This document outlines Melissa Perri's presentation on creating effective MVP experiments. The presentation covers:
1. Defining what an MVP is and why they are important for validating assumptions before building fully.
2. Guidance on setting up MVP experiments, including defining the customer and problem, investigating assumptions, designing tests, measuring results, and iterating.
3. Different types of MVPs (e.g. concierge, wizard of oz, landing page) and when each is most appropriate.
4. Adapting MVP experiments based on customer feedback and constraints.
5. How MVP experiments can be incorporated into agile development processes using short sprint cycles.
3. @lissijean
• What is an MVP (and why should we care)?
• Setting Up MVP Experiments
• Types of MVPs and How to Choose
• Iterating on MVPs
• Agile + MVP: How does it work together?
Agenda
76. @lissijean
“Every time I come into Macy’s, I spend HOURS I
don’t have and can never seem to find what I’m
looking for. I know exactly what type of item I want,
but options are all over the place. It’s daunting.”
77. @lissijean
“I needed a blue tie to go with my suit for a friend’s
wedding, so I went to find it but there were too
many options. Where do I even start? I don’t even
know how to choose.”
94. @lissijean
• First thing you should do.
• Talk to at least 10 people.
• Verify the problem and the customer hypothesis.
• Verify as many assumptions as you can.
When to do Interviews
98. @lissijean
The Good The Bad
• Very close to the
customer, easy to learn.
• Can adjust easily based on
feedback.
• Very easy and cheap to
get started.
• Not scalable.
• Time consuming to run.
Concierge
99. @lissijean
• If you are testing a service.
• Trying to determine what customers will respond to.
• Testing and refining with a small number of people.
When to use Concierge.
105. @lissijean
The Good The Bad
• Looks exactly real to
customers, so very
accurate response to if
you would build it.
• Need to code to get started.
• Can’t tell you why customers
don’t use it.
Wizard of Oz
106. @lissijean
• Running a test with a large audience.
• Trying to sell a feature or service before it is built,
but pretend it is already there.
• If you are concerned about sacrificing brand.
When to use Wizard of Oz.
110. @lissijean
The Good The Bad
• Just a pitch, don't need to
refine the whole idea
• Can launch in a matter of
minutes
• MOST PEOPLE FORGET
THEY NEED TO DIRECT
PEOPLE HERE THROUGH
MARKETING.
Landing Page
111. @lissijean
• Looking for initial customers to test.
• Trying to gauge how much interest there is
in the idea.
• Great way to pitch to a large audience.
When to use Landing Page.
114. @lissijean
The Good The Bad
• Can demonstrate
complicated things.
• Show a prototype before
producing them all.
• More complicated to put
together.
• Needs to be a certain
amount done before you can
make the video.
Videos
115. @lissijean
• If your product does something very easily.
• When your product sounds complicated.
• When people need to see it to believe it.
When to use Videos.
120. @lissijean
Choose an MVP strategy
and plan out a test.
30 minutes
• What you are trying to learn?
• Explain every little detail of the test.
• What are you measuring?
• Minimum success criteria.
121. @lissijean
Resources
Access to 2 Macy’s stores
Access to Macy’s online page
!
3 Store Interns $30,000 salary each
10 Sales Associates In Store $40,000 salary each
5 Developers $100,000 salary each
1 Designer $100,000 salary
Yourself $100,000 salary