SlideShare a Scribd company logo
1 of 11
Download to read offline
A LEAN DESIGN PROCESS
FOR CREATING AWESOME UX
CHALLENGES FOR UX-DERS IN STARTUP




                        Note: Illustration by Claire
                        Murray. Adapted by Annie
                        Wang.




 Challenges & Situation

 §    Fewer resources
 §    Creative isolation
 §    Multiple directions
 §    Fast pace, tight schedule.
DESIGN CAN CHANGE BUSINESS




             h"p://www.linnnk.com/confiden2al-­‐apple-­‐diagram	
  



Design Is A Marketing Tool

The best marketing tool you can have is a well-designed
application.
UX DESIGNER AS A FACILITATOR
                                                 Note: Left: Reproduction rights obtainable from
                                                 www.cartoonstock.com; right: Rosenfeld Media.




The role of UX designer is changing

§  Less about the beautiful pictures, more about facilitation
    and collaboration
§  Manages and plans team interaction in the design process
§  Needs to have broad skills, more than design disciplines.
LEAN UX FOR START UP
WHAT IS LEAN UX

A proven approach for a Lean Startup.

GUIDING PRINCIPLES OF LEAN UX

§  Designer + Product Manager + developer = 1 Product Team
§  Goal-Driven & Outcome-Focused
§  Repeatable and routinized
§  Rapid cycles: think/make/check
§  Generate many options and decide quickly which to pursue
§  Focus on solving the right problem
§  Recognize hypotheses and validate with user feedback
§  Externalize: Make your work and your process visible to the rest of your
    team.
§  Research with users is the best source of information & inspiration

Note: http://luxr.co/lean-ux/9-principles-for-lean-ux/
MY LEAN UX PROCESS


1    2    3     4    5   6   7
CASE STUDY: PHOTOBOX!

1    2    3     4       5   6   7
LEAN ≠ SKINNY

                                       Reduce	
  Cycle	
  Time	
  
                                       Not	
  Build	
  Time	
  


                                                           MAKE	
  
THINK	
  




                                          CHECK	
  
 Note: Left: Lean UX fundamentals, Kellogg Edition,
 04/2011; Right: Original artist: Leigh Rubin.
USER FEEDBACK IS THE KEY




                                                                         Note: From “Design Criticism and the
                                                                         Creative Process” by Cassie MacDaniel




What sales promised	
     Pre-release version	
     General release version	
   What the customer
                                                                                 actually wanted	
  
MY DESIGN PHILOSOPHY

                          LESS IS MORE




 §    Simple and clear                  §    More details
 §    Less features                     §    More interactions
 §    Less pages                        §    More innovations
 §    Less buttons                      §    More on customer
 §    Less on “wow”                           feedback
THANK YOU


annie@anniestudio.org
  www.anniestudio.org
   ©anniestudio 2012

More Related Content

What's hot

What's hot (20)

UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designUX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & design
 
UX Best Practices
UX Best PracticesUX Best Practices
UX Best Practices
 
A UI and UX training presentation
A UI and UX training presentationA UI and UX training presentation
A UI and UX training presentation
 
Why UX #FAILS (with notes)
Why UX #FAILS (with notes)Why UX #FAILS (with notes)
Why UX #FAILS (with notes)
 
UX design, service design and design thinking
UX design, service design and design thinkingUX design, service design and design thinking
UX design, service design and design thinking
 
UI/UX Fundamentals
UI/UX FundamentalsUI/UX Fundamentals
UI/UX Fundamentals
 
UI vs UX ( User Interface vs User Experience)
UI vs UX ( User Interface vs User Experience)UI vs UX ( User Interface vs User Experience)
UI vs UX ( User Interface vs User Experience)
 
UX and UI
UX and UIUX and UI
UX and UI
 
UX & UI Design: Differentiate through design
UX & UI Design: Differentiate through designUX & UI Design: Differentiate through design
UX & UI Design: Differentiate through design
 
UI UX Introductory session
UI UX Introductory sessionUI UX Introductory session
UI UX Introductory session
 
What is UX?
What is UX?What is UX?
What is UX?
 
"What Are the Key Differences between UI and UX Design?"
"What Are the Key Differences between UI and UX Design?""What Are the Key Differences between UI and UX Design?"
"What Are the Key Differences between UI and UX Design?"
 
UI vs UX workshop
UI vs UX workshopUI vs UX workshop
UI vs UX workshop
 
User Experience Workshop
User Experience WorkshopUser Experience Workshop
User Experience Workshop
 
UX Design process, #UX, #Design Process, #Agile UX
UX Design process, #UX, #Design Process, #Agile UX UX Design process, #UX, #Design Process, #Agile UX
UX Design process, #UX, #Design Process, #Agile UX
 
[UX Series] 1 - UX Introduction
[UX Series] 1 - UX Introduction[UX Series] 1 - UX Introduction
[UX Series] 1 - UX Introduction
 
UX RULES: 10 ESSENTIAL PRINCIPLES
UX RULES: 10 ESSENTIAL PRINCIPLESUX RULES: 10 ESSENTIAL PRINCIPLES
UX RULES: 10 ESSENTIAL PRINCIPLES
 
Lean UX
Lean UXLean UX
Lean UX
 
UI-UX Services | Web Designing Services
UI-UX Services | Web Designing ServicesUI-UX Services | Web Designing Services
UI-UX Services | Web Designing Services
 
Simple Steps to UX/UI Web Design
Simple Steps to UX/UI Web DesignSimple Steps to UX/UI Web Design
Simple Steps to UX/UI Web Design
 

Viewers also liked

User Experience (UX) Design Process
User Experience (UX) Design ProcessUser Experience (UX) Design Process
User Experience (UX) Design Process
Jonathan Lupo
 

Viewers also liked (8)

UX Design Process 101: Where to start with UX
UX Design Process 101: Where to start with UXUX Design Process 101: Where to start with UX
UX Design Process 101: Where to start with UX
 
User Experience (UX) Design Process
User Experience (UX) Design ProcessUser Experience (UX) Design Process
User Experience (UX) Design Process
 
Introduction to Lean UX
Introduction to Lean UXIntroduction to Lean UX
Introduction to Lean UX
 
Lean UX Workshop
Lean UX WorkshopLean UX Workshop
Lean UX Workshop
 
Lean UX
Lean UXLean UX
Lean UX
 
Easy UX Process Steps Must follow by every UX Designer
Easy UX Process Steps Must follow by every UX Designer Easy UX Process Steps Must follow by every UX Designer
Easy UX Process Steps Must follow by every UX Designer
 
Designing with Lean UX : Rapid Product Design [UX Lisbon 2014]
Designing with Lean UX : Rapid Product Design [UX Lisbon 2014]Designing with Lean UX : Rapid Product Design [UX Lisbon 2014]
Designing with Lean UX : Rapid Product Design [UX Lisbon 2014]
 
Lean UX: Getting out of the deliverables business
Lean UX: Getting out of the deliverables businessLean UX: Getting out of the deliverables business
Lean UX: Getting out of the deliverables business
 

Similar to A Lean Design Process for Creating Awesome UX

Agile DC Meetup Presentation - Agile UX
Agile DC Meetup Presentation - Agile UXAgile DC Meetup Presentation - Agile UX
Agile DC Meetup Presentation - Agile UX
Brilliant Experience
 

Similar to A Lean Design Process for Creating Awesome UX (20)

Making Agile Work for Design
Making Agile Work for DesignMaking Agile Work for Design
Making Agile Work for Design
 
Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...
Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...
Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...
 
UX Within Design Agencies - UX Cambridge 2017
UX Within Design Agencies - UX Cambridge 2017UX Within Design Agencies - UX Cambridge 2017
UX Within Design Agencies - UX Cambridge 2017
 
Agile UX
Agile UXAgile UX
Agile UX
 
Lean UX Workshop
Lean UX WorkshopLean UX Workshop
Lean UX Workshop
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Agile Ucd
Agile UcdAgile Ucd
Agile Ucd
 
Design Thinking for the Modern Startup
Design Thinking for the Modern StartupDesign Thinking for the Modern Startup
Design Thinking for the Modern Startup
 
Emilia Ciardi - MVP e start-up: anche oggi una feature domani - Codemotion Mi...
Emilia Ciardi - MVP e start-up: anche oggi una feature domani - Codemotion Mi...Emilia Ciardi - MVP e start-up: anche oggi una feature domani - Codemotion Mi...
Emilia Ciardi - MVP e start-up: anche oggi una feature domani - Codemotion Mi...
 
Refining & Designing Your Website
Refining & Designing Your  WebsiteRefining & Designing Your  Website
Refining & Designing Your Website
 
Design that Scales: Methods and best practices to grow gracefully
Design that Scales: Methods and best practices to grow gracefullyDesign that Scales: Methods and best practices to grow gracefully
Design that Scales: Methods and best practices to grow gracefully
 
Evolving the Creative Process
Evolving the Creative ProcessEvolving the Creative Process
Evolving the Creative Process
 
iAxil Lunch Talk - Lean UX
iAxil Lunch Talk - Lean UXiAxil Lunch Talk - Lean UX
iAxil Lunch Talk - Lean UX
 
The Way We Build Our Product
The Way We Build Our ProductThe Way We Build Our Product
The Way We Build Our Product
 
Agile DC Meetup Presentation - Agile UX
Agile DC Meetup Presentation - Agile UXAgile DC Meetup Presentation - Agile UX
Agile DC Meetup Presentation - Agile UX
 
24 Hours of UX - Agile + UX: Good, Bad, Ugly
24 Hours of UX - Agile + UX: Good, Bad, Ugly24 Hours of UX - Agile + UX: Good, Bad, Ugly
24 Hours of UX - Agile + UX: Good, Bad, Ugly
 
Teaching UX to Your Team
Teaching UX to Your TeamTeaching UX to Your Team
Teaching UX to Your Team
 
Multi-dimensional: Building 21st Century Experiences for Financial Outcomes
Multi-dimensional:  Building 21st Century Experiences for Financial Outcomes Multi-dimensional:  Building 21st Century Experiences for Financial Outcomes
Multi-dimensional: Building 21st Century Experiences for Financial Outcomes
 
Designing for the Right Audience
Designing for the Right AudienceDesigning for the Right Audience
Designing for the Right Audience
 
What is design
What is designWhat is design
What is design
 

Recently uploaded

Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
JIT KUMAR GUPTA
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & Application
Jaime Brown
 
Presentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentationPresentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentation
ajroy0196
 
一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理
cyebo
 

Recently uploaded (20)

Recycled Modular Low Cost Construction .pdf
Recycled Modular Low Cost Construction .pdfRecycled Modular Low Cost Construction .pdf
Recycled Modular Low Cost Construction .pdf
 
FW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisFW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers Paris
 
Redefining Globalization, urbanisation and Localisation
Redefining Globalization, urbanisation and LocalisationRedefining Globalization, urbanisation and Localisation
Redefining Globalization, urbanisation and Localisation
 
spColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdfspColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdf
 
Week of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_HeadersWeek of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_Headers
 
Eric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-INEric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-IN
 
Heidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD PortfolioHeidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD Portfolio
 
Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3
 
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
 
Design Portofolios - Licensed Architect / BIM Specialist
Design Portofolios - Licensed Architect / BIM SpecialistDesign Portofolios - Licensed Architect / BIM Specialist
Design Portofolios - Licensed Architect / BIM Specialist
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & Application
 
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
 
Presentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentationPresentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentation
 
iF_Design_Trend_Report_twentytwenrythree
iF_Design_Trend_Report_twentytwenrythreeiF_Design_Trend_Report_twentytwenrythree
iF_Design_Trend_Report_twentytwenrythree
 
NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...
NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...
NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...
 
The Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptxThe Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptx
 
一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理
 
Claire's designing portfolio presentation
Claire's designing portfolio presentationClaire's designing portfolio presentation
Claire's designing portfolio presentation
 
Bit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfolioBit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfolio
 
Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..
 

A Lean Design Process for Creating Awesome UX

  • 1. A LEAN DESIGN PROCESS FOR CREATING AWESOME UX
  • 2. CHALLENGES FOR UX-DERS IN STARTUP Note: Illustration by Claire Murray. Adapted by Annie Wang. Challenges & Situation §  Fewer resources §  Creative isolation §  Multiple directions §  Fast pace, tight schedule.
  • 3. DESIGN CAN CHANGE BUSINESS h"p://www.linnnk.com/confiden2al-­‐apple-­‐diagram   Design Is A Marketing Tool The best marketing tool you can have is a well-designed application.
  • 4. UX DESIGNER AS A FACILITATOR Note: Left: Reproduction rights obtainable from www.cartoonstock.com; right: Rosenfeld Media. The role of UX designer is changing §  Less about the beautiful pictures, more about facilitation and collaboration §  Manages and plans team interaction in the design process §  Needs to have broad skills, more than design disciplines.
  • 5. LEAN UX FOR START UP WHAT IS LEAN UX A proven approach for a Lean Startup. GUIDING PRINCIPLES OF LEAN UX §  Designer + Product Manager + developer = 1 Product Team §  Goal-Driven & Outcome-Focused §  Repeatable and routinized §  Rapid cycles: think/make/check §  Generate many options and decide quickly which to pursue §  Focus on solving the right problem §  Recognize hypotheses and validate with user feedback §  Externalize: Make your work and your process visible to the rest of your team. §  Research with users is the best source of information & inspiration Note: http://luxr.co/lean-ux/9-principles-for-lean-ux/
  • 6. MY LEAN UX PROCESS 1 2 3 4 5 6 7
  • 8. LEAN ≠ SKINNY Reduce  Cycle  Time   Not  Build  Time   MAKE   THINK   CHECK   Note: Left: Lean UX fundamentals, Kellogg Edition, 04/2011; Right: Original artist: Leigh Rubin.
  • 9. USER FEEDBACK IS THE KEY Note: From “Design Criticism and the Creative Process” by Cassie MacDaniel What sales promised   Pre-release version   General release version   What the customer actually wanted  
  • 10. MY DESIGN PHILOSOPHY LESS IS MORE §  Simple and clear §  More details §  Less features §  More interactions §  Less pages §  More innovations §  Less buttons §  More on customer §  Less on “wow” feedback
  • 11. THANK YOU annie@anniestudio.org www.anniestudio.org ©anniestudio 2012