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Technology / Software / Internet

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About

I'm Anna, a London based Swedish UX designer, speaker and coach and the founder of UX school UX Fika. Over the last 17 years, I've worked client side for the likes of BBC, for startups (including running my own) and agencies on a large variety of brands and projects, from websites and apps to TV UIs. Both in a permanent and in a freelance capacity. I'm a regular speaker and have spoken and run workshops at conferences like SXSW, UX London and UXLx. I was one of the first instructors for General Assembly in London where I taught close to 50 classes over 4 1/2 years related to designing for multiple devices and I'm currently focused on helping organisations and startups with UX related matters