take
with just an
outline which
contrasts with the
bold background.
The style of the advert fits well with the theme of the band’s brand and
their music as the bright colour reflects the pop side to their music, yet
the grittiness of the graffiti wall gives off a rock aesthetic, both genres
the band could be associated with. I think this advert does a great job in
focusing on promoting the album rather than the band as they are already
established in the music industry.