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The document outlines ten common misconceptions about user experience (UX) design, emphasizing that UX is more than just user interface design and is integrated into the entire process rather than a separate step. It clarifies that UX design encompasses behavioral aspects, the context of use, and requires collaboration across disciplines, rather than being the responsibility of a single person or department. Lastly, it asserts that investing in user experience is essential for survival in today's market, countering the belief that it is an optional or expensive endeavor.










































