The document discusses a lean design process tailored for UX challenges in startups, emphasizing collaboration among designers, product managers, and developers. It outlines guiding principles of Lean UX, including rapid cycles, focus on user feedback, and the importance of externalizing work. The author's design philosophy advocates for simplicity and clarity in UI/UX, promoting fewer features and more meaningful interactions.

1. A LEAN DESIGN PROCESS
FOR CREATING AWESOME UX

2. CHALLENGES FOR UX-DERS IN STARTUP
Note: Illustration by Claire
Murray. Adapted by Annie
Wang.
Challenges & Situation
§ Fewer resources
§ Creative isolation
§ Multiple directions
§ Fast pace, tight schedule.

3. DESIGN CAN CHANGE BUSINESS
h"p://www.linnnk.com/confiden2al-­‐apple-­‐diagram
Design Is A Marketing Tool
The best marketing tool you can have is a well-designed
application.

4. UX DESIGNER AS A FACILITATOR
Note: Left: Reproduction rights obtainable from
www.cartoonstock.com; right: Rosenfeld Media.
The role of UX designer is changing
§ Less about the beautiful pictures, more about facilitation
and collaboration
§ Manages and plans team interaction in the design process
§ Needs to have broad skills, more than design disciplines.

5. LEAN UX FOR START UP
WHAT IS LEAN UX
A proven approach for a Lean Startup.
GUIDING PRINCIPLES OF LEAN UX
§ Designer + Product Manager + developer = 1 Product Team
§ Goal-Driven & Outcome-Focused
§ Repeatable and routinized
§ Rapid cycles: think/make/check
§ Generate many options and decide quickly which to pursue
§ Focus on solving the right problem
§ Recognize hypotheses and validate with user feedback
§ Externalize: Make your work and your process visible to the rest of your
team.
§ Research with users is the best source of information & inspiration
Note: http://luxr.co/lean-ux/9-principles-for-lean-ux/

6. MY LEAN UX PROCESS
1 2 3 4 5 6 7

7. CASE STUDY: PHOTOBOX!
1 2 3 4 5 6 7

8. LEAN ≠ SKINNY
Reduce
Cycle
Time
Not
Build
Time
MAKE
THINK
CHECK
Note: Left: Lean UX fundamentals, Kellogg Edition,
04/2011; Right: Original artist: Leigh Rubin.

9. USER FEEDBACK IS THE KEY
Note: From “Design Criticism and the
Creative Process” by Cassie MacDaniel
What sales promised
Pre-release version
General release version
What the customer
actually wanted

10. MY DESIGN PHILOSOPHY
LESS IS MORE
§ Simple and clear § More details
§ Less features § More interactions
§ Less pages § More innovations
§ Less buttons § More on customer
§ Less on “wow” feedback

11. THANK YOU
annie@anniestudio.org
www.anniestudio.org
©anniestudio 2012