The document outlines 5 golden rules of user experience (UX) design: 1) Design for the user, not yourself; 2) Design needs a goal such as to delight, engage or convert users; 3) Keep designs simple; 4) Usability is more important than aesthetics; 5) No design is permanent and designs should be treated as hypotheses to continually improve the user experience. The rules are presented by Melissa Perri at an H3 conference.

1. FIVE GOLDEN
RULES OF UX
Melissa Perri
H3 Conference
@lissijean

2. @lissijean#fastfeedback
Melissa Perri
ProdUX Labs
melissaperri.com
@lissijean

3. UX@lissijean

4. @lissijean#fastfeedback @lissijean

5. Rule 1:
Design for the user,
not yourself.
@lissijean

6. @lissijean

7. @lissijean

8. @lissijean
“Tinder
for
Networking”
@lissijean

9. @lissijean@lissijean

10. @lissijean
YOU ARE
NOT YOUR
CUSTOMER.

11. Rule 2:
Design needs a goal.
@lissijean

12. WE’RE DOING A
UX REFRESH!
@lissijean

13. WE’RE DOING A
UX REFRESH!
YEEEEESSSS!
@lissijean

14. WHY?
@lissijean

15. Delight
Engage
Convert
Inform
Incentivize @lissijean

16. @lissijeanhttps://uxmag.com/articles/usability-issues-in-pulse-iphone-app

17. @lissijean
Goals should
lead your
design decisions.

18. Rule 3:
Keep it simple.
@lissijean

19. What is all this sh*t?
@lissijean

20. @lissijean

21. @lissijean

22. @lissijean

23. Rule 4:
Usable trumps pretty.
@lissijean

24. It doesn’t matter
how pretty it is
if no one can use it.
@lissijean

25. @lissijean

26. @lissijean

27. First make it useful.
Then make it usable.
Finally make it pretty.
@lissijean

28. Rule 5:
No design is permanent.
@lissijean

29. @lissijean

30. @lissijean

31. Treat every design like a hypothesis.
@lissijean

32. @lissijean

33. UX is the entire experience.
@lissijean

34. Melissa Perri
melissa@produxlabs.com
produxlabs.com
melissaperri.com
@lissijean