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Designing to Learn: Creating Successful MVP Experiments

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Designing to Learn: Creating Successful MVP Experiments

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Lean Agile Scotland & Lean UX Festival Belgium
#lascot14 #leanuxfest

Lean Agile Scotland & Lean UX Festival Belgium
#lascot14 #leanuxfest

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Designing to Learn: Creating Successful MVP Experiments

  1. Designing to Learn: Creating Effective MVP Experiments Melissa Perri @lissijean | #LeanUXFest
  2. ! Melissa Perri ! ProdUX Labs melissaperri.com @lissijean
  3. @lissijean
  4. Traditional Product Development Cycle Define Design Develop Deploy #LeanUXFest @lissijean
  5. Traditional Product Development Cycle Define Design Develop Deploy Some learning Very little learning Most learning #LeanUXFest @lissijean
  6. DO NOT WANT @lissijean
  7. Traditional Product Development Cycle Define Design Develop Deploy Pivot #LeanUXFest @lissijean
  8. @lissijean
  9. Risk #LeanUXFest @lissijean @lissijean
  10. Build Learn Measure #LeanUXFest @lissijean
  11. #LeanUXFest MVP? @lissijean
  12. @lissijean @lissijean
  13. Traditional Process @lissijean
  14. @lissijean MVP Process @lissijean
  15. Focus on problem not features. #LeanUXFest @lissijean
  16. LEARN #LeanUXFest @lissijean
  17. Crappy products Crappy products everywhere #LeanUXFest @lissijean @lissijean
  18. MVP #LeanUXFest @lissijean
  19. MVP = Experiment #LeanUXFest @lissijean
  20. VALUE @lissijean
  21. Setting Up Experiments #LeanUXFest @lissijean
  22. What is our goal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build to learn? How do we measure success? #LeanUXFest @lissijean
  23. What is our goal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build to learn? How do we measure success? #LeanUXFest @lissijean
  24. Increase traffic by 10%. #LeanUXFest @lissijean
  25. Increase sections visited by 40%. #LeanUXFest @lissijean
  26. #LeanUXFest @@lliissssiijjeeaann
  27. GOAL Increase existing customer engagement by 20%. #LeanUXFest @lissijean
  28. GOAL Your goal is to increase conference attendee satisfaction by 25%. #LeanUXFest @lissijean
  29. what’s your problem? @lissijean
  30. What’s your biggest problems at conferences? FINDING THE PEOPLE I COULD HELP. @lissijean
  31. Introduce yourself & your biggest problem. @lissijean
  32. Dot vote on the problems. Each person gets 2 votes. FINDING THE PEOPLE I COULD HELP. @lissijean
  33. What is our goal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build to learn? How do we measure success? #LeanUXFest @lissijean
  34. Solving problems delivers value. #LeanUXFest @lissijean
  35. @lissijean
  36. CUSTOMER Shoppers who visit the site at least twice a month but have not purchased. #LeanUXFest @lissijean
  37. PROBLEM {Customer}s want twitter-like messages in their feed. #LeanUXFest @lissijean
  38. Not a problem. Customers want twitter-like messages in their feed. #LeanUXFest @lissijean
  39. PROBLEM {Customer}s aren’t engaging with our site because they think curators are not authentic. #LeanUXFest @lissijean
  40. Shoppers want to save their items to a wishlist so they can purchase them later. Shoppers who are not ready to buy yet want to save items so they can easily purchase them later. #LeanUXFest @lissijean
  41. BAD GOOD Shoppers want to save their items to a wishlist so they can purchase them later. Shoppers who are not ready to buy yet want to save items so they can easily purchase them later. #LeanUXFest @lissijean
  42. CUSTOMER PROBLEM Who is your customer? What is their problem? #LeanUXFest @lissijean
  43. Hypothesis We think that we can achieve GOAL if we solve PROBLEM CUSTOMER for #LeanUXFest @lissijean
  44. What is our goal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build to learn? How do we measure success? #LeanUXFest @lissijean
  45. There’s a reason why they’re called assumptions. #LeanUXFest @lissijean @lissijean
  46. What are the dependencies? #LeanUXFest @lissijean
  47. What do we want to learn? Will shoppers engage more if curators post authentic messages in the feed? #LeanUXFest @lissijean
  48. LEARN What do you want to learn first? #LeanUXFest @lissijean
  49. What is our goal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build to learn? How do we measure success? #LeanUXFest @lissijean
  50. There are many types of MVPs… #LeanUXFest @lissijean
  51. “Do customers have this problem?” #LeanUXFest @lissijean
  52. Interviews Get out of the building and talk to people. #LeanUXFest @lissijean
  53. “Are customers interested in my solution?” #LeanUXFest @lissijean
  54. Landing Page A pitch of your product, to gauge idea reception. #LeanUXFest @lissijean
  55. #LeanUXFest @l@islsisisjeijeaann
  56. “What do customers value in the solution?” #LeanUXFest @lissijean
  57. Delivering a service manually. Concierge Concierge Delivering a service manually. #LeanUXFest @lissijean
  58. #LeanUXFest @lissijean
  59. #LeanUXFest @l@islsisisjeijeaann
  60. #LeanUXFest @lissijean
  61. “Will people pay for my solution?" #LeanUXFest @lissijean
  62. Wizard of Oz Looks real, but manual on the back end. #LeanUXFest @lissijean
  63. @lissijean @lissijean
  64. @lissijean Subscription @lissijean
  65. What is the minimum we can build to learn? Wizard of Oz Looks real to the customer, completely manual on the backend. #LeanUXFest @lissijean
  66. @lissijean @lissijean
  67. @lissijean @lissijean
  68. Every time you start with a minimum feature set, a kitten dies. #LeanUXFest @lissijean @lissijean
  69. SMALLEST BUILD What is the smallest amount you can build to learn? #LeanUXFest @lissijean
  70. What is our goal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build learn? How do we measure success? #LeanUXFest @lissijean
  71. What does success look like? #LeanUXFest @lissijean @lissijean
  72. How do we measure success? 10% increase in adds to cart in A/B test. #LeanUXFest @lissijean
  73. @lissijean @lissijean
  74. SUCCESS METRIC How do you measure success? #LeanUXFest @lissijean
  75. #LeanUXFest @lissijean
  76. Iterate. #LeanUXFest @lissijean
  77. 0% change over other products. #LeanUXFest @lissijean
  78. GOAL Increase existing customer engagement. #LeanUXFest @lissijean
  79. PROBLEM Customers aren’t engaging with our site because they think curators are not authentic. #LeanUXFest @lissijean
  80. LEARN Will shoppers engage more if curators write personal stories in emails? #LeanUXFest @lissijean
  81. What is the minimum we can build to test? #LeanUXFest @lissijean
  82. SUCCESS METRIC 20% increase in purchases and CTR. #LeanUXFest @lissijean
  83. Success! 2x Open Rate 3x Purchases #LeanUXFest @lissijean
  84. Effort Learning #LeanUXFest @lissijean
  85. It’s all about the process. #LeanUXFest @lissijean
  86. “We should test that.” @lissijean
  87. Melissa Perri ! melissa@produxlabs.com ! Lots more info on: melissaperri.com ! ! @lissijean #LeanUXFest @lissijean

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