The document discusses the concept of Minimum Viable Product (MVP) and its importance for product development. It defines MVP as the fastest and cheapest thing that can be built and put in customers' hands to observe how they use it and incorporate their feedback. The document outlines three approaches to MVP - using low-fidelity sketches, selling a "fake" product before building it, and building with few features. It emphasizes getting feedback from customers as soon as possible through MVPs to rapidly iterate the product based on learning.

1. MVP*
* What it is and why we all (should) care
Kate Rutter, Co-Founder & Principal New Context Conference
kate@luxr.co http://luxr.co 3 & 4 November 2011
@katerutter @luxrco Tokyo, Japan

2. a story...
MVP*
Maximum
Vision
Possible
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

3. a story...
MVP* (what we needed)
Maximum
Vision ? MVP*
Possible
Minimum
Viable
Product
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

4. Increase the cycles.
BUILD
MEASURE
LEARN
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

5. Increase the cycles.
THINK
MAKE
CHECK
Increase the learning.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

6. Experience design in action
* the Brandon Schauer cupcake model
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

7. Experience design in action
* the Brandon Schauer cupcake model
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

8. Experience design in action
MVP
⤷
* the Brandon Schauer cupcake model
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

9. MVP : Minimum Viable Product
The fastest, cheapest thing
you can build...
and get into the hands of
customers fast
so that you can observe
and measure the results...
to make your product
something customers want,
need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

10. MVP : Minimum Viable Product
The fastest, cheapest thing
⤷ rapid
you can build... cycles
and get into the hands of
customers fast
so that you can observe
and measure the results...
to make your product
something customers want,
need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

11. MVP : Minimum Viable Product
The fastest, cheapest thing
⤷ rapid
you can build... cycles
and get into the hands of
⤷ customer
customers fast development
so that you can observe
and measure the results...
to make your product
something customers want,
need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

12. MVP : Minimum Viable Product
The fastest, cheapest thing
⤷ rapid
you can build... cycles
and get into the hands of
⤷ customer
customers fast development
so that you can observe ⤷ actionable
and measure the results... metrics
to make your product
something customers want,
need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

13. MVP : Minimum Viable Product
The fastest, cheapest thing
⤷ rapid
you can build... cycles
and get into the hands of
⤷ customer
customers fast development
so that you can observe ⤷ actionable
and measure the results... metrics
to make your product
something customers want,
⤷validated
need and love to buy. learning
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

14. 3 approaches we’re
seeing & using
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

15. * 3 approaches
1} Lo-fidelity sketches Why build anything before
you’ve tested the idea?
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

16. * 3 approaches
1} Lo-fidelity sketches Why build anything before
you’ve tested the idea?
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

17. * 3 approaches
2} Fake it, then make it Sell it first, then make
what people bought.
45 to
Te xt 002
e this
pu rchas
item.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

18. * 3 approaches
2} Fake it, then make it Sell it first, then make
what people bought.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

19. * 3 approaches
2} Fake it, then make it Sell it first, then make
what people bought.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

20. * 3 approaches
2} Fake it, then make it Sell it first, then make
what people bought.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

21. * 3 approaches
3} Small footprints Make it in code, but be
stingy with features
where they
⤷
were headed.
)
how they can
⤷
learn faster.
)
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

22. * 3 approaches
3} Small footprints Make it in code, but be
stingy with features
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

23. Rules of thumb
If you are extremely
reluctant and even
embarrassed to show
You are doing
it right. ✓
your MVP...
If you feel comfortable You should have
or proud of it... shown it sooner. !
If you feel stuck... GO FASTER.
➜
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

24. ask yourself...
What could you build today
that you could put in the hands
of customers tomorrow?
your product
your MVP
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

25. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

26. Thank you!
Kate Rutter, Co-Founder & Principal New Context Conference
kate@luxr.co http://luxr.co 3 & 4 November 2011
@katerutter @luxrco Tokyo, Japan
* Slides available on slideshare on Fri, Nov 4, 2011
slideshare.net/intelleto
shout-outs to...
• Alexa Andrzejewski @ FoodSpotting, The UX-Driven Startup
http://www.slideshare.net/ladylexy/the-ux-driven-startup
• Brandon Schauer @ Adaptive Path : Cupcake model
• Chris Jones @ Hot Studios : Risk reduction model
• Eric Ries & The Lean Startup:
http://www.slideshare.net/startuplessonslearned/the-lean-startup-5book-package
• Gina Bianchini & The Mightybell Team : www.mightybell.com
• Janice Fraser & Jason Fraser, LUXr.co
• Thomas Knoll & LaunchRock : www.launchrock.com
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011