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A LEAN DESIGN PROCESS
FOR CREATING AWESOME UX
CHALLENGES FOR UX-DERS IN STARTUP




                        Note: Illustration by Claire
                        Murray. Adapted by Annie
                        Wang.




 Challenges & Situation

 §    Fewer resources
 §    Creative isolation
 §    Multiple directions
 §    Fast pace, tight schedule.
DESIGN CAN CHANGE BUSINESS




             h"p://www.linnnk.com/confiden2al-­‐apple-­‐diagram	
  



Design Is A Marketing Tool

The best marketing tool you can have is a well-designed
application.
UX DESIGNER AS A FACILITATOR
                                                 Note: Left: Reproduction rights obtainable from
                                                 www.cartoonstock.com; right: Rosenfeld Media.




The role of UX designer is changing

§  Less about the beautiful pictures, more about facilitation
    and collaboration
§  Manages and plans team interaction in the design process
§  Needs to have broad skills, more than design disciplines.
LEAN UX FOR START UP
WHAT IS LEAN UX

A proven approach for a Lean Startup.

GUIDING PRINCIPLES OF LEAN UX

§  Designer + Product Manager + developer = 1 Product Team
§  Goal-Driven & Outcome-Focused
§  Repeatable and routinized
§  Rapid cycles: think/make/check
§  Generate many options and decide quickly which to pursue
§  Focus on solving the right problem
§  Recognize hypotheses and validate with user feedback
§  Externalize: Make your work and your process visible to the rest of your
    team.
§  Research with users is the best source of information & inspiration

Note: http://luxr.co/lean-ux/9-principles-for-lean-ux/
MY LEAN UX PROCESS


1    2    3     4    5   6   7
CASE STUDY: PHOTOBOX!

1    2    3     4       5   6   7
LEAN ≠ SKINNY

                                       Reduce	
  Cycle	
  Time	
  
                                       Not	
  Build	
  Time	
  


                                                           MAKE	
  
THINK	
  




                                          CHECK	
  
 Note: Left: Lean UX fundamentals, Kellogg Edition,
 04/2011; Right: Original artist: Leigh Rubin.
USER FEEDBACK IS THE KEY




                                                                         Note: From “Design Criticism and the
                                                                         Creative Process” by Cassie MacDaniel




What sales promised	
     Pre-release version	
     General release version	
   What the customer
                                                                                 actually wanted	
  
MY DESIGN PHILOSOPHY

                          LESS IS MORE




 §    Simple and clear                  §    More details
 §    Less features                     §    More interactions
 §    Less pages                        §    More innovations
 §    Less buttons                      §    More on customer
 §    Less on “wow”                           feedback
THANK YOU


annie@anniestudio.org
  www.anniestudio.org
   ©anniestudio 2012

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A Lean Design Process for Creating Awesome UX

  • 1. A LEAN DESIGN PROCESS FOR CREATING AWESOME UX
  • 2. CHALLENGES FOR UX-DERS IN STARTUP Note: Illustration by Claire Murray. Adapted by Annie Wang. Challenges & Situation §  Fewer resources §  Creative isolation §  Multiple directions §  Fast pace, tight schedule.
  • 3. DESIGN CAN CHANGE BUSINESS h"p://www.linnnk.com/confiden2al-­‐apple-­‐diagram   Design Is A Marketing Tool The best marketing tool you can have is a well-designed application.
  • 4. UX DESIGNER AS A FACILITATOR Note: Left: Reproduction rights obtainable from www.cartoonstock.com; right: Rosenfeld Media. The role of UX designer is changing §  Less about the beautiful pictures, more about facilitation and collaboration §  Manages and plans team interaction in the design process §  Needs to have broad skills, more than design disciplines.
  • 5. LEAN UX FOR START UP WHAT IS LEAN UX A proven approach for a Lean Startup. GUIDING PRINCIPLES OF LEAN UX §  Designer + Product Manager + developer = 1 Product Team §  Goal-Driven & Outcome-Focused §  Repeatable and routinized §  Rapid cycles: think/make/check §  Generate many options and decide quickly which to pursue §  Focus on solving the right problem §  Recognize hypotheses and validate with user feedback §  Externalize: Make your work and your process visible to the rest of your team. §  Research with users is the best source of information & inspiration Note: http://luxr.co/lean-ux/9-principles-for-lean-ux/
  • 6. MY LEAN UX PROCESS 1 2 3 4 5 6 7
  • 8. LEAN ≠ SKINNY Reduce  Cycle  Time   Not  Build  Time   MAKE   THINK   CHECK   Note: Left: Lean UX fundamentals, Kellogg Edition, 04/2011; Right: Original artist: Leigh Rubin.
  • 9. USER FEEDBACK IS THE KEY Note: From “Design Criticism and the Creative Process” by Cassie MacDaniel What sales promised   Pre-release version   General release version   What the customer actually wanted  
  • 10. MY DESIGN PHILOSOPHY LESS IS MORE §  Simple and clear §  More details §  Less features §  More interactions §  Less pages §  More innovations §  Less buttons §  More on customer §  Less on “wow” feedback
  • 11. THANK YOU annie@anniestudio.org www.anniestudio.org ©anniestudio 2012