Lean UX focuses on early customer validation, collaborative design, measuring key performance indicators, applying appropriate tools, and nimble design. It is well-suited for startups as it emphasizes learning through continuous customer input and experimentation to build the minimum viable product needed to learn. The Lean UX process involves the whole team in user research and design studios to collaboratively design solutions to users' problems.

1. Lean UX in Startups
Melissa Perri | @lissijean
Agile Experience Design Meetup

2. @lissijean

3. day 1
day 40
+
@lissijean

4. What problem are we solving for
our users?
@lissijean

5. LEAN UX?
@lissijean

6. Lean UX Manifesto
• Early customer validation over releasing products with
unknown end-user value.
• Collaborative design over designing the next “cool” feature.
• Measuring KPIs over undefined success metrics.
• Applying appropriate tools over following a rigid plan.
• Nimble Design over heavy wireframes, comps, or specs.
@lissijean

7. Perfect for Startups?
@lissijean

8. DO
@lissijean

9. Don’t focus on outputs…
@lissijean

10. Don’t focus on deliverables
Focus on outcomes.
Focus on outcomes.
@lissijean

11. Learning
@lissijean

12. Continuous customer input.
one
@lissijean

13. Lean UX is not bad UX. Building
a good user experience isn’t
cheap. You can’t refuse to spend
money on research and design
and then say you’re being lean.
You’re not. You’re being stupid.
Laura Klein
@lissijean

14. Talk to your customers
about their problems
and your solutions.
@lissijean

15. Schedule in face time with customers.
@lissijean

16. Make experimentation a habit.
two
@lissijean

17. “We should
test that.”
@lissijean

18. What do we need to learn?
@lissijean

19. What is the minimum
amount I can build to learn?
MVP
@lissijean

20. @lissijean

21. Design collaboratively to solve
user’s problems.
three
@lissijean

22. +
Developers are left out of
traditional design process.

23. PM
Developer
DeveloperUX
@lissijean

24. Involve the whole team in User Research.
@lissijean

25. Design Studios
@lissijean

26. Create a shared understanding.

27. What’s this look like in practice?
@lissijean

28. Increase Sales from Existing Users
KPI GOAL
@lissijean

29. PM & UX
Developer
DeveloperStakeholder
@lissijean

30. Will users sign up for subscriptions?
@lissijean

31. @lissijean
@lissijean

32. @lissijean
Subscription
@lissijean

33. Good design solves a problem.
@lissijean

34. Thanks for listening.
!
I consult on this stuff at
ProdUX Labs
and rant about it at
melissaperri.com
!
I live on the twitters
@lissijean.
!
You can email me at
melissa@produxlabs.com