What is user? Why do we do it? How do we do it? User Research Consultants, Dr Jennifer Klatt and Ben Smith from Methods Digital (https://methodsdigital.co.uk/) have kindly put together this slide deck to take you through the basics.
UI-UX Practical Talking, is presentation for a session I did in the GUC & the ITI, about the meaning and the difference between The UI and the UX, the key principals about building good UX of products, focusing on mobility and mobile design.
Understanding the basic stuff of user experience design in an application. Create user flow and wireframing 1 on 1 start from understanding the why we need the wireframe, what exactly wireframe and user flow it is, And how to create and implement n digital product design such as application mobile or website.
UI-UX Practical Talking, is presentation for a session I did in the GUC & the ITI, about the meaning and the difference between The UI and the UX, the key principals about building good UX of products, focusing on mobility and mobile design.
Understanding the basic stuff of user experience design in an application. Create user flow and wireframing 1 on 1 start from understanding the why we need the wireframe, what exactly wireframe and user flow it is, And how to create and implement n digital product design such as application mobile or website.
A brief introduction to User Experience (UX) Research (in English and Bahasa Indonesia). This lecture was delivered on 19th February 2019 at Ciputra University, Surabaya, Indonesia.
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
A quick & dirty intro to UX strategy & design. Some context, some fundamentals, some current & emerging trends, and some useful resources for the absolute beginner.
First delivered @ the NDRC Launchpad startup accelerator in Dublin, Ireland, 16/10/2014. (www.ndrc.ie)
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
An introduction to UX - User Experience.
Where does UX come from, what are the benefits of using it, and how can it be applied to day to day agency work?
Understanding the User Centred Design process and how UX is an integral part of every piece of digital work that is produced.
Best Practices for Benchmarking the Website User Experience featuring Measuri...UserZoom
Stand-alone UX research generates a lot of data, but without a comparison to other benchmarks, you're often left wondering how your website stacks up in the real world. One of the best ways to put your task scenarios and metrics into context is to see how you compare against the competition.
To provide a meaningful comparison, UserZoom presents MeasuringU's Jeff Sauro, who will provide Best Practices for Benchmarking the Website User Experience.
View this UserZoom webinar on-demand and discover:
TOP solutions, tools and methodologies for Competitive UX Benchmarking
HOW to track the most important competitive metrics and stand out from the pack
PRACTICAL tips for Competitive UX Benchmarking you won't find anywhere else
Hablemos de UX - José Ma. Medina, UX UI designerJosé Ma. Medina
Introducción sobre el tema de UX,las ventajas de como integrar UX dentro de nuestro proceso de trabajo ayuda a mejorar el desarrollo de un producto digital y nuestra manera de pensar.
A word “design” has a very broad meaning and is used in nearly every business or industry. We always have an intuitive awareness of what this is about though. But when we talk about UX and UI design terms, everything is getting a lot more complicated.
What is UI UX design? Is it a generic term? Or UX and UI are two separate concepts? If they are autonomous notions, so why are they always used together? In this article I want to answer all your questions concerning this topic.
https://spdload.com/blog/ux-vs-ui-design/
UX IS ABOUT SATISFACTION.
UX IS DESIGNING FOR USER TO COME BACK THE SITE.
UX FOCUSES ON THE STRUCTURE & LAYOUT OF CONTENT, NAVIGATION AND HOW USERS INTERACT WITH THEM.
We’ve all had discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be lucky to know more about it?
Actually, it is very simple, For example: While User Experience is a bunch of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its complement, the look and spirit, the presentation and interactivity of a product.
This presentation was made by me for a basic level UI and UX training in my company. The presentation has also been designed from a UI and UX perspective and has been kept minimalistic. The presentation also contains several other important topics like the work culture in my company, Our process of developing a presentation and a short brief on E commerce platforms.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
A brief introduction to User Experience (UX) Research (in English and Bahasa Indonesia). This lecture was delivered on 19th February 2019 at Ciputra University, Surabaya, Indonesia.
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
A quick & dirty intro to UX strategy & design. Some context, some fundamentals, some current & emerging trends, and some useful resources for the absolute beginner.
First delivered @ the NDRC Launchpad startup accelerator in Dublin, Ireland, 16/10/2014. (www.ndrc.ie)
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
An introduction to UX - User Experience.
Where does UX come from, what are the benefits of using it, and how can it be applied to day to day agency work?
Understanding the User Centred Design process and how UX is an integral part of every piece of digital work that is produced.
Best Practices for Benchmarking the Website User Experience featuring Measuri...UserZoom
Stand-alone UX research generates a lot of data, but without a comparison to other benchmarks, you're often left wondering how your website stacks up in the real world. One of the best ways to put your task scenarios and metrics into context is to see how you compare against the competition.
To provide a meaningful comparison, UserZoom presents MeasuringU's Jeff Sauro, who will provide Best Practices for Benchmarking the Website User Experience.
View this UserZoom webinar on-demand and discover:
TOP solutions, tools and methodologies for Competitive UX Benchmarking
HOW to track the most important competitive metrics and stand out from the pack
PRACTICAL tips for Competitive UX Benchmarking you won't find anywhere else
Hablemos de UX - José Ma. Medina, UX UI designerJosé Ma. Medina
Introducción sobre el tema de UX,las ventajas de como integrar UX dentro de nuestro proceso de trabajo ayuda a mejorar el desarrollo de un producto digital y nuestra manera de pensar.
A word “design” has a very broad meaning and is used in nearly every business or industry. We always have an intuitive awareness of what this is about though. But when we talk about UX and UI design terms, everything is getting a lot more complicated.
What is UI UX design? Is it a generic term? Or UX and UI are two separate concepts? If they are autonomous notions, so why are they always used together? In this article I want to answer all your questions concerning this topic.
https://spdload.com/blog/ux-vs-ui-design/
UX IS ABOUT SATISFACTION.
UX IS DESIGNING FOR USER TO COME BACK THE SITE.
UX FOCUSES ON THE STRUCTURE & LAYOUT OF CONTENT, NAVIGATION AND HOW USERS INTERACT WITH THEM.
We’ve all had discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be lucky to know more about it?
Actually, it is very simple, For example: While User Experience is a bunch of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its complement, the look and spirit, the presentation and interactivity of a product.
This presentation was made by me for a basic level UI and UX training in my company. The presentation has also been designed from a UI and UX perspective and has been kept minimalistic. The presentation also contains several other important topics like the work culture in my company, Our process of developing a presentation and a short brief on E commerce platforms.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
The Year in Mobile Games | Steve Meretzky, Dave Rohrl, Juan GrilJessica Tams
Delivered at Casual Connect USA 2017. Steve Meretzky, Dave Rohrl, and Juan Gril continue their long-running series recapping the highlights of the year in mobile gaming. They dive into the most interesting new games, updated games, and trends of the year, to paint a picture of where mobile gaming is today, and where it is going.
Navigating the Three stages of the Mobile Game Marketing LifecycleEric Seufert
This presentation outlines the three stages of the mobile marketing lifecycle for games and identifies the strategies for growing the game at each stage.
How to design surveys; describes differences between approaches to measuring awareness, opinions, perceptions, behaviors, needs and attitudes; describes roles of survey sponsor and researcher.
What Is UX Research & How Is It Done.pptxTurboAnchor
<a href="https://turboanchor.com/what-is-ux-research/">What Is UX Research & How Is It Done?</a>
To develop products that can meet users’ needs (and captivate them as well), you first have to determine who your user is and what their needs are. That’s where user experience (UX) research comes in. UX researchers thoroughly research target users to collect and interpret data that assist inform the product design process.
So for more in-depth knowledge, let’s take a closer look at what is UX research is,
UX research is learning about target users, product needs, and wants, then using those insights to enhance the design process. UX researchers follow different methods to discover problems & design opportunities. It’s all about finding insights to direct successful design. As discussed above, when you conduct UX research, you can provide the best solutions as you know what they need. It can be applied at any stage of the design process.
The presentation was part of the Funding Conference in London on Monday 23 February 2015.
The presentation was by Srabani SEN OBE and looks at what can happen if you set the right strategic direction.
Find out more about the Funding Conference from NCVO: https://www.ncvo.org.uk/training-and-events/funding-conference/workshops
Find out more about NCVO's practical support on strategy: https://www.ncvo.org.uk/practical-support/strategy
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Qualitative vs quantitative user research.pdfWebMaxy
It's a debate as old as time: Qualitative vs Quantitative user research. Which is better for understanding your users?
Do you know the differences between qualitative and quantitative user research?
Here's what you need to know: #QualitativeResearch helps you understand the 'why' behind user behavior, while #QuantitativeResearch helps you measure user behavior.
Check out our latest blog post to learn about the key differences of these two research methods! https://www.webmaxy.co/analyzer/qualitative-vs-quantitative-user-research/
Get started with Webmaxy for free today: https://calendly.com/webmaxy/30min
The Hive Think Tank: Machine Learning at Pinterest by Jure LeskovecThe Hive
Machine learning is at the core of Pinterest. Pinterest personalizes and ranks 1B+ pins, 700+ million boards for 100M+ users all over the world, using data gathered from collaborative filtering, user curation, web crawling, and more. At Pinterest we model relationships between pins, handle cold-start problems and deal with real-time recommendations.
In this presentation Jure gave an overview of the problems and effective solutions developed at Pinterest. He focused on systems and effective engineering choices made to enable productive machine learning development and enable multiple engineers effectively develop, test, and deploy machine-learned models.
Metrics is a hot topic within all fundraising fields. Measurement models have been established for monitoring the work of frontline fundraisers in order to assess the variety of activities performed as well as the schedule, pace, and outcomes of those activities. With this information in hand, choices can be made about which fundraising activities are most effective in achieving the desired donor behavior, most obviously giving.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
1. An Introduction to the Wonderful
World of (User) Research…
Ben Smith and Jennifer Klatt
August 2016
2. Agenda
• What is User Research? And why is it important?
• Different methodologies
• What is quantitative?
• What is qualitative?
• How do we measure things? (statistical significance)
• How do we feed it back? How do we ‘sell’ it?
4. One way to describe it would be…
… that user research is about understanding:
User’s behaviors, needs and motivations
through:
Talking to them in different environments through interviews,
observation techniques, task analysis, and other ways
5. So why are we here?
Digital Service Standard from GDS
18 criteria to help government create and run good digital services
All ‘public facing transactional services’ must meet it
Used by departments and GDS as checklist – is a service is good
enough for public use?
6. Why is it so important?
Number #1 of the 18:
“Understand user needs. Research to
develop a deep knowledge of who the
service users are and what that means for
the design of the service”
7. Why is it so important?
And Number #2…
“Put a plan in place for ongoing user
research and usability testing to
continuously seek feedback from users
to improve the service.”
8. What is our role?
• To identify how best to meet our client’s research needs – for
example:
• Consider the advantages, disadvantages and risks
• Use the right method(s) for the right context
• Avoid the ‘one size fits all’ approach – it doesn’t
• To conduct the actual research
• To feed the insight back into the development process
10. Quantitative vs Qualitative
Quantitative methods
• Examine the what, where, when, or who
• Statistical, mathematical, or numerical analysis of data using
computational techniques
• produce numbers
• prove assumptions about population
• larger number of participants required
11. Quantitative vs Qualitative
Qualitative methods
• In-depth and comprehensive information
• Examine the why and how
• They are more flexible but cannot answer questions about representativeness
• produce insights and quotes
• produce assumptions about population
• smaller number of participants required
12. Subjective vs Objective
• Subjective methods:
• Asking participants what they want, think, feel about something
or expect
• For example about their experiences, plans or opinions
• Objective methods:
• Observe participants doing something
• Analyse automatically collected data
• Looking at how someone behaves, instead of what they say
Risk of social
desirability
Hard to
manipulate
13. Examples of Qualitative Methodologies
• Interviews
• Focus groups
• Card sorting
• Usability Testing (Eye Tracking)
14. Interviews
• Interview guide: Personal background, experiences,
preferences, thoughts
• Semi-structured: there is room for flexibility as it goes on
• Analysis: Summary, key insights and quotes
• Types: Face to face, telephone, guerilla (shorter)
15. Focus Groups
• Group interviews of at least 5-8
people
• Good for generating ideas
• Lots of different group exercises –
like:
• Method 635
• Mindmapping
• Drawings (hour clock)
16. Usability Testing
• Face to face, but also remotely
• Examples of questions/tasks
• First impression of the site (important: Do they understand what it
is for?)
• Specific tasks, e.g. creating an account
• Information-gathering tasks – e.g. ‘try and look for the fee’
• Observers view this live, ask questions at the end, and can identify
the main problems as the testing goes on
17. Card Sorting - over to you…
Which structure would you give the elements from
our website?
What content would you expect from the titles?
18. Quantitative methodologies
• Surveys (online/F2F/telephone)
• A/B Testing (Experiments)
• Frequency analysis
• Google Analytics (e.g. bounce or
click rates…)
A Bvs
19. Surveys
• For statistical analysis, 100 is seen as the minimum number
• Questions/statements on scales
• I am satisfied with the service from Methods Digital
(from 1 = disagree to 5 = agree)
• How satisfied are you with the service from Methods Digital?
(from 1 = dissatisfied to 5 = satisfied)
• Open ended questions
• Is there anything more you would like to see on the website?
20. So how do we make sense of the data?
Types of analysis:
• Correlations:
• ‘Satisfaction with our service correlates with an interest in digital’
• Significant differences:
• ‘Women are more likely to buy our services than men’
• Descriptive data:
• ‘53% of our clients are female with an average age of 47’
21. So when might we conduct research?
• To analyse wants and needs:
• Discovery
• Interviews
• To analyse the usability of digital services:
• Alphas and Betas, Live
• Usability testing
• To test emotional reactions, opinions, perceptions, likeability, trustworthiness:
• Interviews
• Surveys
22. Good research is not things like…
• Readers polls (self-selecting, biased)
• PR research (research to get a particular answer)
• ‘Customer evenings’
It’s not a substitute for decision-making
… or anything that is not asked fully and objectively, to a
representative/balanced population/people
23. What does useless research look like?
“In Hertfordshire, 96% of the 50% who
formed 20% of consumer spending were
in favour. 0.6% told us where we could
put our exotic ice creams.”
…our thanks to Esther Pigeon
Unintelligible
Just descriptive – ‘so what?’
24. So how do we ’sell’ it?
It’s not just something fluffy and nice; it’s about the bottom line
Business objectives vs user objectives – “I care about business
needs; but if we engage right with users, the business needs will be
taken care of.”
A bit fluffier: ‘There are real people at the end of this, with real lives’ –
how a user centred approach can make a real difference
GET EVERYONE ONBOARD!
25. So how should we feed it back?
• Speak to the team from the beginning
• Weave it into the way of working
• Regularity
• How do we bring ’the voice of the user’ to life?
• Make it practical – the ‘so what?’
• Challenge! But we’re not hear to just parrot back what users
tell us