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Integrating Lean Startup
So you want to get Lean…
Melissa Perri
melissa@produxlabs.com
melissperri.com
!
@lissijean
@lissijean
Company B
@lissijean
Company B
Let’s get
LEAN!!
@lissijean
NO
@lissijean
STOP TRYING
TO MAKE !
“LEAN” !
HAPPEN
@lissijean
why?
@lissijean
@lissijean
So, Lean = crap.
Got it.
@lissijean
Lean scares people
@lissijean
Ugly
Broken
Cheap
@lissijean
@lissijean@lissijean
Lean
is
flexible.
@lissijean
C
@lissijean
Company B
Accepting
@lissijean
Company B
Company BAccepting Rejecting
@lissijean
Company BAccepting Rejecting
WTF
are we
doing?
@lissijean
Getting Lean
Demonstrate Educate
@lissijean
Getting Lean
Demonstrate Educate
TRUST
@lissijean
“Match your taste
with the exceptional
finds of industry
insiders.”
@lissijean
Demonstrate
@lissijean
@lissijean
Make them an
offer they
can’t refuse.
@lissijean
They say it’s going to take
8 weeks and 5 people to
build this, but…
@lissijean
10% time and money.
No sacrifices.
!
Can I run this experiment?
@lissijean
@lissijean
$
money
!
opportunity
cost
@lissijean
Saved
$77,000
@lissijean
@lissijean
Saved
1600 hours
@lissijean
@lissijean
how?
@lissijean
Educate
@lissijean
I am so
Lean
@lissijean
@lissijean
What do we
think?
ASSUMPTION
How do we
test that?
MVP
What do we
do now?
PIVOT
LEARN
@lissijean
DO IT
AGAIN.
@lissijean
@lissijean
Demonstrate Educate
@lissijean
TRUST
@lissijean
Company B
Demonstrate
@lissijean
Start small.
@lissijean
Start
comfortable.
@lissijean
one assumption.
@lissijean
User
Research
@lissijean
how?
@lissijean
Educate
@lissijean
LEAN
MVP
PIVOT
@lissijean
What do
we know? Assumptions MVPs
Lean
educate
@lissijean
one
assumption
problem
exploration
Design
Studios
Full Lean
Experiment
Cycles
demonstrate
@lissijean
TRUST TRUST TRUST TRUST
@lissijean
@lissijean
Yes, Lean.
Of course.
NO
@lissijean
Build
Measure
Learn
@lissijean
Getting Lean is hard
@lissijean
@lissijean
@lissijean
Melissa Perri
melissa@produxlabs.com
!
produxlabs.com
melissaperri.com
!
!
@lissijean

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